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Implementation of E-Service Quality at Front Office Department to Increase Guest Satisfaction Ni Made Nitha Balistha; I Ketut Sutama; Ida Ayu Elistyawati; I Gede Mudana; Ni Nyoman Triyuni; Ni Made Ernawati
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.171

Abstract

Purpose: The purpose of this research is to know the implementation of e-service quality Front Office Department in increasing guest satisfaction at a 5-star hotel located in Ubud, Bali. Research methods: The data analysis techniques used in this research are servqual (service quality) and IPA (Importance Performance Analysis). Results and discussions: The results of the research from servqual (service quality) show that the positive servqual score gap is more than the negative servqual score gap, where overall the e-service quality implemented at the hotel has provided satisfaction to guests and showed good service. Meanwhile, the results of the IPA (Importance Performance Analysis) research show that indicators that need to be improved are the availability of products displayed on electronic media (Q6) and consumer personal data protected on electronic media (Q7). Implication:  indicators that need to be maintained in this research are information related to credit cards or payments that can be guaranteed security carried out by FO Staff (Q8), FO Staff handle guest complaints quickly and swiftly (Q9), Hotels have a refund mechanism (refunds). for payment transactions (Q10) and the hotel has 24 hours customer service by the FO Staff (Q11).   Keywords: E-service quality, guest satisfaction, front office department.
Setanggor Tourist Village Development and Stakeholders in Central Lombok Dika Dwi Kurniawan; I Ketut Sutama; I Made Darma Oka; Muhamad Saleh Hambali
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.476

Abstract

Desa Wisata Setanggor di Lombok Tengah Indonesia merupakan sebuah destinasi wisata yang tergolong sudah tua namun memerlukan pengembangan berbagai macam potensi yang dimilikinya agar dapat dimaksimalkan dan perlu adanya kerjasama yang baik antara pihak pengelola, pemerintah, wisatawan dan travel. agen yang nantinya dapat mendukung pengembangan Desa Wisata Setanggor. Tujuan utama penelitian ini adalah untuk mengidentifikasi peran dan kontribusi pemangku kepentingan dalam pengembangan desa wisata berkelanjutan, serta mengembangkan model pembangunan yang efektif. Penelitian ini menggunakan pendekatan kualitatif. Teknik pengumpulan data yang dilakukan adalah observasi langsung, wawancara mendalam, studi literatur, dan Focus Group Discussion (FGD). Data yang diperoleh diolah melalui aplikasi software Nvivo 12 Pro. Sinergi antara pemerintah, masyarakat lokal dan pihak swasta sangat diperlukan untuk mengoptimalkan potensi Desa Setanggor sebagai destinasi wisata. Faktor-faktor seperti keterlibatan masyarakat dan dukungan pemerintah terbukti penting dalam mengatasi tantangan yang ada, seperti keterbatasan sumber daya manusia dan infrastruktur. Penelitian ini menghasilkan rekomendasi strategis bagi pengelola desa wisata dan pihak terkait lainnya untuk meningkatkan kualitas pengelolaan dan promosi desa wisata secara berkelanjutan.
Green Meeting Implementation at The Apurva Kempinski Bali Riri Nurany, Ahmad; Sutama, I Ketut; Mudana, I Gede; Murni, Ni Gusti Nyoman Suci
International Journal of Green Tourism Research and Applications Vol. 3 No. 2 (2021): December 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i2.77-85

Abstract

This study aims to maximize the implementation of two aspects, namely the Green Meeting Concept with Green MICE Business. The study uses qualitative descriptive analysis techniques by exploring the explanation of the green economy concept, things that affect the green economy, the benefits of green MICE Business and supporting government policies. As to overcome this problem, the event organizers should limit the number of waste used in an event. Therefore, it is important that event handlers practice environmental protection during organizing an event. Evaluating environmental impacts from both positive and negative perspectives provides a better understanding of the proper use of natural resources. Perform calculations for investment planning to support the green MICE movement as part of supporting a green economy.
Three-keys digital media in strengthening brand awareness at The Vibes Night Club, France Surya, Putu Rian Arde; Fournier, Alain; Sutama, I Ketut; Nova, Muhamad
International Journal of Green Tourism Research and Applications Vol. 5 No. 1 (2023): June 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i1.16-26

Abstract

In order to reach and influence potential online customers, there was often an overlap among paid media, owned media, and earned media at The Vibes Nightclub, France. Solving this problem required the integration of campaigns, resources, and infrastructure, which could develop online products, services, and brand awareness. The methodology used in this study is qualitative, using the descriptive approach with display and verification technique analyses at The Vibes Nightclub. The results showed that paid media is done through activities such as Search Engine Marketing (SEM). Further, owned media focus on Facebook, Instagram, and Google pages owned by the club, like Search Engine Optimization (SEO). Earned media includes word of mouth on social media, live, and conversations. Their activities had a significant effect on strengthening brand awareness. In this regard, consistency and optimism in digital marketing activities need to be maintained because these things can improve and maintain existence and sustainability. Furthermore, using more digital platforms and analytics digital should be improved for the targeted results and sustainability of the business.
Implementation of eco-friendly behavior by front office employees to support green hotel at The Ritz-Carlton Bali Dewi, Kadek Isa Engelita; Bagiastuti , Ni Ketut; Sutama, I Ketut; Sarja, Ni Luh Ayu Kartika Yuniastari
International Journal of Green Tourism Research and Applications Vol. 4 No. 2 (2022): December 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i2.68-85

Abstract

This study aimed to find out the implementation of Eco-friendly behavior by front office employees to support the Green hotel at The Ritz-Carlton Bali, Indonesia, and the influence of the implementation. The data collection method used was by conducting field observations, distributing questionnaires with saturated samples to 40 employees in the front office department as respondents and interviews with the Assistance front office Manager of The Ritz-Carlton Bali. The data analysis techniques used are descriptive statistical and simple linear regression analysis techniques to answer the problem formulation in this study. All the tests was carried out with measurements using IBM SPSS Statistics 26 for windows application. The results of the analysis show that the implementation of Eco-friendly behavior by front office employees as a whole is already within very high criteria.  There are 2 implementations that still on high criteria and are still not very optimal, namely prioritizing using stairs over elevators and disposing of garbage according to their type.  The implementation of Eco-friendly behavior has a positively strong relationship and has a significant effect on the green hotel.
Developing Sadhu Lima Villa in Pererenan, Badung, Bali Hartini, Fitri; Mudana, I Gede; Sutama, I Ketut; Juliasri, Kadek Ayu Dwi; Suparta, I Ketut
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 7 No 1 (2026): April 2026
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v7i1.514

Abstract

Purpose: This study examines the development of Sadhu Lima Villa in Pererenan, North Kuta, Badung, Bali, and designs a villa development model applicable to similar boutique property projects. Research methods: A qualitative case study approach was employed, utilizing observation, semi-structured interviews with key stakeholders (investor, architect, contractor, and villa manager), focus group discussions (FGDs), and document analysis. The POAC (planning, organizing, actuating, and controlling) framework served as the analytical lens to evaluate the managerial process. Results and discussion: Sadhu Lima Villa was developed with a strong emphasis on tropical-modern architecture, eco-conscious design, and market-oriented strategies. Financial feasibility analysis confirmed its profitability, with a positive Net Present Value (NPV), a payback period of less than four years, and an annual Return on Investment (ROI) exceeding 50%. Furthermore, a comprehensive development model was designed, comprising three key components: design, finance, and sustainability. Implication: The study contributes to applied tourism business planning by providing insights into the creation of small-scale accommodation projects equipped with systematic business models.
Memadukan Pendakian dan Wisata Edukasi: Persoalan Gunung Api dan Geopark Batur di Kawasan Kintamani, Bali I Gede Mudana; I Ketut Sutama; Cokorda Istri Sri Widhari
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 8 No. 2 (2018): PENGOBATAN DAN TUTUR DALAM TEKS BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2018.v08.i02.p09

Abstract

The Batur volcano in Kintamani tourist resort has enhanced its existence through the establishment of Batur UNESCO Global Geopark since 1st April 2016. However, the two tourist attrac- tions have not been mutually utilized each other. This study is conducted to determine the level of relationship and integra- tion between the two tourist attractions in order to find out beneficial solution for the two tourism industries. The results revealed that not all tourists’ climbers of Mount Batur visited the Geopark as an artificial-tourist attraction, whereas, not all the first tourists who visited the geopark was climbing the sa- cred mountain. Therefore, it is required more intensive efforts in tourism business in order to create a mutual synergy be- tween the two tourist attractions by all stakeholders including government, tourism industry, and the society. This is for the benefit of tourism business and of carrying out the natural con- servation and the preservation of local cultural values.
Kepeloporan kewirausahaan memandu pendakian daya tarik wisata Gunung Agung, Karangasem, Bali I Gede Mudana; I Ketut Sutama; Cokorda Istri Sri Widhari
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 7 No. 2 (2017): BUDAYA EKONOMI BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Erupted in 1963, Mount Agung in Selat District, Karangasem Regency, the highest mountain in Bali, was started to be mounted by trekking/climbing tourists in 1980s. Since 1990’s especially 2000s, some initiatives to serve the trekking/climbing the volcanic mountain have emerged in the surrounding villages’ people. The present study is done using a technic of qualitative data analysis. The result of study shows that Mount Agung is regarded interesting to climb not only because she has exotic beauty and challenges regarding the degree of difficulty (and the degree of danger the trekkers/climbers may face) to climb but also get some certain mythologies from her status as a sacred mountain believed by Balinese people, especially the Hindu followers. The entrepreneurship practices of the local society in Selat Village then come up not only to serve the trekking/climbing as usual but also to conserve the mountain environment and of course to keep the trekkers’/climbers’ safety since the mountain has some taboos and restrictions in relation with the trekking/climbing itself.