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Pelatihan Pembuatan Konten Media Sosial sebagai Bentuk Pemasaran Digital Objek Wisata Teras Gunung Geulis, Jatiroke, Sumedang Mochamad Irfan Hidayatullah; Dadang Suganda; Ulfi Laelatul Ilmi; Khunafa 'Ilmi Husnada; Nani Darmayanti
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 15, No 4 (2024): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v15i4.18624

Abstract

Teras Gunung Geulis adalah salah satu objek wisata yang tengah dirintis oleh Pemerintah Desa Jatiroke, Kecamatan Jatinangor, Sumedang. Saat ini, salah satu masalah yang dihadapi oleh pengelola Teras Gunung Geulis adalah masih diperlukannya publikasi yang dapat menarik minat pengunjung. Oleh karena itu, Program KKN terintegrasi PPM Universitas Padjadjaran melakukan kegiatan Pelatihan Pembuatan Konten Media Sosial sebagai Media Pemasaran Digital Objek Wisata Teras Gunung Geulis, Jatiroke, Sumedang. Kegiatan ini diikuti oleh 13 orang Pemuda Karang Taruna Desa Jatiroke yang saat ini menjadi pengelola Teras Gunung Geulis. Kegiatan dilakukan dengan metode pelatihan dan praktik langsung dengan menghadirkan dua pemateri dari bidang manajemen dan pemasaran digital Universitas Padjadjaran. Hasil PPM ini menunjukkan bahwa terdapat peningkatan pengetahuan berkaitan dengan konten media sosial yang dapat bermanfaat untuk peningkatan publikasi dan pemasaran objek wisata Teras Gunung Geulis.
Generation Z Resilience in a Hybrid Work Landscape: A Phenomenological Study on Creative Industry Employees in Indonesia Haryanti, Haryanti; Suratman, Maman; Suganda, Dadang; Hendri, Meriza
International Journal of Social Science and Business Vol. 9 No. 2 (2025): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i2.101762

Abstract

The transformation of work systems in the post-COVID-19 era has accelerated the widespread adoption of hybrid work models, including within the creative industry sector. While this model offers flexibility, it also presents new psychosocial challenges, particularly for Generation Z, who now dominate the younger workforce demographic. This study aims to explore the subjective experiences of Generation Z in cultivating resilience amid the dynamics of hybrid work. Employing an Interpretative Phenomenological Analysis (IPA) approach, in-depth interviews were conducted with eight Gen Z employees in creative roles to understand the adaptive strategies they had developed. The analysis revealed five core themes: (1) initial ambiguity and adaptation to hybrid reality, (2) the search for meaning and personal–professional balance, (3) the strength of social connections and emotional support, (4) the ambivalence of digital technology, and (5) self-reflection as a recovery mechanism. The findings suggest that resilience among Generation Z is not merely about endurance, but involves an active process of meaning-making and psychological growth that is reflective, social, and contextually grounded. Practical implications highlight the importance of organizational interventions that support emotional well-being, social inclusivity, and digital literacy as integral to strengthening the psychological capital of young employees in the hybrid work era.
“Njagani Plesiran” Upaya Adaptasi Kenormalan Baru Di Klenteng Agung Sam Poo Kong Semarang Akbar, Syahrul; Noviyanti, Evi; Khadijah, Ute Lies Siti; Suganda, Dadang
Jurnal Ilmiah Pariwisata Vol 27 No 1 (2022): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v27i1.1518

Abstract

As one of the largest industries in the world, tourism has become a rapidly growing phenomenon, yet this industry is very vulnerable to its surrounding issues, including the current Covid-19 pandemics. The travel restriction imposition has made Central Java government reconsider about its initial tourism development strategies as they need to minimise the spread of the virus while trying to accelerate the tourism sector. To implement this adjusted tourism strategies, based on policy analysis taken by the Central Java Provincial Government and its applications in the field, a tourism program named “Njagani Plesiran” was launched. This jargon “Njagani Plesiran” was derived from local Javanese language which literally means maintaining tourism activities. This study uses a literature study method in analysing the tourism policies. To ensure the effectiveness and efficiency of the implementation of the Njagani Plesiran, the Great Chinese Temple Sam Poo Kong promotes the programes through various media channels. The expected impact of this tourism program implementation is that while local mobility within the country is still allowed yet regulated, allowing tourism businesses to remain open, the spread of Covid-19 in tourist destinations can be controlled and eventually prevented. Keywords: Covid-19, Tourism Crisis, Klenteng Agung Sam Poo Kong, Njagani Plesiran , Public Policy
Co-Authors Agus Nero Agus Nero Sofyan Ajeng Ramadhita Larasati Ajeng Ramadhita Larasati Al Zahra, Risya Anggiat Tornado Anggiat Tornado Anggiat Tornado, Anggiat Awaludin Nugraha Baban Banita Bambang Kaswanti Purwo Bucky Wibawa Karya Guna Bucky Wikagoe Budi Muljana Buky Wibawa Cece Sobarna Cecep Ucu Rakhman chotibul umam umam Christian Harazaki Mendrofa Cipta Endyana Davidescu Cristiana Dian Akbar Muntaha Dirgualam, Oki Dwi Febrianti Enjat Munajat Evi Novianti Evi Novianti Evi Noviyanti Faradhiba Salsabila Fathia Uqimul Haq Fauziah Hanum Fauziah Hanum fitriyah Haryanti Haryanti Harzi, Azka Athallah Hendri, Meriza Hendry Ferdiansyah Heri Heryono Heriyadi Rachmat Heriyanto Heriyanto Heryadi Rachmat Hiroko Otsuka Hishamudin Isam Irzam Sarif S Jauhar Helmie Khunafa 'Ilmi Husnada Kunkun Kurniawan Kunto Sofianto Kunto Sufianto Kunto Sufianto Kurniawan Saefullah Kurniawan, Kunkun Larasati, Ajeng Ramadhita M Sapari Hadian Maesari, Nadhia Maman Suratman Maman Sutirman Maryani, Halimatul Mintowati, Mintowati Mochamad Irfan Hidayatullah Mohammad Sapari Dwi Hadian Muhamad Adji Mukti Utama Nani Darmayanti Noviyanti, Evi Oki Dirgualam Oki Dirgualam Reiza D. Dienaputra Rengganis Citra Cenderamata Riki Nasrullah Rismaya, Rima Rosida Tiurma Manurung Rusdin Tahir Setiawan Sabana Setiawan Sabana Setiawan Sabana Sintara, Dani Sufianto, Kunto Sugeng Riyanto Sugeng Riyanto Sugeng Riyanto Sujarwo Sujarwo Sutisna, Rony Hidayat Suwarni Suwarni Syahrul Akbar Teguh Iman Pribadi Tri Reni Novita Ulfi Laelatul Ilmi Ute Lies Siti Khadijah Wagiati Wagiati Wibawa, Buky Wikagoe, Bucky Winci Firdaus Yohanes, Budinuryanta Yuliawati, Susi