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All Journal DERIVATIF Al-Qisth Law Review FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal Sekretari Universitas Pamulang Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Manajemen DIVERSIFIKASI Borobudur Management Review Asian Journal of Management, Entrepreneurship and Social Science
Durotun Nasikah
Universitas Muhamadiyah Metro
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Physics Social Sciences

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Pengaruh Electronic Word Of Mouth, Brand Image Terhadap Minat Beli Produk Iphone Dengan Brand Trust Sebagai Variabel Intervening (Studi Kasus Pada Mahasiswa Manajemen Angkatan Tahun 2019 Universitas Muhammadiyah Metro) Sri Agustinah; Fitriani; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4418

Abstract

Based on a report by the International Data Corporation (IDC), which published the company's latest report regarding the smartphone market in Indonesia for the fourth quarter of 2021, there are 5 smartphone brands with the highest market share in Indonesia in 2021 and iPhone is not included in the top 5. The aim is to find out whether the eWOM and Brand Image variables can have a direct effect on Brand Trust, to find out whether eWOM and Brand Image can have a direct effect on Buying Intention, to find out whether Brand Trust can have a direct effect on Buying Intention. This research uses a type of quantitative research method. The sampling technique uses the Accidental Sampling technique. Subjects who were interviewed as respondents were management students of the 2019 batch of Muhammadiyah Metro University who were found randomly. The data collection technique uses a questionnaire and literature study. and data analysis using validity test, reliability test, normality test, homogeneity test, linearity test and regression significance, and path analysis. The results of this study partially show that eWOM and Brand Image have a positive effect on Brand Trust. that eWOM and Brand Image have a positive effect on Purchase Intention, Brand Trust has a positive and significant effect on Purchase intention.
Pengaruh Budaya Organisasi, Kompensasi Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada BMT Surya Abadi Riyanto Lampung Tengah Muhammad Khoirul Huda; Fitriani; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.4538

Abstract

Employee performance can decrease due to poor organizational culture, lack of motivation, and compensation mismatch with workload. This research aims to determine whether there is an influence of organizational culture, compensation and work motivation on employee performance at BMT Surya Abadi Riyanto, Central Lampung. The method used in research is quantitative. The population in the study was all 85 BMT Surya Abadi Riyanto Central Lampung employees. The sample used was 85 people using saturated sampling techniques. Data collection used a questionnaire method given by BMT Surya Abadi employees. Questionnaire scoring uses a Likert scale. The data analysis used in the research is multiple linear regression analysis, t-test, F test, and coefficient of determination. The research results show that there is a significant influence, both simultaneously and partially, between organizational culture, compensation and work motivation on employee performance. Thus it can be concluded that the higher or better the organizational culture, compensation provided, and motivation of employees, the higher the performance achieved by employees.
Pengaruh Pendidikan Kewirausahaan, Lingkungan Keluarga Dan Keterampilan Berwirausaha Terhadap Motivasi Berwirausaha (Studi Pada Mahasiswa Manajemen Angkatan 2019 UNiversitas Muhammadiyah Metro) Maylana Anggraini; Ardiansyah Japlani; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.4650

Abstract

With the still high Labor Force Participation Rate (TPAK) in the Lampung Province area, Muhammadiyah Metro University's class of 2019 management students themselves are felt capable of overcoming this problem, namely by increasing entrepreneurial motivation, because it is hoped that by increasing the number of entrepreneurs in Indonesia it can open new jobs, reduce unemployment rate and can also help improve the economy of the surrounding community and also the country. This research aims to find out whether entrepreneurship education, work environment and entrepreneurial skills influence entrepreneurial motivation. Meanwhile, in this research the researcher used a quantitative type of research. The population in this study was 138 management students from the class of 2019 at Muhammadiyah Metro University. Determining the number of samples using the Sovlin formula with a margin of error of 5%, obtained a sample of 102 samples. The data collection technique used was using interviews and questionnaires. Data analysis used includes validity test, reliability test, normality test, linearity test, homogeneity test and multiple linear regression analysis with the help of the SPSS version 25.0 application. Entrepreneurship education, work environment and entrepreneurial skills have a positive and significant influence on the entrepreneurial motivation of management students class of 2019 at Metro Muhammadiyah University.
Pengaruh Etika Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Dengan Budaya Organisasi Sebagai Variabel Intervening Pada CV. Tani Jaya Metro Barat Durotun Nasikah; Andiana Rosid; Mohammad Nadhif Fadhil
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.5778

Abstract

This research aims to determine whether work ethic and work discipline influence employeeperformance with organizational culture as an intervening variable. Quantitative methodswere used in this research. The population in this study were employees at CV. Tani JayaMetro Barat, numbering 50 people. The sampling technique used in this research is themethod for determining saturated samples obtained by the author at CV. Tani Jaya MetroBarat has 50 employees. The data collection technique used was interviews andquestionnaires. Data analysis used includes validity tests, reliability tests, normality tests,linearity tests, homogeneity tests and Path Analysis with the help of the SPSS version 25.0application. The research results can be concluded that there is a direct influence of workethics on organizational culture at CV. Tani Jaya Metro Barat. There is a direct influence ofwork discipline on organizational culture at CV. Tani Jaya Metro Barat. There is a directinfluence of Work Ethic on Employee Performance at CV. Tani Jaya Metro Barat. There is adirect influence of Work Discipline on Employee Performance at CV. Tani Jaya Metro Barat.There is a direct influence of organizational culture on employee performance at CV. TaniJaya Metro Barat.
Pengaruh Orientasi Pasar Dan Inovasi Produk Terhadap Keunggulan Bersaing Keripik Pisang Tunas Kota Metro Berliana Ajeng Pratiwi; Fitriani; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.5813

Abstract

Business in Indonesia is becoming more competitive as a direct result of the country's rapid economic growth. Companies here must improve their capabilities to compete in the global market. Micro and small industries contributed 47.37% to GDP and 93.8% to employment capacity in 2018, according to the Ministry of Cooperatives and SMEs. The food sector is the most common and widespread of the many businesses that may be run in Indonesia. Metro City is an important hub for banana chip production in Lampung Province. Banana-flavored chips are one of the products. Pak Bambang and his wife utilized existing assets by processing bananas with a new and interesting method to make traditional Lampung banana chips. Market orientation (X1), product innovation (X2), and competitive advantage (Y) are variables used in positivist research designs applied to certain populations or random samples. Research findings prove that Tunas Banana Chips in Metro City benefit from the company's market orientation, product innovation, orientation variables, and competitive advantage.
Pengaruh Social Media Marketing dan Word Of Mouth Terhadap Keputusan Pembelian Dengan Kualitas Produk Sebagai Variabel Moderasi Pada Toko Jims Honey 15A Kota Metro Durotun Nasikah; Suwarto; Linda Agih Pradita
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.6006

Abstract

This research aims to find out whether there is an influence of Social Media Marketing and Word of Mouth on purchasing decisions at the Jims Honey 15A Metro City Store. To find out product quality regarding purchasing decisions at the Jims Honey 15A Metro City Store. To find out and identify product quality that moderates the influence of consumer purchasing decisions at the Jims Honey 15A Metro City Store. This research uses quantitative research, the sample in this study was 100 people. Data collection techniques use questionnaires, data analysis uses Validity Test, Reliability Test, Normality Test, Linearity Test, Homogeneity Test, MRA Test, T Test, R Determination Test and Statistical Hypothesis Test. Using data processing program SPSS version 25. With results 1. Social media marketing has a positive effect on purchasing decisions. 2 Word of Mouth has a positive influence on purchasing decisions. 3. Social media marketing which is moderated by product quality variables has an acceptable value, has a positive effect on purchasing decisions. 4. Word of mouth which is moderated by the product quality variable has an acceptable value, has a positive effect on purchasing decisions.
Analisis Pemilihan Supplier Bahan Baku Produksi Pada Industri Kecil Mebel Kayu Dengan Menggunakan Metode Fuzzy Technique For Order Preference By Similarity To Ideal Solution (Topsis) Pada Mebel Kayu Amanah Di Kecamatan Natar Durotun Nasikah; Jati Imantoro; Salsabila Khairi
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 4 (2025): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i4.6203

Abstract

Amanah Wood Furniture is a small and medium enterprise operating in the furniture industry using wood as the main material in making furniture, which prioritizes aesthetics in the results. There are several suppliers who provide the company's raw material needs. The previous supplier selection process was simple and manual, so it was less efficient and the results were not optimal. The method that can be used for supplier selection is the Fuzzy TOPSIS (Technique For Order Preference By Similarity To Ideal Solution) method. The problems that occur in Amanah Wooden Furniture are: (1) How to select suppliers according to the required criteria based on decision making preferences using the Fuzzy TOPSIS method in the Amanah Furniture business? (2) Using the Fuzzy Topsis method, who is the best supplier who can work together according to the company's conditions and capabilities? The sample used in this research used a purposive sampling technique because the Fuzzy YOPSIS method requires decision makers who are experts in analyzing raw material suppliers. To solve the problem, this research uses the Fuzzy TOPSIS method which is a combination of fuzzy concepts with the topsis method which is designed to pay more attention to the level of uncertainty and ambiguity that arises, as well as a weighting technique to weight the criteria objectively. Based on the research results, it shows that the decision support system uses the results of the Fuzzy TOPSIS method considering the criteria, the weight of each criterion, as well as the decision maker's assessment of suppliers based on the criteria considered to give suppliers top priority from the available alternatives
Analisis Strategi Pemasaran Produk Pembiayaan Murabahah Indah Ayu Puspita Sari; Febriyanto; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6321

Abstract

The purpose of this research is to find out what the marketing strategy for Murabahah financing products is at BMT Assyafi'iyah Berkah Nasional and to find out what the SWOT analysis of the marketing strategy for Murabahah financing products is at BMT Assyafi'iyah Berkah National.This research method is descriptive qualitative: The technique used in collecting data for this research uses observation, interviews, documentation studies and focus group discussions. Then, in data analysis, descriptive analysis was carried out to identify marketing strategies for murabahah financing products at BMT Assyafliyah Berkah Nasional in Kotagajah based on SWOT analysis. The results of the research carried out are: 1) Marketing strategies, especially marketing of murabahah financing products implemented by BMT Assyafliyah Kotagajah, include several strategies, namely pick-up strategies, building networks, providing excellent service, and providing satisfactory facilities to increase customer trust and satisfaction, so that existing customers will not be separated from BMT. 2) The results of the SWOT analysis show that BMT Assyatliyah Kotagajah can compete in a competitive market. The results of the SWOT analysis are almost the same as BMT in general
Dampak Pemasaran Digital Dan Promosi Terhadap Pengembangan Usaha Mikro Kecil Menengah (UMKM) Di Kecamatan Pekalongan Lampung Timur Nanda Andreas Octavini; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.9036

Abstract

This study aims to determine the impact of digital marketing and promotion on thedevelopment of MSMEs in Pekalongan District, East Lampung. The research uses aquantitative descriptive approach with a sample of 50 respondents. The analysis techniqueemployed in this study is multiple linear regression analysis. The results of the study indicatethat:(1) Digital marketing has a significant influence on the development of MSMEs,(2) Promotion has a significant influence on the development of MSMEs, and(3) Digital marketing and promotion simultaneously influence the development of MSMEs
Daycare Lansia Aisyiyah Sebagai Pusat Pemberdayaan Lansia di Kota Metro Sri Retnaning Rahayu; Elmira Febri Darmayanti; Eva Rolia; Durotun Nasikah; Karnila Ali; Merissa Azzahra; Bagus Surya Sahputra; Reyhan Singgih Pradipta; Shinta Amelia; Nafa Wulan Ramadani
SINAR SANG SURYA Vol 9 No 2 (2025): Agustus 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i2.4492

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk membentuk dan mengembangkan DayCare Lansia Aisyiyah sebagai pusat pemberdayaan lanjut usia di Kota Metro. Kegiatan ini dilatarbelakangi oleh meningkatnya jumlah penduduk lanjut usia di Indonesia, termasuk di Kota Metro, yang membutuhkan perhatian khusus dalam aspek kesehatan, spiritual, sosial, dan ekonomi. Metode pelaksanaan pengabdian dibagi dalam dua tahap, yaitu tahap pra pelaksanaan yang mencakup survei lokasi, perancangan desain, serta pengadaan sarana, dan tahap pelaksanaan yang meliputi peningkatan fasilitas DayCare dan pelaksanaan program pemberdayaan. Hasil kegiatan menunjukkan peningkatan signifikan pada infrastruktur layanan lansia, seperti toilet ramah lansia, ruang ibadah, dan sarana pendukung lainnya. Program rutin seperti pengajian, pelatihan keterampilan, dan pemeriksaan kesehatan telah berjalan dengan baik dan mendapatkan respons positif dari peserta lansia. Selain itu, kegiatan ini menghasilkan berbagai luaran seperti publikasi artikel ilmiah, video kegiatan, artikel media massa, dan pendaftaran Hak Kekayaan Intelektual. Dampak kegiatan terlihat pada meningkatnya kualitas hidup lansia, terciptanya interaksi sosial yang positif, serta keterlibatan aktif masyarakat dan akademisi dalam mendukung keberlanjutan program. Kegiatan ini diharapkan menjadi model pengabdian yang dapat direplikasi di daerah lain, serta menjadi kontribusi nyata dalam menciptakan lingkungan yang lebih ramah dan memberdayakan bagi lansia.Kata kunci : Pemberdayaan lansia, layanan day care, kesehatan lansia, pengabdian masyarakat, Kota Metro. 
Co-Authors Abda Abda Ajeng Resmadi Putri Ali, Karnila Amelia, Shinta Anggraini, Vika Agustin Ardiansyah Japlani, Ardiansyah Ardiyanti, Novita Arifudin, Mahmud Azzahra, Merissa Bagus Surya Sahputra Berliana Ajeng Pratiwi Bhaswara, Ilham Prima Darmayanti, Elmira Febri davidson, harlley Dewi, Fitriana Diah Prastika Eva Rolia Fadilla, Dwi Reza Falentiyo, Rian Fatma Kumala Febriyanto Febriyanto Fitriani Fitriani Fitriani Fitriani Fitriani Indah Ayu Puspita Sari Jati Imantoro Jati Imantoro Jati Imantoro, Jati Lelawati, Nina Linda Agih Pradita M Hafish Ferdiansyah M. Ihsan Dacholfany Maylana Anggraini Meisy Alda Putri Merissa Azzahra Mohammad Nadhif Fadhil Muhammad Khoirul Huda Nafa Wulan Ramadani Nanang Wahyudin Nanda Andreas Octavini Nani Septiana Nani Septiana Nina Lelawati Nurul Zulaiha Pradipta, Reyhan Singgih Putri, Eka Buana Ramadani, Nafa Wulan Ratmono Ratmono Ratmono, Ratmono Reyhan Singgih Pradipta Ridho Abdi Nugroho Rina Eka Mayanti Rosid, Andiana Safitri, Mutia Sahputra, Bagus Surya Salsabila Khairi Saputra, Iqbal Saputri, Dinda Kurnia Saputri, Jheny Manda Selamet Fuadi Selamet Fuadi Septiana, Nani Shinta Amelia Siswoyo, Slamet Tedy Sri Agustinah Sri Retnaning Rahayu Sri Retnaning Rahayu, Sri Retnaning Sugeng Sugeng Suhada, Bambang Suharto Suharto Suryadi Suryadi Suwarto Suwarto Suwarto Suwarto Tyas Aisyah Nor Zureza Wibowo, Yoga Prasetyo Widodo, Deny Edy Wulandari, Tri Wahyu Yateno Yoga Pratama Putra Yuda, Ladi Arma Yuliyanto, Irwan