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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Haga: Jurnal Pengabdian Kepada Masyarakat TUNAS: Jurnal Pendidikan Biologi Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Economics (IJEC) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Prosiding Seminar Nasional Hasil Penelitian Sains, Teknik dan Aplikasi Industri Fakultas Teknik Universitas Lampung International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) International Journal Business, Management and Innovation Review Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Jurnal Ilmiah Manajemen Dan Kewirausahaan
Toni Hidayat
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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THE INFLUENCE OF STORE ATMOSPHERE, BRAND IMAGE, AND PRICE ON PURCHASE DECISIONS AT BINGXUE CABANG AMPLAS. Mhd Rasyid Siddiq; Anggia Sari Lubis; Toni Hidayat; Muhammad Rahmat
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 1 (2025): 9th IHERT (2025): IHERT (2025) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i1.464

Abstract

The research aims to determine and analyze the influence of store atmosphere, brand image, and price on purchasing decisions at Bingxue Cabang Amplas. The method used in this research is quantitative. The population in this research consists of consumers who made purchases at Bingxue Cabang Amplas from March to July, totaling 577 consumers. The sample was taken using the Slovin formula, resulting in a total of 85 consumers as respondents who made purchases at Bingxue Cabang Amplas. The data collection technique in this research employed random sampling based on observation data, interviews, and questionnaires using a Likert scale for data measurement. The data analysis techniques included validity tests, reliability tests, and classical assumption tests. The data analysis method used was multiple linear regression with the help of the SPSS program. The results of this research show that, partially, store atmosphere has a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, brand image, and price have a significant effect on purchasing decisions at Bingxue Cabang Amplas, with an Fcount value (5.836) > Ftable (2.716), and a significance value of 0.001 < 0.05.
Co-Authors Abu Bakar Bin Busmah Adjie Rahim Ramadhan Ahmad Murshidi Musthapa Aleksander Purba Alya Azizah Amaano Fau Ananda Gusty Firmansyah Ananda Putri Mawaddah Anggia Sari Anggia Sari Lubis, Anggia Sari Anwar Sadat Harahap Ardhansyah Putra Ayu Wulan Dari Camelya Adelyani Clarisa Tarigan Debby Cyntia Ovami Dewi Nurmala Diva Yuana Putri Dwi Indah Lestari Fauzan Zulfikar Feni Damayanti Frian Danil Harefa, Darmawan Hasibuan, Melisa Zuriani Herry Wardono Irma Raudhatul Jannah Pasaribu Ismawan, Agus Julianto Hutasuhut Junita Putri Rajana Khairina Maulida Paramitha Lisdayani Lisdayani Lisdayani Lisdayani, Lisdayani Lutvi Noviyanti M. Rasyid Sidik Mariyati Harahap Marwang Hayeemaing Mega Amiati Melisa Zuraini Hasibuan Melissa Zuraini Hasibuan Mhd Rasyid Siddiq Muhammad Arif Muhammad Dani Habra Muhammad Dimas Alfahri Muhammad Gilang Anugrah Muhammad Hilman Fikri Muhammad Rafi Lubis Muhammad Rahmat Muhammad Rizaldy Wibowo Muhammad Wahyu Munawaroh Nesya Endhrizky Suryantha S Nur Pazilah Padilah Rahmi Lubis Ramadhan Lugu Ratna Sari Dewi Ricka Putri Ridho Mukti Rido Mukti Rizkika Alpiana Rukmini Rukmini Rukmini Samsul Bahri Sari Wulandari Siregar, Horia Siti Aisyah Siti Maziah Binti Ad Rahman Siti Zaenab Sohratul Aini Sri Fitria Jayusman Sri Harmonika Sri Indah Sari Sriati Wabatini Syafrin Ananda Harahap usman, Arifin Wan Dian Safina Yenti Anita Harahap