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All Journal Jurnal Social Economic of Agriculture Journal of Innovation and Applied Technology ECSOFiM (Economic and Social of Fisheries and Marine Journal) AGRISE Habitat Jurnal Farmasi Klinik Indonesia IMAGE Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Journal of Digital Marketing and Halal Industry JUDICIOUS: Journal of Management Jurnal Dinamika Sosial Ekonomi Multicience Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmiah SOSIO AGRIBIS
Fitria Dina Riana
Brawijaya University
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Jurnal Penelitian Pendidikan IPA (JPPIPA)

 1 
Pengaruh Green Marketing dan Nilai Pelanggan terhadap Keputusan Pembelian dan Loyalitas Pelanggan untuk Inovasi Produk Makanan Sehat Pratiwi, Laeli Ana Slavia; Setiawan, Budi; Riana, Fitria Dina
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.11315

Abstract

The growing demand for healthy and environmentally friendly food products has encouraged businesses to adopt green marketing strategies and provide greater customer value. This study aims to analyze the influence of green marketing and green customer value on purchase decisions and customer loyalty in healthy food product innovation. A quantitative method was employed using purposive sampling of 100 respondents who had purchased Green Rebel products in the Jabodetabek area. Data were analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the relationships among variables, including purchase attitude and purchase intention as mediators. The findings reveal that green marketing and green customer value significantly affect purchase decisions, both directly and indirectly through purchase attitude and purchase intention. However, their influence on customer loyalty was limited. These results indicate that although green marketing and customer value enhance consumer purchasing behavior, maintaining loyalty requires additional strategies such as product certification, stronger promotional activities, and highlighting sustainability and health benefits. This study contributes to the understanding of consumer behavior in healthy food innovation and provides managerial insights for companies seeking to strengthen competitiveness in the sustainable food industry.
The Role of Social Media Marketing and Store Image in Educating Consumers and Shaping Purchase Decisions of Fresh Vegetables in Malang Suhendra, Frisca Sari; Muhaimin, Abdul Wahib; Riana, Fitria Dina
Jurnal Penelitian Pendidikan IPA Vol 11 No 9 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i9.11505

Abstract

The rapid development of information and communication technology has transformed business competition, including in the fresh vegetable retail sector in Malang. The main problem faced by vegetable stores is the increasingly intense competition due to the growth of stores with similar business models, requiring effective marketing communication strategies. This study aims to analyze the direct and indirect influence of Social Media Marketing and Store Image on consumer Purchase Decisions, with Purchase Intention as a mediating variable, at Warung Sayur Segar. The research employed a quantitative approach with purposive sampling involving 100 respondents who had purchased at least once and followed the store’s Instagram account. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with WarpPLS 8.0 software. The results show that both Social Media Marketing and Store Image have a positive and significant effect on Purchase Intention and Purchase Decisions. Furthermore, Purchase Intention significantly mediates the relationship between the two independent variables and Purchase Decisions. The findings conclude that social media functions not only as a marketing tool but also as an informal educational medium that enhances consumer awareness of nutrition, product quality, and healthy consumption, thereby contributing to science literacy in everyday decision making.
Influence of Green Marketing Strategy and Brand Image on Purchase Decision with Mediation of Purchase Intention (Case Study on Healthy Food Products Matoh Cassava Chips in Bojonegoro Regency) Istikhomah; Setiawan, Budi; Riana, Fitria Dina
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7582

Abstract

This study aims to describe the application and influence of Green marketing strategy and Brand image on purchase decision through purchase intention and the right strategy for marketing Matoh Cassava Chips. The method used is quantitative with a sample of 80 consumers of Matoh Cassava Chips in Bojonegoro Regency, the sample is determined by accidental sampling, data obtained using a questionnaire. The data analysis technique in this study uses descriptive analysis and Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis to test the hypothesis and determine the influence between variables. The results of the analysis show that the implementation of green marketing strategies and overall brand image has a high category, there is a significant influence of exogenous variables on purchasing decisions, purchase intention significantly mediates the influence of both on purchasing decisions, and makes marketing strategies that combine these two factors an effective approach in influencing consumer behaviour. So from these results it can be concluded that Green marketing strategy and Brand image have a significant effect on purchase decisions, as well as purchase intention which is able to significantly mediate this influence.
Sustainable Livelihood Strategy for Red Onion (Allium Ascalonicum L.) Farmers in Pajeng Village, Gondang District Bojonegoro Regency Puspitasari, Ika; Sujarwo; Riana, Fitria Dina
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7584

Abstract

The main commodity that is favored by the people of Pajeng Village, Bojonegoro Regency is shallots, because apart from being able to be cultivated in both the rainy and dry seasons. There are sustainability obstacles which has an impact on the sustainability of shallot farming. Therefore, an appropriate livelihood strategy is needed for adaptation to improve livelihoods for sustainable survival. Livelihood Vulnerability Index and descriptive analysis were used to answer the research objectives. Meanwhile, SEM-PLS analysis to answer the next research objective is to analyze livelihood assets, livelihood risks, livelihood strategies and welfare of red onion farmers. The level of mastery of livelihood assets is in the medium category with an index value of 2.08. The highest asset control is physical capital at 2.34 and human capital at 2.22. The level of vulnerability of the livelihood assets of shallot farmers is in the medium category with an LVI vulnerability index value of 0.49. The highest vulnerability value for financial capital is 0.71, while the livelihood asset with the lowest vulnerability for physical capital is 0.37. Livelihood risks have a significant effect on livelihood assets, livelihood strategies and welfare.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afifah, Triwinda Nur Ahmad Yusuf Ajeng Uswatun Hasanah Ajeng Uswatun Hasanah Alia Fibrianingtyas Anam, M. Khairul Andrean Eka Hardana Andrean Eka Hardana Andri Prastiwi Anisa Aprilia Anisa Aprilia Aprilliza Naura Arif Yustian Maulana Noor Arif Yustian Maulana Noor ARINDA EMILIA PUTRI Atma Gunawan Betty Nur Indah Sari Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Deana Aulia Juvitasari Deny Meitasari Destyana Ellingga Pratiwi Devi Farah Azizah Dina Novia Priminingtyas Djoko Koestiono Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Febrianty Nabila Dwi Laila Maulida Dwi Laila Maulida Dwi Retno Andriani Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Ema P. Yunita Ernita Dian Puspasari Esther Sheliena Febdya Nur Wahyu Nandita Fendik Andriyanto Hartati Wahyuningtyas, Agustina Shinta Heptari Elita Dewi Heru Santoso Hery Toiba Ika Puspitasari Ikbal Hardiyanto Illahi, Rhochmad Wahyu Imaniar Ilmi Pariasa ISTIKHOMAH Jannah, Lu'lu'ul Jihad, Fajri Dhaniar Mohammad Juvitasari, Deana Aulia Karunia, Karunia Khusnaini, Hijriyatul Kristoforus Farian Waringga Kristoforus Farian Waringga Kurniawan, Zeki Lutfia Febri Mirna Gitayatna Mirza Ramadhani Muhamad Zainudin Mutiara Novitaria Sipayung Novi Haryati Novi Haryati Novita Kartika Kusuma Wardani Nuhfil Hanani Parlindungan, Soaniton David Stefanus Pratiwi, Laeli Ana Slavia Puteri, Alya Salsabila Rachman Hartono Rachman Hartono Rahman, Moh. Shadiqur Ramadhani, Mirza Rini Mutisari Riska Ayu Febriana Riyanti Isaskar Romadhoni, Lia Fadlilati Rosihan Asmara Rossi Primalia Safitri Ruhkmauddin, Likin Sari, Betty Nur Indah Sheliena, Esther Silvana Maulidah Siti Asmaul Mustaniroh Suhendra, Frisca Sari Sujarwo Syafrial Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Wenny Bekti Sunarharum Wiwit Widyawati Yusti Mauriska Choirunnisa Yuswita, Effy