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All Journal Suluh Pembangunan: Journal of Extension and Development Teknika: Jurnal Sains dan Teknologi AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Jurnal Sosio Agribisnis Agro Ekonomi AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Pertanian Agros JURNAL REKAYASA SISTEM INDUSTRI JURNAL AGRICA Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Indonesian Journal of Community Services Jurnal Manajemen Bisnis Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Journal of halal product and research (JHPR) Jurnal Agroristek JURNAL ILMIAH AGRINECA Airlangga Journal of Innovation Management Jurnal Dinamika Sosial Ekonomi Agroradix : Jurnal Ilmu Pertanian Agri Wiralodra Agrimansion: Agribusiness Management & Extension Anjoro : International Journal of Agriculture and Business Agroteksos Proceedings Series on Physical & Formal Sciences Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of ASEAN Dynamics and Beyond Veteran Society : Jurnal Pengabdian Masyarakat Journal of Agribusiness Science and Rural Development Jurnal Jarlit Mediagro VIGOR: JURNAL ILMU PERTANIAN TROPIKA DAN SUBTROPIKA Journal of Economic and Management (JECMA) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Bisnis Manajemen dan Akuntansi Journal Science Innovation and Technology (SINTECH) Proceeding of International Conference Health, Science And Technology (ICOHETECH) Madani : Jurnal Pengabdian Kepada Masyarakat Journal of Business and Political Economy: Biannual Review of The Indonesian Economy Review Jurnal REP (Riset Ekonomi Pembangunan) Journal Of Agribusiness, Social and Economic Jurnal Pengabdian dan Pemberdayaan Masyarakat Inovatif paradigma agribisnis
Wahyu Adhi Saputro
Universitas Jenderal Soedirman
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Journal : Agroradix : Jurnal Ilmu Pertanian

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ANALISIS SALURAN PEMASARAN GEMBILI DI KABUPATEN SUKOHARJO Ulfa, Amalia Nadifta; Helbawanti, Octaviana; Dewati, Rosita; Saputro, Wahyu Adhi
AGRORADIX : Jurnal Ilmu Pertanian Vol 8 No 1 (2024): Desember 2024
Publisher : Agroteknologi Fakultas Pertanian Universitas Islam Darul 'Ulum (UNISDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/agroteknologi.v8i1.8151

Abstract

The community's staple food reliance on rice needs to be reduced through food diversification. Efforts to diversify food can be realized by utilizing local tuber-based foods. One type of tuber that has potential for development is gembili. This research aims to analyze the marketing channels of gembili in Sukoharjo Regency, from the farmer level to the end consumer. This study uses a descriptive qualitative approach to analyze the marketing channels of gembili in Sukoharjo Regency. The respondents of this study consisted of 34 farmers, 7 intermediary traders, 5 wholesalers, 7 retailers, and 20 end consumers who were sampled for the research. Data were collected through in-depth interviews, participatory observations, and document analysis. Data analysis was conducted by analyzing channels, margins, and marketing efficiency. There are 4 marketing channels for gembili in Sukoharjo Regency: Marketing Channel 1: Farmer – Consumer, Marketing Channel 2: Farmer - Collector Trader – Consumer, Marketing Channel 3: Farmer - Collector Trader – Retailer Trader – Consumer, Marketing Channel 4: Farmer - Wholesaler Trader – Retailer Trader – Consumer, with marketing efficiency values for channels 1-4 respectively: 100%, 77.27%, 56.67%, and 57.14%. Efforts are needed to improve farmers' access to accurate and up-to-date market information, infrastructure improvements such as roads and storage facilities must be prioritized to enhance distribution efficiency, and strengthening farmers' institutional capacity is a step towards improving the gembili marketing system.
Co-Authors Aditya Solichin Aditya Solichin Ahmad Fauzi Ahmad Fauzi Ali Hasyim Al Rosyid Ali Hasyim Al Rosyid Ali Hasyim Al Rosyid Ali Hasyim Al Rosyid Ali Hasyim Al rosyid, Ali Hasyim Altri Mulyani Amalia, Dhea Ayu Resky Anggrasari, Herdiana Any Suryantini Aris Prio Agus Santoso Budi Dharmawan Budi Dharmawan Budiyoko Budiyoko Budiyoko Budiyoko Budiyoko Budiyoko Budiyoko Candarisma Dhanes Noor Viana Candarisma Dhanes Noor Viana Candarisma Dhanes Noor Viana Devi Aprilia Dewanti Risa Utami Dewi Oktaviyanti Dhea Ayu Resky Amalia Dhea Ayu Resky Amalia Dhea Ayu Resky Amalia Dindy Darmawati Putri Ecclisia Sulistyowati Ecclisia Sulistyowati Ecclisia Sulistyowati Eka Nur Jannah Fachruddin Edi Nugroho Saputro Fauzi Ahmad Muda Fery Wisnu Saputro Fery Wisnu Saputro, Fery Wisnu Fitri Amalinda Harahap Garnet Filemon Helbawanti, Octaviana Helbawanti, Octaviana Helbawanti Indah Wahyu Utami Indrawan Firdauzi Irene Kartika Eka Wijayanti Kumaratih Kumaratungga Dewi Kurniawan, Thauefek Kusnaman, Djeimy Lestari, Retna Dewi Lily Katniaty Lutfi Zukkifli Lyly Katniati Malinda Aptika Rachmah Masyhuri Masyhuri Moh. Yusuf Dawud Muhammad Bachtiar Musthafa Muhammad Soleh Mustaufik Musta’in Musta’in Musta’in Musta’in Ningrum, Restie Novita Novitaningrum, Restie Prasetyo, Kunandar Pratiwi, Liana Fatma Leslie Qurotu Ayun Qurotu Ayun Ramadhani A Sunaryono Ramadhani Ardhianto Karsa Sunaryono Restie Novitaningrum Ringgo Ismoyo Buwono Ringgo Ismoyo Buwono Romadhoni Usflida Sari Rosita Dewati, Rosita Safitri Nur Rohmah Shidiq Kurniawan Singgih Purnomo Sri Hidayati Sulistyowati, Ecclisia Sunendar Sunendar Sunendar Thauefek Kurniawan Tri Wisudawati Tri Wisudawati Tri Wisudawati Tri Wisudawati Ulfa, Amalia Nadifta Ulfah Nurdiani Umi Salamah Umi Salamah Utami, Dewanti Risa Utomo, Widianto Prasetyo Viana, Candarisma Dhanes Noor Widianto Prasetyo Utomo Wisudawati, Tri Wiwik Sariningsih Yuli Fidayani Yuli Fidayani Yunita Firdha Kyswantoro Zulkifli, Lutfi