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Yossie Rossanty
Universitas Pembangunan Panca Budi
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Visitor Relationship Marketing: A Case Study in Samosir Tourism Area Yossie Rossanty; Muhammad Dharma Tuah Putra Nasution; Irawan Irawan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2310

Abstract

Visitor Relationship Marketing (VRM) is a critical idea and concept for enhancing marketing communications in order for a company to gain a competitive edge. The study shows correlations between the literature and related theories with the case study's conclusions. According to this qualitative study, COVID-19 instances influenced the VRM approach for hotels in the Samosir area. These issues are related to the Coordinating Ministry for Maritime Affairs and Investment regulations, which have established health standards for natural tourism sites in Indonesia. These measures and regulations are anticipated to increase local tourist visits to the new normal period while avoiding COVID-19 transmission. Health procedures will be implemented at nature-based tourism sites with a strong emphasis on the concepts of cleanliness, health, and safety (CHS). These principles are being implemented in order to boost visitor trust in Indonesia's post-Covid-19 tourism sector. Tourist sites, particularly those in the Samosir area, urgently need trustworthy communication actors, particularly stakeholders who might persuade and ensure that the tourist industry can be depended upon to enhance people's welfare and the national economy. Therefore, tourist sites should be adequately managed, beginning with site preparation and marketing initiatives to attract visitors. In order to promote this tourist destination, relationship marketing as an embodiment of marketing communication is required.VRM, based on the CHS principles, can help tourists establish trust and commitment, select appropriate media, minimise barriers, and actively work to ground the Toba Caldera Geopark tourism sites, which UNESCO has already designated as Global Geopark destinations. In practice, it is anticipated that the local government, as the driving force behind Geopark tourist destinations, will promote further tourism-related activities. Several of them, for instance, conducted training on CHS principles, recruited members who were relationship marketing experts, collaborated with the health department, developed trust with multiple parties to stimulate positive information, and established sponsorships to develop hospitality and tourism for Geopark tourist destinations.
Determinants of Customer Service Quality on Hotel Guest Satisfaction in the Samosir Tourism Area with a Structural Equation Modeling Approach Yossie Rossanty; Muhammad Dharma Tuah Putra Nasution; Irawan Irawan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1565

Abstract

The purpose of this study is to test the determinants of service quality aspects of Reliability, Responsiveness, Assurance, Empathy and Tangibles on the satisfaction of hotel tourists in the Samosir area. This research test tool using the Structural Equation Modeling model. The results prove that the structural model Reliability to Costomer Satisfaction is significant, meaning that reliability has a significant effect on Costomer Satisfaction. Responsivenes structural model to Costomer Satisfaction is significant, meaning that responsiveness has a significant effect on Costomer Satisfaction. Structural model assurance for Costomer Satisfaction is significant, meaning that assurance has a significant effect on Costomer Satisfaction. The structural model of empathy for Costomer Satisfaction is significant, meaning that empathy has a significant effect on Costomer Satisfaction. Tangibless structural model to Costomer Satisfaction is insignificant, meaning that tangibless has no significant effect on Costomer Satisfaction. Structural model assurance for Costomer Satisfaction is significant, meaning that assurance has a significant effect on Costomer Satisfaction. The structural model of empathy for Costomer Satisfaction is significant, meaning that empathy has a significant effect on Costomer Satisfaction. Tangibless structural model to Costomer Satisfaction is insignificant, meaning that tangibless has no significant effect on Costomer Satisfaction. Structural model assurance for Costomer Satisfaction is significant, meaning that assurance has a significant effect on Costomer Satisfaction. The structural model of empathy for Costomer Satisfaction is significant, meaning that empathy has a significant effect on Costomer Satisfaction. Tangibless structural model to Costomer Satisfaction is insignificant, meaning that tangibless has no significant effect on Costomer Satisfaction.
Does Raising Environmental Awareness and Creating Pro-Environmental Attitudes Drive the Intention to Revisit Among Visitors? Ari Prabowo; Etty Sri Wahyuni; Surya Bakti; Pipit Buana Sari; Yossie Rossanty
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6440

Abstract

This research aims to investigate and analyze the impact of creative economy actors' blue ocean strategy on the intention of visitors to return to the Bukit Lawang area of North Sumatera. This study employs quantitatively oriented, associative research. This study's population consisted only of local visitors who traveled to Bukit Lawang, North Sumatera, and whose actual amount could not be determined. The sampling methodology used a nonprobability sampling method with a purposive sample method, in which the researchers obtain data from the most comprehensive and diverse sources in order to satisfy varied informational objectives. The sample criteria consist of local visitors who have visited Bukit Lawang more than once, and the lameshow algorithm ensures that there are 100 study samples. The methods of data collection include surveys and interviews. Multiple linear regression analysis is used as the technique of data analysis. The partial effect of raising environmental awareness and creating pro-environmental attitudes were shown have an influence on the intention to revisit among visitors in the Bukit Lawang area of North Sumatera. This study demonstrates that simultaneously, there is an effect of raises awareness among visitors and creates pro-environmental attitudes among those who intend return to the Bukit Lawang area. The coefficient of determination test yielded an adjusted R square value of 0.702% (70.2 percent). This demonstrates that the raise awareness and create pro-environmental attitudes factors may explain 70.2% of the revisit intention, the remaining 29.8% is impacted by variables not explored in this study.
Co-Authors , Elfitra Desy Surya Ahmad Rafiki Ari Prabowo Arimbi, Suci Ariq Wiratama Nasution Aulia Ramadhan Tanjung Azzahroh, Maziah B, Mesra Baehaqi Bambang Surya Adji Syahputra Bambang Surya Adji Syahputra Beby Karina Fawzeea Sembiring Beby Sendy Chika Naibaho Dear Selvanathan Sinaga Denia, Tarissa Dini Julia Sari Siregar Endang Sulistya Rini Erwansyah Erwansyah Erwansyah Etty Sri Wahyuni Fitriani Tobing Greasia Oriza Sitio Gurning, Gratia Nanggar Yati Harahap, Ramadhan Hasibuan , Febri Sanrina Hawawari, Muhammad Fadhiil Irawan, Irawan Januardi Sidauruk Ku Halim bin Ku Ariffin Lorencia, Bella M. Chaerul Rizky Mahari, Nagita Suci Maria Theresa, Maria Muammar Rifqi Muhammad Dharma Tuah Putra Nasution Nasution, Rani Ramadhani Nasution, Thorique Akbar Maulana Nitami, Devi Andri Novita, Ririn Septiana Nur Asyiqin Binti Abdul Manaf Pahlufi, Cut Kesuma Pangabean, Rahmad Ridwan Pipit Buana Sari Putri Patricia Sitinjak Ramadhan Harahap Ramadhan Harahap Ramadhan Tanjung, Aulia Rani, Ade Safii Saragih , Dearna Jefani Br Sari, Pipit Buana SATRIYAS ILYAS Sembiring, Natalin Pepayosa Sendy, Beby Sianturi, Ester Cahyani Sihotang, Anindya Windy Sinaga, Yosafhat Glenniel Clinton Siregar, Dini Julia Sari Siregar, Onan Marakali Surya Bakti Syafrida Hafni Sahir Tandean , Handoko Tanjung, Aulia Ramadhan Tirta Wiradana, Arif Vita Cita Emia Tarigan Cita Emia Tarigan yeni absah Yuliani, Dara