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Journal : Jurnal Scientia

Analysis of the influence of trust, risk perception On online purchase decisions (study on shopee consumers in Durikulon village) Widar Ningsih; Muhamad Rifa'I; Aryo Bimo Setya Permana
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

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Abstract

Along with the development of e-commerce in Indonesia, customers are increasingly favored by shopping online to fulfill their needs. This study aims to understand the effect of trust, perceived risk on online purchasing decisions on shopee consumers in Durikulon village. This type of research is quantitative with random sampling technique. Data collection was obtained from 80 respondents with a questionnaire consisting of questions with a Likert scale. The data analysis method used to determine the effect of trust (X1) and risk perception (X2) on purchasing decisions is multiple linear regression and coefficient of determination, while to find out there is whether or not the influence is partially or individually significant, namely the t test and simultaneously together, namely the F test. The results of multiple linear regression obtained are Y = 0.898 + 0.667X1 + 0.316X2, the most dominant variable is Trust (X1) with a beta of 0.898. The results of the calculation of the partial confidence t test (X1) obtained a tcount value of 6,000 > ttable 1,991. So Ho rejected Ha accepted. Risk perception variable (X2) obtained tcount value of 5.189 > ttable 1.91. So Ho rejected Ha accepted. F test results can be obtained Fcount 60,044 > Ftable 3,12 which indicates that Ho is rejected Ha is accepted. Based on the results of the research above, it can be concluded that overall the independent variables have a significant value in a positive direction. The trust variable has the most dominant value compared to the risk perception variable. The trust and risk perception variables also have a significant influence either partially or simultaneously on the dependent variable. namely the purchase decision.
Co-Authors Abd. Rohman Agung Suprojo Agus Suseno, Agus Annisa Purwatiningsih Anton Eko Yulianto Aryo Bimo Setya Permana As'ari As'ari Asih Widi Lestari Asih Widi Lestari Asnah Asnah Bimbi Bimbi Brigita Adela Tai Mau Bulu, Novrianus Dede Cahyo Sasmito Difa Alabror Dwihandoko, Toto Heru Elita Mega Selvia Wijaya Elita Mega Selvia Wijaya Elok Nurhiasati Emilia Emilia Erika, Fransiska Fendiyatmi Kusufa Feronnika Feronnika Fetrushio Finambello TM Fetrushio Finambello TM Firman Gunawan, Cakti Indra Handayati, Ratna Herianto Kurniawan Indrihastuti, Poppy JONI HERMANTO, JONI Jubertus Jubertus Kalista Siska Elisa Kurniawan, Herianto Lediana Mbeo M. Adik Rudiyanto Maria Afriani Manul Maryanto Maryanto Mau, Brigita Adela Tai Mochammad Imron Awalludin Moh. Askiyanto Moh. Farid Nurul Anwar Muhammad Arif Rahmanto Mulyadi, Bambang Agus Nifanngeljau, Johanis Nur Ida Iriani Nur Ida Iriani Poppy Indrihastuti Poppy Indrihastuti Prasetyo, Anung Nugroho Purwatiningsih, Annisa Rambu Trio Lita Baok Ratna Handayati Ratuloly, Rudy Retno Ayu Dewi Novitawati Retno Ayu Dewi Novitawati Rini Armin Riski Aprilia Dwi Susanti Riski Aprilia Dwi Susanti Rizki, Rizki Aprilia Dwi Susanti Rosalia Sela RR. Nugraheni Suci Sayekti Rudy Setiawan Sayekti, RR. Nugraheni Suci Soebiantoro, Ugy Sri Handayani Suci Sayekti, Rr. Nugraheni Suci Sayekti Sugiharto, Friesta Bagus Suprihatin Suprihatin Suroto, Karunia Setyowati Tita Boedi Astuti Totok Sasongko Totok Sasongko Totok Sasongko Trihardiyanto, Willy Ulum, Tajul Wahyunindyawati Wahyunindyawati Warter Agustim Warter Agustim Warter Agustim Widar Ningsih Widya Agustin Setyawati Willy Tri Hardianto Wisari Yati Yanti, Dyah Agustin Widhi Yulianto, Anton Eko