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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Social Economic of Agriculture Journal of Innovation and Applied Technology ECSOFiM (Economic and Social of Fisheries and Marine Journal) AGRISE Habitat Jurnal Farmasi Klinik Indonesia IMAGE Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian AGROMIX Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Journal of Digital Marketing and Halal Industry JUDICIOUS: Journal of Management Jurnal Dinamika Sosial Ekonomi Multicience Interdisciplinary Social Studies JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ilmiah SOSIO AGRIBIS
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THE INFLUENCE OF STORE ATMOSPHERE ON REVISIT INTENTION AT SHOPPING TOURISM Dwi Febrianty Nabila; Budi Setiawan; Fitria Dina Riana
Agricultural Socio-Economics Journal Vol 21, No 4 (2021): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2020.021.4.6

Abstract

The tourism sector in Indonesia is growing rapidly, so the level of competition is getting higher. Shopping tourism is as one of the industries that is able to attract tourists must innovate considering the products that are sold are the same and the storeping behavior of tourists is different. This study used SEM-PLS analysis and was conducted on 110 respondents who visited Shopping Tourism in Batu city. The results showed that a well-designed store atmosphere can stimulate positive emotions of tourists, provide comfort when shopping so as to create a memorable experience, and make tourists intend to visit again in the future. This study, not only provides recommendations for creating the right store atmosphere for retailers, but also provides information on understanding the storeping behavior of tourists.
Analisis Permintaan Dan Strategi Pengembangan Agribisnis Kopi Di Indonesia Heru Santoso; Fitria Dina Riana; Lutfia Febri
Agricultural Socio-Economics Journal Vol 13, No 1 (2013)
Publisher : Socio-Economics/Agribusiness Department

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Abstract

Sektor perkebunan memiliki peranan yang sangat tinggi terhadap perkembangan ekonomi di Indonesia, salah satunya adalah kopi. Kopi selain diekspor ke Negara lain juga dikonsumsi oleh penduduk di Indonesia. Konsumsi tersebut mengalami peningkatan seiring dengan meningkatnya taraf hidup dan pergeseran gaya hidup masyarakat perkotaan di Indonesia, sedangkan produksi kopi di Indonesia berfluktuasi. Konsumsi kopi di Indonesia yang meningkat juga harus diikuti dengan peningkatan produksi kopi Oleh karena itu, diperlukan strategi pengembangan agribisnis kopi di Indonesia. Metode analisis yang digunakan adalah dan regresi linier berganda dan matrik SWOT. Hasil penelitian menunjukkan bahwa pendapatan penduduk di Indonesia berpengaruh secara signifikan terhadap permintaan kopi di Indonesia, sedangkan harga kopi di pasar domestik, harga teh di pasar domestik, dan populasi penduduk di Indonesia tidak berpengaruh secara signifikan terhadap permintaan kopi di Indonesia. Untuk strategi pengembangan yang dipergunakan adalah strategi SO yang dilakukan dengan cara memperluas pasar dengan memanfaatkan kopi di Indonesia yang dikenal oleh dunia, pengembangan bioteknologi, dan peningkatan pasar sasaran.   Kata kunci: Sektor perkebunan, permintaan kopi, pengembangan agribisnis kopi
Pengaruh Promosi Terhadap Volume Penjualan Benih Jagung Pada Pt.Syngenta Seed Division Sub Region Probolinggo Fitria Dina Riana; Andri Prastiwi
Agricultural Socio-Economics Journal Vol 11, No 3 (2011)
Publisher : Socio-Economics/Agribusiness Department

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Abstract

Jagung merupakan komoditi pangan terbesar konsumsinya setelah padi khususnya di Indonesia. Sehingga bayak para petani di Indonesia yang mengusahakan lahan pertaniannya untuk komoditi jagung. Saat ini di Indonesia mulai menerapkan jagung hibrida dimana engan keunggulan potensi hasilnya yang lebih baik dibandingkan jagung konvensional. Probolinggo merupakan salah satu wilayah penghasil jagung terbesar di jawa timur. Sehingga menarik para produsen benih jagung memasarkan produknya di daerah tersebut. Salah satu perusahaan benih jagung yang ada yaitu PT. Syngenta Seed Division. Perusahaan ini merupakan perusahaan baru dibandingkan dengan perusahaan benih lainnya yang sudah lama berdiri. Sehingga PT. Syngenta Seed Division sedang gencar-gencarnya melakukan kegiatan promosi benih jagung. Tujuan penelitian ini adalah (1) Menganalisis pelaksanaan promosi benih jagung yang dilakukan oleh PT. Syngenta, (2) Menganalisis pengaruh pelaksanaan promosi terhadap peningkatan volume penjualan benih jagung. Hasil penelitian menunjukkan bahwa kegiatan promosi yang dilakukan oleh PT. Syngenta Seed Division meliputi periklanan(X1) melalui spanduk, kalender, pamflet, dan umbul-umbul, promosi penjualan(X2) melalui potongan harga, pemberian sampel, dan pemberian souvenir, penjualan perorangan(X3) melalui kunjungan ke retailer, key farm visiting, key person visiting, small farm meeting, dan big farm meeting, publisitas(X4) melalui expo, field trip, sponsorship,dan sumbangan/donasi. Dari hasil analisis menunjukkan bahwa variabel periklanan berpengaruh secara tidak signifikan terhadap volume penjualan benih jagung dan ketiga variabel lainnya yaitu personal selling, promosi penjualan, dan publisitas menunjukkan bahwa berpengaruh secara signifikan dengan meningkatkan volume penjualan pada setiap kenaikan biayanya. Kata kunci : Bauran Promosi, Benih Jagung
Pengaruh Keputusan Penempatan Karyawan Pimpinan Ptpn Xii (Persero) Wilayah Ii Terhadap Prestasi Kerja Fitria Dina Riana; Mirna Gitayatna
Agricultural Socio-Economics Journal Vol 12, No 3 (2012)
Publisher : Socio-Economics/Agribusiness Department

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Abstract

Sumber daya manusia berperan sangat penting untuk meningkatkan kinerja suatu perusahaan. Pentingnya sumber daya manusia ini perlu disadari oleh semua tingkatan manajemen, karena bagaimanapun majunya teknologi saat ini apabila tidak disertai dengan sumber daya manusia yang handal, hasil yang diperoleh tidak akan maksimal. Penempatan karyawan merupakan salah satu aspek yang penting dalam proses perencanaan sumber daya manusia karena mempunyai hubungan yang erat dengan efisiensi dan keadilan. Perusahaan dapat melaksanakan kesesuaian penempatan kerja sesuai prinsip “right man , in the right place, the right man, on the right job”. Bagi suatu perusahaan, kesesuaian penempatan karyawan merupakan suatu hal yang utama karena erat hubungannya dengan kinerja atau prestasi kerja karyawan. Lokasi penelitian dilakukan di PTPN XII (Persero) Wilayah II Jember Jawa Timur,  di Wilayah II total terdapat 12 perkebunan yang tersebar di Jember dan Bondowoso Jawa Timur. Pengelolaan SDM di PTPN XII dijalankan oleh direksi bagian Sumber Daya Manusia dengan tujuan untuk semakin meningkatkan kualitas SDM yang dimiliki karyawan PTPN XII (Persero) akhirnya dapat mendukung pencapaian tujuan, sasaran dan  meningkatkan prestasi kerja karyawan.  Tujuan penelitian ini adalah 1) menganalisis pengaruh dari variabel kesesuaian pengetahuan, kesesuaian keterampilan, dan kesesuaian kemampuan terhadap prestasi kerja karyawan dan 2) menganalisis variabel yang paling dominan yang berpengaruh terhadap prestasi kerja karyawan. Metode analisis data menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa Variabel Kesesuaian Pengetahuan (X1), Variabel Kesesuaian Keterampilan (X2) dan Variabel kesesuaian kemampuan (X3), memiliki pengaruh yang signifikan terhadap prestasi kerja karyawan (Y). Varabel yang berpengaruh secara dominan yaitu variabel kesesuaian pengetahuan. Kata kunci: karyawan, prestasi kerja
Analisis Peramalan Konsumsi Kedelai (Glycine Max L.) Di Indonesia Tahun 2010-2019 Fitria Dina Riana; Ikbal Hardiyanto
Agricultural Socio-Economics Journal Vol 11, No 1 (2011)
Publisher : Socio-Economics/Agribusiness Department

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Abstract

Tujuan penelitian ini adalah: (1) Menganalisis faktor-faktor yang berpengaruh terhadap konsumsi kedelai total di Indonesia. (2) Meramalkan konsumsi kedelai total di Indonesia tahun 2010-2019. Hasil Analisis Menggunakan Ordinary Least Square (OLS) menunjukan faktor-faktor yang mempengaruhi konsumsi kedelai di Indonesia secara signifikan adalah pendapatan penduduk dengan nilai probabilitas dan koefisien regresi sebesar 0,000 dan -381,279 dan jumlah penduduk dengan nilai probabilitas dan koefisien regresi sebesar 0,000 dan -159,046. Sedangkan faktor-faktor yang tidak berpengaruh secara signifikan terhadap konsumsi kedelai Indonesia adalah harga kedelai, harga jagung dan konsumsi kedelai sebelumnya. Hasil peramalan variabel bebas menunjukan harga kedelai meningkat dari Rp.2831,52 pada tahun 2010 menjadi Rp. 3342,33 pada tahun 2019, harga jagung meningkat dari Rp. 2608,10 pada tahun 2010 menjadi  Rp.4231,60 pada tahun 2019, pendapatan penduduk meningkat dari Rp 1.969.513  pada tahun 2010 menjadi Rp 3.276.272 pada tahun 2019, jumlah penduduk meningkat dari 240.668 ribu jiwa pada tahun 2010 menjadi 267.106 ribu jiwa pada tahun 2019. Untuk peramalan variabel konsumsi meningkat dari  2.303.320 ton pada tahun 2010 dan menjadi 2.864.840 ton pada tahun 2019. Kata kunci : Peramalan, konsumsi, kedelai
THE INFLUENCE OF STORE ATMOSPHERE ON REVISIT INTENTION AT SHOPPING TOURISM Dwi Febrianty Nabila; Budi Setiawan; Fitria Dina Riana
Agricultural Socio-Economics Journal Vol. 21 No. 4 (2021): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2020.021.4.6

Abstract

The tourism sector in Indonesia is growing rapidly, so the level of competition is getting higher. Shopping tourism is as one of the industries that is able to attract tourists must innovate considering the products that are sold are the same and the storeping behavior of tourists is different. This study used SEM-PLS analysis and was conducted on 110 respondents who visited Shopping Tourism in Batu city. The results showed that a well-designed store atmosphere can stimulate positive emotions of tourists, provide comfort when shopping so as to create a memorable experience, and make tourists intend to visit again in the future. This study, not only provides recommendations for creating the right store atmosphere for retailers, but also provides information on understanding the storeping behavior of tourists.
DEVELOPING STRATEGIES OF AGROTOURISM X Ajeng Uswatun Hasanah; Fitria Dina Riana; Deny Meitasari
Agricultural Socio-Economics Journal Vol. 23 No. 1 (2023): JANUARY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.1.12

Abstract

Agrotourism is a series of tourism activities related to optimizing the potential of agriculture as a tourist attraction. The development of agrotourism can be done with resources, increasing the income of farmers or local communities, and choice preposition. Currently, agrotourism is widely spread in various regions, one of which is Agrotourism X. As a new business unit, Agrotourism X experienced various obstacles including a less strategic business location, facilities, infrastructure that agreement not maximized, limited agrotourism area, capital sourced from personal funds, and choice activities carried out were still not optimal. This study uses descriptive statistical analysis. The criteria for respondents in this study were tourists who had visited Agrotourism X and consumed the product at least once. The data collection technique was carried out by interviewing as well as using a questionnaire with an online questionnaire instrument via Google Form. Processing of research data is carried out using SWOT analysis and QSPM (Quantitative Strategy Planning Matrix). The priority that can be applied based on the QSPM analysis to be implemented is product development. This strategy has the highest TAS value among other alternative strategies, which is 7.5 based on developing product or second strategy.
THE EFFECT OF FOOD CERTIFICATION ON COMPETITIVENESS AND INCREASING SALES OF AGROINDUSTRIAL PRODUCTS IN EAST JAVA Riana, Fitria Dina
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.8

Abstract

Food safety, which is realized through P-IRT and halal certification, must be fulfilled by producers even though it is still on a household scale. This is because food safety is a guarantee provided by producers and a right that must be obtained by consumers. Where later this certification can affect sales and also the competitiveness of existing products, this research examined MSMEs in East Java and there were 50 respondents used. Based on the research results, it is known that food certification which is realized through P-IRT and is also halal has a positive and significant influence on sales and competitiveness of the food products produced. Likewise with the knowledge of MSME producers regarding sales and product competitiveness.
THE EFFECTS OF MARKETING MIX ON PESTICIDE PURCHASING DECISIONS THROUGH BRAND IMAGE AMONG RICE FARMERS IN KANOR SUB-DISTRICT, BOJONEGORO DISTRICT Sari, Betty Nur Indah; Setiawan, Budi; Riana, Fitria Dina
Agricultural Socio-Economics Journal Vol. 24 No. 3 (2024): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.3.6

Abstract

One of the regencies in East Java, Bojonegoro Regency, also relies on the agricultural sector to drive the economy after the oil and gas sector. One of the sub-districts that has productive land with a high contribution to rice production is Kanor sub-district. Because it is located on the banks of the Bengawan Solo river, the land in the sub-district is often threatened by pest attacks and affected by flooding. In an effort to prevent and treat pests, rice farmers in Kanor Sub-district choose to use pesticides because it is easier. Without the use of pesticides, the damage caused by pests causes a threat that suppresses rice productivity. On the other hand, the use of chemical pesticides without strict control and guidance also poses risks to the health of the population and the environment as well as damage to paddy fields due to nutrient depletion. Therefore it is important for farmers to choose the right pesticide product so as not to cause losses. Farmers' decisions to buy pesticide products are influenced by several different preferences, but specifically an important factor in influencing purchasing decisions is the marketing mix carried out by pesticide producers. On the basis of these findings, this study adopts the marketing mix variable as a predictor to explain farmers' pesticide purchasing decisions. The marketing mix referred to in this study is product quality, price, place and promotion. This research is expected to be one of the means for companies engaged in pesticide products in predicting the marketing mix which is often an important factor for farmers in deciding to choose pesticide products.
IMPLEMENTATION OF MARKETING MIX AND PURCHASING DECISIONS OF WINGKO BABAT AND PURCHASE INTENTION(on Wingko Tripe Products "Dua Kelapa Muda") Kurniawan, Zeki; Setiawan, Budi; Riana, Fitria Dina
Agricultural Socio-Economics Journal Vol. 24 No. 3 (2024): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.3.7

Abstract

The marketing strategy for Wingko Babat Dua Kelapa Muda products needs to be adjusted to market changes based on consumer behavior analysis, to increase sales of the company's products. The aim of this research is to implement the marketing mix and purchasing decisions for Wingko tripe as well as purchase intentions for Wingko Tripe Brand Dua Kelapa Muda products. The method in this research uses a descriptive method with primary data obtained from the results of Likert scale data collection. The results of the descriptive analysis show that the marketing mix in the Product aspect has a value of 3.55 which means high, the Price aspect has a value of 3.43 in the high category, the Place aspect has a value of 3.35 in the high category, the Promotion aspect has a value of 3.18 in the high category moderate, the People aspect has a value of 3.16 in the medium category, the Physical Evidence aspect has a value of 3.39 in the medium category, the Process aspect has a value in the medium category, the Purchase Intention aspect has a value of 3.6 in the high category, and the Purchase Decision aspect has a score of 4.3 in the very high category.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afifah, Triwinda Nur Ahmad Yusuf Ajeng Uswatun Hasanah Ajeng Uswatun Hasanah Alia Fibrianingtyas Anam, M. Khairul Andrean Eka Hardana Andrean Eka Hardana Andri Prastiwi Anisa Aprilia Anisa Aprilia Aprilliza Naura Arif Yustian Maulana Noor Arif Yustian Maulana Noor ARINDA EMILIA PUTRI Atma Gunawan Aulia, Syifa Az Zahra, Wara' Geffa Betty Nur Indah Sari Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Deana Aulia Juvitasari Deny Meitasari Destyana Ellingga Pratiwi Devi Farah Azizah Dina Novia Priminingtyas Djoko Koestiono Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Febrianty Nabila Dwi Laila Maulida Dwi Laila Maulida Dwi Retno Andriani Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Ema P. Yunita Ernita Dian Puspasari Febdya Nur Wahyu Nandita Fendik Andriyanto Hartati Wahyuningtyas, Agustina Shinta Heptari Elita Dewi Heru Santoso Hery Toiba Ika Puspitasari Ikbal Hardiyanto Illahi, Rhochmad Wahyu Imaniar Ilmi Pariasa ISTIKHOMAH Jannah, Lu'lu'ul Jihad, Fajri Dhaniar Mohammad Juvitasari, Deana Aulia Karunia, Karunia Khusnaini, Hijriyatul Kristoforus Farian Waringga Kristoforus Farian Waringga Kurniawan, Zeki Lutfia Febri Mirna Gitayatna Mirza Ramadhani Muhamad Zainudin Mutiara Novitaria Sipayung Novi Haryati Novi Haryati Novita Kartika Kusuma Wardani Nugroho, Tri Wahyu Nuhfil Hanani Nurwijayanti Parlindungan, Soaniton David Stefanus Pratiwi, Laeli Ana Slavia Puteri, Alya Salsabila Rachman Hartono Rachman Hartono Rahman, Moh. Shadiqur Ramadhani, Mirza Rini Mutisari Riska Ayu Febriana Riyanti Isaskar Romadhoni, Lia Fadlilati Rosihan Asmara Rossi Primalia Safitri Ruhkmauddin, Likin Sari, Betty Nur Indah Silvana Maulidah Siti Asmaul Mustaniroh Suhendra, Frisca Sari Sujarwo Syafrial Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Wenny Bekti Sunarharum Wiwit Widyawati Yusti Mauriska Choirunnisa Yuswita, Effy