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All Journal Buletin Peternakan SOCA: Jurnal Sosial Ekonomi Pertanian Animal Agricultural Journal AGRIEKONOMIKA Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) AGRISE Habitat AGRARIS: Journal of Agribusiness and Rural Development Research Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGROLAND: The Agricultural Sciences Journal Caraka Tani: Journal of Sustainable Agriculture Jurnal Agribisnis Terpadu Jurnal Aplikasi Teknologi Pangan JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jurnal Aplikasi Teknologi Pangan Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK Paspalum: Jurnal Ilmiah Pertanian Agriecobis : Journal of Agricultural Socioeconomics and Business JESS (Journal of Education on Social Science) Jurnal Litbang Provinsi Jawa Tengah Mediagro Agribusiness Journal paradigma agribisnis paradigma agribisnis
Siswanto Imam Santoso
Department Of Agribusiness, Faculty Of Animal And Agricultural Science, Universitas Diponegoro, Semarang
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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Analisis Daya Saing Kopi Indonesia dan Vietnam di Pasar Internasional Willdan, Meylinda; Nurfadhilah, Suryani; Santoso, Siswanto Imam
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19652

Abstract

Indonesia and Vietnam are leading global coffee exporters, both ASEAN members. Despite Vietnam's smaller land area, it exports more coffee, ranking second globally, while Indonesia is fourth. This research aims to: 1) analyze the comparative and competitive advantage of Indonesian and Vietnamese coffee; and 2) identify competitive advantage factors using Porter's Diamond Model. Data analysis Methods included Revealed Comparative Advantage (RCA) for comparative advantage, Trade Specialization Index (TSI) for competitive advantage, and Porter's Diamond Model for determining factors. The research results for the period 2000-2023 show that: 1) the average RCA value for coffee from 2000-2023 for Indonesia was 5.5 and  Vietnam was 22.7, and the average TSI value for Indonesian coffee was 0.91 and for Vietnam was 0.96; 2) Based on Porter's Diamond Model analysis, Indonesia's factor conditions are indicated by vast agricultural land, diverse agroclimates, abundant labor, and infrastructure development, while Vietnam's are indicated by land efficiency, technical training, access to capital, and developing infrastructure. Indonesia's domestic demand conditions are rapidly developing, while Vietnam focuses on exports. Related and supporting industries are indicated by the development of coffee raw materials, namely seeds, in each country. Both Indonesia and Vietnam have complex firm strategy, structure, and rivalry, ranging from small-scale farmers to large companies.
Analisis Kesediaan Membayar (Willingness to Pay) Konsumen Terhadap Sayuran Organik di Pasar Modern Kabupaten Bandung Barat Zahran, Muhammad Hafidz; Santoso, Siswanto Imam; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18958

Abstract

The increasing demand for organic products is driven by concerns related to health issues. This study aimed to describe consumer characteristics, calculate the average maximum Willingness to Pay (WTP), and analyze the factors influencing consumer WTP for organic vegetables in West Bandung Regency. The research was conducted from December 2024 to January 2025 in five modern markets in West Bandung Regency. The method used was a survey method. Respondents were selected through accidental and quota sampling. The sample size was determined using the Lemeshow formula, resulting in 100 respondents. The data analysis methods included descriptive analysis, the Contingent Valuation Method (CVM), and multiple linear regression analysis. The results showed that organic vegetable consumers were mostly female, aged 31–40 years, held a bachelor's degree (Strata 1), worked as civil servants, military, or police personnel (PNS/TNI/POLRI), had a monthly income ranging from Rp3,000,000 to Rp5,999,999, and typically purchased organic vegetables at prices ranging from Rp10,000 to Rp12,999. Consumers also gave high ratings for product quality and the health benefits of organic vegetable consumption. The average maximum WTP for organic broccoli was 10.84% above the original price, for lettuce 9.09%, for water spinach (kangkung) 8.75%, for spinach 8.53%, for mustard greens (sawi) 9.45%, and for pakcoy 7.5%. Factors such as age, education level, occupation, income level, product price, product quality, and health benefits simultaneously influenced consumers’ willingness to pay for organic vegetables. Partially, the variables of age, education level, product price, product quality, and health impact had a significant effect on WTP.
Komparasi Profitabilitas Petani Anggota P3A Subur Estu, Desa Rembes, Kecamatan Bringin Terhadap Bantuan P3-TGAI Paramitha, Saffana Zahra; Santoso, Siswanto Imam; Budiraharjo, Kustopo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17828

Abstract

This study aims to analyse the comparative profitability before and after receiving assistance from the Acceleration of Water Use Improvement Irrigation (P3-TGAI) Program for farmers who are members of P3A Subur Estu in Rembes Village, Bringin District. The research was conducted from November to December 2024. The research method used was survey with census sampling of 52 P3A members. The data used in this study are primary data and secondary data. Primary data were obtained from interviews, observations, and documentation. Secondary data were obtained from P3A member data and related literature studies. The analysis method used is quantitative descriptive analysis which aims to determine the condition of the business based on financial aspects. Quantitative descriptive analysis includes analysis of production costs, revenue analysis, income, and profitability before and after getting P3-TGAI assistance. The profitability results were compared using paired t test analysis. The results showed that the characteristics of respondents totalling 52 farmers, the majority were between 51-60 years old (35%), male (79%), and had a high school education level (50%). Most respondents had farming experience for 21-30 years (37%) with an average land area of 4,500 m2. The results showed that before receiving assistance, the average total production cost was Rp. 19,135,439, revenue of Rp. 50,723,077, average income of Rp 31,587,638, and average profitability of 165%. After receiving assistance, the average total cost was Rp. 19,567,113, revenue was Rp. 72,475,000, average income was Rp. 52,907,887, and average profitability was 270%. It is known that the average profitability of farming increased from 165% to 270% after receiving P3-TGAI assistance or an increase of 105%. The analysis results showed that there was a significant difference before and after receiving P3-TGAI assistance.
Analisis Tren Penjualan serta Faktor yang Memengaruhi Penjualan Karet pada PT. XYZ Huda, Muhammad Syamsul; Santoso, Siswanto Imam; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18844

Abstract

This study aimed to: 1) analyze the sales trend of rubber at PT XYZ; and 2) analyze the factors that influenced rubber sales at PT XYZ. The research was conducted from December 2024 to January 2025 at PT XYZ. The method used was a case study, considering that the rubber industry was facing challenges such as global market price fluctuations, climate change, and increasing competition. Analyzing sales trends and the influencing factors was important to formulate appropriate business strategies. The data used included rubber product prices, cost of goods sold, and marketing expenses. The data analysis methods employed were quantitative analysis, including trend analysis and multiple linear regression. The results showed that the variables of cost of goods sold and marketing expenses had a significant effect on the rubber sales volume, while the variable of product price did not have a significant effect. The forecasting result using the quadratic trend method indicated that the rubber sales volume for the next 18 months was estimated to reach 457,751.31 kg. The conclusion of this study highlighted the importance of cost control and marketing strategies in maintaining sales volume amid the challenges in the rubber industry.
Pengaruh Brand Image, Digital Marketing, dan Celebrity Endorsement Terhadap Keputusan Pembelian Produk XYZ di DKI Jakarta Marpaung, Rachel Angelica Putri; Santoso, Siswanto Imam; Setiyawan, Hery
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18151

Abstract

Purchasing decisions is a process that consumers go through in selecting and buying a product after considering various alternatives that can be influenced by several factors, such as brand image, digital marketing, and celebrity endorsement. The purpose of this study is to analyze the partial and simultaneous influence of brand image, digital marketing, and celebrity endorsement on consumers purchasing decision of XYZ in Jakarta. This research was conducted online in November – December 2024. A descriptive survey method with a quantitative approach was employed, with a purposive sampling of 120 respondents determined using the Lemeshow formula, allowing for a 9% margin of error. Data was collected using a close-ended questionnaire with a Likert scale, distributed online via Google Forms though Instagram and X. The analytical tools used in this research is IBM SPSS Statistics. This study indicate that brand image has a significant and positive influence on purchasing decisions, as shown by a regression coefficient of 0.463, a t-value of 3.411 (>1.98), and a significance level of 0.001 (<0.05). Digital marketing has a positive bun insignificant influence on purchasing decisions, as shown by a regression coefficient of 0.123, a t-value of 0.718 (<1.98), and a significance level of 0.474 (>0.05). Celebrity endorsement has a significant and positive influence on purchasing decision, as indicated by a regression coefficient of 0.426, a t-value of 4.467 (>1.98), and a significance level of 0.000 (<0.05). Brand image, digital marketing, and celebrity endorsement have a simultaneous influence of 47,5%, as shown by the F-test significance level of 0.000 (<0.05) and an Adjusted R2 value of 0.475.
Analisis Faktor-faktor Yang Memengaruhi Permintaan Ayam Broiler Dan Ayam Kampung Di Pasar Tradisional Kota Cilegon Dhita, Laurent; Setiadi, Agus; Santoso, Siswanto Imam
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12003

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi permintaan ayam broiler dan ayam kampung serta perbedaan permintaan ayam broiler dan ayam kampung di Pasar Tradisional Kota Cilegon. Lokasi penelitian yaitu di Pasar Tradisional Kota Cilegon. Metode penelitian yaitu survey. Pengambilan sampel dilakukan secara accidental sampling kepada 150 responden ayam broiler dan 152 responden ayam kampung yang telah melakukan pembelian ayam broiler dan ayam kampung di Pasar Tradisional Kota Cilegon. Metode analisis yaitu uji instrument, uji asumsi klasik, analisis regresi linier berganda, uji F, uji T, dan independent sample t-test. Hasil penelitian untuk ayam broiler diperoleh variabel barang, pendapatan, dan selera secara parsial berpengaruh terhadap permintaan ayam broiler di Pasar Tradisional Kota Cilegon, sedangkan variabel harga barang pengganti dan jumlah tanggungan secara parsial tidak berpengaruh terhadap permintaan ayam broiler di Pasar Tradisional Kota Cilegon. Hasil penelitian untuk ayam kampung diperoleh variabel pendapatan parsial berpengaruh terhadap permintaan ayam kampung di Pasar Tradisional Kota Cilegon, sedangkan variabel harga barang, harga barang pengganti, selera dan jumlah tanggungan secara parsial tidak berpengaruh terhadap permintaan ayam kampung di Pasar Tradisional Kota Cilegon. Hasil independent sample t-test yaitu terdapat perbedaan signifikan antara permintaan ayam broiler dan ayam kampung di Pasar Tradisional Kota Cilegon.
Increasing the Income of Chili Farmers by Implementation of Internal Company Institution Kristiana, Dwi; Mukson, Mukson; Santoso, Siswanto Imam
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 1 (2025): February 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i1.319-329

Abstract

Chili is an important commodity for daily consumption, and its demand has the potential to increase as the population grows. The centralized location of production and the uncertainty of production quantities cause price disparities, reflecting poor supply management. This study aims to describe the corporate institutions of chili farming, analyze institutional performance, and factors that affect income of farmers. The method used is descriptive quantitative with a sample of 77 respondents taken with the Slovin formula at Gapoktan Bina Tani and Gapoktan Sumber Jaya in Blora. Data were collected through interviews with questionnaires, and multiple linear regression analysis was used to determine influential factors. The results showed that the institutional strengthening program variable (X1), the partnership expansion program (X2), and the economic scale improvement program (X3) had a high average value, meaning that the majority of respondents gave positive responses to the programs implemented. Factors that have a significant effect on chili farming income are variables of education level, length of farming, and amount of production, while variables of age, land area, and company performance have no significant effect on chili farming income. This conclusion indicates the need for institutional development to improve the welfare of chili farmers. Keywords: Chilli, Corporation, Farmer, Income, Institution.
Perilaku dan Kepuasan Konsumen Rumah Tangga pada Daging Sapi saat Masa Pandemi Covid-19 di Kecamatan Banyumanik Saksono, Ariel Putra; Mukson, Mukson; Santoso, Siswanto Imam
Paradigma Agribisnis Vol 3 No 2 (2021): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v3i2.4594

Abstract

Pandemi COVID-19 menimbulkan dampak negatif bagi kehidupan masyarakat. Tatanan hidup baru diadaptasikan seperti pola konsumsi makan. Daging sapi merupakan komoditas yang baik untuk menjaga dan memenuhi kebutuhan gizi  tubuh. Penelitian ini dilakukan dengan tujuan menganalisis perilaku dan kepuasan konsumen rumah tangga terhadap daging sapi pada saat pandemi. Manfaat penelitian diharapkan dapat membantu pelaku usaha/pemasar daging sapi dalam memenuhi kepuasan konsumen. Penelitian dilakukan pada bulan September-Oktober 2020. Metode penelitian menggunakan metode survey. Lokasi penelitian ditentukan secara purposive dengan pertimbangan tingkan kepadatan penduduk cukup tinggi dan mata pencaharian penduduk beragam. Pengumpulan data melalui wawancara dengan responden rumah tangga berdasarkan kuesioner terstruktur dan  observasi.  Sampel yang digunakan sebanyak 90 dengan menggunakan quota sampling, dan sebaran masing-masing 30 sampel pada Kelurahan Pedalangan, Srondol Wetan, dan Padangsari. Analisis data  menggunakan analisis deskriptif, IPA, dan CSI. Hasil analisis deskriptif tentang perilaku konsumen terdiri dari lima tahap perilaku konsumen. Tahap tersebut diantaranya tahap pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, keputusan pembelian, dan perilaku pasca pembelian. Hasil analisis IPA menunjukan  bahwa kuadran I terdiri dari harga dan kandungan lemak yang merupakan prioritas utama untuk memperbaiki atribut tersebut, kuadran II terdiri dari tekstur, jenis potongan, dan ketersediaan produk yang harus dijaga kinerjanya, kuadran III terdiri dari aroma dan kemasan yang perlu sedikit perbaikan, dan kuadran IV terdiri dari warna dan kemudahan pembelian yang perlu sedikit pengurangan untuk mencegah pemborosan. Hasil analisis CSI sebesar 70,7% yang berada pada rentang 66%-80,00% yang menunjukan konsumen puas terhadap daging sapi. Kata kunci : perilaku konsumen, kepuasan konsumen, rumah tangga, daging sapi, pandemi.  
Analisis Profitabilitas Usaha Porang di CV Porang Center Indo Sedan, Rembang Afidah, Zahrotul; Santoso, Siswanto Imam; Prastiwi, Wahyu Dyah
Paradigma Agribisnis Vol 5 No 2 (2023): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v5i2.7637

Abstract

Porang merupakan tanaman umbi yang memiliki nilai ekonomi dan permintaan yang tinggi di pasar luar negeri. Penelitian mengkaji profitabilitas usaha porang yang dijalankan oleh CV Porang Center Indo Sedan, Rembang selama 3 periode. Penelitian bertujuan untuk menganalisis besarnya biaya produksi, penerimaan dan profitabilitas usaha porang CV Porang Center Indo Sedan, Rembang. Metode yang digunakan adalah metode studi kasus. Metode analisis data menggunakan analisis deskriptif dan analisis kuantitatif. Analisis kuantitatif yang digunakan berupa analisis biaya produksi, penerimaan, profitabilitas dan rasio profitabilitas GPM, NPM, ROI dan ROE. Berdasarkan hasil analisis diperoleh hasil bahwa jumlah biaya produksi dan penerimaan dari tahun 2019-2021 mengalami kenaikan dengan nilai secara berturut–turut yaitu Rp17.387.484.000,00; Rp18.072.796.000,00 dan Rp18.290.157.600,00 untuk biaya produksi serta Rp22.136.400.000,00; Rp23.234.640.000,00 dan Rp23.454.288.000,00 untuk penerimaan. Hasil analisis profitabilitas menunjukkan usaha porang yang dijalankan dalam keadaan menguntungkan. Hasil analisis rasio profitabilitas yang dihasilkan secara umum menunjukkan perusahaan dalam kondisi baik. Perkembangan nilai ROI dan ROE dari tahun 2019–2021 terus menurun menandakan semakin menurunnya efisiensi perusahaan dalam menjalankan kegiatan operasionalnya.Kata kunci: biaya produksi, penerimaan, profitabilitas, porang
Analysis of Added Value and Profitability of the Coconut Sugar Agroindustry Nurul Aisyah Nugrahaeni; Siswanto Imam Santoso; Wiludjeng Roessali
Agribusiness Journal Vol 7, No 2 (2024): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v7i2.2145

Abstract

This research aims to analyze the amount of added value and level of profitability of the coconut sugar agroindustry in Kedungbenda Village, Nusawungu District, Cilacap Regency. The research method used is a survey.  The sampling method uses techniques purposive sampling with a total sample of 70 coconut sugar producers. Analysis methods using quantitative analysis include cost analysis, Hayami Method added value analysis and profitability analysis. This research shows that coconut sugar producers in Kedungbenda Village, Nusawungu District, Cilacap Regency have the characteristics of being aged 51 - 64 years, with a primary school education with a percentage of 82.86%, length of business in the range 11 - 20 years, number of trees tapped in the range 11 - 20 trees, the added value resulting from processing sap into coconut sugar is IDR 1,237.16/kg with a value-added ratio of 73.36%. The income obtained from coconut sugar production is IDR 112,000.00/day and IDR 3,472,000.00/month. The income obtained from coconut sugar production is IDR 40,947.96/day and IDR 1,269,386.76/month. The resulting profitability value was 57.63%. Test results in one sample t-test The significance value is 0.00 so the coconut sugar agro-industry in Kedungbenda Village, Nusawungu District, Cilacap Regency is worth pursuing.
Co-Authors A.A. Ketut Agung Cahyawan W Afidah, Zahrotul Agus Setiadi Aldonny Nurdiansyah Anistyaningsih, Lita Ardelia, Claresta Yosephine Argi Argiris Ariel Putra Saksono Bakhtiar Dwi Zentiko, Bakhtiar Dwi Bambang Mulyatno Setiawan Bekti Noviana Ulfa Btari Sukmastika Hemas Carolus Valesaka Wangsa Deputra Dewi Setyaningsih Dhita, Laurent Dwi Kristiana Dytanti Ilmiansi Tamalia Edjeng Suprijatna Edy Kurnianto Edy Prasetyo Edy Prasetyo Ekowati, Titik Enggar Prasetyo Fatmawati, Eka Rizky Harun Rekso Utomo, Harun Rekso Hendi Nursodik Hendi Nursodik Heni Risqiati Hery Setiyawan Hikmah Izzatin Nisa huda, muhammad syamsul Humairo Shidiq Abdat Hutami, Etika Dwi Indrarosa, Dwita Irwan Tri Mulyo JOKO MARIYONO Joko Mariyono Kadhung Prayoga Khofiatun Nida Khoiriyyah, Iffatul Khowarizi, Wildan Hilal Kristiana, Dwi Kustopo Budihajo Kustopo Budiraharjo Kustopo Budiraharjo Limbang Kustiawan Nuswantara LINDA APRIYANTI, LINDA Luluk Parwati Manurung, Putri Beata Marpaung, Rachel Angelica Putri Mety Rachmasari Migie Handayani Mukson Mukson Mukson Mukson Mukson Mukson Nabilla Pratya Augustin Naufal Fadhil Heriawan Nida, Khofiatun Nurfadhilah, Suryani Nurfadillah, Suryani Nurul Aisyah Nugrahaeni Paramitha, Saffana Zahra Permata Dewi, Raddin Syabania Prasetyo, Dimas Adhi Pratiwi, Kusuma Ratna Pratiwi, Pusdima Rahma Pusdima Rahma Pratiwi Rachmasari, Mety Rangganata, Anugrah S. Reka Listiani Rina Muryani Rinto Rinto Roessali, Wiludjeng Safira Dwi Hanggraeni Saksono, Ariel Putra Sarjana, Teysar Adi Septia Ayu Permatasari Setiawan, Bambang Mulyatno Sintiyah Ari Murti Siti Fatimah Erniasari Siti Susanti Siwi Gayatri Sudiyono Marzuki Suryani Nurfadillah Suryani Nurfadillah Sutaryo Sutaryo Syam Lingga Wijaya Teysar Adi Sarjana Theo Adrian Healthon Titik Ekowati Tri Aryanto, Tri Tri Puspita Ganes Agustina Ulfa, Zulanda Wahyu Dwi Suci Damayanti Wahyu Dyah Prastiwi Warsono Sarengat Willdan, Meylinda Yon Supri Ondho Yudi Wahyu Satrio, Yudi Wahyu Zahran, Muhammad Hafidz Zahrotul Afidah Zulfiana Choirunisa