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DIRYO SUPARTO
Universitas Panca Sakti Tegal
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Village Digitalization: Increasing the Competitiveness of PKK Local Products Through E-Market in Balamoa Village, Pangkah District, Tegal Sutjiatmi, Sri; Adilla, Annisa; Suparto, Diryo; afisa, Afisa
ASEAN Journal of Empowering Community Vol. 5 No. 2 (2025): ASEAN Journal of Empowering Community
Publisher : Universitas Pancasakti Tegal

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Abstract

Small and Medium Enterprises (SMEs), particularly Family Welfare Empowerment (PKK) in Balamoa Village, Tegal Regency, face serious challenges because they still rely on traditional marketing and lack digital knowledge. This condition hinders the competitiveness of local products in the wider market and is exacerbated by the accelerated adoption of e-markets after COVID-19. Data from APJII underscores this urgency, with 90% of Indonesia's 202.6 million internet users actively shopping online. Changes in consumer behavior have made the electronic market a crucial marketing channel. As a form of responsibility of the Faculty of Social and Political Sciences, Pancasakti University Tegal, the community service team offers solutions in the form of socialization and training programs. This program aims to introduce and facilitate members of the Balamoa Village PKK in utilizing the market reach of digitalized e-market products to achieve village economic independence. The program activity, titled “Village Digitalization: Enhancing the Competitiveness of Local PKK Products Through E-Market,” hopes to optimize the marketing of local products, create new jobs, and support local economic independence.
Co-Authors Adilla, Annisa Afisa, Afisa Agus Setio Widodo Akhmad Habibullah Akhmad Habibullah Ambarwati, Rani Tri Annas Rifki, Achmad Annisa Adilla Arianto, Achmad Noval Arie Dwi Sugiarto Arsy Mulana Zulfa Aulia Qurota A’yun Bisri, Ahmad Zaini Clara Yunita Afdiani Didi Permadi Didi Permadi Dwi Rizqi Mulyani Dwi Rizqi Mulyani Dyah Kusumawati EKO EDDYA SUPRIYANTO EKO EDDYA SUPRIYANTO Erny Rosyanti Fajar Maulana Iqbal Fajar Maulana Iqbal Firmansyah Firmansyah Florina, Ike Desi Habibullah, Akhmad Hartuti Purnaweni Ike Desi Florina Ike Desi Florina Ike Desy Florina Inas Sany Muyassaroh IzzulHaq, Muhammad Faris Meida Rachmawati Muyassaroh, Inas Sany Nurlita Fitri Fatmawati Oemi Hartati Oemi Hartati Permadi, Didi Rizky Rahmanda Irawan Rizky, Alisya Ainnur Rizqi Oktaviani Rosyanti, Erny Rosyid, Syafriya Ali Saifudin Saifudin Saputra, Jumadil Sarwo Edy sarwo edy Septiadini, Dea Setio Widodo, Agus SRI SUTJIATMI Sri Umiatun Andayani Susan Dwi Oktafiani Tamara Nur Fauziyah Unggul Sugi Harto Wanda Indah Agustina Zarkasih Wisma Pamungkas, Muhammad