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Fachri, Barany
Universitas Pembangunan Panca Budi
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Measuring IT-Business Strategic Alignment in Indonesian Digital Start-ups Fachri, Barany; Iqbal, Muhammad; Supiyandi; Hasanuddin, Muhammad
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.34

Abstract

This study investigates the level of strategic alignment between Information Technology (IT) and business in digital start-ups across Java, Indonesia, using Luftman’s Strategic Alignment Maturity (SAM) model as the primary analytical framework. A mixed-methods approach was employed, combining quantitative data from structured questionnaires with qualitative insights from interviews involving supervisors from IT and business divisions. The findings indicate that digital start-ups have achieved a moderate level of alignment maturity, corresponding to the Established Focused Process stage, with an average score of 3.45. Partnership and technology scope emerged as the most mature domains, demonstrating effective collaboration and technological adaptability. In contrast, governance and competency measurement were identified as areas requiring significant improvement. The results highlight that alignment in these organizations is largely driven by informal relationships, entrepreneurial culture, and shared innovation values rather than by formal governance systems. Strengthening IT governance, implementing structured performance metrics, and promoting cross-functional skill development are recommended to advance alignment maturity. This research contributes to the broader understanding of IT-business integration in emerging digital economies and provides a practical framework for improving strategic coherence and organizational performance in start-up environments.  
Co-Authors AA Sudharmawan, AA Abdul Khaliq Afrizal, Sandi Agus Perdana Windarto Ananda, Fikri Aritonang, Petrus Rafhael Haholongan Asri, Labbaika Badawi, Afif Bayu, Muhammad Chairul rizal Chairul Rizal Chairul Rizal Chatarina Umbul Wahyuni Daniel Daud Sunly Bazikho Eka Surya Fitriani Eka, Muhammad Eko Hariyanto Elisa Fadli Hamdi Harahap Fatihah, Nasywa Rizki Ferdy Syahlan Susilo Ginting, Agung Suka Habibah, Muthiah Hendry Hermansyah Herutomo, Herli Hutagalung, Siti Nurhabibah Ilka Zufria Irhami, Zahara Reva Irwan Irwan Irwan Iskandar Iskandar Juanda Juanda Juliandri Jurais Al Qorni Dalimunthe Kurniawan, Fahmi Leni Marlina Mahardika Abdi Prawira Tanjung Maysaroh, Aidia Muhammad Eka Muhammad Hasanuddin, Muhammad Muhammad Iqbal Muhammad Noor Hasan Siregar Muhammad Syahputra Novelan Muhammad Zen Munadi Munadi Nasution, Ahmad Fakhruddin Nasution, Yusuf Ramadhan Nasution, Yusuf Ramadhan Parinduri, Ikhsan Putra, Randi Rian Rahayu Mayang Sari, Rahayu Mayang Rian Farta Wijaya Ricky Ramadhan Harahap Rika Nurleni Rinel Prayudi Rio Septian Hardinata Risky Wahyu Surbakti Rizal, Chairul Roy Martin Sembiring Rusli Halil Nasution Ryanda, Fajar Saragih, Bambang Saputra Suheri Supiyandi Supiyandi Syahputra, Zulfahmi Wijaya, Jerry Ongky Yusman, Yanti