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Analisis Kesiapan Sarana dan Prasarana Pendidikan Menghadapi Era Revolusi Industri 4.0: Studi Kasus di SDN Pasar Lama 1 Banjarmasin Yennie Juhar Latifah; Kamsiah, Kamsiah; Murdjoko, Murdjoko; Sulasih, Sulasih; Suriansyah, Ahmad; Aslamiah, Aslamiah
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.18154

Abstract

Era Revolusi Industri 4.0 telah membawa perubahan signifikan dalam sektor pendidikan yang menuntut kesiapan sarana dan prasarana sekolah untuk beradaptasi dengan transformasi digital. Penelitian ini bertujuan menganalisis kesiapan sarana dan prasarana pendidikan di SDN Pasar Lama 1 Banjarmasin dalam menghadapi era Revolusi Industri 4.0. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus, mengumpulkan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan tiga temuan utama: fasilitas fisik sekolah memerlukan perbaikan dan peningkatan pada beberapa aspek seperti laboratorium komputer dan perpustakaan; penggunaan teknologi dalam pembelajaran masih terbatas dengan akses internet dan ketersediaan perangkat yang belum merata; serta ketersediaan sumber daya pembelajaran belum optimal. Penelitian menyimpulkan bahwa sekolah memerlukan peningkatan serius dalam kualitas dan kuantitas prasarana pendidikan untuk menghadapi tuntutan era digital.
Use of Social Media Marketing among MSMEs: Driving and Inhibiting Factors sulasih, Sulasih; Novandari, Weni; Suroso, Agus; Setyanto, Refius Pradipta
Jurnal Manajemen Indonesia Vol. 24 No. 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.5475

Abstract

This study aims to determine the factors driving and inhibiting social media marketing use among Small, Micro, and Medium Enterprises (MSMEs). Data were analyzed using the quantitative descriptive technique as percentages. This study also used confirmatory factor analysis (CFA). Based on the results of the descriptive statistical analysis, it was found that the driving factor for MSMEs in Banyumas to use social media was to engage with consumers. On the contrary, the main factors that hinder the use of social media are the lack of time to create consistent and scheduled content and the difficulty in determining interesting topics. Meanwhile, the CFA analysis revealed that the main driving factor contributing to the highest use of social media use is seen from eigenvalues, that is, that social media is used for marketing activities. The main inhibiting factor seen from the eigenvalues is the limited time to create consistent and scheduled content. In addition to that, difficulty in finding followers, network restrictions, and unsupported features of mobile phones are other factors that inhibit social media use. The originality of this research is considered very limited, as it only examines the driving and inhibiting factors for microscale MSMEs. More research should focus on a widely used social media platform and the type of business because every business has different characteristics. Keywords — MSMEs; Social Media; Technology
PENERAPAN MODEL PEMBELAJARAN SCAFFOLDING DENGAN TEKNIK PEER -TUTORING Sukmawati, Nur Najibah; Purnaningsih, Pari; Darmawati, Darmawati; Isnaeni, Resti; Sulasih, Sulasih
Journal of Community Research and Service Vol. 5 No. 2: July 2021
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v5i2.28506

Abstract

Pengabdian kepada Masyarakat (PkM) ini bertujuan memberikan pelatihan bahasa Inggris dengan menggunakan model pembelajaran Scaffolding dengan teknik Peer Tutoring. Model dan teknik tersebut secara teori mampu memotivasi siswa dalam mengikuti pembelajaran bahasa Inggris baik secara langsung maupun dalam jaringan dengan baik. Kegiatan PkM ini dimulai dengan pra-survey/observasi pada bulan Maret 2021 dengan melakukan wawancara kepada pihak sekolah yaitu guru bahasa Inggris dan beberapa siswa di SMP Muhammadiyah Serpong mengenai kondisi dan kebutuhan pembelajaran bahasa Inggris selama pembelajaran dalam jaringan. Setelah mendapat masukan, kegiatan PkM dengan menggunakan scaffolding dan peer tutoring dilaksanakan. Hasil PkM menunjukkan adanya peningkatan motivasi dan antusiasme siswa dalam belajar bahasa Inggris baik secara langsung maupun dalam jaringan sehingga diharapkan bisa menjadi salah satu referensi untuk pendidik dalam menciptakan atmosfer baru dalam pembelajaran baik secara langsung maupun dalam jaringan khususnya mata pelajaran bahasa Inggris sehingga terciptanya kelas yang kondusif dan tercapainya tujuan pembelajaran dengan maksimal.
IDENTIFIKASI PENGGUNAAN MEDIA SOSIAL DAN DAMPAKNYA PADA KINERJA PEMASARAN DALAM PERSPEKTIF EKONOMI ISLAM PADA USAHA SKALA MIKRO DI KABUPATEN BANYUMAS sulasih, sulasih; Wahyuningtyas, Ida Puspitarini; Rohiwan, Sidik; Suliyanto, Suliyanto
MUSLIM HERITAGE Vol 9 No 1 (2024): Muslim Heritage: Jurnal Dialog Islam dengan Realitas
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/muslimheritage.v9i1.7555

Abstract

AbstractThis research aims to determine the role of entrepreneurial orientation on the use of social media and marketing performance with innovative ability as a moderating variable in microscale businesses in Banyumas Regency. The sample in this study was determined using slovin and sampling using the purposive sampling method and the sample size was 100 respondents. The data analysis technique used in this research is partial least squares (PLS) analysis. The research results show that it partially has a positive and significant effect, while the use of social media partially mediates the effect of entrepreneurial orientation on marketing performance. Mediation in this research model is partial, in other words, the use of social media has a function to bridge the influence of entrepreneurial orientation on marketing performance. However, because the mediation characteristics are partial, even without the social media use variable, entrepreneurial orientation is still able to influence marketing performance positively and significantly. These results confirm that entrepreneurial orientation can increase and strengthen the use of social media by micro-scale business actors in Banyumas, which will also have an impact on improving business performance. Furthermore, innovative ability does not moderate the relationship between the use of social media and marketing performance. Entrepreneurial orientation, innovative ability and the use of social media by micro-scale business actors in Banyumas Regency are in accordance with the Islamic economic perspective where business actors dare to take risks, are innovative and use media. in the form of technology for muamalah activities that are in accordance with sharia principles, and this has an impact on the benefit of the people in the form of increasing marketing performance AbstrakPenelitian ini bertujuan untuk mengetahui peran orientasi kewirausahaan pada penggunaan media sosial dan kinerja pemasaran dengan kemampuan inovatif sebagai variabel moderasi pada usaha skala mikro di Kabupaten Banyumas. Sampel dalam penelitian ini ditentukan dengan menggunakan slovin dan pengambilan sample dengan metode purposive sampling dan jumlah sampel sebanyak 100 responden. Teknik analisis data yang digunakan dalam hal ini penelitian adalah analisis partial least square (PLS). Hasil penelitian menunjukkan bahwa secara partial berpengaruh positif dan signifikan, sedangkan penggunaan media sosial memediasi secara partial pengaruh orientasi kewirausahaan pada kinerja pemasaran. Mediasi dalam model penelitian ini bersifat parsial, dengan kata lain, penggunaan media sosial memiliki fungsi untuk menjembatani pengaruh orientasi kewirausahaan terhadap kinerja pemasaran. Namun, karena karakteristik mediasinya partial, bahkan tanpa variabel penggunaan media sosial, orientasi kewirausahaan masih mampu mempengaruhi kinerja pemasaran secara positif dan signifikan. Hasil ini menegaskan bahwa orientasi kewirausahaan dapat meningkatkan dan memperkuat penggunaan media sosial oleh para pelaku usaha skala mikro di Banyumas, yang juga akan berdampak pada peningkatan kinerja bisnis. Lebih lanjut, kemampuan inovatif tidak memoderasi antara penggunaan media sosial dengan kinerja pemasaran, Orientasi kewirausahaan, kemampuan inovatif dan penggunaan media sosial oleh pelaku usaha skala mikro di Kabupaten Banyumas telah sesuai dengan perspektif ekonomi islam dimana pelaku usaha berani mengambil resiko, memiliki inovatif serta menggunakan media berupa teknologi untuk kegiatan muamalah yang sesuai dengan prinsipprinsip syariah, dan hal tersebut berdampak pada kemaslahatan umat berupa adanya peningkatan kinerja pemasaran.
Analisis Faktor-Faktor yang Mempengaruhi Minat Nasabah terhadap Produk Cicil Emas sebagai Investasi Jangka Panjang di Bank Muamalat Purwokerto Novika Nur Fitriana; Ismiati Ismiati; Pandu Kurniawan; Sulasih Sulasih
Jurnal Pajak dan Analisis Ekonomi Syariah Vol. 2 No. 4 (2025): Oktober: Jurnal Pajak dan Analisis Ekonomi Syariah
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpaes.v2i4.1652

Abstract

This study aims to examine various factors that influence customers' engagement in choosing the Cicil Emas product as a form of long-term investment at Bank Muamalat Purwokerto. This research is based on the increasing trend of gold investment in the community caused by the increase in gold prices and awareness of the importance of halal investment according to sharia principles. This study uses a descriptive qualitative approach with data collection techniques through interviews, observations, and documentation of Bank Muamalat Purwokerto. The results show that customer interest is influenced by several main factors, namely trust in sharia principles through the murabahah contract, a positive perception of gold as a stable investment asset, the ease of installment procedures that are flat and transparent, and the efficiency of the payment system through autodebit. In addition, social factors such as family recommendations and active promotions from the marketing department also strengthen customer interest. From the SWOT analysis, it was found that the main strength of this product lies in Bank Muamalat's reputation as a pioneering sharia bank and a stable installment system, while its main weaknesses are limited physical gold stocks and low public investment literacy. With increasing public awareness of sharia investment and the large market potential in Purwokerto, the Cicil Emas product has strong prospects for continued growth as a safe and Islamically-compliant long-term investment instrument.
Analisis Risiko dan Mitigasi pada Produk Saqura BMT Bahtera KC Purwokerto Debby Laura Sendy; Dian Fatimah Azzahra; Desi Dwi Ruswanti; Neli Nurul Azizah; Niken Melani; Sulasih, Sulasih
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 2 No. 4 (2025): November: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v2i4.1659

Abstract

This study aims to analyze the risks and mitigation strategies applied to the Saqura product at BMT Bahtera KC Purwokerto. Saqura is a special sharia-based savings product intended for financing aqiqah and qurban worship with a weekly deposit system. This study used a qualitative descriptive method through observation, structured interviews, and documentation. The results showed that the main risks faced include liquidity, operational, reputation, sharia, fund distribution, and external risks. However, the risk level at the Purwokerto branch is still relatively low due to strict management and a routine monitoring system. Mitigation is carried out through the application of the 5C principle (Character, Capacity, Capital, Collateral, Condition), HR training, sharia audits, and cash management and active communication with members. In conclusion, BMT Bahtera KC Purwokerto has good growth potential with effective risk management, supporting the sustainability of the Saqura product and member trust in sharia financial services.                                                            
ANALISIS FAKTOR PENGETAHUAN, REPUTASI, LINGKUNGAN, DAN RELIGIUSITAS TERHADAP MINAT MENABUNG PADA SISWA SMK JURUSAN PERBANKAN SYARIAH Salsabilla, Ashifa Isnaeni; Sulasih, Sulasih; Parno, Parno; Setianingsih, Dias
Indonesian Scientific Journal of Islamic Finance Vol 4 No 1 (2025): Indonesian Scientific Journal of Islamic Finance
Publisher : Faculty of Islamic Economics and Business, Sultan Aji Muhammad Idris State Islamic University of Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/inasjif.v4i1.11523

Abstract

Although Indonesia has a predominantly Muslim population, the market share of Islamic banking in 2020 remained relatively modest at only 6.18%. One of the major challenges lies in the low savings interest among the younger generation. Previous studies have investigated the influence of knowledge, reputation, environment, and religiosity on saving behavior; however, the findings remain inconclusive, thereby creating a research gap that merits further exploration. The novelty of this study lies in its simultaneous examination of these four variables within the context of vocational high school students majoring in Sharia banking who have direct access to a school-based mini-bank facility, an environment that has rarely been addressed in prior research. Employing a quantitative approach, the study utilized a survey method with purposive sampling involving 139 students from SMK Negeri 1 Purwokerto. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression, preceded by validity, reliability, and classical assumption tests. The findings reveal that knowledge exerts a significant negative effect on saving interest, while reputation, environment, and religiosity demonstrate significant positive effects. Collectively, these four variables significantly influence saving interest, with a coefficient of determination of 40.2%. This study highlights that Islamic banks may enhance their attractiveness to young customers by strengthening institutional reputation, fostering supportive environments, and reinforcing religious values. Nevertheless, positive perceptions of products and services should be complemented by improved financial knowledge to further optimize savings interest in Islamic banking