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All Journal Politika: Jurnal Ilmu Politik Jurnal Bina Praja Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Analisa Sosiologi PRoMEDIA JURNAL KOMUNIKATIO Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Komunikasi Dan Media Jurnal Studi Ilmu Sosial dan Politik ASEAN Journal of Empowering Community Majalah Ilmiah Inspiratif Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Indonesian Governance Journal (Kajian Politik-Pemerintahan) Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora INJURITY: Journal of Interdisciplinary Studies Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Ranah Research : Journal of Multidisciplinary Research and Development Journal of Islamic enterpreneurship and Management EduInovasi: Journal of Basic Educational Studies Indonesian Tourism Journal Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Indonesian Governance Journal : Kajian Politik-Pemerintahan Jurnal Pendidikan dan Sosial Humaniora
DIRYO SUPARTO
Universitas Panca Sakti Tegal
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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IMPLEMENTASI PEMBELAJARAN KOMUNIKASI STRATEGIS SEBAGAI UPAYA PENGABDIAN MASYARAKAT KELURAHAN MINTARAGEN KOTA TEGAL Inas Sany Muyassaroh; Sarwo Edy; Ike Desi Florina; Didi Permadi; Oemi Hartati; Diryo Suparto; Erny Rosyanti
Majalah Ilmiah Inspiratif Vol 9, No 17 (2023): Majalah Ilmiah Inspiratif Juli 2023
Publisher : Universitas Pandanaran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Komunikasi strategis merupakan salah satu konsentrasi yang berada di Ilmu Komunikasi UPS. Pengabdian kali ini adalah bentuk kolaborasi antara dosen dan mahasiswa komunikasi strategis semester 5. Adanya kegiatan ini merupakan pegaplikasian dari pembelajaran yang telah dipelajari dari mata kuliah Digital Marketing dan Integreated Marketing Communication. Implementasi pembelajaran yang menjadi upaya pengabdian masyarakat Kelurahan Mintaragen bertujuan untuk membantu masyarakat dalam mengembangkan usahanya. Masyarakat Kelurahan Mintaragen yang lokasinya berdekatan dengan kampus UPS ini banyak memiliki mata pencaharian sebagai wirausaha. Usaha yang tergolong UMKM ini cukup beragam, mulai dari kuliner, nelayan, usaha sembako, laundry dan lainnya. Namun usaha yang dilakukan oleh masyarakat Mintaragen masih menggunakan cara konvensional. Untuk itu dalam pengabdian ini kami membuat kegiatan seminar yang dapat membantu masyarakat dalam mengembangkan usahanya. Target yang dicapai dalam pengabdian ini (1) mahasiswa mengimplementasikan pembelajarannya melalui presentasi (2) mahasiswa mengimplementasikan pembelajarannya melalui bazar dan pameran produk (3) melatih masyarakat dalam komunikasi pemasaran online. Tahapan kegiatan yang dilakukan (1) persiapan (2) pendampingan mahasiswa (3)  seminar (4) presentasi mahasiswa ke masyarakat (5) bazar dan pameran produk. Kata Kunci : Digital Marketing, Integreated Marketing Communication, UMKM  Strategic communication is one of the concentrations in UPS Communication Studies. The service this time is a form of collaboration between lecturers and strategic communication students in semester 5. The existence of this activity is the application of the lessons that have been learned from Digital Marketing and Integrated Marketing Communication courses. Implementation of learning which is an effort of community service in Mintaragen Village aims to help the community in developing their business. The people of Mintaragen Village, which is located close to the UPS campus, have many livelihoods as entrepreneurs. Businesses that are classified as UMKM are quite diverse, ranging from culinary, fishing, basic food businesses, laundry and others. However, the efforts made by the Mintaragen community still use conventional methods. For this reason, in this service we make seminar activities that can help the community in developing their business. The targets achieved in this service are (1) students implement their learning through presentations (2) students implement their learning through bazaars and product exhibitions (3) train the public in online marketing communications. The stages of the activities carried out are (1) preparation (2) student assistance (3) seminars (4) student presentations to the community (5) bazaars and product exhibitions.Keywords: Digital Marketing, Integrated Marketing Communication, UMKM
Penggunaan Aplikasi Hornet Terhadap Pola Komunikasi Penyuka Sesama Jenis (GAY) di Kota Tegal Fajar Maulana Iqbal; Ike Desi Florina; Diryo Suparto
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 1 No. 3 (2021): September : Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v1i3.3162

Abstract

The aim of this research is to study two things: how gay people use the Hornet application in Tegal City and how this application impacts gay people. This research is a phenomenological study. Apart from that, the data collection method uses first observation, in-depth interviews with five main informants—gays—using the Hornet application, and collecting documents relevant to the research objectives. The research results show that several communication patterns are used in interacting with the hornet application: 1) communication patterns to seek friendship; 2) communication patterns to seek relationships; 3) communication patterns for seeking meetings; 4) communication patterns using special language or nonverbal language; 5) communication patterns that use stimuli; and 6) communication patterns that determine behavior when given stimuli. According to the five informants, the Hornet application is relevant for gay groups in terms of openness about their sexual orientation.
Studi Komparatif Efektivitas Instagram dan Tiktok terhadap Keterbukaan Diri Mahasiswa Universitas Pancasakti Tegal Dwi Rizqi Mulyani; Ike Desi Florina; Diryo Suparto
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 2 No. 1 (2022): Maret : Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v2i1.3163

Abstract

The objective of this study is to determine the extent to which Instagram and TikTok affect the level of self-disclosure among Communication Science students at UPS Tegal. In this manner, the objective is to determine whether Instagram and TikTok are related. Following this, quantitative research was conducted utilizing techniques of purposive sampling. The Slovin formula is applied to 61 UPS Tegal Communication Science students using this method. In this study, Instagram and TikTok serve as the independent and dependent variables, respectively, with regard to self-disclosure. As a data collection instrument, Google Forms is utilized to administer the survey. Validity and reliability assessments are conducted in order to evaluate the instrument. In order to analyze the data, descriptive statistics, pre-requisite tests, and hypothesis testing were implemented. Self-disclosure is positively correlated with Instagram and TikTok, as indicated by the findings of the research data analysis (r = -0.451, greater than 0.176). In conclusion, as the functionality of Instagram and TikTok improves, so does the degree of candor among students.
Analisis Semiotik Iklan Politik Prabowo Gibran Pada Pilpres 2024 Permadi, Didi; Suparto, Diryo; Bisri, Ahmad Zaini
JURNAL KOMUNIKATIO Vol. 10 No. 1 (2024): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v10i1.12507

Abstract

General elections are a crucial moment in the life of the nation and state. This moment is used by political figures to build positive perceptions through political advertising. Political advertising has the main function as a strategic communication tool in the democratic process. This research aims to uncover the meaning and communication strategies used in Prabowo Gibran's political advertisements during the 2024 Presidential Election. The focus of this research is to decipher the symbolic meaning and messages contained in political advertisements using Charles Sanders Pierce's semiotic theory as a basis for exploring the signs- signs that appear in these political advertisements. By referring to Charles Sanders Pierce's semiotic theory, this research tries to identify and analyze the signs that appear in the Prabowo Gibran couple's political advertisements, both visual and verbal. Charles Sanders Pierce's semiotic analysis carried out by outlining three important components, namely Sign, Object, Interpretant, shows that political advertisements have a distinctive communication style as part of their political communication strategy. Semiotic analysis also places this advertisement in the positive category, indicating that the message conveyed is able to create meaning that supports the positive image of the couple.
Pengaruh Intensitas Penggunaan Media Sosial Instagram Terhadap Kreativitas Mahasiswa Fisip Universitas Pancasakti Tegal Aulia Qurota A’yun; Sarwo Edy; Diryo Suparto
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 1 (2023): Februari: TUTURAN
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i1.974

Abstract

The development of communication science and technology is advancing rapidly in the current era of globalization. Various innovations and technologies have been utilized to facilitate human activities through social media. Communication has become a vital necessity for all individuals, regardless of age, gender, occupation, or social status. Post the industrialization era, we are now entering the information age. This research aims to evaluate the influence of Instagram social media usage intensity on the creativity of students at the Faculty of Social and Political Sciences, Pancasakti University, Tegal. The study adopts the New Media theory with a quantitative approach. The research population consists of students from the 2017 and 2018 cohorts, with a sample of 75 respondents selected using purposive sampling techniques. Data collection was conducted through questionnaires. The research findings indicate a positive relationship between Instagram social media usage intensity and student creativity, as evidenced by the calculation of t-test > t-table (12.265 > 1.999). The influence of social media usage intensity in this study is 67.3%, while the remaining 32.7% is influenced by other factors.
Pengaruh Intensitas Penggunaan Media Sosial Instagram Terhadap Tingkat Kepercayaan Diri Rizqi Oktaviani; Didi Permadi; Diryo Suparto
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 1 (2023): Februari: TUTURAN
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i1.976

Abstract

English translation. Instagram is one of the social media in Indonesia that is very popular and widely used by people from various circles. Instagram users in Indonesia by gender are dominated by women, which is 52.6%. While in terms of age, the age group of 18-24 years is the largest user group of 32 million users. Instagram has various advantages in terms of features and appearance that make users feel comfortable and at home for a long time playing Instagram. As a photo and video-based social media, it allows Instagram users, especially women, to compare themselves with others who seem superior to them on Instagram. If this is done continuously, it allows Instagram users to experience mental health disorders such as loss of confidence. This study discusses the effect of the intensity of Instagram social media use on the level of self-confidence among FISIP students of Pancasakti Tegal University using quantitative methods. The research approach in this study is a quantitative approach with survey methods. The population in this study was all FISIP female students who used Instagram, while the number of research samples was 74 female students. Data acquisition is obtained through the distribution of questionnaires. Questionnaire questions refer to research indicators and uses and effect theory. The results obtained in this study are that the working hypothesis (H1) is accepted and the null hypothesis (H0) is rejected, because there is an influence of the intensity of Instagram social media use on the level of self-confidence among FISIP students of Pancasakti Tegal University. The resulting effect was 23.6% with a degree of relationship between moderately correlated variables.
Representasi Masyarakat Kabupaten Tegal Pada Lirik Lagu Galawi Gubahan Agus Riyanto Karya Imam Joend Arsy Mulana Zulfa; Diryo Suparto; Ike Desi Florina
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 2 (2023): Mei: TUTURAN
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i2.977

Abstract

This study discusses the Tegalan song entitled Galawi by Imam Joend, through markers and markers to prove the representation of the people of Tegal Regency from the Galawi song. As a scalpel using Ferdinand de Sausure's semiotic theory, in this theory there is a sign is the song Galawi, signifier is song lyrics and signified is a social condition. In this study using descriptive qualitative research methods, by directly interviewing the main sources, namely songwriters and supported by cultural figures to find out the social conditions associated with the lyrics of the song Galawi. Based on the research conducted, it was found the song Galawi. The people of Tegal Regency are stated in the lyrics of the Galawi song, seen from regional identity, social interaction, livelihood, education as well as traditions and culture. The people of Tegal Regency have a fairly good personality, are polite, welcome and entertain guests from outside well and a peaceful and peaceful society. Many people in Tegal Regency still carry out ancestral cultural traditions as a form of gratitude to God Almighty.
Konstruksi Feminisme dalam Film Little Women : (Sebuah Studi Komunikasi) Clara Yunita Afdiani; Oemi Hartati; Diryo Suparto
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 2 (2023): Mei: TUTURAN
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i2.978

Abstract

This research investigates the construction of feminism in the film Little Women and its signs. Using descriptive qualitative methods and data collection techniques, the author uses Charles Sander Pierce's semiotic analysis and Mc Call's inter-categorical intersectional approach to group scenes and captures. The study reveals 19 scenes and 73 images containing feminism. The first concept of feminism, Stereotype classification, which forms individual opinions (Labelling), has the most sub-classifications, with seven. The research reveals that society created numerous labels for women, covering various aspects of life, including attitudes, behavior, politeness, appearance, and rights. These stereotypes reflect helplessness and perceived injustice, as perceived injustice comes from society itself. The research concludes that feminism in Little Women is a complex concept with multiple sub-classifications.
ROLAND BATHES' SEMIOTICS IN YUNI FILMS Suparto, Diryo; Septiadini, Dea
INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/infokum.v10i5.1147

Abstract

Gender stereotypes are one of the social issues constructed from the existence of social control in society. Gender stereotypes are not only encountered in social life but are also often depicted in a film, one of which is Yuni's film. Yuni film is a film that raises several social issues related to issues in Indonesia. The purpose of this study was to find out the gender stereotypes depicted in Yuni's film. This research is a type of qualitative research with a descriptive type of research. Researchers classify scenes that describe gender stereotypes in Yuni's films into 3 gender theories, namely, nature theory, nurture theory, and equilibrium theory, then these data analyzed using Roland Barthes's Semiotic analysis model. The results of the study obtained that there were 23 scenes and 27 images depicting gender stereotypes in Yuni's film with 11 themes obtained through 3 gender theories, namely 9 themes in nurture theory, 1 theme in nature theory, and 1 theme in equilibrium theory. This shows that the gender stereotype in Yuni's film is not a standard rule but a result of social construction.
Collaboration of multi-stakeholder in integrated aid model for creative MSMEs in the tourism sector Supriyanto, Eko Eddya; Suparto, Diryo; Rachmawati, Meida; Saputra, Jumadil
Indonesian Tourism Journal Vol. 1 No. 1 (2024): May 2024
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v1i1.16

Abstract

The goal of the study is to develop an integrated support model for small and medium-sized tourist firms that involves multi-stakeholder engagement. Specifically, this research identifies the mentoring model needed by SMEs in the tourism sector in Guci Hot Spring Tourism and Tegal Regency and navigates mentoring strategies that suit their needs by including multi-stakeholders. This research uses a qualitative approach with a case study of SMEs in the tourist area of Guci Hot Springs, Tegal Regency. Focus groups and in-depth interviews with SMEs in the tourist industry were employed for the purpose of gathering data. We analyzed 20 informants representing the SME sector in Guci Hot Springs consisting of fashion, culinary, and craft SMEs. Based on the qualitative data analysis carried out, the results state that the integrated assistance model covers substantive points such as marketing development, business permits and SME business entities, social media and information technology, and financial management. For more effective assistance, stakeholder involvement is very necessary. This study shows that stakeholders need their role and capacity to coordinate knowledge, management, and entrepreneurial spirit among SMEs in the tourism sector. As a result, this study's findings advance knowledge of how SMEs in the tourist industry may engage many stakeholders by using an integrated mentoring strategy.
Co-Authors Adilla, Annisa Afisa, Afisa Agus Setio Widodo Akhmad Habibullah Akhmad Habibullah Ambarwati, Rani Tri Annas Rifki, Achmad Annisa Adilla Arianto, Achmad Noval Arie Dwi Sugiarto Arsy Mulana Zulfa Aulia Qurota A’yun Bisri, Ahmad Zaini Clara Yunita Afdiani Didi Permadi Didi Permadi Dwi Rizqi Mulyani Dwi Rizqi Mulyani Dyah Kusumawati EKO EDDYA SUPRIYANTO EKO EDDYA SUPRIYANTO Erny Rosyanti Fajar Maulana Iqbal Fajar Maulana Iqbal Firmansyah Firmansyah Florina, Ike Desi Habibullah, Akhmad Hartuti Purnaweni Ike Desi Florina Ike Desi Florina Ike Desy Florina Inas Sany Muyassaroh IzzulHaq, Muhammad Faris Meida Rachmawati Muyassaroh, Inas Sany Nurlita Fitri Fatmawati Oemi Hartati Oemi Hartati Permadi, Didi Rizky Rahmanda Irawan Rizky, Alisya Ainnur Rizqi Oktaviani Rosyanti, Erny Rosyid, Syafriya Ali Saifudin Saifudin Saputra, Jumadil Sarwo Edy sarwo edy Septiadini, Dea Setio Widodo, Agus SRI SUTJIATMI Sri Umiatun Andayani Susan Dwi Oktafiani Tamara Nur Fauziyah Unggul Sugi Harto Wanda Indah Agustina Zarkasih Wisma Pamungkas, Muhammad