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Pengaruh Marketing Mix Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Mujigae Resto Bekasi Satria, Budi; Untari, Dhian Tyas; Khasanah, Fata Nidaul
Jurnal Kajian Ilmiah Vol. 23 No. 1 (2023): January 2023
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/sa7dp787

Abstract

This study aims to determine whether the marketing mix has an effect on consumer satisfaction at mujigae restaurants, whether service quality affects customer satisfaction at mujigae restaurants, and whether both have an effect on customer satisfaction at mujigae restaurants. The results obtained by the author in this study are for the marketing mix variable because the t count value is greater than t table (4.54 > 1.6648) and the significance value is less than 0.05 (0.000 < 0.05), it can be concluded that the marketing mix influences which is significant to customer satisfaction, for the service quality variable because the t value is greater than t table (5.99 > 1.6648) and the significance value is less than 0.05 (0.000 < 0.05), it can be concluded that service quality has a significant effect on customer satisfaction, and for the second effect because the calculated F value is greater than F table (73.193 > 3.11), and a significance value of 0.000 < 0.05, it can be concluded that the marketing mix and service quality have a positive and simultaneous effect on customer satisfaction.
Analisis SWOT dalam pengoperasian AIS dan protocol TCP/IP pada VTS Kasim Marine Terminal Satria, Budi; Simanjuntak, Marihot; Malau, April Gunawan; Fahcruddin, Imam
Journal Marine Inside Vol. 7 No. 1 (2025)
Publisher : Politeknik Pelayaran Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62391/ejmi.v7i1.133

Abstract

Penelitian ini mengevaluasi kinerja sistem Vessel Traffic Service (VTS) di Kasim Marine Terminal, sebuah terminal lepas pantai strategis yang berlokasi di Selat Sele dan dikelola oleh Petrogas (Basin) Ltd. VTS ini didukung oleh teknologi AIS, protokol TCP/IP, serta pemantauan cuaca terintegrasi untuk mendukung keselamatan dan kelancaran navigasi. Pendekatan kuantitatif digunakan dalam studi ini, dengan metode analisis SWOT yang didasarkan pada data dari 56 responden, terdiri atas operator VTS dan pengelola terminal. Pengumpulan data dilakukan melalui observasi, wawancara, kuesioner, dan dokumentasi. Hasil penelitian mengidentifikasi kekuatan utama pada posisi geografis yang strategis, kompetensi personel, dan pemanfaatan teknologi yang memadai. Di sisi lain, tantangan yang dihadapi mencakup belum tersusunnya standar operasional prosedur (SOP), keterbatasan infrastruktur, dan minimnya pemahaman publik terhadap keberadaan VTS. Pemetaan posisi strategi menunjukkan bahwa sistem VTS berada pada kuadran Strengths–Opportunities (SO), yang mendorong pengembangan strategi pertumbuhan melalui pemanfaatan keunggulan internal dan peluang eksternal. Studi ini merekomendasikan penyusunan SOP, peningkatan dukungan regulasi, serta perbaikan teknis berkelanjutan guna mengoptimalkan fungsi VTS dan meningkatkan keselamatan pelayaran di wilayah operasional yang terpencil.   This study evaluates the operational effectiveness of the Vessel Traffic Service (VTS) implemented at Kasim Marine Terminal, a strategic offshore facility located in the Sele Strait and operated by Petrogas (Basin) Ltd. The VTS system incorporates AIS technology, TCP/IP protocols, and integrated weather monitoring to enhance maritime safety and navigation efficiency. A quantitative approach was employed using SWOT analysis, supported by data from 56 respondents consisting of VTS operators and terminal managers. Data were collected through observation, interviews, questionnaires, and document analysis. The findings highlight key strengths such as strategic location, competent personnel, and adequate technological integration. However, challenges remain, including the absence of formal standard operating procedures (SOPs), limited infrastructure, and low public awareness of the VTS system. The SWOT mapping places the system in the Strengths–Opportunities (SO) quadrant, suggesting a growth strategy by leveraging internal strengths and external opportunities. The study recommends developing operational standards, enhancing policy support, and investing in ongoing technical improvements to optimize the role of VTS in ensuring navigational safety at remote terminals.
Peningkatan Literasi Perubahan Iklim Generasi Muda di Universitas Muhammadiyah Sorong Syafaati, Ayu Diah; Satria, Budi
Buletin GAW Bariri (BGB) Vol 6 No 1 (2025): BULETIN GAW BARIRI
Publisher : Stasiun Pemantau Atmosfer Global Lore Lindu Bariri - Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31172/bgb.v6i1.140

Abstract

Climate change has become a crucial issue affecting various aspects of life worldwide. The younger generation plays a vital role as agents of change in mitigating the impacts of climate change by increasing literacy and awareness of this issue. This study aims to examine the improvement of climate change literacy among young people in Muhammadiyah University of Sorong through an intervention in the form of material exposure. The research employs both quantitative and qualitative approaches with a pretest and post-test design, as well as the creation of climate action content. The intervention is conducted by providing material on climate change before the post-test is administered. Data is analyzed using the Normality Test and Hypothesis Test. The Paired Sample T – test is used as the Hypothesis Test to determine the difference in literacy levels before and after the intervention. A significant increase in students' understanding of climate change was observed, rising from 46% to 73%. The results indicate a significant improvement in climate change literacy after the intervention, demonstrating the effectiveness of this method.
Fenomena Perilaku Phubbing dalam Interaksi Sosial Mahasiswa Ilmu Komunikasi Universitas Abdurrab Ahda, Hanif; Satria, Budi; Rahmawina, Tika
Indonesian Research Journal on Education Vol. 5 No. 4 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i4.3256

Abstract

Dalam era digital yang terus berkembang, penggunaan smartphone telah menjadi bagian penting dalam kehidupan sehari-hari, khususnya di kalangan generasi muda. Namun, fenomena phubbing yakni perilaku mengabaikan orang lain demi fokus pada smartphone berpotensi menurunkan kualitas interaksi interpersonal dan memengaruhi hubungan sosial di lingkungan kampus. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam terhadap enam mahasiswa Ilmu Komunikasi yang mengalami fenomena phubbing, baik sebagai pelaku maupun korban, serta observasi perilaku phubbing dalam interaksi sosial sehari-hari di kampus. Hasil penelitian menunjukkan bahwa phubbing berdampak negatif pada kualitas komunikasi tatap muka, menimbulkan perasaan diabaikan dan tidak dihargai di antara individu. Mahasiswa yang menjadi korban phubbing merasa kurang puas terhadap interaksi sosial yang terjalin, sedangkan pelaku sering kali tidak menyadari dampak perilaku mereka terhadap orang lain. Temuan ini mengindikasikan adanya pergeseran prioritas dalam interaksi sosial, di mana koneksi virtual lebih diutamakan daripada kehadiran fisik. Penelitian ini memberikan wawasan mengenai implikasi phubbing terhadap pembentukan lingkungan sosial kampus yang kurang inklusif dan autentik.
PENGEMBANGAN PASAR WISATA RELIGI SEBAGAI JEJAK SOSIOLOGIS MASYARAKAT BETAWI DI BEKASI; DALAM KONTEKS MANAJEMEN PENGELOLAAN Untari, Dhian Tyas; Khasanah, Fata Nidaul; Fakhrudin, Fakhrudin; Antariksa, Basuki; Wismayanti, Yanuar Farida; Satria, Budi; Nurmanto, David
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 2 (2025): July (2025)
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i2.501

Abstract

Penelitian ini membahas pengembangan pasar wisata religi di Bekasi sebagai refleksi jejak sosiologis masyarakat Betawi dalam konteks manajemen pengelolaan. Dengan menggunakan pendekatan kualitatif melalui wawancara, observasi, dan studi literatur, penelitian ini menemukan bahwa wisata religi berpotensi memperkuat identitas budaya Betawi sekaligus mendorong pertumbuhan ekonomi lokal. Namun, pengelolaan masih menghadapi tantangan pada aspek koordinasi antar-stakeholder, promosi digital, dan infrastruktur. Model pentahelix dipandang efektif untuk memperkuat kolaborasi, pemberdayaan komunitas, serta pelestarian nilai sosio-religius. Penelitian ini memberikan kontribusi teoritis pada kajian pariwisata berbasis budaya dan praktis bagi pengembangan wisata religi berkelanjutan di Bekasi.