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Faktor-Faktor yang Mempengaruhi Pendapatan Usahatani Tebu di Kecamatan Wedarijaksa Kabupaten Pati Khowarizi, Wildan Hilal; Handayani, Migie; Santoso, Siswanto Imam
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 11, No 3 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v11i3.12717

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pendapatan dan menganalisis faktor-faktor yang berpengaruh terhadap pendapatan usahatani tebu di Kecamatan Wedarijaksa Kabupaten Pati, meliputi luas lahan, biaya bibit, biaya pupuik, biaya pestisida, biaya tenaga kerja, produksi. Metode penelitian yang digunakan adalah survei. Penentuan lokasi dilakukan dengan sengaja karena Kecamatan Wedarijaksa merupakan salah satu kecamatan di Kabupaten Pati yang memiliki jumlah petani tebu yang banyak. Penelitian ini dilaksanakan pada Bulan April 2023 sampai Bulan Juni 2023. Metode pengambilan sampel yang digunakan yaitu Proprotional random sampling. Jumlah responden sebanyak 150 petani tebu. Pengumpulan data dilaksanakan dengan metode wawancara langsung dengan petani tebu. Analisis statistik yang digunakan yaitu uji one sample t test, dan regresi linear berganda yang digunakan untuk menganalisis pengaruh faktor luas lahan, biaya bibit, biaya pupuk, biaya pestisida, biaya tenaga kerja, produksi. Hasil penelitian menunjukkan bahwa rata-rata pendapatan petani tebu sebesar Rp. 21.357.766,63,-/musim tanam dengan luas lahan 1,18 ha. faktor luas lahan, biaya bibit, biaya pupuk, biaya pestisida, biaya tenaga kerja, dan produksi berpengaruh nyata terhadap pendapatan usahatani tebu. Secara parsial faktor luas lahan, biaya tenaga kerja, berpengaruh nyata terhadap pendapatan usahatani tebu, sedangkan faktor biaya bibit, biaya pupuk, biaya pestisida tidak berpengaruh nyata terhadap pendapatan usahatani tebu.Kata kunci: pendapatan, tebu, usahatani.
Analisis Profitabilitas Usahatani Bayam Jepang Tersertifikasi Organik di Kecamatan Getasan Kabupaten Semarang Prasetyo, Dimas Adhi; Roessali, Wiludjeng; Santoso, Siswanto Imam
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17294

Abstract

The purpose of this study was to analyze the profitability and factors affecting Japanese spinach farming in Getasan District, Semarang Regency. The research location was determined purposively. The research was conducted from September to November 2024 in Getasan District, Semarang Regency. The research method used was survey. Data collection techniques were conducted by interview using open and closed questionnaires. The sampling method used probability sampling with multistage random sampling technique. The number of respondents used was 52 Japanese spinach farmers who had joined farmer groups and were organically certified. The types of data used are primary and secondary. Data analysis methods used are production costs, revenue, income, profitability. Scoring analysis method was conducted for managerial ability variables and agribusiness partnerships. The test analysis used is one sample t-test and multiple linear regression. Based on the results of the study, it was found that the average income of farmers was Rp. 1,101,405. The profitability obtained is 109.82%. The one sample t-test results show that Japanese spinach farming is profitable for farmers. Regression test results show that all independent variables simultaneously affect profitability. Variables that partially affect profitability are the amount of production, selling price and profitability.
Analisis Kelayakan Finansial Usaha Sayuran Hidroponik di CV Pagi Berkah Mandiri Bogor Manurung, Putri Beata; Santoso, Siswanto Imam; Ekowati, Titik
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16882

Abstract

Hydroponic vegetable business is an alternative farming in urban areas. The emergence of many businesses creates market competition that affects business finances, especially small hydroponic vegetable businesses. This study aims to analyze the income of the hydroponic business at CV Pagi Berkah Mandiri and determine the feasibility of the investment invested in the company. The research method used is the case study method. The analysis method on the financial aspect is analyzed using the income analysis method, investment criteria analysis consisting of Net Present Value (NPV), Profitability Index (PI), Payback Period (PP), Return on Investment (ROI), Internal Rate of Return (IRR), Gross B / C Ratio and sensitivity analysis. The results of the analysis of 3 years of business data show that the average income obtained in 1 year is IDR 268,558,769. The results of the financial analysis with investment criteria show an NPV value of IDR 154,881,734, a PI value of 1.24, an ROI of 124.29%, PP for 2.12 years and a B / C Ratio of 1.75. The results indicate that the business is feasible to be implemented and developed. The results of the sensitivity analysis of the decrease in revenue and the increase in costs of 3.33% still represent that the business is feasible to be implemented.
Increasing the Income of Chili Farmers by Implementation of Internal Company Institution Dwi Kristiana; Mukson Mukson; Siswanto Imam Santoso
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 14, No 1 (2025): February 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i1.319-329

Abstract

Chili is an important commodity for daily consumption, and its demand has the potential to increase as the population grows. The centralized location of production and the uncertainty of production quantities cause price disparities, reflecting poor supply management. This study aims to describe the corporate institutions of chili farming, analyze institutional performance, and factors that affect income of farmers. The method used is descriptive quantitative with a sample of 77 respondents taken with the Slovin formula at Gapoktan Bina Tani and Gapoktan Sumber Jaya in Blora. Data were collected through interviews with questionnaires, and multiple linear regression analysis was used to determine influential factors. The results showed that the institutional strengthening program variable (X1), the partnership expansion program (X2), and the economic scale improvement program (X3) had a high average value, meaning that the majority of respondents gave positive responses to the programs implemented. Factors that have a significant effect on chili farming income are variables of education level, length of farming, and amount of production, while variables of age, land area, and company performance have no significant effect on chili farming income. This conclusion indicates the need for institutional development to improve the welfare of chili farmers. Keywords: Chilli, Corporation, Farmer, Income, Institution.
Perilaku dan Kepuasan Konsumen Rumah Tangga pada Daging Sapi saat Masa Pandemi Covid-19 di Kecamatan Banyumanik Ariel Putra Saksono; Mukson Mukson; Siswanto Imam Santoso
Paradigma Agribisnis Vol 3 No 2 (2021): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v3i2.4594

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Pandemi COVID-19 menimbulkan dampak negatif bagi kehidupan masyarakat. Tatanan hidup baru diadaptasikan seperti pola konsumsi makan. Daging sapi merupakan komoditas yang baik untuk menjaga dan memenuhi kebutuhan gizi  tubuh. Penelitian ini dilakukan dengan tujuan menganalisis perilaku dan kepuasan konsumen rumah tangga terhadap daging sapi pada saat pandemi. Manfaat penelitian diharapkan dapat membantu pelaku usaha/pemasar daging sapi dalam memenuhi kepuasan konsumen. Penelitian dilakukan pada bulan September-Oktober 2020. Metode penelitian menggunakan metode survey. Lokasi penelitian ditentukan secara purposive dengan pertimbangan tingkan kepadatan penduduk cukup tinggi dan mata pencaharian penduduk beragam. Pengumpulan data melalui wawancara dengan responden rumah tangga berdasarkan kuesioner terstruktur dan  observasi.  Sampel yang digunakan sebanyak 90 dengan menggunakan quota sampling, dan sebaran masing-masing 30 sampel pada Kelurahan Pedalangan, Srondol Wetan, dan Padangsari. Analisis data  menggunakan analisis deskriptif, IPA, dan CSI. Hasil analisis deskriptif tentang perilaku konsumen terdiri dari lima tahap perilaku konsumen. Tahap tersebut diantaranya tahap pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, keputusan pembelian, dan perilaku pasca pembelian. Hasil analisis IPA menunjukan  bahwa kuadran I terdiri dari harga dan kandungan lemak yang merupakan prioritas utama untuk memperbaiki atribut tersebut, kuadran II terdiri dari tekstur, jenis potongan, dan ketersediaan produk yang harus dijaga kinerjanya, kuadran III terdiri dari aroma dan kemasan yang perlu sedikit perbaikan, dan kuadran IV terdiri dari warna dan kemudahan pembelian yang perlu sedikit pengurangan untuk mencegah pemborosan. Hasil analisis CSI sebesar 70,7% yang berada pada rentang 66%-80,00% yang menunjukan konsumen puas terhadap daging sapi. Kata kunci : perilaku konsumen, kepuasan konsumen, rumah tangga, daging sapi, pandemi.  
Analisis Profitabilitas Usaha Porang di CV Porang Center Indo Sedan, Rembang Zahrotul Afidah; Siswanto Imam Santoso; Wahyu Dyah Prastiwi
Paradigma Agribisnis Vol 5 No 2 (2023): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v5i2.7637

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Porang merupakan tanaman umbi yang memiliki nilai ekonomi dan permintaan yang tinggi di pasar luar negeri. Penelitian mengkaji profitabilitas usaha porang yang dijalankan oleh CV Porang Center Indo Sedan, Rembang selama 3 periode. Penelitian bertujuan untuk menganalisis besarnya biaya produksi, penerimaan dan profitabilitas usaha porang CV Porang Center Indo Sedan, Rembang. Metode yang digunakan adalah metode studi kasus. Metode analisis data menggunakan analisis deskriptif dan analisis kuantitatif. Analisis kuantitatif yang digunakan berupa analisis biaya produksi, penerimaan, profitabilitas dan rasio profitabilitas GPM, NPM, ROI dan ROE. Berdasarkan hasil analisis diperoleh hasil bahwa jumlah biaya produksi dan penerimaan dari tahun 2019-2021 mengalami kenaikan dengan nilai secara berturut–turut yaitu Rp17.387.484.000,00; Rp18.072.796.000,00 dan Rp18.290.157.600,00 untuk biaya produksi serta Rp22.136.400.000,00; Rp23.234.640.000,00 dan Rp23.454.288.000,00 untuk penerimaan. Hasil analisis profitabilitas menunjukkan usaha porang yang dijalankan dalam keadaan menguntungkan. Hasil analisis rasio profitabilitas yang dihasilkan secara umum menunjukkan perusahaan dalam kondisi baik. Perkembangan nilai ROI dan ROE dari tahun 2019–2021 terus menurun menandakan semakin menurunnya efisiensi perusahaan dalam menjalankan kegiatan operasionalnya.Kata kunci: biaya produksi, penerimaan, profitabilitas, porang
ANALISIS EFISIENSI PEMASARAN BUAH SEMANGKA DI DESA BANGO, KECAMATAN DEMAK, KABUPATEN DEMAK Khoiriyyah, Iffatul; Santoso, Siswanto Imam; Mukson, Mukson
Agricore Vol 10, No 1 (2025): Volume 10 No 1, Juni 2025
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v10i1.61263

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AbstrakPemasaran mencakup seluruh kegiatan usaha dari penentuan harga jual produk hingga pendistribusian produk kepada konsumen. Penelitian bertujuan untuk menganalisis saluran distribusi semangka, margin, farmer’s share dan efisiensi pemasaran serta faktor-faktor yang mempengaruhi efisiensi pemasaran. Metode penelitian yang digunakan adalah metode survei. Lokasi penelitian di Desa Bango, Kecamatan Demak, Kabupaten Demak pada bulan Agustus – September 2024. Pengambilan sampel secara quota sampling dengan jumlah sampel keseluruhan 60 petani semangka dan 14 lembaga pemasaran. Metode analisis data menggunakan analisis deskriptif kuantitatif dan statistik. Hasil penelitian menunjukkan distribusi pemasaran semangka terbagi menjadi tiga saluran. Saluran I (petani – tengkulak – pedagang pengecer – konsumen), saluran II (petani– pedagang pengecer – konsumen), saluran III (petani– konsumen). Nilai rata-rata margin pemasaran pada masing-masing saluran yaitu Rp 3.405/kg, Rp 1.780/kg, dan Rp 0/kg. Nilai rata-rata farmer’s share masing-masing saluran yaitu 44%, 72% dan 100%. Nilai rata-rata efisiensi pemasaran pada saluran I, II, III berturut-turut yaitu 11,52%, 11,06%, dan 8,7% dengan standar efisiensi sebesar 33%. Berdasarkan pengujian regresi linear berganda terdapat pengaruh yang nyata baik secara simultan maupun parsial antara variabel margin pemasaran, biaya pemasaran, dan harga jual ditingkat petani terhadap variabel efisiensi pemasaran. Nilai koefisien determinasi menunjukkan hasil sebesar 96,9%.Kata kunci: Efisiensi, farmer’s share, margin, pemasaran, semangka.AbstractMarketing is the overall process of business activities in planning and determining product prices to distributing products to consumers. The research aims to analyze watermelon distribution channels, margins, farmer's share and marketing efficiency as well as factors affecting marketing efficiency. The research method used is the survey method. The research location is in Bango Village, Demak District, Demak Regency in August – September 2024. Sampling was conducted by quota sampling with a total sample of 60 watermelon farmers and 14 marketing institutions. The data analysis method uses quantitative descriptive analysis and statistics. The results of the study show that the distribution of watermelon marketing is divided into three channels. Channel I (farmers – middlemen – retailers – consumers), channel II (farmers – retailers – consumers), channel III (farmers – consumers). The average value of marketing margin in each channel is Rp 3,405/kg, Rp 1,780/kg, and Rp 0/kg. The average farmer's share value of each channel is 44%, 72% and 100%. The average value of marketing efficiency in channels I, II, III was 11.52%, 11.06%, and 8.7% respectively with an efficiency standard of 33%. Based on the multiple linear regression test, there is a real influence both simultaneously and partially between the variables of marketing margin, marketing cost, and selling price at the farmer level on the variable of marketing efficiency. The value of the determination coefficient showed a result of 96.9%.Keywords: Efficiency, farmer's share, margin, marketing, watermelon.
Pengaruh Brand Equity dan Gaya Hidup Sehat terhadap Keputusan Pembelian Produk Plant-Based Meat Merek Meatless Kingdom Pratiwi, Kusuma Ratna; Santoso, Siswanto Imam; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18350

Abstract

Plant-based meat is a vegetable process made with the texture, taste, and nutrition as similar to meat as possible. The plant-based meat focus in this study was focusing on the Meatless Kingdom brand. This study aims to analyze the influence of brand equity consisting of brand awareness, brand association, perceived quality, and brand loyalty as well as a healthy lifestyle on the decision to purchase plant-based meat products from Meatless Kingdom. This study was conducted from October 2024 to January 2025. The determination of the sample is purposively sampling, which is for consumers who have purchased the product at least once and are at least 17 years old. The number of samples was determined by Lemeshow's formula, which was 96 respondents. Primary data were obtained from questionnaires distributed online and secondary data were obtained from journal literature and books. This study used a case study method using a quantitative approach. Instrument tests were conducted on 32 respondents with a validity and reliability test. A normality test and a classical assumption test were conducted to test the regression model used. Analysis of data to determine the effect using multiple linear regression analysis which includes the coefficient of determination test, F test, and t test. The results of the study found that brand awareness, brand association, perceived quality, brand loyalty, and healthy lifestyle influenced the decision to purchase plant-based meat products from Meatless Kingdom both simultaneously and partially.
Pengaruh Bauran Pemasaran 7P Terhadap Loyalitas Konsumen Pembelian Tanaman Hias Philodendron di PT. Berkah Melano Indonesia Permata Dewi, Raddin Syabania; Mariyono, Joko; Santoso, Siswanto Imam
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18111

Abstract

PT. Berkah Melano Indonesia operates in the buying and selling of ornamental plants, particularly philodendron plants, which are frequently repurchased. This study aims to analyze consumer loyalty levels and the impact of the 7P marketing mix on consumer loyalty in purchasing philodendron ornamental plants at PT. Berkah Melano Indonesia. The research was conducted at PT. Berkah Melano Indonesia, located in Cigugur Girang, Bandung. The study employed a case study method, with a sample of 100 respondents selected using quota sampling. The data analysis method used the consumer loyalty pyramid, which consists of switcher buyers, habitual buyers, satisfied buyers, liking the brand, and committed buyers, along with multiple linear regression analysis. The results indicate a high level of consumer loyalty, with 83.5% committed buyers, 83% liking the brand, 94% satisfied buyers, 76% habitual buyers, and 46% switcher buyers. The variables of product, price, place, people, and income partially influence consumer loyalty in purchasing philodendron ornamental plants at PT. Berkah Melano Indonesia. However, process and physical evidence do not have a partial impact on consumer loyalty in purchasing philodendron ornamental plants at the company. A recommendation for future research is to further examine the influence of process and physical evidence to determine whether these two variables consistently do not affect consumer loyalty. Additionally, the company should continue to maintain product quality, affordable pricing, easy platform access, enhanced promotions, and employee responsiveness in assisting consumers.
Analisis Faktor-faktor yang Memengaruhi Volume Pembelian Beras IR 64 di Kecamatan Trucuk, Kabupaten Klaten Aryanto, Tri; Santoso, Siswanto Imam; Budiraharjo, Kustopo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18079

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Trucuk District has a heterogeneous socio-economic structure, with the majority of people working in the agriculture, trade, and service sectors. This condition has a direct influence on rice consumption patterns, especially in choosing the type of rice consumed. Therefore, an analysis of the factors that influence the volume of IR 64 rice purchases in this area is important to understand the dynamics of rice consumption and market needs in more depth. The purpose of this study was to analyze the factors that influence the volume of IR 64 rice purchases in Trucuk District, Klaten Regency and to determine the influence of each factor on the volume of IR 64 rice purchases. This study was conducted in December 2024 in Trucuk District, Klaten Regency. The research method used a survey method. The analysis method used multiple linear regression analysis. Based on the results of the study, the average rice purchase volume was 7.2 kg/month, the average income was IDR 1,499,000/month, and the price of rice ranged from IDR 14,000/kg to IDR 18,000/kg. Simultaneously, income, number of family members, and price affect the volume of IR 64 rice purchases. Based on partial results, it is known that income, number of family members, and price affect the volume of IR 64 rice purchases.
Co-Authors A.A. Ketut Agung Cahyawan W Afidah, Zahrotul Agus Setiadi Aldonny Nurdiansyah Anistyaningsih, Lita Ardelia, Claresta Yosephine Argi Argiris Ariel Putra Saksono Bakhtiar Dwi Zentiko, Bakhtiar Dwi Bambang Mulyatno Setiawan Bekti Noviana Ulfa Btari Sukmastika Hemas Carolus Valesaka Wangsa Deputra Dewi Setyaningsih Dhita, Laurent Dwi Kristiana Dytanti Ilmiansi Tamalia Edjeng Suprijatna Edy Kurnianto Edy Prasetyo Edy Prasetyo Ekowati, Titik Enggar Prasetyo Fatmawati, Eka Rizky Harun Rekso Utomo, Harun Rekso Hendi Nursodik Hendi Nursodik Heni Risqiati Hery Setiyawan Hikmah Izzatin Nisa huda, muhammad syamsul Humairo Shidiq Abdat Hutami, Etika Dwi Indrarosa, Dwita Irwan Tri Mulyo Joko Mariyono JOKO MARIYONO Kadhung Prayoga Khofiatun Nida Khoiriyyah, Iffatul Khowarizi, Wildan Hilal Kristiana, Dwi Kustopo Budihajo Kustopo Budiraharjo Kustopo Budiraharjo Limbang Kustiawan Nuswantara LINDA APRIYANTI, LINDA Luluk Parwati Manurung, Putri Beata Marpaung, Rachel Angelica Putri Mety Rachmasari Migie Handayani Mukson Mukson Mukson Mukson Mukson Mukson Nabilla Pratya Augustin Naufal Fadhil Heriawan Nida, Khofiatun Nurfadhilah, Suryani Nurfadillah, Suryani Nurul Aisyah Nugrahaeni Paramitha, Saffana Zahra Permata Dewi, Raddin Syabania Prasetyo, Dimas Adhi Pratiwi, Kusuma Ratna Pratiwi, Pusdima Rahma Pusdima Rahma Pratiwi Rachmasari, Mety Rangganata, Anugrah S. Reka Listiani Rina Muryani Rinto Rinto Roessali, Wiludjeng Safira Dwi Hanggraeni Saksono, Ariel Putra Sarjana, Teysar Adi Septia Ayu Permatasari Setiawan, Bambang Mulyatno Sintiyah Ari Murti Siti Fatimah Erniasari Siti Susanti Siwi Gayatri Sudiyono Marzuki Suryani Nurfadillah Suryani Nurfadillah Sutaryo Sutaryo Syam Lingga Wijaya Teysar Adi Sarjana Theo Adrian Healthon Titik Ekowati Tri Aryanto, Tri Tri Puspita Ganes Agustina Ulfa, Zulanda Wahyu Dwi Suci Damayanti Wahyu Dyah Prastiwi Warsono Sarengat Willdan, Meylinda Yon Supri Ondho Yudi Wahyu Satrio, Yudi Wahyu Zahran, Muhammad Hafidz Zahrotul Afidah Zulfiana Choirunisa