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Work-Life Balance and Its Impact on Employee Performance Arfiani, Risa; Sujoko, Sujoko
Maneggio Vol. 3 No. 1 (2026): FEBRUARY-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/fakk4j40

Abstract

  The development of the modern work environment characterized by high flexibility, intense performance demands, and the use of digital technology has blurred the boundaries between employees' work and personal lives. This condition places work-life balance as a strategic issue in human resource management. This study aims to analyze the meaning of employees towards work-life balance, the dynamics of its application in the organizational environment, and its implications on employee performance. The research approach used is qualitative with a descriptive-exploratory design. Data was collected through semi-structured in-depth interviews with purposively selected employees, supported by organizational observations and documentation. Data analysis was carried out using thematic analysis to identify key patterns and themes that emerged from the informant's experience. The results of the study show that work-life balance is understood as the ability to control the demands of work roles and personal life in harmony. The implementation of work-life balance is influenced by organizational policies, supervisory support, workload, and the prevailing work culture. Employees who experience work-life balance show more stable levels of motivation, focus, and performance quality, while imbalances trigger burnout and decreased performance. These findings confirm that work-life balance plays an important role in maintaining the sustainability of employee performance. This research provides practical implications for organizations in designing human resource policies that are oriented towards long-term well-being and performance
The Effect of Influencer Marketing, Social Media Engagement, and Product Knowledge on Brand Awareness in Tiktok Shop Sujoko, Sujoko; Febriyani, Febriyani; Hartadi, Agung
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i1.228

Abstract

This study aims to determine the effect of influencer marketing, social media engagement, and product knowledge on brand awareness in TikTok Shop. This study uses primary data with a data collection method through distributing questionnaires that have been tested for validity and reliability. The sample consists of 96 respondents, selected with purposive sampling. This study employs a quantitative descriptive method. The data analysis conducted in this study was a classical assumption test, multiple linear regression analysis and hypothesis testing with the Statistical Program for Social Science (SPSS) tool. The results of the data analysis showed that influencer marketing, social media engagement, and product knowledge together had an effect on brand awareness. Partially, influencer marketing and product knowledge have a significant positive effect on brand awareness, which means that the more effective the influencer marketing provided by business actors, the higher the product knowledge received by consumers, so that it can increase brand awareness. However, social media engagement has no effect on brand awareness. And the coefficient of determination or r-square with a value of 0.473 means that the variables influencer marketing, social media engagement, and product knowledge have an effect on the brand awareness variable on Tiktok Shop by 47.3% while the remaining 52.7% is influenced by other factors not observed in this study.