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All Journal Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Mantik JURNAL MUTIARA MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Pengabdian kepada Masyarakat Jurnal Kolaboratif Sains Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri Jurnal Peradaban Masyarakat (JPM) Media Bina Ilmiah Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa Nanggroe: Journal of Scholarly Service Jurnal Penelitian Pendidikan Indonesia
Sri Aprianti Tarigan
Institut Bisnis Informasi Teknologi Dan Bisnis
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Pemberdayaan Ekonomi Kreatif : Empowerment of the Creative Economy Javerson Simamora; Eddy Gunawan; Sri Aprianti Tarigan; Edward Harnjo; Eddy
Jurnal Kolaboratif Sains Vol. 8 No. 6: Juni 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i6.8124

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemberdayaan ekonomi kreatif dalam meningkatkan kesejahteraan masyarakat, khususnya di sektor UMKM. Ekonomi kreatif merupakan sektor strategis yang mengandalkan kreativitas, inovasi, dan pemanfaatan teknologi dalam menghasilkan nilai tambah ekonomi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui observasi, wawancara mendalam, dan studi dokumentasi pada pelaku usaha kreatif di bidang kuliner, fashion, dan kerajinan tangan. Hasil penelitian menunjukkan bahwa pemberdayaan ekonomi kreatif dapat dilakukan melalui pelatihan keterampilan, akses permodalan, pendampingan usaha, serta penguatan jejaring pemasaran berbasis digital. Tantangan yang dihadapi mencakup keterbatasan akses teknologi, kurangnya literasi digital, serta minimnya kolaborasi antar pelaku usaha. Namun, dengan dukungan pemerintah daerah, komunitas lokal, dan lembaga keuangan, potensi ekonomi kreatif dapat dioptimalkan sebagai pendorong pertumbuhan ekonomi dan penciptaan lapangan kerja. Penelitian ini merekomendasikan perlunya sinergi lintas sektor dalam merancang kebijakan dan program berkelanjutan untuk memberdayakan pelaku ekonomi kreatif secara inklusif dan berdaya saing.
E-Service Quality And E-Trust Toward Online Shop Customers E-Loyalty: Satisfaction as Mediation Sihombing, Nikous Soter; Simbolon, Sahat; Susanto, Agus; Tarigan, Sri Aprianti
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 7, No 2 (2023)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v7i2.11458

Abstract

The purpose of this study is to analyze the relationship between the effect of e-service quality on e-satisfaction, the effect of e-trust on e-satisfaction, the effect of e-service quality on e-customer loyalty, the effect of e-service quality on e-customer loyalty, the effect of e- satisfaction on e-customer loyalty, indirect effect of e-service quality on e-customer loyalty through e-satisfaction, significant indirect effect of e-trust on e-customer loyalty through e-satisfaction. The research method is quantitative, the technique sampling used using purposive sampling method category of non-probability sampling. Respondents to this study were 310 online shop consumers who had purchased goods/services at the online shop. Research data was obtained by distributing online questionnaires via social media. Analysis of research data using structural equation modeling (SEM) with SmsrtPLS 4.0 software tools. The stages of data testing are validity test, reliability test and hypothesis testing (significance). The results of this study are that there is a direct positive and significant effect of e-service quality on e-satisfaction. There is a direct positive and significant effect of e-Trust on e-Satisfaction There is a direct positive and significant effect of e-service quality on e-Customer Loyalty, there is a strong positive and significant direct effect of e-Trust on e-Customer Loyalty, there is a positive effect and directly significant e-Satisfaction on e-Customer Loyalty, there is a strong and significant positive effect indirectly e-service quality on e-Customer Loyalty through e-Satisfaction, there is a strong and significant positive effect indirectly e-Trust on e-customers loyalty through e-Satisfaction.
ANALYSIS OF CONSUMER PERCEPTION AND CONSUMER INTEREST TOWARD PURCHASE DECISION AT SWALAYAN 88 MEDAN Erina Alimin; Eddy, Eddy; Sri Aprianti Tarigan; Susanto, Susanto; Bestadrian Prawiro Theng
Media Bina Ilmiah Vol. 18 No. 12: Juli 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i12.895

Abstract

The purpose of this study was to determine the effect of consumer perceptions and consumer interest on purchasing decisions at Brastagi Supermarket Manhattan Times Square Medan. This research is a type of quantitative research. The population in this study are all consumers who make purchases at the Swalayan 88 Medan, the number of which is unknown. The sampling technique using the Lemeshow sampling technique obtained as many as 96 research samples. The method of collecting data in this research is literature study and questionnaires. Methods of data analysis using descriptive analysis and simple linear regression analysis. The results showed that the value of tcount (7.483) > ttable (1.985) with a significance of 0.000 ttable (1.985) with a significance of 0.042 Ftable (3.07) with a significant level of 0.00 < 0.05 so that it can be interpreted that H3 is accepted with the understanding that there is an influence between Consumer Perceptions and Consumer Interests on Purchase Decisions
THE INFLUENCE OF PRODUCT DEVELOPMENT AND PROMOTION TOWARD SALES VOLUME AT PT CIPTA LONA LESTARI MEDAN Ali Syah Putra; Eddy, Eddy; Sri Aprianti Tarigan; Elyzabeth Wijaya; Agus Susanto
Media Bina Ilmiah Vol. 19 No. 5: Desember 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of product development and promotion on sales volume at Cipta Lona Lestari Medan. This research is a type of quantitative research. The population in this study are all consumers who make purchases at the Cipta Lona Lestari Medan, the number of which is unknown. The sampling technique using the Lemeshow sampling technique obtained as many as 96 research samples. The method of collecting data in this research is literature study and questionnaires. Methods of data analysis using descriptive analysis and simple linear regression analysis. The results showed that the value tcount (2.909) > ttable (1.985) with a significance of 0.005 < 0.05 so it can be concluded that there is an influence between Product Development on the Sales Volume. The value of tcount (5.158) > tTable (1.985) with a significance of 0.000 < 0.05 so it can be concluded that there is an influence between Promotion on the Sales Volume. Simultaneous Testing Results (F-Test), the value of Fcount (62.621) > FTable (3.07) with a significant level of 0.00 < 0.05 so it can be concluded that H3 is accepted with the understanding that there is an influence between Product Development and Promotion on the Sales Volume
The Impact of Organizational Culture Toward Organizational Competitiveness at PT. Mega Royal Utama Medan: Pengaruh Budaya Organisasi Terhadap Daya Saing Organisasi Pada PT. Mega Royal Utama Medan Bestadrian Prawiro Theng; Ika Puspa Satrianny; Sri Aprianti Tarigan; Susanto; Felix Leonardi
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.081 KB) | DOI: 10.56338/jks.v2i1.639

Abstract

The purpose of this research is to analysis the impact of organizational culture toward organizational competitiveness at PT. Mega Royal Utama Binjai Medan. The data is obtain interview and questionare.There have 32 respondent from the company which only work in the office and supervisor only in the company. Whereby the data analysis using descriptive statistic( mean, median, mode), validity, reability, coeficient of corelation, regresion anlysis and hypothesis test. The result from the data is all valid, realible and normal, so the data can be use for futher analize. There have a significant impact the organizational culture toward organizational competitiveness. Where the Ha accepted and Ho rejected Z­count = 4,776 > Z­table = 1,96. Determination (r2) = 85.6% prove the organizational culture impact 85.6% toward organization competitiveness. The writer intend to give some recomedation which are outbond and happy weekend, monthly meeting and open minded discussion, swtiching work day and, give appreciation and recognition.
The Impact Of Service Quality Towards Customer’s Loyalty At Pt. Odiseus International Medan Edward Harnjo; Sri Aprianti Tarigan; Susanto; Benny Lim; Eddy
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 8 No. 1: Januari 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v8i1.10436

Abstract

Globalization also has motivated managers to develop products or services quality that the company can compete in the world. Besides that, the managers of the company engaged in services sector need to carefully consider all situation and the conditions in order to providing the best service. Business opportunities in the services sector cannot be separated from the dynamics of the situation and external factors. In order to survive and make a profit that is planned, company is required to adapt products and services to the customer’s needs. Service companies should provide better service to its customers. The purposes of this research are to know the influence of service quality towards customer loyalty at PT Grand Odiseus International Medan. This research is done by using descriptive research and correlational design. Research methods which used are descriptive statistic analysis, validity and reliability test, simple linear regression, coefficient correlation, coefficient of determinant and Z testing. The result of this research is that there is influence of service quality towards customer loyalty in PT Grand Odiseus International Medan. In Z test, it can be determined that Zcount > Ztable (7.519 > 1.96). Therefore, hypothesis alternative is accepted that there is influence of service quality toward customer loyalty at PT Grand Odiseus International Medan. In correlation test, it can be know that service quality as independent variable (X) has strong positive relationship with customer loyalty in PT Grand Odiseus International Medan. In determinant test, it can be known that customer loyalty can be explained in 61.5% by service quality variable in PT Grand Odiseus International Medan while the rest as 38.5% can be explained by other variables which is not studied in this research. In linear regression analysis, it can be determined linear regression equation in Y = 0.111 + 0.619X. The regression coefficient is 0.619 that means increasing 1 unit of service quality variable can increase customer loyalty in 0.619 unit.
Co-Authors Agus Susanto Agus Susanto Agus Susanto Aifin Assaly Albert Albert Ali Syah Putra ARIFIN Arifin Assaly, Arifin Benny Lim Benny Lim Bestadrian P.Theng Calen Calen Djakasaputra, Arifin Eddy Eddy Eddy Eddy, Eddy Eddy Gunawan Eddy Gunawan EDWARD HARNJO Edward Harnjo Edward Harnjo Elyzabet Wijaya Elyzabeth , Elyzabeth Erina Alimin Erina Alimin Felix Leonardi IKA PUSPA SATRIANNY Javerson Simamora Javerson Simamora Juliana Juliana Juliana, Juliana Kosasih, Hengky Lim, Benny Linda, Tina Mardaus Purba Monang Tarigan Nikous Soter Sihombing Nur ‘Azah Rosita Rosita Sahat Simbolon Solly Aryza Susanto SUSANTO Susanto Susanto Susanto Theng, Bestadrian Prawiro Tina Linda Tina Linda Wijaya, Elyzabeth Wivenny