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Village Digitalization: Increasing the Competitiveness of PKK Local Products Through E-Market in Balamoa Village, Pangkah District, Tegal Sutjiatmi, Sri; Adilla, Annisa; Suparto, Diryo; afisa, Afisa
ASEAN Journal of Empowering Community Vol. 5 No. 2 (2025): ASEAN Journal of Empowering Community
Publisher : Universitas Pancasakti Tegal

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Abstract

Small and Medium Enterprises (SMEs), particularly Family Welfare Empowerment (PKK) in Balamoa Village, Tegal Regency, face serious challenges because they still rely on traditional marketing and lack digital knowledge. This condition hinders the competitiveness of local products in the wider market and is exacerbated by the accelerated adoption of e-markets after COVID-19. Data from APJII underscores this urgency, with 90% of Indonesia's 202.6 million internet users actively shopping online. Changes in consumer behavior have made the electronic market a crucial marketing channel. As a form of responsibility of the Faculty of Social and Political Sciences, Pancasakti University Tegal, the community service team offers solutions in the form of socialization and training programs. This program aims to introduce and facilitate members of the Balamoa Village PKK in utilizing the market reach of digitalized e-market products to achieve village economic independence. The program activity, titled “Village Digitalization: Enhancing the Competitiveness of Local PKK Products Through E-Market,” hopes to optimize the marketing of local products, create new jobs, and support local economic independence.
Dari Bantuan Terfragmentasi Ke Tata Kelola Terpadu: Kolaborasi Multi-Pihak untuk UKM Pariwisata Kreatif Sutjiatmi, Sri; Suparto, Diryo; Afisa, Afisa
Nakhoda: Jurnal Ilmu Pemerintahan Vol 24 No 2 (2025)
Publisher : Laboratorium Jurusan Ilmu Pemerintahan FISIP Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/njip.v24i2.803

Abstract

Tujuan dari penelitian ini adalah untuk mengembangkan model pendampingan terpadu bagi perusahaan pariwisata skala kecil dan menengah yang melibatkan keterlibatan multipihak. Secara khusus, penelitian ini mengidentifikasi model pendampingan yang dibutuhkan oleh UKM sektor pariwisata di Wisata Air Panas Guci dan Kabupaten Tegal serta menavigasi strategi pendampingan yang sesuai dengan kebutuhan mereka dengan melibatkan multipihak. Penelitian ini menggunakan pendekatan kualitatif dengan studi kasus pada UKM di kawasan wisata Air Panas Guci, Kabupaten Tegal. Data dikumpulkan melalui diskusi kelompok fokus dan wawancara mendalam dengan UKM di industri pariwisata. Menganalisis 20 informan yang mewakili sektor UKM di Air Panas Guci yang terdiri dari UKM fashion, kuliner, dan kerajinan tangan. Berdasarkan analisis data kualitatif yang dilakukan, diperoleh hasil bahwa model pendampingan terpadu mencakup poin-poin substantif seperti pengembangan pemasaran, perizinan usaha dan badan usaha UKM, media sosial dan teknologi informasi, serta pengelolaan keuangan. Agar pendampingan lebih efektif, keterlibatan pemangku kepentingan sangat dibutuhkan. Studi ini menunjukkan bahwa para pemangku kepentingan membutuhkan peran dan kapasitas mereka untuk mengoordinasikan pengetahuan, manajemen, dan semangat kewirausahaan di antara UKM di sektor pariwisata. Oleh karena itu, temuan studi ini menambah pengetahuan tentang bagaimana UKM di industri pariwisata dapat melibatkan berbagai pemangku kepentingan dengan menggunakan strategi pendampingan terpadu.
The Role of Accountable Village Fund Management in Supporting Village SDGs in Penusupan Village, Central Java Suparto, Diryo; Kushandajani; Dwimawanti, Ida Hayu; Yuningsih, Tri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4308

Abstract

This study analyzes the accountability of village fund management and its relevance to the achievement of the sustainable development goals. The village fund, mandated by Law Number 6 of 2014, has become a key instrument for supporting rural development, yet accountability issues related to planning, implementation, and reporting remain common. The study aims to assess how accountability mechanisms function at the village level and how they contribute to sustainable development outcomes. Using a qualitative descriptive approach with a case study design, data were collected through interviews with village officials, the village consultative body, and community members, as well as through analysis of the village budget and fund realization reports. The results show that the village demonstrates relatively good accountability, evidenced by transparent village meetings, public access to financial information, and the use of digital applications for fund management. However, limitations persist, including low digital literacy, limited community oversight, and potential overlap with regional programs. The study suggests strengthening institutional capacity, optimizing digital tools, and increasing community involvement to support more accountable and sustainable village governance.