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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management Jurnal Sains Sosio Humaniora Jurnal Samudra Ekonomi dan Bisnis Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Prosiding Konferensi Nasional PKM-CSR Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Business Studies and Management Review Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA) Jurnal Medika: Medika Jurnal Pengembangan dan Pengabdian Masyarakat
Yayuk Sriayudha
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ENTREPRENEURIAL PASSION, ENTREPRENEURIAL ALERTNESS AND ISLAMIC ENTREPRENEURIAL ORIENTATION: ITS APPLICATION TO THE MUSLIMAH ENTREPRENEUR Roza, Suswita; Sriayudha, Yayuk; Octavia, Ade
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 2 (2020): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i2.654

Abstract

The success of an entrepreneur orientation from an Islamic perspective is not only measured in material success but also in a growing business. Muslimah entrepreneur needs passion and alertness in entrepreneurship to help to shape an entrepreneurial optimism and make decisions as well as business development efforts. The aims of the research are (1). Analyzing the influence of entrepreneurial passion on entrepreneurial alertness (2). Analyzing the influence of entrepreneurial alertness on Islamic entrepreneurial orientation (3). Analyzing the influence of entrepreneurial passion on Islamic entrepreneurial orientation. Data were collected from a sample of 86 Muslimah entrepreneurs from the Association of Muslimah Entrepreneurs in Jambi Province. Data collection is carried out using a questionnaire as the instrument research. Moreover, path analysis is used to analyze the influence of each variable studied. The results showed that there is a positive and significant influence between: entrepreneurial passion on entrepreneurial alertness, entrepreneurial alertness on Islamic entrepreneurial orientation, and entrepreneurial passion on the Islamic entrepreneurial orientation of Muslimah entrepreneurs. Research implementation will enhance the passion and alertness of Muslimah entrepreneurs and it suggests further studies to strengthen the model of research particularly in terms of Islamic entrepreneurship perspective.
WOMEN'S ENTREPRENEURSHIP AND IMPLEMENTATION OF MARKET ORIENTATION MODEL TO IMPROVE BUSINESS PERFORMANCE OF SMES BATIK JAMBI Octavia, Ade; Zulfanetti Zulfanetti; Yayuk Sriayudha; Heriberta, Heriberta
Dinasti International Journal of Education Management And Social Science Vol. 3 No. 2 (2021): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v3i2.1067

Abstract

Investigating of market orientation relationships and business performance has been widely conducted, but the research related to the implementation of the market-business performance orientation model is still relatively rarely. A woman entrepreneur who accepts challenging roles to meet her personal needs and become economically independent is an important role in economic independence. The research aims to analyze how the role of women entrepreneurs in applying market orientation models to improve business performance in SMEs of Batik Jambi in Jambi City. The method used in this study is qualitative method. The results of this study found that SMEs batik Jambi is mostly owned and managed by women entrepreneurs. They have been market oriented and impacted on business performance. Orientation to consumers is a strength factor for women to run their business and they tend to be more responsive to what competitors do. This study found that women entrepreneurs have the ability to coordinate internally. This becomes an internal force for SMEs to improve business performance as well. Lack of the competence in tecnology and information is one of women deficiency that need to be develpo in order to gain competitive advantage among them.
STRENGTHENING FUTURE ORIENTATION, ENTREPRENEURIAL ORIENTATION, AND ENTREPRENEURIAL COMPETITION TOWARDS THE RESILIENCE OF FEMALE STUDENT Sriayudha, Yayuk; Octavia, Ade; Enggrani Fitri , Lucky; Dylan Al Muzzaky, Ahmad
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.42341

Abstract

Female’s entrepreneurship is increasingly recognized as a vital economic force in various countries. Female students engaged in entrepreneurship play a crucial role in societal development and the economic growth of a nation. The active involvement of higher education institutions through a series of policies serves as a milestone in the advancement of entrepreneurship among students. This study aims to : (1). Analyze the impact of future orientation and entrepreneurial competition on entrepreneurial orientation and entrepreneurial resilience among female students, (2). Analyze the influence of entrepreneurial orientation on entrepreneurial resilience among female students, and (3). Analyze the effect of future orientation and entrepreneurial competition on entrepreneurial resilience among female students, with entrepreneurial orientation as a mediating variable. This research employs a descriptive quantitative approach. The study population consists of female students at Universitas Jambi, with a sample of 300 respondents drawn from eight faculties. Data collection was conducted using a questionnaire with perception statements measured on a five-point Likert scale. Data analysis was performed using Structural Equation Modeling (SEM) with PLS3 as the analytical tool. The findings indicate that future orientation and entrepreneurial competition significantly influence entrepreneurial orientation and entrepreneurial resilience among female students in Universitas Jambi. Additionally, entrepreneurial orientation serves as a mediating variable in the research model. This study is expected to contribute to strengthening entrepreneurship among female students and enhancing their entrepreneurial capabilities. Furthermore, the research aims to reinforce the theory of entrepreneurial resilience and provide recommendations for higher education institutions to increase the number of entrepreneurial competitions as platforms for students to develop their entrepreneurial skills.
Digitalisasi Produk-Produk UP2K di Kecamatan Telanaipura Kota Jambi Yuniarti , Yenny; Tialonawarmi , Feny; Sriayudha, Yayuk; Syukri , Adi Ikhsan; Olimsar, Fredy; Sudradjat, Abdi Dwiantara; Tama, Amri
Jurnal Medika: Medika Vol. 4 No. 4 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/f533qf43

Abstract

Pandemi Covid-19 yang terjadi di Indonesia pada awal tahun 2020 menyebabkan peningkatan penggunaan internet yang sangat tinggi di Masyarakat umum maupun para pelaku usaha, baik usaha mikro, kecil, menengah hingga usaha yang telah mengglobal. Kemudahan yang diperoleh akibat terjadinya digitalisasi pemasaran yaitu Masyarakat dapat mencari berbagai kebutuhan secara online tanpa harus bersusah payah singgah dari satu toko ke toko yang lain secara tradisional, dalam waktu dua puluh empat jam penuh, dengan pilihan produk yang bervariasi dari berbagi pelaku usaha. Berdasarkan informasi yang diperoleh dari ketua Tim Penggerak PKK Kecamatan Telanaipura, produk yang dihasilkan UP2K yang ada di Kecamatan Telanaipura relatif banyak dan bervariasi, namun kendala pemasaran dan kemampuan memasarkan produk secara digital masih sangat rendah. Kegiatan PPM tidak hanya memberikan pemahaman dan pendampingan mengenai digitalisasi pemasaran produk kepada UMKM yang menjadi anggota UP2K di Kecamatan Telanaipura, namun juga menjadi sarana bagi mahasiswa untuk mengembangkan diri melalui kegiatan Merdeka Belajar Kampus Merdeka (MBKM). Metode yang digunakan dalam PPM ini berupa ceramah, diskusi, pelatihan teknis dalam pembuatan akun dan pembuatan konten yang akan di posting di media sosial.
Transformasi Kuliner Lokal: Pemberdayaan UMKM Pempek Sambal Khas Jambi Melalui Pendekatan Manajemen Usaha dan Teknologi: Pengabdian Ade Perdana Siregar; Yayuk Sriayudha; Garry Yuesa Rosyid; Fitri Chairunnisa; Wahyu Juari Setiawan; Dica Lady Silvera
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2867

Abstract

Makanan khas daerah Jambi memiliki potensi untuk dikembangkan menjadi produk unggulan. Pempek sambal merupakan inovasi dari produk lokal yang berkembang di Kota Jambi, pempek sambal memiliki potensi sebagai produk unggulan. Manajemen usaha dan pemanfaatan teknologi dapat membantu mengembangkan produk lokal yang dapat meningkatkan kinerja binis dan berdampak terhadap perekonomian. Mitra menghadapi beberapa hambatan dan tantangan untuk mengelola usahanya, sehingga usaha sulit untuk berkembang yaitu pada aspek produksi, aspek manajemen, dan aspek teknologi. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat membantu mitra mengatasi hambatan dan tantangan sehingga dapat meningkatkan kinerja usaha mitra dan mampu mendorong pertumbuhan perekonomian. Metode yang digunakan dalam pencapaian tujuan tersebut adalah metode sosial memberikan pelatihan kepada mitra mengenai peningkatan kemampuan pada aspek manajemen, aspek produksi dan aspek teknologi. Hasil dari kegiatan pengabdian ini memberikan peningkatan kemampuan dan keterampilan mitra dalam aspek produksi, aspek manajemen, dan aspek teknologi.
PRODUKTIVITAS PENELITIAN DOSEN: BERDASARKAN VARIABEL PERSPEKTIF GENDER, KEBIJAKAN DAN KEPUASAN LAYANAN Octavia, Ade; Zulfanetti, Zulfanetti; Sriayudha, Yayuk
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 03 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i03.47760

Abstract

Abstrak Perguruan tinggi memiliki tiga fungsi utama yang dikenal sebagai Tridharma Perguruan Tinggi yaitu Pendidikan, Penelitian, dan Pengabdian Masyarakat. Ketiga fungsi tersebut saling terkait dan saling mendukung, sehingga perguruan tinggi diharapkan dapat memenuhi kebutuhan masyarakat akan sumber daya manusia yang berkualitas, pengetahuan baru, dan solusi bagi berbagai masalah yang dihadapi oleh masyarakat. Penelitian menjadi salah satu tridhrama Perguruan Tinggi yang memiliki arti penting dalam menunjang Indikator Kinerja Utama Perguruan Tinggi. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh perspektif gender, kebijakan dan kepuasan layanan terhadap produktivitas penelitian. Metode penelitian menggunakan deskriptif kuantitatif,dengan jumlah sampel sebanyak 150 orang dosen di Universitas Jambi. Analisis data menggunakan SmartPLS. Temuan dari penelitian adalah secara parsial tidak terdapat pengaruh perspektif gender terhadap produktivitas penelitian, namun terdapat pengaruh kebijakan dan kepuasan layanan terhadap produktivitas dosen. Secara simultan perspektif gender, kebijakan dan kepuasan layanan berpengaruh signifikan terhadap produktivitas penelitian dosen. Hasil penelitian memberikan implikasi praktis bagi Universitas dan dosen dalam Upaya untuk meningkatkan produktivitas di bidang penelitian melalui kebijakan dan perbaikan layanan. Kata kunci: gender, kepuasan layanan, kebijakan layanan, manajemen pemasaran, produktifitas penelitian Abstract Higher education institutions have three main functions, known as the Tri Dharma of Higher Education, namely Education, Research, and Community Service. These three functions are interrelated and mutually supportive, enabling universities to meet society’s needs for high-quality human resources, new knowledge, and solutions to various societal challenges. Research is one of the Tri Dharma elements that plays a crucial role in supporting the Key Performance Indicators (KPI) of higher education institutions. The purpose of this study is to analyze the influence of gender perspective, policy, and service satisfaction on research productivity. The research employs a quantitative descriptive method, with a sample of 150 lecturers from Jambi University. Data were analyzed using SmartPLS. The findings indicate that, partially, gender perspective has no significant effect on research productivity. However, policy and service satisfaction have a positive influence on lecturers’ productivity. Simultaneously, gender perspective, policy, and service satisfaction have a significant effect on lecturers’ research productivity. The results provide practical implications for the university and lecturers in their efforts to improve research productivity through policy formulation and service enhancement. Keyword:Gender, Service Satisfaction, Service Policy, Marketing Management,Research Productivity
Empowering housewives through green marketing: Fostering eco-friendly household products for sustainable consumption Sriayudha, Yayuk; Octavia, Ade; Simatupang, Johannes; Lubis, Tona Aurora
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 11 No. 6 (2024): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v11i6.28614

Abstract

The escalating concern over the green gap phenomenon, which underscores a discord between consumers' environmental concerns and purchasing behaviours, has accentuated the importance of exploring eco-friendly consumption patterns. This study delves into the multifaceted factors influencing the purchasing behaviour of eco-friendly household products, focusing on the dynamic interplay among consumer knowledge, values, subjective norms, and perceived behavioural control. Specifically, it aims to elucidate how these variables collectively inform housewives' attitudes towards eco-friendly products and purchasing behaviours. The research gathered data from 300 respondents across Jambi City and Sungai Penuh City within Jambi Province, employing principal component analysis and structural equation modelling to scrutinize the hypothesized relationships between the constructs. The findings underscore consumer values, subjective norms, and perceived behavioural control significantly and positively influence consumer attitudes towards eco-friendly household products. Moreover, a pronounced positive correlation between consumer attitudes and eco-friendly purchasing behaviour was identified, whereas the impact of consumer knowledge on consumer attitudes emerged as negligible. This research enriches the theoretical discourse on eco-friendly purchasing behaviour, particularly concerning household products. It offers critical insights for marketers, policymakers, and environmental advocates aiming to foster sustainable consumption practices by pinpointing the pivotal factors that shape consumer attitudes and behaviours. Additionally, the study lays a robust groundwork for subsequent research endeavours to bridge the green gap and advance environmental sustainability through enlightened consumer decisions.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP MINAT BELI IPHONE DI KOTA JAMBI Erinda Febri; Musnaini; Yayuk Sriayudha
Jurnal Media Akademik (JMA) Vol. 3 No. 6 (2025): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i6.2010

Abstract

Di tengah ketatnya persaingan pasar smartphone, iPhone tetap menjadi pilihan utama bagi banyak konsumen meskipun terdapat berbagai isu teknis seperti overheating, layar bermasalah, dan baterai boros. Fenomena ini menimbulkan pertanyaan mengenai seberapa besar pengaruh brand image dan kualitas produk terhadap minat beli di Kota Jambi. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh brand image dan kualitas produk terhadap minat beli iPhone di Kota Jambi, baik secara parsial maupun simultan. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan survei. Data diperoleh melalui penyebaran kuesioner kepada 100 responden yang telah memenuhi kriteria. Pengolahan data dilakukan dengan bantuan software SPSS versi 26. Hasil penelitian menunjukkan bahwa brand image memiliki pengaruh positif dan signifikan terhadap minat beli iPhone, sedangkan kualitas produk tidak memberikan pengaruh yang signifikan. Namun, secara simultan, brand image dan kualitas produk bersama-sama berpengaruh signifikan terhadap minat beli. Berdasarkan temuan tersebut, perusahaan disarankan untuk mempertahankan dan meningkatkan brand image iPhone yang telah kuat di mata konsumen. Meskipun kualitas produk tidak signifikan secara statistik, perusahaan tetap perlu mengatasi berbagai isu teknis agar tidak mempengaruhi persepsi konsumen dalam jangka panjang. Kemudian, konsumen disarankan untuk mencari informasi dari ulasan pengguna atau sumber terpercaya sebelum membeli, serta aktif menyampaikan keluhan apabila menemukan masalah, guna mendorong produsen untuk terus melakukan perbaikan produk. Penelitian ini diharapkan dapat menjadi referensi untuk studi selanjutnya, dengan menambahkan variabel lain dan memperluas cakupan sampel.
Implementasi Kurikulum Responsif Gender Pada Universitas di Indonesia Heriberta, Heriberta; Sriayudha, Yayuk; Sartika, Delita; Wachyuni, Sri; Hastuti, Dwi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.59093

Abstract

The implementation of a gender-responsive curriculum encourages the improvement of the quality of management and teaching processes in each learning unit which leads to efforts to improve the quality of education. This research, which is a continuation of previous research, focuses on the development of academic manuscripts and gender-responsive curriculum models. Now we are trying to evaluate more deeply from the planning, implementation, and evaluation stages of the learning process by referring to the principles of the gender equality curriculum. This study also explores qualitatively the implementation of gender-responsive curriculum applied in the learning process in Indonesia. The research method used was a focus group discussion attended by 10 respondents through methods and observations and as such because the instrument was to obtain information. The structured interviews also consisted of officials in the field of student affairs and alumni, the women's empowerment service and the police. Based on the results of the research, the criteria for a gender-responsive curriculum with the principle of equality in lectures in several courses in several study programs were obtained. Revising several one-semester lecture plans in several courses in several gender-responsive study programs. and adjust the criteria of the gender-responsive curriculum with the principles of gender equality. The future plan is to implement several courses by implementing changes to the one-semester lecture plan to include gender-responsive materials at the university level.
Determination of Purchase Decision: Place, Price, and Quality of Service (Literature Review) Ali, Hapzi; Octavia, Ade; Sriayudha, Yayuk
Dinasti International Journal of Economics, Finance & Accounting Vol. 2 No. 6 (2022): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v2i6.1446

Abstract

Literature Review Article Determination of Purchase Decision: Place, Price, and Quality of Service is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley, and other academic online media. The results of this Literature Review article are that: 1) Place influences the Purchase Decision, 2) Price affects the Purchase Decision, and 3) Service Quality affects the Purchase Decision. Apart from these three exogenous variables that affect the endogenous variables of Purchase Decisions, there are still many other factors, including Product Quality, Product Design, and Consumer Needs. This article is within the scope of Marketing Management.
Co-Authors Ade Octavia Ade Octavia Ade Octavia Ade Per Siregar Ade Titi Nifita Ade Titi Nofita Agus Solikhin Dahmiri Dedy Setiawan Delita Sartika Dica Lady Silvera Dwi Hastuti Dwi Kurniawan Dwi Kurniawan, Dwi Dylan Al Muzzaky, Ahmad Enggrani Fitri , Lucky Erinda Febri Erwita Dewi F. Husni Hasbullah, F. Husni Fitri Chairunnisa Fitri Widiasturi Fredy Olimsar Garry Yuesa Rosyid Garry Yuesa Rosyid Hapzi Ali Heriberta Heriberta Idham Khalik, Idham Johannes Simatupang Lucky Enggrani Fitri Mahardika Ardaka Saputra Musnaini musnaini musnaini Musnaini Musnaini Muspawi, Muspawi NOVITA EKASARI Panggita Wijaya Ridhwan Ridhwan, Ridhwan Rosyid, Garry Yuesa Siregar, Ade Per Siregar, Ade Perdana Sri Wachyuni Sudradjat, Abdi Dwiantara Suswita Roza Suswita Roza Suswita Roza Sylvia Kartika Wulan Bhayangkari Syukri , Adi Ikhsan Tama, Amri Tialonawarmi , Feny Tona Aurora Lubis Wahyu Juari Setiawan Widiasturi, Fitri Yenny Yuniarti Yuesa Rosyid, Garry Yuniarti , Yenny Zulfanetti Zulfanetti Zulfanetti Zulfanetti Zulfanetti, Zulfanetti