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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Ekonomi Modernisasi Jurnal Ilmiah Ekonomi dan Bisnis YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Journal of Innovation in Business and Economics Jurnal Inovasi Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Community Service Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Bulletin of Management and Business Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal Countable (Contemporary Business and Sustainability Science) Society SUBAKTYA, Unpar Community Service Journal Jurnal Manajemen Bisnis
Wan Suryani
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Wahana Pendidikan

 1 
Pengaruh Brand Equity Terhadap Purchase Intention Produk Es Krim Cornetto Disc Oreo pada Masyarakat Kecamatan Medan Sunggal Hasman, Haryaji Catur Putera; Saputri, Ayumi Yukiko; Suryani, Wan
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 23 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14560748

Abstract

This research aims to test and analyze the influence of brand equity on purchase intention for Cornetto Disc Oreo ice cream products in the Medan Sunggal District Community. This type of research is quantitative and associative research. This research consists of one independent variable and one dependent variable. The independent variable in this research is Brand equity (X) and the dependent variable is Purchase intention (Y). The sampling technique used was a purposive sampling method with the criteria being that respondents were over 17 years old, people who live in Medan Sunggal District, and people who know the Cornetto Disc Oreo ice cream product. The sample in this study was 100 respondents. The data collection technique uses a survey method via questionnaires. The results of this research resulted in the finding that the brand equity variable had a positive and significant effect on purchase intention for Cornetto Disc Oreo ice cream products in the Medan Sunggal District Community.
Co-Authors Ahmad Rafiki Alfifto, Alfifto Andarini, Sri Nastiti Anggeun Famelia Audia Junita Berampu, Lailan Tawila Dahrul Siregar Dalimunthe, Putri Amini Deliana, Rachma Yunita Dian Permata Sari Effendi, Ihsan Eka Dewi Setia Tarigan Eka Setia Dewi Tarigan Elfi, Misni Era Purike Erikson Sihombing Eva Ramayani Fadillah, Fauzan Fitriani Tobing Fitriani Tobing Ginting, Maretta Hafni Sahir, Syafrida Handayani, Mas Hasanah, Viola Nurul Hasman, Haryaji Catur Putera Hernosa, Siswa Panjang Hesti Sabrina Hidayani, Sri Hidayat, Sutan Emir Iriantini, Dwi Bhakti Irwan Mohd Subri kesumah, priatna Lestari, Indawati LUBIS, ADELINA Lubis, Fajar Rezeki Ananda Margery, Errie Marissa Claudya Marissa Claudya Mayang Sari Meutia, Riza Fanny MM, Khairunnisak Mulia, Amrin Muslim Wijaya, Muslim Nasib Nur Aisyah Nur Azizah nurmaidah nurmaidah Pinem, Kristopani Pratiwi, Cahyaning Indah Pribadi, Teddi Prity Arlia Putri Putri, Farhana Rahmayani Retnawati Siregar Riska Handayani Ropita Tumangger Rosalinda Rosalinda Salsabila, Salwa Saputri, Ayumi Yukiko SEBAYANG, Minda Siadari, Nina Siagian, Rizky Arrasyid Siahaan, Simon Kharisma Simamora, Ivan Hamonangan Sipayung, Hotdyavia Ira Lesiana Siregar, Dahrul Siregar, M Yamin Sri Wahyuni Subri, Irwan Mohd Suhaila Suhaila Sutan Emir Hidayat Teddi Pribadi Tobing, Fitriani Togar Mulia Sirait, Ronnie Togar Mulias Sirait, Ronnie Tohap Parulian Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Weddy Nur Adam Wira Hayati Putri Yesika Emelia Girsang Yulist Rima Fiandari Yusniar Lubis