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Pengaruh Harga, Produk, Lokasi, Dan Promosi Terhadap Keputusan Pembelian Pada Kedai Kopi Borneo Di Kota Samarinda Maria Uba Dosi; Finnah Fourqoniah; Arwin Sanjaya
Jurnal Istiqro Vol. 9 No. 2 (2023): Juli 2023
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/istiqro.v9i2.1863

Abstract

This study aims to determine the effect of price, product, location, and promotion on purchasing decisions at Borneo Coffee Shops in Samarinda City. Both simultaneously and partially. The sample in this study was 96 respondents both simultaneously and partially. Sampling is carried out using a nonprobability sampling technique with the sampling technique used is snowball sampling. The results showed that partially the price has a significant affects on the purchase decision at the Borneo Coffee Shop with a significant level of 0.002. The product variable partially showed an insignificant influence on purchasing decisions at the Borneo Coffee Shop with a significant degree of 0.810. The location variable partially showed an insignificant influence on the purchasing decision of the Borneo Coffee Shop with a significant degree of 0.367. The promotion variable partially has a significant effect on the purchase decision at the Borneo Coffee Shop with a significant level of 0.000. Simultaneously the influence of price, product, location, and promotion has a significant influence on purchasing decisions at Borneo Coffee Shops. The magnitude of the influence of price, product, location, and promotion on the purchasing decision of the Borneo Coffee Shop is shown by the coefficient of determination of 0.669 or 66.9% where the ability of free variables in this study, namely price, product, location and promotion together in explaining the purchase decision of products at the Borneo Coffee Shop as a dependent variable is 0.669 or 66.9%, and the remaining 33.1% can be explained by other variables outside of regression model of this study
Pengaruh Pendidikan Kewirausahaan Terhadap Intensi Berwirausaha Dengan Self-Efficacy Sebagai Variabel Intervening Fadhila Alfaini; Arwin Sanjaya
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v13i1.6050

Abstract

This study aims to determine the effect of Entrepreneurship Education on Entrepreneurial Intentions withSelf-Efficacy as a mediator. Data were analyzed by path analysis. The number of samples was 85 student respondentsfrom the Faculty of Economics & Business, Mulawarman University class of 2018 who had taken entrepreneurshipcourses. This study found that entrepreneurship education has a significant effect on entrepreneurial intentions,entrepreneurship education has a significant effect on self-efficacy, self-efficacy has a significant effect on entrepre�neurial intentions, entrepreneurship education has a significant effect on entrepreneurial intentions through self�efficacy.
Pengaruh Komunikasi Organisasi dan Disiplin Kerja terhadap Kinerja Karyawan pada Kedai Kopi Kulo Samarinda Damaiyanti, Diah; Sanjaya, Arwin; Hetami, Adietya Arie
Indonesian Journal of Islamic Economics and Finance Vol 1 No 2 (2021)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.617 KB) | DOI: 10.37680/ijief.v1i2.1078

Abstract

Each company aims to develop the company to its full potential. For goals to be achieved smoothly, leaders need to pay attention to the performance of their employees. The implementation of organizational communication and work discipline will help control all actions and behavior of employees to always comply with the provisions that have become company rules. This study aims to see the effect of communication and work discipline on employee performance at the Kulo coffee shop in Samarinda. Organizational Communication (X1) and Work Discipline (X2) are used as independent variables while Employee Performance (Y) is the dependent variable. The type of research used is quantitative research with a survey research design. The data analysis used multiple linear regression techniques using SPSS version 22. The population in this study were all employees of Kedai Kopi Kulo Samarinda who got 30 employees and the sampling method saturated 30 respondents. The results of this study can be variable communication variables Organization (X1) and Work Discipline (X2) together (simultaneously) have a significant effect on Employee Performance (Y) at the Kulo Coffee Shop in Samarinda. With the work result of 0.650 which is at the level of a strong relationship, the results of the determination are 42.3% of the Employee Performance variable (Y) and the results of the Fount 9.994> Fable 3.35 then Ho is rejected and Ha is accepted, namely between the Work Communication variable (X1) and Work Discipline. (X2) has a positive effect simultaneously on Employee Performance (Y). For the leadership of the Kulo Coffee Shop, they can open discussion forums for employees, such as briefings every time so that the aspirations given by the leadership can be well received by employees. employee discipline level can apply rewards and punishments.
Media Sosial Marketing pada Instagram Shopee Indonesia dan Pengaruhnya terhadap Customer Engagement serta Brand Image Alfira, Alfira; Bharata, Wira; Sanjaya, Arwin
Indonesian Journal of Islamic Economics and Finance Vol 1 No 2 (2021)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.187 KB) | DOI: 10.37680/ijief.v1i2.1079

Abstract

The high use of social media in Indonesia today is the reason why social media is widely used as a promotional strategy or what has recently been called Social Media Marketing. One company that uses Social Media Marketing is Shopee Indonesia. With content uploaded through Shopee Indonesia's Instagram, Shopee Indonesia's Social Media Marketing is effective. This can be seen through the high level of engagement on Instagram Shopee Indonesia. The purpose of this study was to determine the effect of Social Media Marketing on Customer Engagement and Band Image on Shopee Indonesia's Instagram account. The method applied in the research is quantitative. The sampling technique used is non-probability sampling. The sampling method used is purposive sampling. Based on the results of the Slovin formula, the researchers distributed questionnaires to 100 Instagram followers of Shopee Indonesia. The analytical technique used is multiple regression analysis followed by path analysis with the help of SPSS 25 software. The results show that Social Media Marketing has a positive and significant effect on Customer Engagement. Social Media Marketing has no significant positive effect on Brand Image. Customer Engagement is found to be a mediator between Social Media Marketing and Brand Image which results have a positive and significant effect. The results also explain that Customer Engagement has a positive and significant effect on Brand Image. Then Brand Image also has a positive and significant effect on Customer Engagement.
Pengaruh Kepuasan Kerja dan Lingkungan Kerja terhadap Keinginan Keluar Karyawan pada Toko Murah Citra Niaga Samarinda Purnamasari, Retno; Sanjaya, Arwin; Wediawati, Tuti
Indonesian Journal of Islamic Economics and Finance Vol 1 No 2 (2021)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.272 KB) | DOI: 10.37680/ijief.v1i2.1088

Abstract

The purpose of this study was to examine the effect of job satisfaction and work environment on the turnover intention of the employees of the Citra Niaga Cheap Store Samarinda. The method used is quantitative. Quantitative research methods can be defined based on the philosophy of positivism to study a particular population or sample. This method uses research tools to collect data. Analysis of quantitative or statistical data aims to test the hypothesis that has been determined with a total sample of 83 respondents from all the population of employees of the Citra Niaga Cheap Store Samarinda. The results of hypothesis testing show that the job satisfaction variable partially has a negative and significant effect on the turnover intention variable. This can be seen from the significance value which is smaller than 0.05, which is 0.000. Thus, hypothesis H1 in this study is accepted. The next hypothesis shows that the work environment partially has a positive and significant effect on the turnover intention variable. This can be seen from the significance value which is smaller than 0.05, which is 0.000. Thus, the research hypothesis H2 is declared accepted. The results of the next test are the variables of job satisfaction and work environment which simultaneously affect turnover intention. This can be seen from the significance value which is smaller than 0.05, which is 0.000 and the Fount calculation shows that Fount (34,217) > Fable (2.72) so that Ho is rejected and Ha is accepted. From the results of the partial analysis, it can be concluded that the job satisfaction variable has a negative and significant influence on turnover intention and the work environment variable has a positive and significant influence on turnover intention. Simultaneously, the variables of job satisfaction and work environment affect turnover intention.
Pengaruh Celebrity Endorser dan Iklan Media Sosial Instagram Terhadap Keputusan Pembelian: (Studi Pada Pengguna Scarlet Whitening di Kota Samarinda) Karmila; Sanjaya, Arwin
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 13 No. 2 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.13.2.116-120

Abstract

The purpose of this research is to find out and analyze the effect of celebrity endorsers and Instagram social media ads on purchasing decisions for scarlet whitening products. The method used for this study was a quantitative method with 100 respondents in the city of Samarinda who used scarlet whitening products. The data was collected via a questionnaire. The data was then analyzed using validity and reliability testing techniques, classical assumption test, multiple linear regression, t-test, and f-test. The results of the study show that celebrity endorsers and Instagram social media advertisements have a significant effect on purchasing decisions on scarlet whitening products. Simultaneously, the variable celebrity endorser and Instagram social media advertising also significantly influence the purchasing decision of Scarlett Whitening products.
KEGIATAN PENANAMAN MANGROVE SEBAGAI SALAH SATU UPAYA PELESTARIAN EKOSISTEM PESISIR DI DESA KERSIK, KABUPATEN KUTAI KARTANEGARA Marlinda, Nanda; Natania Ibrahim, Sabina; Sanjaya, Arwin; Arie Hetami, Adietya
Jurnal Pengabdian Masyarakat Polmanbabel Vol. 4 No. 02 (2024): DULANG : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33504/dulang.v4i02.368

Abstract

Kersik Village is located in Marangkayu District, Kutai Kartanegara Regency, East Kalimantan. Kersik village is called a tourist village because it has a famous tourist destination, namely Blue Kersik Beach. Biru Kersik Beach has the opportunity to utilize the mangrove ecosystem which has not been utilized productively by the surrounding community. Most of the people of Kersik Village do not understand the role provided by the mangrove ecosystem. Therefore, an empowerment effort is needed to increase community understanding by carrying out mangrove planting activities. The method used in this activity includes a survey stage, where this step aims to confirm the location of mangrove planting by identifying which areas need the most planting. As additional information, an interview process was also carried out at one of the organizations in Kersik Village, namely Sahabat Mangrove. The results to be achieved from this community service are (1) to instill an understanding in the younger generation as agents of future change regarding the role of mangroves so as to create a commitment to protecting and preserving the environment, especially the mangrove ecosystem as a potential owned by the region, namely the coastal tourist attraction of Biru Kersik Beach. , (2) the output target to be achieved from this service activity is the addition of mangrove vegetation as an effort to preserve the coastal ecosystem in Kersik Village, Kutai Kartanegara Regency. It is hoped that the community around the coastal tourism area of ??Biru Kersik Beach can be further programmed to carry out outreach regarding the ecological function of mangrove forests. Evaluation is carried out through regular monitoring of mangrove growth, such as (1) Measuring how many mangrove seedlings have successfully grown and survived after a certain period, (2) Observing the growth in height and diameter of mangrove stems over several months and (3) Checking the health condition of the mangrove, including leaves, stems, and roots to detect disease or other problems.
Pengaruh Celebrity Endorser dan Iklan Media Sosial Instagram Terhadap Keputusan Pembelian: (Studi Pada Pengguna Scarlet Whitening di Kota Samarinda) Karmila; Sanjaya, Arwin
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 13 No. 2 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.13.2.116-120

Abstract

The purpose of this research is to find out and analyze the effect of celebrity endorsers and Instagram social media ads on purchasing decisions for scarlet whitening products. The method used for this study was a quantitative method with 100 respondents in the city of Samarinda who used scarlet whitening products. The data was collected via a questionnaire. The data was then analyzed using validity and reliability testing techniques, classical assumption test, multiple linear regression, t-test, and f-test. The results of the study show that celebrity endorsers and Instagram social media advertisements have a significant effect on purchasing decisions on scarlet whitening products. Simultaneously, the variable celebrity endorser and Instagram social media advertising also significantly influence the purchasing decision of Scarlett Whitening products.
Sosialisasi “Peningkatan Problem Solving Skill pada Gen Z Mahasiswa Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman Menggunakan Pendekatan DMAIC” Febriana, Wahyuni; Althalets, Fareis; Sanjaya, Arwin
Jurnal Abdi Masyarakat Indonesia Vol 4 No 5 (2024): JAMSI - September 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.1242

Abstract

Gen Z lahir antara pertengahan 1990-an hingga awal 2010-an, merupakan generasi yang paling peka akan isu kesehatan mental. Generasi ini sering dicap sebagai 'Generasi Stroberi' karena dianggap memiliki mentalitas lemah akibat sering menggaungkan isu ini. Riset yang dilakukan oleh American Psychological Association pada tahun 2018, Gen Z memiliki gejala stress yang nampak pada fisik maupun psikologisnya. Salah satunya adalah melemahnya kemampuan pemecahan masalah. Hampir seluruh mahasiswa aktif pada Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman merupakan Gen Z yang memiliki kekhawatiran dan kesulitan yang sama. Untuk meningkatkan keterampilan pemecahan masalah dan menghilangkan streotip yang melekat pada Gen Z, penulis mengadakan seminar berjudul "Exploring Gen Z’s Potential: Finding Career Paths and Developing Problem Solving Skills" menggunakan pendekatan DMAIC (Define, Measure, Analyze, Improve, Control). Kegiatan sosialisasi ini dilakukan secara online melalui zoom meeting pada tangal 11 mei 2024 dan mendapatkan 39 pendaftar. Seminar ini sukses dilaksanakan, dimana audiens mampu memahami perbedaan antara masalah dan keluhan sebagai langkah awal identifikasi masalah.
Pendidikan Nonformal Sebagai Solusi Pemecahan Masalah Sosial di Gang Rawa Jaya 1 Kota Samarinda A. Ismail Lukman; Sukapti; Arwin Sanjaya; Andreas Ongko Wijaya
International Journal of Community Service Learning Vol. 6 No. 3 (2022): August 2022
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v6i3.50187

Abstract

Masalah sosial merupakan masalah bersama yang membutuhkan penanganan, dan pemecahan, serta perhatian dari berbagai pihak terkait. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah unutk mengatasi masalah tersebut dengan pendidikan nonformal yang dapat menjadi solusi pemecahan masalah sosial pada masayarakat sebagai akibat dari keterbatasan ekonomi. Adapun tahapan dari pengabdian ini, yaitu tahap persiapan, tahap pelaksanaan, dan tahap evaluasi. Kegiatan pengabdian kepada masyarakat dilakukan di kelompok belajar Gang Rawa Jaya 1 Kota Samarinda. Lokasi ini dipilih karena kelompok belajar tersebut menjadi salah satu mitra yang menjadi solusi atas masalah sosial masyarakat disekitarnya. Secara umum, orang tua dari peserta didik pada kelompok belajar ini berprofesi sebagai tukang sampah, satuan pengamanan (satpam), tukang atau buruh tetap, tukang atau buruh lepas, karyawan toko, dsb yang rata-rata penghasilan beberapa diantaranya di bawah UMR. Kegiatan pengabdian kepada masyarakat ini menghasilkan luaran berupa terbentuknya kelompok belajar dengan kegiatan pembelajaran yang kreatif, inovatif, serta menyenangkan untuk peserta didik. Hasil pengabdian kepada masyarakat ini diharapkan dapat mengatasi segala permasalahan pembelajaran non-formal yang ada di Gang Rawa Jaya 1 Kota Samarinda dan sekitarnya.
Co-Authors A. Ismail Lukman Adriansyah, Muhammad Ali Afifah Afifah Ahmad Sidik Aidah Nafisah Anwar Alfaini, Fadhila alfira, alfira Althalets, Fareis Ananta, Ramadhanti Andreas Ongko Wijaya Andriana, Ana Noor Aransyah, Muhammad Fikry Arif Maulana Ramdhani Arif Maulana Ramdhani Aris Baharuddin Arisma, Ayu Damaiyanti, Diah Deby Riska Sonia Defrilia Syumber Melinda Dharma Saputra Dharma Saputra, Dharma Dian Dwi Nur Rahmah Dyan Wulan Sari Dzulfa Alya Edo Dermawan Fadhila Alfaini Fajar Lutfi Nursandy Febriana, Wahyuni Finnah Fourqoniah Fitri Fitri Fitri Fitri Frilia Yuwana Irwandi Hetami, Adietya Arie I Ketut Gunawan Indri Kristiani Matangkin Indriani Intan Thania Amelia Irpan Irpan Isnawati Isnawati Jemminastiar, Rafly Joana Oktavia Sapan Juwita Z Juwita Z Karmila Kurnia Himawan Sandy Laily Fadhilah Laksono Trisnantoro Laura Viviana Ardiansyah Laura Viviana Ardiansyah Iryanto Lisvia Lisvia M. Tommy Fimi Putera Mansyur Mansyur Mansyur Mansyur Maria Uba Dosi Marlinda, Nanda Marnala Joshua Hutajulu Muhammad Fikri Aransyah Muhammad Irfan Shalahudin Muhammad Izharul Laily Salam Muhammad Zaini Murni Murni Mustafa, Kemala Nadratul Naima Nadratul Naima Natania Ibrahim, Sabina Nazar, Nasril Nindy Pertiwi Novan Fransa Nanda Novia Arija Nur Fadillah, Nur Nurjannah Nurjannah Purnamasari, Retno Putra, Nur Astaman Rahayu, Erdina Rahmayana Rahmayana Salmi Taedy Setya Maulana Pratama Setya Maulana Pratama Setya Maulana Pratama Silvi Elvara Sitti Hardiyanti Arhas Sri Wahyuni Stefany Komala Sukapti Tri Yuliyasari Trisda Derama Trisna Pitaloka Wulan Dari Trisna Pitaloka Wulan Dari Wediawati, Tuti Wira bharata Yolanda Syifa Nurlita Yuliyasari, Tri