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All Journal Kinesik FORUM JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Interaksi Online Jurnal Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi dan Media
Djoko Setyabudi
Department Of Communication Sciences, Universitas Diponegoro
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH PENGGUNAAN METODE BELAJAR KELOMPOK TUTOR SEBAYA DI MASA PANDEMI TERHADAP TINGKAT MOTIVASI BELAJAR MAHASISWA DI MASA PANDEMI Felda Aurellia Anandani; Yanuar Luqman; Djoko Setyabudi
Interaksi Online Vol 10, No 3: Juli 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Penelitian ini didasarkan pada pandemi Covid-19 yang membuat sebagian besar masyarakat mengalami kerugian, salah satunya pada bidang pendidikan yang mana peserta didik dituntut untuk melakukan pembelajaran secara daring (dalam jaringan). Sehingga hal ini dapat berdampak pada tingkat motivasi belajar peserta didik menjadi menurun. Maka dari itu, penelitian ini bertujuan untuk mengetahui pengaruh penggunaan metode belajar kelompok tutor sebaya terhadap tingkat motivasi belajar mahasiswa di masa pandemi. Teori yang digunakan dalam penelitian ini adalah Teori Belajar Humanistik. Untuk menentukan sampel, penelitian ini menggunakan teknik non probability sampling. Jumlah sampel yang diteliti berjumlah 30 orang dengan membagi dua kelompok responden, yang mana tiap kelompok terdiri 15 orang. Jenis penelitian ini adalah Quasi Experimental karena ingin melihat perbedaan antara kelompok yang menggunakan metode tutor sebaya dengan kelompok yang tidak menggunakan metode tutor sebaya. Hasil penelitian menunjukkan bahwa penggunaan metode belajar kelompok tutor sebaya terhadap tingkat motivasi belajar memiliki nilai Asymp. Sig. (2-tailed) atau signifikansi sebesar 0,135 yang artinya tidak signifikan. Sehingga tidak terdapat perbedaan rata-rata tingkat motivasi belajar antara kelompok yang menggunakan metode tutor sebaya dengan kelompok yang tidak menggunakan metode tutor sebaya.
PENGARUH INTENSITAS TERPAAN PROMOSI PENJUALAN BLIBLI.COM DI TELEVISI DAN TINGKAT KEPERCAYAAN PADA PRODUK TERHADAP TINGKAT MINAT MEMBELI PRODUK PADA BLIBLI.COM Neysa Harwina Putri; Djoko Setyabudi; Sunarto Sunarto
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Along with the development of the times, communication media are also experienced rapid development. This increased modern communication media is also used for business activities, one of which is using television media. This research uses marketing communication theory. Exposure to sales promotions on television is carried out in order to influence the buying interest of the audience. One of the companies that advertised on television is Blibli.com. Blibli.com is a well-known e-commerce platform in Indonesia that features well-known artists in advertisements on television. Blibli.com also made efforts to increase trust. However, there has been a decrease in the number of visits to the Blibli.com website. This study aims to analyze the effect of exposure to sales promotions and the level of trust on product purchase intention at Blibli.com. This study uses a quantitative method with a population of Blibli users who have seen Blibli advertisements on television and live in Semarang with a sample of 100 people. The sampling technique used in this research is purposive sampling. The data obtained came from filling out online questionnaires by respondents. The data analysis method in this study used multiple linear regression using the SPSS program. The results of this study indicated that exposure to sales promotions and level of trust have a significant positive effect on product purchase intention at Blibli.com. The implications of this research provides input for Blibli.com in increasing and maintaining exposure to sales promotions and the level of trust to increase product purchase intention at Blibli.com
THE EFFECT OF SALES PROMOTION INTENSITY AND CELEBRITY ENDORSEMENT CONTENT EXPOSURE ON IMPULSIVE PURCHASE OF Z GENERATION to SOMETHINC LOCAL SKINCARE (SURVEY OF YOUTH AGED 19-24 YEARS AT JABODETABEK REGION) Nabilah Amarilys; Djoko Setyabudi; Primada Qurrota Ayun
Interaksi Online Vol 10, No 4: Oktober 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

SomeThinc known as the local skincare targeting user at young ages specifically gen z, having targets to achieved the 1st local cosmetic in rank and reach predicate as the most popular local skincare line. However, recently, real data by research shows that Somethinc still occupies the number 3 position with a revenue sales figure of 8.1 billion. The data proves that Somethinc is not categorized as leading local skincare brand in Indonesia and is still far from reaching its goals as a brand that can achieve Go Global conditions. Some of the steps taken by SomeThinc are discount promotions through social media and the use of celebrity endorsers in promoting their skincare products to increase its revenue. The study aims to determine the effect of sales promotion intensity, celebrity endorser content exposure on adolescent impulsive buying behaviour. The theory used in this research is Stimulus-Organism-Response theory and social cognitive theory. To determine the sample, researcher uses non-probability sampling technique. The samples studied were 100 people with female gender, aged 18-24 years, actively shopping for skincare products with minimum 3 times purchasing Somethinc skincare, have a monthly income and domiciled at Jabodetabek. The method used in this study is multiple linear regression analysis using primary data retrieved from questionnaire. The results showed that sales promotion intensity have influence over impulsive buying with a significant significance of 0.000. Furthermore, there is an influence between celebrity endorsement content exposure on impulsive buying with has a significant value of 0.000. In conclusion, there is an influence between sales promotion intensity, celebrity endorsement content exposure simultaneously has a significant effect on the impulsive buying variable by generation Z. Independent variable influenced dependent variables by 68,8% while 31.2% left affected by other variables outside the study.
Pengaruh Terpaan Berita Hoaks Efek Vaksin dan Frekuensi Komunikasi dengan Kelompok Rujukan Terhadap Keputusan Melakukan Vaksinasi COVID-19 Nadin Khairun Nisa; Agus Naryoso; Djoko Setyabudi
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The increase in coronavirus cases in Indonesia increases the urgency of achieving herd immunity. In pursuit of this, the Indonesian government launched the National Vaccination Program. However, in some areas such as Semarang City, the vaccina-tion target has not been achieved. In addition, confusing information related to vac-cination continues to spread among the public, Kominfo noted that there are 1,979 findings of hoax news about COVID-19 vaccination, which is feared to deter people from vaccinating against COVID-19. Therefore, this study aims to determine the ef-fect of exposure to vaccine effect hoaxes and the frequency of communication with reference groups on the decision to vaccinate against COVID-19. The theory used in this study is the mass communicarion effect theory and refer-encegroup theory. This study used non-probability sampling techniques and took a total of 100 samples. The criteria for this research sample are domiciled in Semarang City, aged 18-60 years, actively accessing social media / having experience of being exposed to hoaxes. The results of the study with simple linear regression data analy-sis show that exposure to vaccine hoaxes has an influence on the decision to vac-cinate against COVID-19 with a significance value of 0.00 ≤ 0.01 or highly signifi-cant and an R Square of 0.149 or an influence value of 14.9 percent. Furthermore, the Frequency of Communication with Referral Groups has an influence on the De-cision to Vaccinate COVID-19 with a significance value of 0.00 ≤ 0.01 or very sig-nificant with an R Square of 0.173 or an influence value of 17.3 percent.
PENGARUH TERPAAN CELEBRITY ENDORSER DAN TERPAAN ELECTRONIC WORD OF MOUTH (E-WOM) DALAM MEDIA SOSIAL TIKTOK TERHADAP MINAT BELI PRODUK SARIAYU Alya Farras Azzahra; Djoko Setyabudi; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Banyaknya brand yang menggunakan TikTok sebagai media promosi untuk menaikkan penjualannya tidak sejalan dengan brand Sariayu, hal tersebut terlihat pada laporan tahunan Sariayu yang mengalami penurunan. Penelitian bertujuan untuk mengetahui apakah terdapat Pengaruh Terpaan Celebrity Endorser dan Terpaan Electronic Word of Mouth (E-WOM) dalam Media Sosial TikTok terhadap Minat Beli Produk Sariayu. Jenis penelitian yang digunakan adalah kuantitatif dengan metode survei dan menggunakan teori respon kognitif dan teori traditional word of mouth. Penelitian mengambil subjek berusia 15 sampai >40 tahun, laki-laki dan perempuan, pengguna aplikasi TikTok dan pernah melihat iklan Sariayu di TikTok dengan analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa hipotesis pertama terdapat pengaruh, dengan kata lain semakin tinggi terpaan celebrity endorser yang diterima maka semakin tinggi pula minat beli responden dan menunjukkan bahwa penggunaan celebrity endorser efektif dan sejalan dengan teori respon kognitif. Selanjutnya, hipotesis kedua terdapat pengaruh, dengan kata lain semakin tinggi terpaan electronic word of mouth yang diterima maka semakin tinggi pula minat beli responden dan menunjukkan bahwa adanya E-WOM efektif dan sejalan dengan teori traditional word of mouth. Saran peneliti selanjutnya menggunakan populasi yang berbeda dan platform sosial media yang berbeda agar penelitian lebih berkembang.
PENGARUH TERPAAN BERITA KEBOCORAN DATA PENDUDUK DAN TERPAAN NEGATIVE E-WORD OF MOUTH DI MEDIA SOSIAL TERHADAP TINGKAT KEPERCAYAAN MASYARAKAT PADA PEMERINTAH PUSAT DALAM MENANGANI KASUS KEBOCORAN DATA Vidiana Girinda Wardani; Hedi Pudjo Santosa; Djoko Setyabudi
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The Ministry of Communication and Informatics is in the spotlight amid the many cases of data leakage involving various parties. According to data, there were 1.04 million accounts that experienced data leaks in Indonesia during the second quarter of 2022. Various media reports on data leak cases highlighted how, responses, and steps were taken to handle the case. The news caused unrest among the people. Coupled with the existence of communication by word of mouth (e-word of mouth) electronically as a more efficient media channel for voicing opinions because the scope is wider and easier to reach. The purpose of this study was to determine the effect of exposure to population data leaks and exposure to negative e-word of mouth on social media on the level of public trust in the central government in dealing with data leaks. Using the theoretical approach of the Social Mediated Crisis Communication Model (SMCC), this study examines the effect of variable X1 and variable X2 on variable Y. The population of this study were social media users aged 18 to 35 years, with a non-probability sampling technique on 100 people, both men and women who had been exposed to news of data leaks. The results showed that exposure to data leakage news and exposure to negative e-word of mouth had an effect on the level of trust. Furthermore, it is known that the coefficient X1 is -0.527 and the X2 variable is -0.719, which means that exposure to data leak news (X1) and exposure to negative e-word of mouth (X2) have a negative effect on the level of public trust. With these findings, it can be concluded that the higher the exposure to data leak news received by the public and the higher the exposure to negative w-word of mouth, the lower the level of trust.
PENGARUH BRAND IMAGE DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN LAYANAN SUBSCRIPTION VIDEO ONDEMAND (SVoD) NETFLIX Sofianisa Rahmawati; Tandiyo Pradekso; Djoko Setyabudi
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

In recent years, especially during the COVID-19 pandemic, Netflix's revenue has continued to decline throughout 2021 and 2022. On the other hand, Netflix, as the pioneer of SVoD services in the world, has implemented various strategies to build and maintain its good image. In addition, even though the price set is relatively higher, the amount of content available is greater than similar competitors and the price set is still within the range of the majority of spending by the Indonesian people in consuming SVoD shows. Nevertheless, Netflix has still not succeeded in becoming the main choice for the Indonesian people. This research aims to determine the effect of brand image and price perceptions on purchasing decisions for SVoD Netflix services This research uses a quantitative method with an explanatory type and is based on the concept of Customer-Based Brand Equity and the Model of Consumer Behavior. The sampling technique is in the form of non-probability sampling with a total sample of 100 respondents who are generation Z and millennials who live in Greater Jakarta and know Netflix. The results of this study using the Chi Square non-parametric statistical test tool succeeded in revealing a relationship between brand image and the decision to purchase Netflix services with a significance value of 0.000 < 0.050. Furthermore, different results occur in testing the effect of price perceptions on purchasing decisions, where there is no influence between the two variables indicated by a significance value of 0.119 > 0.050. Thus, this research shows that price is not the main issue that is considered by consumers in purchasing Netflix services, instead a good brand image is a consideration, so it is important for brands to continue to maintain a good image. This research is limited by variables that are used, as well as the age range and domicile of the respondents. Therefore, other variables and broaden background of the respondents can be used for the further research.
HUBUNGAN BRAND AWARENESS DAN BRAND ASSOCIATION DENGAN MINAT BERTRANSAKSI ULANG DI TOKOPEDIA Aldedinda Auliantio; Djoko Setyabudi
Interaksi Online Vol 11, No 1: Januari 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study aims to determine the correlation between Brand Awareness, Brand Association, and Repurchase Intention in Tokopedia as an Online Shopping Transaction Platform. This research used Heuristic-Systematic Model and Self Congruity Theory. This study used a sample of 120 people who had been using Tokopedia atleast in the past last month. This sample data retrieval technique used nonprobability sampling with accidental techniques and Kendall's Tau B analysis. There are two Results of this research; (1) There is a very significant correlation between Brand Awareness and Repurchase Intention in Tokopedia with a significance value of 0.004. The correlation coefficient is 0.338, which means it has a moderate and positive level of correlation. (2) There is also a very significant correlation between Brand Association and Repurchase Intention in Tokopedia with a significance value of 0.006. Meanwhile, the correlation coefficient is 0.325, which means it has a moderate and positive level of correlation.
PENGARUH TERPAAN PROMOSI PENJUALAN DAN KUALITAS ULASAN ONLINE KONSUMEN DI MEDIA SOSIAL DENGAN MINAT BELI SEPEDA MOTOR YAMAHA NMAX Arma Ngabeti; Djoko Setyabudi; Joyo Nur Suryanto Gono
Interaksi Online Vol 11, No 2: April 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Nmax motorcycles as one of Yamaha's products experienced a decline in sales for three consecutive years. Ideally, by issuing sales promotions every year in the form of discounts, cashback, giving vouchers and bonuses should be able to encourage the purchase of motorcycles. On the other hand, there are also online reviews on social media from Nmax users, where Yamaha Nmax gets a high rating with a score of 4.8 out of 5. Reviews that contain positive information should be able to positively grow the buying interest of potential consumers. The study aims to determine the influence of sales promotion and the quality of consumers' online reviews on social media with interest in buying Yamaha Nmax motorcycles.Research is a type of explanatory research using non-probability sampling techniques. The number of respondents was 100 people with male and female criteria, aged 22-34 years, domiciled in Central Java and the Special Region of Yogyakarta, had seen, heard or read online reviews or Yamaha Nmax sales promotions. Testing using a simple linear regression analysis, the results showed that sales promotion affected the buying interest of Nmax motorcycles with a significance value of 0.036 (<0.05). Then, the quality of consumers' online reviews on social media is also confused with the interest in buying Nmax motorcycles with a significance value of 0.007 (<0.01).
HUBUNGAN INTENSITAS MENONTON DRAMA KOREA DAN TINGKAT KESUKAAN MUSIK POP KOREA DENGAN MINAT BELAJAR BAHASA KOREA PADA REMAJA Naomi Feby Yolanda Br Saragih; S. Rouli Manalu; Djoko Setyabudi
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study aims to determine the relationship between the intensity of watching Korean dramas and the level of liking Korean pop music with interest in learning Korean in adolescents. This is motivated by the fact that Indonesia is one of the countries hit by the Korean Wave phenomenon. Various products from the Land of Gingseng have successfully entered Indonesia and are favored in all circles. Korean dramas, Korean pop music and the Korean language are the Korean Wave products that attract the most attention and interest. The three phenomena occur at the same time but it is not known whether the three phenomena are interconnected. The study used Uses and Gratification theory and was conducted with purposive nonprobability sampling technique, with 100 samples aged 18-25 years in Semarang city. The results showed that there is a positive relationship between the intensity of watching Korean dramas and interest in learning Korean. This means that the higher the intensity of watching Korean dramas, the higher the interest in learning Korean. Furthermore, there is a positive relationship between the level of liking for Korean pop music and interest in learning Korean, which means that the higher the level of liking for Korean pop music, the higher the interest in learning Korean. This shows that Korean drama, Korean pop music and Korean language are interconnected phenomena and proves that the desire to learn a particular language or culture can be started by providing popular culture such as drama series and music.
Co-Authors Abigail Betsy Eliasta Roos Abimanyu Ramadhan P Abiyyu Febi Diwangkoro Adi Nugroho Adi Nugroho Aditya Gilang Gifari Aditya Iman Hamidi Adityo Cahyo Aji Aeda Aldeafara Afi Sultan Ramadhan, Muhammad Agraha Dwita Sulistyajati Agus Naryoso Ahdani Gita Sadida Ahmad Fauzi Ahmad Fikar Harakan Aike Ingget Pratiwi Ainani Shifa Izazi Aisyah Monicaningsih Akbar, Bintang Albert Rivai Sinaga Aldedinda Auliantio Aldila Leksana Wati Alif Ibrahim Alya Farras Azzahra Amal Gamasi T.R Andrinanta Putra Pratama Andy Julianto Angga Dwipa Anggun Puspa Regita Anisa Dyah Permata, Cindy Anisa Wikantyas P Annisa Aulia Mahari Annisa Ilmi, Rizky Annisa Kusumawardhani Anugerah Dwitama Anugrah Beta Familio Apriliana, Jennifer Ardhisti Adi Utamanyu Ardini Koesfarmasiana, Ardini Arfian Muhammad Hakim Ari Pradhanawati Arista Sukmawati, Sarah Arlita Dwi Utami Arma Ngabeti Astrid Henariani Prakoso Atika Nabila Atika Surya Nuraini Aulia Nur Aulia Ratri Kusumastuti Ayu Sarah Shabrina Ayu Saraswati Bagaskara S.A.P Bareta Hendy Pamungkas Bayu Widagdo, Muhammad Bimandhika Sunu Wardhana Bisma Alief Brigitta Dwi Liusditari Budi Adityo Burhanudin Fakhri Kusuma Candra Sateria Chintya Dyah Meidyasari Christo Christian Destiyanto Daffa Argy Pradiptha Dameria Cathrine DENA ADI SANTOSA Deni Arifiin Destima Nursylva Anggraningrum Devi Yuhanita Qorina, Devi Yuhanita Dewi Luqmania . Dhiyah Puspita Sari Dhyah Shanti Nur Kartika Diah Yuniasari ., Diah Yuniasari Dwi Purbaningrum, Dwi Eka Ardianto EKA NOVITASARI Elisa, Nova Fardhian Fitrahudin Pratama Farhan Haritz, Abdullah Farisa Dian Utami Fatia Sharfina Febi Eninta Br Munthe Febri Ariyadi Febriana Handayani Febriandani, Anisa Felda Aurellia Anandani Fitri Nur Hidayat Florensia Sonia Haniswari Frida Asih Pratiwi Gabby Aurelia Gabryella, Cathrine Georgina Inessa Zephira Gerald Waisaka Ginubahyang S P Hamidah, Nadiya Hanan Hauzan, Muhammad Hapsari Dwiningtyas Hapsari Dwiningtyas S, Hapsari Dwiningtyas Hapsari Dwiningtyas Sulistyani Hario Trigoseno Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Hedi Pudjo Santosa Helmi Bayuputra, Rafli Hendrikus Setya Pradhana Henny Novita Rumono Hilal Al Roshid, Fhatwa Hilda Maisyarah I Nyoman Winata I Nyoman Winata Ifadhah Vellayati Widjaja Imam Fahmidin, Hanif Inayah Setia Azzahra Indah Pratiwi Indra Septia BW Intan Ayuningrum Ira Yunani Widyarini Istivani, Yulia Jaya Pramono Adi Jaza Akmala Ramada Jody Suryamar Yudha Joyo Nur Suyanto Gono Kanaya Az Zahrah Krisanti Cahyaningtyas, Yulia Laksono Nainggolan, Guntur Agung Lana Nastiti Mumpuni Lintang Ratri Rahmiaji Lintang Ratri Rahmiaji Lucia Eka Pravitasari Lukmantoro, Yanuar Lusia Wibowo, Marvela M Bayu Widagdo M Yulianto M. Bima Norta Ellyanda Mahardika Indra Pratama Maulana Ocky Adhicondro Melinda Wita Satryani Mia Maulyda Mohammad Akbar Rizal Hamidi Muchamad Yuliyanto Muhammad Azizan, Tengku Muhammad Luthfi Muhammad Sahil Muhamy Akbar Iedani Nabilah Amarilys Nadin Khairun Nisa Nadira Octova Yogiyanti Nanik Sudaryningtyas, Nanik Naomi Feby Yolanda Br Saragih Neysa Harwina Putri Nofita Fatmawati Noni Meisavitri Nurist Surayya Ulfa Nurist Surraya ulfa Nurist Surrayya Nuriyatul Lailiyah Nurrist Suraya Ulfa Nurrist Surayya Ulfa Oki Adi Saputra Petrus Orseola Rosarianto Pipin F.P. Lestari Prabowo Nurwidagdyo Prescilla Roesalya Primada Qurrota Ayun Puspa Ningrum, Kumala Puspita Mei Wardani Putri Febrianti Putri Susiandi, Alya Radika Oktavianti, Dina Rafif Ghaffar Radana Rahmadianto, Rizky Raihan Wiguna, Ilham Randy Ardianto Wicaksono, Randy Ardianto Rangga Akbar Pradipta Reichan Anantyo, Muhamad Reni Shinta Dewi Rezky Utami, Nofiyanti Rieda Anindita Putri, Rieda Anindita Rifni Lestari Rizka Arsianti Rizky Wisnu Prayuda Nusantara, Rizky Rizqi Ganis Ashari Rosanna Fadiya S Rouli Manalu SALMAN AL FARISI, MUHAMMAD Salshabila Putri Persada Sandra, Syafira Selo Pangestu Imawan Septian Aldo Pradita Setyo Adhi Nugroho Shabara Wicaksono Sharon Gracia G Sholihudin, Nabiila Sigit Haryadi Soffa Wicaksono, Muhammad Sofianisa Rahmawati Sri Widowati Sri Widowati Herieningsih Sunarto Sunarto Susi Santiaji Tandiyo Pradekso Tandiyo Pradekso Tandiyo Pradekso Taufik Indra Ramadhan Taufik Reza Ardianto Tazkia Irsyad, Raihana Theo Domas Santika, Theo Triyono Lukmantoro Turnomo Rahardjo Vania Ristiyana Vidiana Girinda Wardani Vidya Ayunita Vina Aulia Maharani Wahyu Hidayat Windariani Soeryo Handadari Wiwid Noor Rakhmad Wulan Septiana Putri Yanuar Luqman Yoga Yuniadi Yohanes Thianika Budiarsa Yuan Stephanie Yunita Indriyaswari Yusniar Dwi Ratnasari, Yusniar Zainul Asngadah Fatmawati