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Fachri, Barany
Universitas Pembangunan Panca Budi
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Measuring IT-Business Strategic Alignment in Indonesian Digital Start-ups Fachri, Barany; Iqbal, Muhammad; Supiyandi; Hasanuddin, Muhammad
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.34

Abstract

This study investigates the level of strategic alignment between Information Technology (IT) and business in digital start-ups across Java, Indonesia, using Luftman’s Strategic Alignment Maturity (SAM) model as the primary analytical framework. A mixed-methods approach was employed, combining quantitative data from structured questionnaires with qualitative insights from interviews involving supervisors from IT and business divisions. The findings indicate that digital start-ups have achieved a moderate level of alignment maturity, corresponding to the Established Focused Process stage, with an average score of 3.45. Partnership and technology scope emerged as the most mature domains, demonstrating effective collaboration and technological adaptability. In contrast, governance and competency measurement were identified as areas requiring significant improvement. The results highlight that alignment in these organizations is largely driven by informal relationships, entrepreneurial culture, and shared innovation values rather than by formal governance systems. Strengthening IT governance, implementing structured performance metrics, and promoting cross-functional skill development are recommended to advance alignment maturity. This research contributes to the broader understanding of IT-business integration in emerging digital economies and provides a practical framework for improving strategic coherence and organizational performance in start-up environments.  
Co-Authors AA Sudharmawan, AA Abdul Khaliq Abdul Khaliq Afif Badawi Afrizal, Sandi Agus Perdana Windarto Ananda, Fikri Ardini Sabella Arfan Syamsuddin Dalimunthe Arief Budiman Aritonang, Petrus Rafhael Haholongan Arpan, Arpan Badawi, Afif Bayu, Muhammad Budi Chairul Rizal Chairul Rizal Chatarina Umbul Wahyuni Daniel Daud Sunly Bazikho Didid Nugraha Eka Surya Fitriani Eka, Muhammad Eko Hariyanto Elisa Fadli Hamdi Harahap Fatihah, Nasywa Rizki Ferdy Syahlan Susilo Ginting, Agung Suka Habibah, Muthiah Hanna Willa Dhany Hendry Heni Wulandari Herli Herutomo Hermansyah Ika Devi Perwitasari Ilka Zufria Irhami, Zahara Reva Irwan Irwan Irwan Iskandar Iskandar Jerry Ongky Wijaya Juanda Juanda Juliandri Juliandri Juliandri Jurais Al Qorni Dalimunthe Kurniawan, Fahmi Labbaika Asri Leni Marlina Leni Marlina Lestari, Yuyun Dwi Mahardika Abdi Prawira Tanjung Martin Paul Putra Zebua Maysaroh, Aidia Mhd Adam Hidrawan Muhammad Eka Muhammad Hasanuddin, Muhammad Muhammad Iqbal Muhammad Jonesta Ginting Muhammad Noor Hasan Siregar Muhammad Syahputra Novelan Muhammad Zen Munadi Munadi Nasution, Ahmad Fakhruddin Nasution, Yusuf Ramadhan Nasution, Yusuf Ramadhan Parinduri, Ikhsan Putra, Randi Rian Rahayu Mayang Sari Rangga Rafandi Rian Farta Wijaya Ricky Ramadhan Harahap Rika Nurleni Rinel Prayudi Rio Septian Hardinata Risky Wahyu Surbakti Rizki Azhari Ginting Roy Martin Sembiring Ruly Dwi Arista Rusli Halil Nasution Ryanda, Fajar Said Ahmad Rizqi Saragih, Bambang Saputra Sarudin Simangunsong, Rizky Daniel Siti Nurhabibah Hutagalung Sitorus, Zulham Suci Damai Gea Suheri SUheri Suherman Supina Batubara Supiyandi Supiyandi Wardah Ramadhani Yanti Yusman Yessi Fitri Annisah Lubis Zulfahmi Syahputra