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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management Jurnal Sains Sosio Humaniora Jurnal Samudra Ekonomi dan Bisnis Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Prosiding Konferensi Nasional PKM-CSR Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Business Studies and Management Review Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA) Jurnal Medika: Medika Jurnal Pengembangan dan Pengabdian Masyarakat
Yayuk Sriayudha
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THE INFLUENCE OF ENVIRONMENTAL ENTREPRENEURSHIP LEVEL AND ENTREPRENEURIAL CHALLENGES ON THE INNOVATION OF WOMEN ENTREPRENEURS Yayuk Sriayudha; Musnaini Musnaini; Suswita Roza
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i1.28505

Abstract

Entrepreneurship plays a pivotal role in a nation's economic development, and it is essential for women to participate and innovate in this sphere actively. This study seeks to investigate and delineate the following: (1) the correlation between the degree of entrepreneurship, entrepreneurial challenges, the entrepreneurial environment, and the innovation of female entrepreneurs; (2) the interplay between the level of entrepreneurship, entrepreneurial challenges, and the innovation of female entrepreneurs, with the entrepreneurial environment acting as a mediating factor; and (3) the framework of entrepreneurial innovation specific to female entrepreneurs. This research focuses on female entrepreneurs engaged in eco-friendly business practices in the Jambi Province, involving a sample of 200 respondents. A nonprobability sampling technique was employed to select participants. Data collection was carried out using a structured questionnaire. The gathered data was analysed using the Structural Equation Model (SEM/PLS) via the Smart PLS tool. The findings reveal significant links between the degree of entrepreneurship and the entrepreneurial environment, as well as between entrepreneurial challenges and both the entrepreneurial environment and eco-friendly entrepreneurial innovation. The primary goal is to develop an empirical model of eco-friendly entrepreneurial innovation, which can be utilised to promote environmental sustainability by integrating key factors identified in the current study. This research is anticipated to make a significant theoretical contribution to scholars in related fields.
Culture and Entrepreneurial Orientation in Generation Z with Gender as a Mediating Variable Ade Octavia; Zulfanetti Zulfanetti; Yayuk Sriayudha
Jurnal Manajemen dan Kewirausahaan Vol 11, No 2 (2023): December (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v11i2.11194

Abstract

Entrepreneurial orientation should develop as an integral part of strengthening entrepreneurial character. Generation Z, with different gender and culture, has distinct characteristics in terms of entrepreneurship. This study aims to analyze the following: (1) How culture and gender influence entrepreneurial orientation in the group of people who belong to Generation Z and (2) How gender can mediate the influence of culture and entrepreneurial orientation in Generation Z. The population of this study consists of the age group included in Generation Z, with a research sample of 200 respondents. This study used a probability sampling technique for data collection, using questionnaires as research tools. Data were analyzed using the Structural Equation Model (SEM/PLS). The results of this study expected to contribute to the theoretical implications for other researchers in related fields. The research findings show that there is an influence of culture and gender on entrepreneurial orientation. However, there is no influence of culture on gender. In addition, gender variables cannot mediate the relationship between culture and entrepreneurial orientation.
Peran Kewirausahaan Perempuan, Kewirausahawan Ramah Lingkungan Dan Orientasi Pasar Sebagai Variabel Yang Mempengaruhi Kinerja Pemasaran UMKM Octavia, Ade; Sriayudha, Yayuk; Zulfanetti
Jurnal Samudra Ekonomi dan Bisnis Vol 14 No 1 (2023): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v14i1.6302

Abstract

Women play an important role in the field of entrepreneurship in the small and medium industry. This study aims to analyze the role of women entrepreneurship, eco-friendly entrepreneurship, and market orientation, on the marketing performance of SMEs. This quantitative research uses a sample survey where the number of respondents is 200 people. Primary data was collected through a questionnaire with a 5-Likert scale. Data analysis using SEM-PLS. Research findings show that women's entrepreneurship has a significant effect on eco-friendly entrepreneurship, as well as market orientation. In addition, environmentally friendly entrepreneurship has been proven to have a significant effect on market orientation, and market orientation has been proven to have an effect on marketing performance. Simultaneously, the marketing performance of MSMEs is significantly influenced by women entrepreneurship, eco-friendly entrepreneurship and market orientation.
MODEL OF MARKETING PERFORMANCE : ROLE OF INNOVATION CAPABILITY IN WOMEN ENTREPRENEURS Octavia, Ade; Sriayudha, Yayuk
Dinasti International Journal of Management Science Vol. 3 No. 2 (2021): Dinasti International Journal of Management Science (November - December 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i2.1007

Abstract

ABSTRACT The uniqueness and distinctive character of a woman, makes women prefer to run entrepreneurship. The ability of women entrepreneurs to develop product innovation provides a competitive advantage that can reflect marketing performance. Marketing performance as an important challenge in management as well as the key to the success of business actors as a result of market strategy. The purpose of study was to analyze a hypothetical model of women's entrepreneurial marketing performance. The specific objective of the study was to investigate the relationship between women's entrepreneurship and marketing performance mediated by the innovation capability of women entrepreneurs. The research design applied was a quantitative research design by forming a model and testing the model. A survey was conducted using a sample of 100 respondents of women entrepreneurs. A structured questionnaire was used to elicit information from the respondents and simple random sampling method was used to select the samples. In this study, partial least squares SEM (PLS-SEM) was used for data analysis.. The instrument that was validated and its reliability measured was analysed using descriptive and inferential statistics. The results of the study show that women's entrepreneurship have significant influence to marketing performance, both directly and indirectly, which is mediated by innovation capability. Recommendations were given to women entrepreneurs that they should be putting more emphasis on this relatively new approach of innovation capability thereby creating marketing performance. Keywords: innovation, marketing performance, SMEs, women's entrepreneurship
SELFIE MARKETING AND CUSTOMER LOYALTY: MEDIATING ROLE OF EXPERIENTIAL SHOPPING Octavia, Ade; Yayuk Sriayudha
Jurnal Ilmu Manajemen Terapan Vol. 1 No. 3 (2020): Jurnal Ilmu Manajemen Terapan (Januari 2020)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v1i3.100

Abstract

The increasing growth of modern food stalls showed a change in the behavior of consumers, especially for teenagers to fulfill the needs of a representative place to increase social activity. The purpose of this study is to analyze the effect of selfie marketing and customer loyalty with experiential shopping as a mediating role. The authors seek to understand how this selfie marketing to determine the customer loyalty of modern food stalls customer through experiential shopping. Design research using quantitative methods with the approach of the survey. Sample consumer research is the modern method of stalls that add up to 150 people. Sampling method using judgement sampling. The tools of data analysis using the method PLS. Finding suggests that experiential shopping has a significant effect on selfie marketing and experiential shopping and selfie marketing affects customer loyalty on modern food stalls.
DEVELOPMENT MODEL OF SOCIAL MEDIA MARKETING – CONSUMER LOYALTY MEDIATED BY BRAND EQUITY AND CONSUMER RESPONSE TO FASHION BRANDED PRODUCTS Octavia, Ade; Hasbullah, Husni; Sriayudha, Yayuk
Dinasti International Journal of Digital Business Management Vol. 2 No. 1 (2020): Dinasti International Journal of Digital Business Management (December 2020 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i1.633

Abstract

Cunsumer loyalty is determined by a positive response to the perceived experience. The use of social media in marketing products can improve the quality of marketing. The purposes of this research are to: (1). Explain the relationship between social media marketing and consumer loyalty with brand equity as a mediation variable. (2). Explain the relationship between social media marketing and consumer loyalty with consumer response as a mediation variable (3). Develop a model of social media marketing and consumer loyalty relationships. The design of the research was done quantitatively to analyze the model of the relationship between social media marketing and consumer loyalty. To interpret quantitative results used focus Group discusion (FGD) methods and literature studies. The research sample numbered 200 respondents with consumer criteria of users of branded fashion products. Analysis tools using SEM with PLS Software. The results showed a positive and significant relationship between social media marketing to the consumer loyalty of fashion products both before and after mediated by brand equity and consumer response. The priority of the research to be conducted lies in how digital development in marketing contributes thought to the business world, government and how this study strengthens the theory for similar research
CONSUMER ATTITUDE TOWARDS ADVERTISING ON INSTAGRAM: THE ROLE OF ADS PERSONALIZATION AND CONSUMER EXPERIENCE Roza, Suswita; Sriayudha, Yayuk; Khalik, Idham; Octavia, Ade
Dinasti International Journal of Digital Business Management Vol. 3 No. 1 (2021): Dinasti International Journal of Digital Business Management (December 2021 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i1.1081

Abstract

Instagram account users in Indonesia are increasing, in 2020 it was recorded that 69.2 million people have an account on Instagram. For marketers, the increasing number of Instagram account is a market opportunity. It predicts that consumer attitudes and consumer experiences will be influenced by personalized messages in advertisements. The purpose of this study was to analyze the relationship between advertisement personalization, consumer experience, and attitudes towards advertising and brands. The research design is descriptive quantitative with a sample survey method. Research respondents are owners of Instagram accounts in Indonesia, with a total sample of 200 people. The analysis tool uses PLS. From the results of the study, it is known that there is a significant association between the personalization of advertising on Instagram on consumer attitudes of Instagram users towards these advertisements. Research also shows that there is a significant association between consumer experience on consumer attitudes of Instagram users. Furthermore, the study also illustrates a significant association between consumer attitudes of Instagram users towards brand attitudes. It is hoped that the results of this study will contribute empirically to thoughts related to advertising personalization and consumer attitudes towards advertising and brands on social media, particularly through Instagram.
GREEN PURCHASING BEHAVIOR: PREFERENCES, ATTITUDES AND SOCIAL VALUES Ali, Hapzi; Octavia, Ade; Sriayudha, Yayuk
Dinasti International Journal of Digital Business Management Vol. 3 No. 5 (2022): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i5.1445

Abstract

The Literature Review article on Environmentally Friendly Purchasing Behavior: Preferences, Attitudes and Social Values is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Preference has an effect on Environmentally Friendly Purchasing Behavior; 2) Attitudes influence Environmentally Friendly Purchasing Behavior; and 3) Social Values have an effect on Environmentally Friendly Purchasing Behavior. Apart from these 3 exogenous variables that affect the endogenous variable Environmentally Friendly Purchasing Behavior, there are still many other factors including Environmental Knowledge, Ecolabelling and Consumer Trust variables.
E-Commerce Purchase Intention Model with Consumer Reviews, Trust, and Risk as Predictors of Msmes Culinary Products Suswita Roza; Ade Octavia; Sriayudha, Yayuk
Dinasti International Journal of Digital Business Management Vol. 4 No. 1 (2022): Dinasti International Journal of Digital Business Management (December 2022 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i1.1606

Abstract

One of the efforts to increase the capacity of MSMEs, particularly on culinary products is by optimizing e-commerce-based technology through the marketplace platform. Previous research has found that internal consumer factors heavily influence consumer buying interest. For purchases using e-commerce, the elements of trust and acceptance of risk are essential, in addition to other factors, such as consumer perceptions based on social media. This study's main objective is to analyze the role and influence of consumer reviews, the risks received by consumers, and consumer trust on consumer purchase intentions. The research design uses a quantitative descriptive. The research sample consisted of 200 e-commerce consumers for culinary products in Jambi City. The sampling technique uses probability sampling with survey sampling using questionnaires, interviews, and observations. The analysis tool uses Structural Equation Modeling -PLS. the research results show a significant relationship between consumer reviews and consumer trust. Risk and consumer trust also affect purchase intensity. However, the study's results also show no significant effect between consumer reviews and purchase intentions, as well as consumer trust and the risk received. It is hoped that the research results will benefit many parties who need references, such as e-commerce users, business actors, and academics conducting research in the same field.
The Implementation Entrepreneurship Orientation, Market Orientation and Business Performance Model for Food Category of Micro and Small Entreprises Octavia, Ade; Dewi, Erwita; Sriayudha, Yayuk
Dinasti International Journal of Digital Business Management Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i6.2046

Abstract

This Study aim to analyze how implementation model of entrepreneurial orientation, market orientation and business performance on Micro and Small Entreorises for food category in City Jambi. Study this is qualitative research. The approach used in this research is a case study of the research object, Micro and Small Enterprises in term of food and beverage entreprises. The determination of informants in this research, it was carried out using a purposive sampling technique where selection was carried out deliberately based on predetermined criteria and set based on objectives study. Informant study This is: Manager/owner Business Micro and Small category Food in Jambi. The research results show that food business owners have an entrepreneurial orientation and understand market desires (market orientation). MSEs understand that the more market-oriented and entrepreneurial they are, the better their business performance will be. The use of technology in the form of social media as a means of promotion has been carried out, but the courage to take risks is still low.
Co-Authors Ade Octavia Ade Octavia Ade Octavia Ade Per Siregar Ade Titi Nifita Ade Titi Nofita Agus Solikhin Dahmiri Dedy Setiawan Delita Sartika Dica Lady Silvera Dwi Hastuti Dwi Kurniawan Dwi Kurniawan, Dwi Dylan Al Muzzaky, Ahmad Enggrani Fitri , Lucky Erinda Febri Erwita Dewi F. Husni Hasbullah, F. Husni Fitri Chairunnisa Fitri Widiasturi Fredy Olimsar Garry Yuesa Rosyid Garry Yuesa Rosyid Hapzi Ali Heriberta Heriberta Idham Khalik, Idham Johannes Simatupang Lucky Enggrani Fitri Mahardika Ardaka Saputra Musnaini musnaini musnaini Musnaini Musnaini Muspawi, Muspawi NOVITA EKASARI Panggita Wijaya Ridhwan Ridhwan, Ridhwan Rosyid, Garry Yuesa Siregar, Ade Per Siregar, Ade Perdana Sri Wachyuni Sudradjat, Abdi Dwiantara Suswita Roza Suswita Roza Suswita Roza Sylvia Kartika Wulan Bhayangkari Syukri , Adi Ikhsan Tama, Amri Tialonawarmi , Feny Tona Aurora Lubis Wahyu Juari Setiawan Widiasturi, Fitri Yenny Yuniarti Yuesa Rosyid, Garry Yuniarti , Yenny Zulfanetti Zulfanetti Zulfanetti Zulfanetti Zulfanetti, Zulfanetti