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All Journal Jurnal Rekayasa Jurnal Rekayasa Sipil dan Desain Buletin Sumber Daya Geologi JURNAL ABDIMAS TRIDHARMA MANAJEMEN These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan Prosiding University Research Colloquium TECHNOVATAR
Setyanto Setyanto
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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IMPLEMENTASI SVM-PSO DALAM ANALISIS SENTIMEN PENGGUNA GOOGLE PLACE REVIEW DI MARKAS CAFE Rosmawan, Hendri; Setyanto, Setyanto; Wibowo, Ferry Wahyu
TECHNOVATAR Jurnal Teknologi, Industri, dan Informasi Vol 2 No 4 (2024): OKTOBER
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/technovatar.v2i4.230

Abstract

Sentiment analysis plays an important role in understanding customer perceptions of businesses, allowing companies to respond more effectively to customer needs and satisfaction. This study aims to evaluate the performance of a Support Vector Machine (SVM) model optimized with Particle Swarm Optimization (PSO) in classifying the sentiment of user reviews on Markas Cafe. The dataset consists of 1,533 user reviews categorized into three sentiment classes: positive, neutral, and negative. The optimization process using PSO is used to find the optimal SVM parameters. The results showed that the SVM-PSO model achieved an accuracy of 87.7% and an Area Under Curve (AUC) of 0.85, with the best performance on positive sentiment (94.7% precision and 92.8% recall). Although the model showed good ability in detecting positive sentiments, the results for neutral and negative sentiments indicated the need for further improvement. This study confirms the effectiveness of SVM-PSO in sentiment analysis and suggests this approach can be utilized by businesses to improve marketing and customer service strategies based on user feedback.
Co-Authors A Ricky Aprinal AA Sudharmawan, AA Achmad Paksi Firdaus Achmad Satria Nursar Achmad Wibrian adama, riri arinda Adama, Riri Arinda Ade Setiawan Ade Setiawan Adyaksa, R. Nofan Hendra Afriani, Lusmelia Agusni, Restu Ahmad Akbar, Ahmad Ahmad Herison Ahmad Zakaria Ahmad Zakaria Aldani, Muhammad Aldy Fernanda Alhadi Pratama Bintang Alward Farabi Amril Ma'ruf Siregar Ma'ruf Siregar Andandaningrum, Della Andius Dasa Putra Andriani, Mutia Anggraeni, Ninik Annisa Wulansari arbenta, hermawan Ardianto, Yupi Aria Febriantama Aria Febriantama, Aria Aryawan, Aryawan Aryawan, Aryawan Astri Novalia Aulia Vinandhitha Bahagianda, Dhyna Annisa Maghfira Bintang, Alhadi Pratama Celestia Lisdayanti Chintia Makki Christian Prasenda Dedi . Dedi Setiawan DELLA ANDANDANINGRUM Dhyna Annisa Maghfira Bahagianda Diah Larasati Diah Larasati, Diah Dony Rizky Pratama Elfrida Ratnawati Farabi, Alward Febrania, Tessya Feby Aristia Putri Fernanda, Aldy Ferry Wahyu Wibowo Firdaus, Achmad Paksi Giwa Wibawa Permana Helmahera, Martha hermawan arbenta Hidayatulloh, Anwar Hidayatulloh, Anwar Idharmahadi Adha Idharmahadi Adha ikko rasita sari Indah Mahesa Iswan Iswan Karimah, Nur karina apriliani puspa zulmi Linda, Rizky Fadjar Choirul Lisdayanti, Celestia Lusmeilia Afriani Lusmeilia Afriani M Rizky Ismail M Thata Dinata M Thata Dinata, M Thata Mahesa, Indah Makki, Chintia Martha Helmahera Martono Hadi, Yohanes Miranti, Yesi Muhammad Aldani Muhammad Jafri Muhammad Jafri Muhammad Jafri mutia andriani Mutiara Prestika Ngazizah, Nur Novalia, Astri Nur Arifaini Nurdian, Syahreza Nurita, Endang Nursar, Achmad Satria Ofik Taufik Purwadi Ofik Taufik Purwadi, Ofik Taufik perkasa, arief cahya Prabowo, Prasetio Putro Prasenda, Christian Prasetio Putro Prabowo Pratama, Dony Rizky Prestika, Mutiara Purwanto Purwanto Putra, Riansyah Putri, Feby Aristia R. NOFAN HENDRA ADYAKSA Rahayu Sulistiyorini Rahayu Sulistuyorini Rahayu Sulistyorini Rahayu Sulistyorini Restu Agusni Riansyah Putra Rifai, Akbar Prima Rifai, Akbar Prima rifan wiguna Rintis Rizkia Pangestika Risqon Septian Rosmawan, Hendri Rufi'i sari, ikko rasita Septian, Risqon Setiady, Setiady Setiady, Setiady Sherliana Sherliana Sherliana, Sherliana Siregar, Amril Ma'ruf Siregar Ma'ruf Sitanggang, Suwita Febrina Siti Zahhara Ulfa Situmeang, Tipo Putra Situmeang, Tipo Putra Slamet Widodo Sulistiyorini, Rahayu Sulistuyorini, Rahayu suwita febrina Sitanggang Syahreza Nurdian Syaputri, Wenny Dwi Tiara Ayu tessya febrania Ulfa, Siti Zahhara Utami, Widyastuty Vibriana, Evita Vinandhitha, Aulia Wenny Dwi Tiara Ayu Syaputri Wibrian, Achmad Widyastuty Utami wiguna, rifan Winanda, Restu Arga Yansaputra, Galih YESI MIRANTI Yohanes Martono Hadi Yohanes Martono Hadi Yupi Ardianto Yusak Maryunianta zulmi, karina apriliani puspa