Article Per Year (5 Year)
p-Index From 2021 - 2026
5.081
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management Jurnal Sains Sosio Humaniora Jurnal Samudra Ekonomi dan Bisnis Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Prosiding Konferensi Nasional PKM-CSR Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Business Studies and Management Review Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA) Jurnal Medika: Medika Jurnal Pengembangan dan Pengabdian Masyarakat
Yayuk Sriayudha
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
Peningkatkan Higher Order Thinking Skills (HOTS) melalui Penerapan Model Pembelajaran Berbasis Case Method Ekasari, Novita; Octavia, Ade; Sriayudha, Yayuk; Siregar, Ade Perdana
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.5020

Abstract

In the learning process, complex problems are not only at the level of achievement of students' perseverance. Achievement in creating quality human resources is a priority goal for educational institutions by creating graduates who have positive values and character so that they can stimulate productivity in students. Learning methods with the aim of improving Higher Order Thinking Skills (HOTS) are considered to be able to provide solutions in learning by overcoming global problems. Project-based learning means experience in the form of reality where attitudes and skills become knowledge construction as a basis for its application. The case method can be a recommendation in learning by reducing errors in theory and practice, which is the use of the right model for the success of project based learning. This research aims to study the effect of implementing project based learning using the case method as an effort to improve Higher Order Thinking Skills (HOTS). This research is descriptive research using qualitative analysis, where the data collection process is based on interviews and observations in the learning process of international business courses. This research has 2 types of variables, namely independent variables and dependent variables. The independent variable in this research is project-based learning, while the dependent variable in this research is Higher Order Thinking Skills (HOTS) with indicators covering the ability to combine concept sharing, interpretation, problem solving, problem solving strategies, discovery of new methods, argumentation and decision making. The application of project-based learning using the case method in international business courses has increased Higher Order Thinking Skills (HOTS) so that students can analyze and make decisions according to phenomena in conditions covering the current global environment.
Determination of Purchase Decision: Place, Price, and Quality of Service (Literature Review) Ali, Hapzi; Octavia, Ade; Sriayudha, Yayuk
Dinasti International Journal of Economics, Finance & Accounting Vol. 2 No. 6 (2022): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v2i6.1446

Abstract

Literature Review Article Determination of Purchase Decision: Place, Price, and Quality of Service is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley, and other academic online media. The results of this Literature Review article are that: 1) Place influences the Purchase Decision, 2) Price affects the Purchase Decision, and 3) Service Quality affects the Purchase Decision. Apart from these three exogenous variables that affect the endogenous variables of Purchase Decisions, there are still many other factors, including Product Quality, Product Design, and Consumer Needs. This article is within the scope of Marketing Management.
PPM Berdampak Bagi Startup Mahasiswa: Pendampingan Komunikasi Merek dan Produksi Pada Usaha J.A Seafood Jambi Yayuk Sriayudha; Ade Octavia; Suswita Roza; Ade Perdana Siregar; Garry Yuesa Rosyid
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3787

Abstract

Sebagai implementasi dari Program Pendanaan Mahasiswa Wirausaha (P2MW), Mahasiswa Fakultas Ekonomi dan Bisnis mendirikan usaha (startup) yang diberi nama J.A Seafood yang bergerak dalam bidang kuliner makanan laut (mollusca). Kekuatan pemasaran J.A Seafood terletak pada penggunaan bahan baku lokal yang segar dan berkualitas tinggi. Namun, J.A Seafood juga memiliki beberapa kelemahan dalam pemasaran (komunikasi merek) dan proses produksi. Saat ini mitra masih dalam tahap pengenalan produk, dan daya jangkauan pasarnya masih belum luas. Hal ini menyulitkan usaha mitra untuk membangun brand awareness yang kuat dalam waktu singkat. Urgensi pengabdian masyarakat ini adalah perlu upaya mendukung Visi dan Misi Universitas Jambi menjadi “A World Class Entrepreneurship University” dengan sinergi tim peneliti sehingga menjadikan hasil riset yang akan diterapkan dalam bentuk kegiatan PPM kepada startup mahasiswa Universitas Jambi. Urgensi lebih lanjut, kegiatan ini akan membantu mitra untuk mengembangkan usahanya lebih efektif dan efisien pada dua aspek yaitu pemasaran (komunikasi merek) dan proses produksi. Tujuan kegiatan ini adalah untuk memberikan pendampingan strategi komunikasi merek dan produksi bagi usaha startup mahasiswa agar bisa meningkatkan pemasarannya. . Hasil kegiatan menunjukkan adanya peningkatan pemahaman mitra terhadap pentingnya strategi komunikasi merek serta kemampuan dalam memproduksi produk dengan kualitas yang lebih terstandar. Dengan demikian, kegiatan PPM ini tidak hanya memberikan dampak nyata terhadap peningkatan daya saing usaha J.A Seafood Jambi, tetapi juga menjadi sarana pembelajaran aplikatif bagi mahasiswa dalam mengimplementasikan ilmu kewirausahaan dan komunikasi pemasaran di dunia nyata.
Co-Authors Ade Octavia Ade Octavia Ade Octavia Ade Per Siregar Ade Titi Nifita Ade Titi Nofita Agus Solikhin Dahmiri Dedy Setiawan Delita Sartika Dica Lady Silvera Dwi Hastuti Dwi Kurniawan Dwi Kurniawan, Dwi Dylan Al Muzzaky, Ahmad Enggrani Fitri , Lucky Erinda Febri Erwita Dewi F. Husni Hasbullah, F. Husni Fitri Chairunnisa Fitri Widiasturi Fredy Olimsar Garry Yuesa Rosyid Garry Yuesa Rosyid Hapzi Ali Heriberta Heriberta Idham Khalik, Idham Johannes Simatupang Lucky Enggrani Fitri Mahardika Ardaka Saputra Musnaini musnaini musnaini Musnaini Musnaini Muspawi, Muspawi NOVITA EKASARI Panggita Wijaya Ridhwan Ridhwan, Ridhwan Rosyid, Garry Yuesa Siregar, Ade Per Siregar, Ade Perdana Sri Wachyuni Sudradjat, Abdi Dwiantara Suswita Roza Suswita Roza Suswita Roza Sylvia Kartika Wulan Bhayangkari Syukri , Adi Ikhsan Tama, Amri Tialonawarmi , Feny Tona Aurora Lubis Wahyu Juari Setiawan Widiasturi, Fitri Yenny Yuniarti Yuesa Rosyid, Garry Yuniarti , Yenny Zulfanetti Zulfanetti Zulfanetti Zulfanetti Zulfanetti, Zulfanetti