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All Journal Jurnal Pendidikan Kewarganegaraan Undiksha Jurnal Geliga Sains: Jurnal Pendidikan Fisika Jurnal Pendidikan Bulletin of Electrical Engineering and Informatics Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan QUANTUM: Jurnal Inovasi Pendidikan Sains Catharsis SPEKTRA: Jurnal Kajian Pendidikan Sains Journal of Natural Science and Integration Jurnal EDUTECH Undiksha Silampari Jurnal Pendidikan Ilmu Fisika JBMR: Journal of Business and Management Review Jurnal Armada Pendidikan Journal of Indonesian Science Teachers JOURNAL OF EDUCATION AND LEARNING RESEARCH
Muhammad Sahal
Unknown Affiliation
Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Physics Social Sciences

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Journal : JBMR: Journal of Business and Management Review

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The Impact of City Branding and City Image on Revisit Intention Mediated Tourist Satisfaction A Case Study of Tourists Sahal, Muhammad; Suryadi, Nanang
Journal of Business and Management Review Vol. 5 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

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Abstract

This study aims to determine the influence of City Branding and City Image on the Revisit Intention of tourists to Batu City mediated by Tourist Satisfaction. The study collected 200 samples with purposive sampling techniques. The data collection method in this study used a questionnaire with a Likert scale of 1-5. The data test in this study used SEM PLS. The results of this study show that the City Branding variable has no influence on Revisit Intention. While City Image has a positive and significant influence on Revisit Intention. In addition, this study also shows that City Branding and City Image have a positive effect on Revisit Intention with Tourist Satisfaction as a mediation variable. The benefits of this study are expected that the Batu City government can continue to improve the quality of the city's City Image in order to increase tourist return visits in Batu City. In addition, tourist satisfaction must also be a top priority for tourism business actors and the Batu City government to help create suitable City Branding and City Image in Batu City. So that tourists who come to Batu City are expected to be able to visit again in the future.
Co-Authors ', Fitrialisma ', Yennita Adzkia, Vira Alaina, Nur Amirah Luthfiah Putri Angelia, Yessy Anisa Putri Rinjani Aras Larasati Ayuningsih, Nina Oktavia Azhar ' Azhar Azhar Azizahwati Azizahwati Azizahwati Azizahwati Bambang Widiyatmoko Br Hombing, Rosiana Cici Eka Aryanti dedi irawan Defni Satria Dephy Purwasari Desi Susanti Dwi Hanto Een Eka Putri Erda Fatriana Ernidawati, Ernidawati Fakhruddin Fakhruddin Fakhruddin Z Firharianti Safitri Gusmeri, Yeni Harlipadensi Hendar Sudrajad Husnul Mar’ati Wulandari Huzaimah Auda Ika Ningtiyas, Retno Islami, Assyifa Ahya Isnaini Isnaini Jayawarsa, A.A. Ketut Juliani, T. Susi Kurnia, Nina M. Nor, M. Nor M. Rahmad M. Rahmad ' Ma'aruf, Zuhdi Ma,ruf, Zuhdi Ma’ruf, Zuhdi Mitri Irianti Mochammad Imron Awalludin Muhammad Nor Mulida Samisiani Mutiatul Annisa Na:am, Muh Fakhrihun Nanang Suryadi Nayla Fauza Nindyana, Umira Norma Sari Nur Islami Nurhidayatul Jannah Nurul Khairunnisa Putri, Maulana Putri, Neysa Javita Putri, Unggani Filzana Raden Mohamad Herdian Bhakti Radiannita Tri Rahayu Rahma Juwita Rahmah, Novriani Reca Sintya Mawarni Ridwan Ramadhan Rizo Budi Prastowo, Rizo Budi Saktioto Saktioto Sandra, Meria Shinta Paramitha Suci Aulia Risti Sutoyo Sutoyo Syaflita, Dina Syauqi, Andhika Taqwilawaty, Indah Vivi Aprianti Wadio, Wadio Wida Cahyaning Sari Widyastuti, Indri Y Yennita Y Yennita Yennita ' Yennita Yennita Yustina, Yennita Zuhdi Ma’aruf zulhelmi zulhelmi Zulhelmi, Zulhelmi Zulirfan Zulirfan Zulirfan Zulirfan, Zulirfan Zulirfan, Z Zulirfan, Z.