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Hubungan Terpaan Promosi Instagram @officialfdxbeauty dengan Minat Berkunjung ke Event X Beauty Auroro, Gracia Groria; Anggara, Reddy; Susanto, Tri
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5711

Abstract

This study aims to analyze the relationship between social media promotion exposure on Instagram @officialfdxbeauty and the interest in visiting the X Beauty Event, using the AIDA (Attention, Interest, Desire, Action) theory. A quantitative approach was used by distributing questionnaires to 100 respondents who are followers of the @officialfdxbeauty account. The results of the Pearson Product Moment correlation test show a significant, strong, and positive relationship between the three sub-variables of promotion exposure, namely intensity, message content, and appeal, with the interest in visiting the X BeautyEvent. The findings indicate that promotion content delivered through the @officialfdxbeauty account, in terms of frequency, clarity of information, and visual and emotional appeal, effectively captures attention, builds interest, generates desire, and encourages actual actions from the audience. Thus, the higher the intensity of exposure to promotional content, the more interesting and relevant the message content, and the stronger the visual and emotional appeal, the higher the interest in attending the X Beauty Event. This confirms that Instagram is an effective medium in supporting digital marketing communication strategies, especially in shaping the interest in visiting an event.
Literature Review of Occupational Safety and Health Risk Management in Foundation Work Susanto, Tri; Nurdiana, Asri; Wibowo, M. Agung; Maromi, M. Izeul
Rekayasa Sipil Vol. 20 No. 1 (2026): Rekayasa Sipil Vol. 20 No. 1
Publisher : Department of Civil Engineering, Faculty of Engineering, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.rekayasasipil.2026.020.01.8

Abstract

Identifying risks in construction projects is essential for anticipating hazards and developing effective risk management measures. The intricacy of construction projects encompasses numerous aspects that can impact their effective completion, including the risk of worker accidents in the field. This study aims to identify Occupational Safety and Health (OHS) risk factors in foundation work through a literature review using the Publish or Perish application. Literature was obtained through the Google Scholar and Crossref databases, with a maximum search limit of 100 articles, and was limited to the 2020–2025 period to ensure relevance to current conditions. Search phrases used included risk management, risk identification, occupational safety and health, and foundation, with literature selected based on the suitability of the title and its relevance to the research objectives. The study findings reveal 11 potential hazards, with five predominant risks: being struck by construction materials, being impacted or ensnared by heavy machinery, falling into dig sites, sustaining puncture or laceration injuries from sharp objects, and experiencing ocular ailments due to exposure to materials or dust. These findings affirm that foundation work presents a considerable hazard, necessitating the implementation of risk control hierarchy, such as elimination, engineering methods, administrative measures, enhancement of worker safety behavior, and adaptation to contextual dynamics to fortify the safety culture in construction projects.
Public Sentiment Analysis on the Launch of Danantara Using Support Vector Machine (SVM) Algorithm Based on Data from the X Social Media Platform Fernando, Ziagy Aji; Rumini, Rumini; Susanto, Tri
Journal of Artificial Intelligence and Software Engineering Vol 5, No 4 (2025): Desember
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/jaise.v5i4.8496

Abstract

Efficient management of national wealth and resources is key to realizing the welfare of the Indonesian people. The Daya Anagata Nusantara Investment Management Agency (BPI Danantara) was established as a strategic institution aimed at optimizing government investments to drive national economic growth. The launch of the Danantara Project has sparked various public responses, particularly on the social media platform X, which has become a space for citizens to express their opinions on government policies. This study aims to analyze public sentiment toward the Danantara Project using the Support Vector Machine (SVM) algorithm. By processing 3,152 posts from the period of February 24 to April 4, 2025, the SVM model demonstrated strong performance with an accuracy of 87%. The research findings indicate that positive sentiment is quantitatively more dominant, reflecting public expectations of national investment progress and strategic project management. However, negative sentiment is also quite significant, highlighting issues of corruption, lack of transparency, and potential project failure.
ANALISIS KONTEN TIKTOK DALAM MEMBANGUN MINAT BERKAIN GENERASI Z Muthmainna, Marwah Amalia; Mayasari, Mayasari; Susanto, Tri
Jurnal Network Media Vol 9, No 1 (2026): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v9i1.7140

Abstract

Penelitian ini berjudul  “Pengaruh Terpaan Konten Video TikTok @raniaayamin Terhadap Minat Generasi Z Dalam Mengikuti Tren Berkain”. Tujuan penelitian ini adalah untuk menganalisis bagaimana frekuensi, durasi dan atensi konten video TikTok memengaruhi minat Generasi Z dalam mengikuti tren berkain. Metode yang digunakan adalah kuantitatif dengan pendekatan survei, melibatkan 100 responden yang merupakan followers akun TikTok @raniaayamin. Data diperoleh melalui kuesioner dan analisis menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa variabel atensi memiliki pengaruh signifikan terhadap minat generasi Z, dengan nilai signifikansi 0,002. Sebaliknya, frekuensi dan durasi konten tidak menunjukkan pengaruh yang signifikan. Temuan ini mendukung teori uses and effects, yang menyatakan bahwa efek media sangat dipengaruhi oleh keterlibatan mental audiens. Kesimpulan dari penelitian ini adalah bahwa untuk mempromosikan tren budaya melalui media sosial, penting untuk fokus pada penyampaian konten yang menarik dan relevan bagi audiens muda. Konten yang mampu membangun atensi akan lebih berhasil dalam menarik dan memengaruhi perilaku pengguna. Penelitian ini memberikan wawasan bagi pengembang konten dan pemasar dalam merancang strategi komunikasi yang lebih efektif di era digital.
Pemaknaan Lirik Lagu “Mendarah” oleh Anggota Fanbase Nadin Amizah: Analisis Resepsi Stuart Hall Cantika Fairuz Aulia; Susanto, Tri; Oxcygentri, Oky
Jurnal Kajian Bahasa, Sastra dan Pengajaran (KIBASP) Vol. 9 No. 3 (2026): Jurnal KIBASP (Kajian Bahasa, Sastra dan Pengajaran)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ynzn3406

Abstract

Penelitian ini bertujuan untuk menganalisis pemaknaan anggota fanbase Nadin Amizah terhadap lirik lagu “Mendarah”, faktor-faktor yang mempengaruhi pemaknaan tersebut, serta posisi resepsi informan berdasarkan teori Stuart Hall. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode analisis resepsi Stuart Hall. Data diperoleh melalui wawancara mendalam terhadap 15 anggota Messes Official Group Chat, serta didukung oleh observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa anggota fanbase memaknai lagu “Mendarah” sebagai representasi kehilangan dan keterikatan emosional. Faktor yang mempengaruhi pemaknaan informan terdiri atas pengalaman hidup dan kondisi emosional, dengan pengalaman hidup sebagai faktor dominan. Analisis resepsi menunjukkan bahwa delapan informan berada pada dominant position dan tujuh informan berada pada negotiated position, sedangkan oppositional position tidak ditemukan. Temuan ini menunjukkan bahwa anggota fanbase berperan aktif dalam membangun makna, namun tetap berada dalam kerangka makna utama yang direpresentasikan oleh pencipta lagu. Kata Kunci: Analisis Resepsi, Fanbase, Mendarah, Nadin Amizah, Stuart Hall 
Co-Authors A. Harijono A.A. Ketut Agung Cahyawan W Al Anzhary, Rafdy Alfa Yusuf Retyoadhi Alfianarrochmah, 'Ilma Amalia, Cinta Anggara, Reddy Asri Nurdiana, Asri Aulanni'am, Aulanni'am Auroro, Gracia Groria Budhiharti, Tri Widya Budipriyanto, Adi Cantika Fairuz Aulia Carudin, Carudin CH. Yayuk Trisnawati Chasri Nurhayati, Chasri Defriyanti, Wenni Tania Deni, Delista Putri Dr.Ir. Yunianta, DEA Efriandi, Efriandi Erni Sofia Murtini Erryana Martati Fernando, Ziagy Aji G.P. Ganda Putra Gunawan, Yosef Halimah, Rainy Shinta Nur Hari Adi Prasetya, Hari Adi Ida Ayu Ulifah Jamil, Syakira Nasywa Juairiyah, Oktaf Kartini Zailanie Kause, Eurico Leonardo Kiagus Ahmad Roni Kurnianingsih, Oktavia Kurniawan, Endro Sigit Legowo, Slamet Jauhari Lubis, Fardiah Oktariani M. Agung Wibowo Mahfuda, Anno Manurung, Ayu Oktaviani Maromi, M. Izeul Mayasari Mayasari, Mayasari Muflih Marsuq Muthaher, Andi Muhammad, Fathur Rahman Muthmainna, Marwah Amalia Nayiroh, Luluatu Negara, Adhi Kusuma Ni Made Wartini Ni Made Wartini Harijono Ningtias, Mista Aura Novianti, Mirsa Diah OKY OXCYGENTRI Oom Komalasari Pradana H S, Canggih Gilang Pratama, Ramadhan Widy Pratiwi, Kholis Hapsari Purnomo, Galih Putra, Muhammad Hatta Eka Putri, Dita Mentari Raden Mohamad Herdian Bhakti Rahmi, Ardia Tiara Ramdhani, Heru Ratih Kusumawardani Rifdah, Rifdah Roni, Ki agus Ahmad Rumini - Rurini Retnowati SATRIYAS ILYAS Shanahan, Callysta Simon B. Widjanarko Sri Kumalaningsih Sri Maryani Sudarminto Setyo Yuwono Sugeng Rakhmadiono Surya Irawan, Diki Tayo, Yanti Wijaya Adidarma Wijaya, Hanggoro Iskandar Putra Yanti Meldasari Lubis Yanto, Fendi Hary Yenny Sugiarti Yunianta Rurini Retnowati Yusup, Eka Zainal Abidin Zohan Efendi