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PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN Christian Kuswibowo
Simposium Nasional Mulitidisiplin (SinaMu) Vol 2 (2020): Simposium Nasional Multidisiplin (SinaMu)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.049 KB) | DOI: 10.31000/sinamu.v2i0.3248

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja dan disiplin kerja terhadap produktivitas kerja karyawan PT Aditama Graha Lestasi. Metode yang digunakan untuk  penelitian ini adalah Probability Sampling (Simple Random Sampling). Untuk melakukan uji validitas dalam penelitian ini penulis menggunakan alat bantu perhitungan statistik yang dihasilkan oleh program SEM PLS (Partial Least Square) 3.0 dan data primer yang digunakan dengan memberikan bentuk kuesioner kepada 86 karyawan. Hasil penelitian menunjukkan bahwa motivasi kerja dan disiplin kerja menunjukkan dampak positif dan signifikan terhadap produktivitas kerja dilihat dari pengujian hipotesis dimana motivasi kerja memiliki t-statistik sebesar 3.427, disiplin  kerja memiliki t-statistik sebesar 5.708. Hal ini menunjukkan bahwa motivasi kerja dan disiplin kerja yang baik akan meningkatkan produktivitas kerja karyawan PT Aditama Graha Lestari.Kata Kunci: Motivasi Kerja, Disiplin Kerja, Produktivitas Kerja
PROGRAM KULIAH WHATSAPP PELANGGAN CERELAC: APAKAH KUALITAS PELAYANAN BERPENGARUH? Thalia Octavania Diatma; Christian Kuswibowo; Catur Erty Suksesty
Prosiding Simposium Nasional Multidisiplin (SinaMu) Vol 4 (2022): Simposium Nasional Multidisiplin (SinaMu)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/sinamu.v4i1.7892

Abstract

Riset ini bertujuan untuk mengetahui pengaruh kualitas pelayanan kuliah WhatsApp terhadap kepuasan pelanggan Cerelac di wilayah Depok pada masa pandemi Covid-19. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Objek penelitian adalah peserta yang mengikuti Kegiatan Kuliah WhatsApp di wilayah Depok. Teknik pengambilan sampel menggunakan nonprobability sampling dengan teknik sampling berupa convenience sampling berdasarkan dengan kaidah Roscoe, adapun jumlah sampel dalam penelitian ini sebanyak 31 responden. Data penelitian ini diolah dengan menggunakan SPSS versi 20. Hasil dari penelitian ini adalah berdasarkan hasil analisis mengenai kualitas pelayanan terhadap kepuasan pelanggan kuliah WhatsApp oleh Cerelac, maka dapat diperoleh kesimpulan bahwa Kualitas pelayanan memiliki pengaruh yang signifikan terhadap kualitas pelayanan. Peserta sudah merasa puas dengan pelayanan yang diberikan mengenai kuliah WhatsApp yang dijalankan. Setiap penambahan 1 nilai kualitas pelayanan, maka kepuasan pelanggan bertambah sebesar 67,3% dengan pengaruh yang positif. Adapun kegiatan pelayanan yang dilakukan oleh Cerelac yaitu dengan membuat kegiatan kuliah WhatsApp adalah untuk menambah wawasan mengenai makanan pendamping ASI.Kata Kunci: Kualitas Pelayanan, Kuliah WhatsApp, Kepuasan Pelanggan, CerelacThis research aims to determine the effect of the service quality of WhatsApp lecture services on Cerelac customer satisfaction in Depok area during the Covid-19 pandemic. The method used in this research is a quantitative method. The objects of research are the participants who takes part in WhatsApp Lecture Event in Depok area. The sampling technique used nonprobability sampling with a sampling technique in the form of convenience sampling based on the Roscoe rule, while the number of samples in this study were 31 respondents. The research data was processed using SPSS version 20. The results of this study were based on the results of an analysis of service quality on customer satisfaction at WhatsApp lectures by Cerelac, it can be concluded that service quality has a significant influence on service quality. Participants were satisfied with the service provided regarding the WhatsApp lectures being carried out. For every 1 addition of service quality value, customer satisfaction increases by 67.3% with a positive influence. The service activities carried out by Cerelac are by creating a WhatsApp lecture event to add insight about complementary foods for breast milk. Keywords: Service Quality, WhatsApp Lecture, Customer Satisfaction, Cerelac
PROGRAM KULIAH WHATSAPP PELANGGAN CERELAC: APAKAH KUALITAS PELAYANAN BERPENGARUH? Thalia Octavania Diatma; Christian Kuswibowo; Catur Erty Suksesty
Prosiding Simposium Nasional Multidisiplin (SinaMu) Vol 4 (2022): Simposium Nasional Multidisiplin (SinaMu)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/sinamu.v4i1.7924

Abstract

Riset ini bertujuan untuk mengetahui pengaruh kualitas pelayanan kuliah WhatsApp terhadap kepuasan pelanggan Cerelac di wilayah Depok pada masa pandemi Covid-19. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Objek penelitian adalah peserta yang mengikuti Kegiatan Kuliah WhatsApp di wilayah Depok. Teknik pengambilan sampel menggunakan nonprobability sampling dengan teknik sampling berupa convenience sampling berdasarkan dengan kaidah Roscoe, adapun jumlah sampel dalam penelitian ini sebanyak 31 responden. Data penelitian ini diolah dengan menggunakan SPSS versi 20. Hasil dari penelitian ini adalah berdasarkan hasil analisis mengenai kualitas pelayanan terhadap kepuasan pelanggan kuliah WhatsApp oleh Cerelac, maka dapat diperoleh kesimpulan bahwa Kualitas pelayanan memiliki pengaruh yang signifikan terhadap kualitas pelayanan. Peserta sudah merasa puas dengan pelayanan yang diberikan mengenai kuliah WhatsApp yang dijalankan. Setiap penambahan 1 nilai kualitas pelayanan, maka kepuasan pelanggan bertambah sebesar 67,3% dengan pengaruh yang positif. Adapun kegiatan pelayanan yang dilakukan oleh Cerelac yaitu dengan membuat kegiatan kuliah WhatsApp adalah untuk menambah wawasan mengenai makanan pendamping ASI.Kata Kunci: Kualitas Pelayanan, Kuliah WhatsApp, Kepuasan Pelanggan, CerelacThis research aims to determine the effect of the service quality of WhatsApp lecture services on Cerelac customer satisfaction in Depok area during the Covid-19 pandemic. The method used in this research is a quantitative method. The objects of research are the participants who takes part in WhatsApp Lecture Event in Depok area. The sampling technique used nonprobability sampling with a sampling technique in the form of convenience sampling based on the Roscoe rule, while the number of samples in this study were 31 respondents. The research data was processed using SPSS version 20. The results of this study were based on the results of an analysis of service quality on customer satisfaction at WhatsApp lectures by Cerelac, it can be concluded that service quality has a significant influence on service quality. Participants were satisfied with the service provided regarding the WhatsApp lectures being carried out. For every 1 addition of service quality value, customer satisfaction increases by 67.3% with a positive influence. The service activities carried out by Cerelac are by creating a WhatsApp lecture event to add insight about complementary foods for breast milk.Keywords: Service Quality, WhatsApp Lecture, Customer Satisfaction, Cerelac
The Impact of Product Quality and Service Quality on Client Loyalty and its Effect on Purchase Decision Christian Kuswibowo; Avia Enggar Tyasti
International Journal of Integrative Sciences Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i8.5763

Abstract

This study aims to analyze the impact of product quality and service on customer loyalty and purchase terms. Clients of PT Karya Laksana are the subjects of this study. The study was conducted with 150 respondents using quantitative descriptive methods. The sample length uses a purposeful sampling method that pays special attention to finding patterns. The survey method used when collecting data using a questionnaire tool. So-called structural equation modeling (SEM) is used in this study using the smart-PLS analysis tool. This study proves that product quality has a positive and vital impact on customer loyalty, service quality has a positive and critical impact on customer loyalty, customer loyalty has a positive and essential impact on purchase terms, product quality has a positive and critical impact on customer loyalty Loyalty has a positive and significant impact. Product terms and rate have a positive and significant impact on purchase conditions
PURCHASING DECISION OF IPHONE: THE ROLE OF PRODUCT QUALITY, BRAND IMAGE AND E-WOM Christian Kuswibowo; Anung Widodo; Agus Santoso; Hendri Pujianto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11423

Abstract

This study aims to analyze the impact of The Influence of Product Quality and Brand Image on Purchase Decisions for iPhone Cell Phone Products Using Word of Mouth as an Intervening Variable. Iphone users in Tangerang City are the subjects of this study. The study was conducted with 175 respondents using quantitative descriptive methods. The sample length uses a purposeful sampling method that pays special attention to finding patterns. The survey method used when collecting data using a questionnaire tool. The analytical method used in this research is the Component or Variance Based Structural Equation Model where the data processing uses the Partial Least Square (Smart-PLS) program version 3.2.8 PLS. This study proves that product quality has a positive and significant effect on electronic word of mouth, brand image has a positive and significant effect on electronic word of mouth, product quality had a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions and electronic word of mouth had a positive and significant effect on purchasing decisions.
The Preferences of Consumers’ Halal Products in Cosmetics Market Mahliza, Febrina; Prasetya, Prita; Kuswibowo, Christian
Kajian Branding Indonesia Vol 5 No 2 (2023): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.5.2.85-97

Abstract

The various challenges faced by local industries have limited them performance in serving the halal market. This study aims to review consumer challenges and concerns, especially in consuming halal cosmetics. The development of a research model related to the determinants of halal products in the context of halal cosmetics products are important as a reinforcement of previous research. Therefore, this study aims to review the determinants of consumers in consuming halal products. Surveys through questionnaires are conducted by researchers to collect respondents to answer and the collected data is analyzed by quantitative research methods. A total of 150 questionnaires were coded and analyzed by statistical techniques. This research contributes to an understanding of how consumers view the sustainability of the consumption of Halal cosmetic products. Based on the results of the study, religiosity had no significant effect on behavior. Halal knowledge has no significant effect on behavior. Attitude has a positive and significant effect on behavior. Lifestyle has a positive and significant effect on behavior.
Analyze the Factors Influencing Purchase Intention at PT MPI Cikarang Indonesia Kuswibowo, Christian; Afifah, R. Dinda Azhar
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17653

Abstract

This study aims to identify the factors that influence the purchase decision of car components at PT Multi Pratama Interbuana Cikarang, West Java. The factors used in this study were built from the dimensions of the marketing mix, namely Product, Price, Place and Promotion. This research is a quantitative study with factor analysis and descriptive analysis through the help of the PASW Statistics 18 statistical program. This research method used the entire population because only 42 respondents at PT Multi Pratama Interbuana Cikarang, Bekasi, West Java who met the requirements of the population and sample. Sources of data used in this study is primary data. As the results of the research, it was found that the factors those shape purchase decisions at PT Multi Pratama Interbuana Cikarang, West Java are the Price Conformity factor, the Easy Access factor, and the Prod- uct Quality factor.
Implementation of the Sahla Method in Qur’an Memorization Arifin, Zainal; Rohmah, Nur Lailatur; Sulaeman, Maryam; Kuswibowo, Christian; Febrianingsih, Dian
IERA, Islamic Education and Research Academy Vol 5 No 4 (2025): January 2025
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/iera.v5i2.1526

Abstract

The Sahla Method, implemented since 2020, plays a crucial role in building a generation of Qur’anic memorizers who are not only strong in memorization but also excel in recitation and application, following the correct pronunciation (makharij al-huruf) and tajwid rules. The memorization process is carried out with a tahsin class system, the use of bayati tones, as well as a memorization system for page numbers and verse positions. This study aims to analyze the implementation of the Sahla Method in memorizing the Qur'an at the Al-Imam Tiru Kidul Modern Tahfidz Pond, Gurah, Kediri. The research method used is descriptive research with a qualitative approach, involving interviews, observations, and documentation. The results of the study show that the application of the Sahla Method significantly improves the quality of reading and memorization of students, with many students successfully participating in and winning various Tahfidz competitions. The method ensures high-quality memorization, including the ability to recall page numbers, verse numbers, positions, and verse comprehension, in an enjoyable manner. This research is based on the Al-Imam Modern Tahfidz Boarding School, which educates students at the elementary, middle, and high school levels. The study was conducted in response to the increasing interest of parents in enrolling their children in this boarding school.
FAMILY COMPETITIVE ECONOMIC PERFORMANCE WITH FINANCIAL LITERACY: COMMUNITY SERVICE IN PONDOK AREN Wahyono, Tri; Perkasa, Didin Hikmah; Karyatun, Subur; Supryadi, Didy Ika; Kuswibowo, Christian; Putra Saratian, Eko Tama; Soelton, Mochamad
Jurnal Pengabdian Teratai Vol 5 No 2 (2024): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v5i2.1354

Abstract

PKM Partners is Pondok Aren District in the Department of Cooperatives & UMKM located on Jl. Graha Raya Bintaro No.1, Parigi Baru, Tangerang, South Tangerang City, Banten 15228. Pondok Aren District is growing quite rapidly, with a population of around 294,996. This is directly proportional to the number of MSMEs reported based on the SKDU document of around 1,373. Currently, the government, through the Financial Services Authority (OJK), is calling on the public to continue to encourage the progress of the Sharia Financial Industry which has grown rapidly in the last five years both in terms of the number of players and sharia financial assets in banking, capital markets and IKNB [1]. In Indonesia, family entrepreneurship has begun to emerge and this can be seen from various franchise businesses such as fast food franchises, retail store franchises to service businesses and so on. With the problems above, the community service team held business plan outreach activities in creating family entrepreneurship. The development of family entrepreneurship can also support economic growth in countries such as the United States where 90 percent of the 15 million companies are family companies and have contributed 40% of the GNP of the United States, while with an understanding of Business Planning in developing family entrepreneurship, it can prevent disagreements and conflict occurs in the company, so that in the end it can reduce poverty levels and improve community welfare. Family economic problems can be overcome by carrying out various family-based entrepreneurial activities. Family-based entrepreneurship can be developed to reduce dependence on work from companies both government and private.
Conceptualizing Organizational Commitment and Knowledge Sharing on Organizational Citizenship Behavior: Property Industries Case Soelton, Mochamad; Nurullah, Tubagus Muhammad Fajrin; Yuliantini, Tine; Anah, Sri; Paijan; Kuswibowo, Christian
Journal of Sustainable Economic and Business Vol. 1 No. 1 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v1i1.2

Abstract

Purpose – This study aims to examine and analyze the effect of Organizational Commitment and Knowledge Sharing on Organizational Citizenship Behavior Mediated by Job Satisfaction. Methodology – This study uses a saturated sample of 40 employees. Quantitative analysis used the questionnaire collection method, using the Smart–PLS Structural Equation Model analysis method. Findings – Organizational Commitment and Knowledge Sharing have a positive effect on Organizational Citizenship Behavior, Organizational Commitment and Knowledge Sharing have a positive effect on Job Satisfaction, Job Satisfaction has a positive effect on Organizational Citizenship Behavior, Job Satisfaction is able to mediate Organizational Commitment has a positive effect on Organizational Citizenship Behavior, Job Satisfaction is able to mediate Knowledge Sharing has a positive effect on Organizational Citizenship Behavior. Authenticity – This research examined OCB, which has a broad and significant impact on company performance. It also provides better comprehension concerning the relationship of spiritual leadership, self-efficacy, locus of control, and job satisfaction on this indicator.