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All Journal JOURNAL AGRIBUSINESS Jurnal Sosial Ekonomi Pertanian Partner Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JASc (Journal of Agribusiness Sciences) JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL AGRICA Jurnal Ilmiah Fillia Cendekia Jurnal Penelitian Agrisamudra Jurnal Abdi Insani AGRISAINS: Jurnal Ilmiah Magister Agribisnis BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Penelitian Serambi Journal of Agricultural Technology Agrimansion: Agribusiness Management & Extension Rengganis Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Comsep : Jurnal Pengabdian Kepada Masyarakat Jurnal Cakrawala Ilmiah Mediagro Jurnal Masyarakat Madani Indonesia JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Grafting : Jurnal Ilmiah Ilmu Pertanian GABBAH : Jurnal Pertanian Dan Perternakan
Cut Gustiana
Program Studi Agribisnis, Fakultas Pertanian, Universitas Samudra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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MARKETING MIX (BAURAN PEMASARAN) TEH DAUN KELOR BEN ALI MORINGA (Studi Kasus: CV. Atlantic, Di Desa Tanjung Ara, Kecamatan Tanah Jambo Aye, Kabupaten Aceh) Rabiatun Adawiyah; Faoeza Hafiz Saragih; Cut Gustiana
Partner Vol 28, No 1 (2023): Edisi Juli 2023
Publisher : Politeknik Pertanian Negeri Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35726/jp.v28i1.6628

Abstract

It was necessary to introduce Moringa leaf as a herbal medicine that gives a healthy benefit. The aim of this study was to apply the marketing mix of Ben Ali Moringa leaf tea to achieve maximum profit. Primary data was obtained by observation, interviews, and questionnaires, the sample was the deputy director of CV Atlantic and moringa tea consumers. The sampling technique used the case method and a descriptive qualitative. The results showed that the product diversity is less varied. In quality, there is no BPOM and halal certification from the Indonesian Ulema Council. On the style of the brand that is less prominent and the size is less varied. Ben Ali Moringa leaf tea pricing pays more attention to direct factors. The promotion has not implemented a clear strategy, and the distribution channel was small. To deliver tea using commercial shipping services the costs are still borne by consumers. Key Words: Strategy, Marketing, Marketing, Moringa.
Co-Authors Abdurrachman Abdurrachman Adnan Achmad Afrah Junita Agus Putra AS Ainul Mardiyah Alham, Fiddini Anak Agung Gede Sugianthara Andi Akmal Anzhita, Silvia anzitha, silvia Azmi, Iraldi Randika Baihaqi Baihaqi Basriwijaya, K.M.Z. Basriwijaya, Kiagus Muhammad Zain Cut Mulyani Danar Hadisugelar Desy Pratiwi Dwica, Tiara Egya Fadilah Fadilah Fairus, Fairus Faoeza Hafiz Saragih Faoeza Hafiz Saragih Faoza Hafiz Saragih Faroza, Dwy Felix Hisarma Lumban Gaol Felix Hisarma Lumban Gaol Fitria, Anisya Hanisah Hanisah Hanisah Hanisah Hanisah Hanisah, Hanisah Havifadea Nisa D irwanto irwanto Isma, M. Fauzan Juanda, Boy Riza Kiagus M. Zain Basriwijaya Kiagus Muhammad Zain Basriwijaya Kurniawan, Toti Sindra Lestari, Sindi Indah Lilian Natasya Lisna Triana Lisna Triana, Lisna Lubis, Nasrul Kahfi M.Khairul Fadli Mahyuddin, Thursina Marnita, Yenni Mita Puspita Sari Sitio Muhammad Adri Muhammad Fuad Muhammad Jamil Muhammad JAMIL Muhammad Jamil Muhammad Jamil Mukti Hanjani Mukti Ramadhani Mulkan Siddik Mutia Ardini Nova Liana Nurhaliza Nurhaliza Nurliza Lubis Panggabean, Windy Fransiska Puspita, Hilda Putri Rahayu Putri, Suhaida Rabiatun Adawiyah Rangga Hardiansyah Putra Ridha, Risky Rini Mastuti Rini Mastuti Rozalina , Rozalina Rozalina, Rozalina Rozalina Safrida, Turti Safrizal Safrizal Saiful Mahdi Saiful Nizar Saputra, Iwan Saragih, M.Sc, Faoeza Hafiz Sartika, Winda Silvia Anzitha Silvia Anzitha Silvia Anzitha Sisca Rahmadani Siti Balqies Indra Siti Balqies Indra Siti Balqies Indra Siti Komariyah Sri Armayanti Supristiwendi Supristiwendi supristiwendi supristiwendi Syamsul Bahri Umi Kalsum Walyupin Walyupin Yani, Risma Zulhilmi Zulhilmi Zulhilmi, Zulhilmi