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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Accounting and Investment Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Inovator : Jurnal Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business Studies Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Universitas Bung Hatta Kajian Branding Indonesia Jurnal Pengabdian Teratai Journal of Islamic Education and Innovation (JIEI) International Journal of Integrative Sciences Prosiding Simposium Nasional Multidisiplin (SinaMu) Jurnal Keuangan dan Bisnis IERA, Islamic Education and Research Academy Journal of Sustainable Economic and Business Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok
Christian Kuswibowo
Politeknik APP Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Physics Public Health Social Sciences Transportation Other

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CONCEPTUALIZING WORK ENGAGEMENT AND KNOWLEDGE SHARING TO INCREASE ORGANIZATIONAL CITIZENSHIP BEHAVIOR Yuliantini, Tine; Ramli, Yanto; Kuswibowo, Christian; Zulfikar, Renno Reymond Okto; Soelton, Mochamad
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.12745

Abstract

   This research aims to analyze and test the influence of Work Engagement and Knowledge Sharing on Organizational Citizenship Behavior which is mediated by job satisfaction. Quantitative research using questionnaire collection techniques and SEM Smart-PLS, with a saturated sample of 190 employees. Finding, Work Engagement has a positive and significant effect on Organizational Citizenship Behavior. Knowledge Sharing does not affect Organizational Citizenship Behavior. Work Engagement and Knowledge Sharing has a positive and significant effect on Job Satisfaction. Job Satisfaction has a positive and significant effect on Organizational Citizenship Behavior. Job Satisfaction can mediate the influence of Work Engagement on Organizational Citizenship Behavior. Job Satisfaction is unable to mediate the influence of Knowledge Sharing on Organizational Citizenship Behavior. Anomalous findings, employees' high application of work procedures, and having experience appropriate to their current job, encourage employees to respect each other among co-workers even though they are not doing work outside their scope.
From Reviews To Revenue: The Role of Product Quality, Online Customer Review and Brand Image in Samsung's Shopee Application Sales Kuswibowo, Christian; Santoso, Agus; Saberan, Fauzi; Raharjo, Tri
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.530

Abstract

Background: The growth of e-commerce had transformed consumer purchasing behavior, particularly in online marketplaces like Shopee. Samsung, a leading smartphone brand, relied on product quality and online customer reviews to influence consumer decisions. This study examined how these factors shaped purchasing decisions, with brand image serving as a mediating variable in this relationship.Purpose: This study explores how product quality and online customer reviews affect purchasing decisions, considering brand image as a mediating factor.Design/methodology/approach: A quantitative research approach was employed utilizing Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze the relationships between the studied variables. Data were gathered from 160 Shopee users through structured questionnaires, analyzing the relationships between product quality, online customer reviews, brand image, and purchasing decisions using convenience sampling.Finding/Result: Findings show that product quality and brand image strongly influenced purchase intent, while online reviews affected brand image but not purchasing decisions, underscoring the key role of brand perception in e-commerce.Conclusion: This study confirmed that product quality and brand image were key determinants of purchasing behavior, emphasizing the importance of brand perception in online consumer decision-making.Originality/value (State of the art): This study enriches the existing digital marketing literature by exploring the integrated impact of product quality and online customer reviews on consumer purchase decisions, with brand image serving as an intermediary factor. The findings provide valuable insights for e-commerce businesses, enabling them to refine branding strategies, strengthen consumer trust, and enhance overall online sales performance. Keywords: product quality, online customer reviews, brand image, purchasing decisions, consumer behavior
PURCHASING DECISION OF IPHONE: THE ROLE OF PRODUCT QUALITY, BRAND IMAGE AND E-WOM Kuswibowo, Christian; Widodo, Anung; Santoso, Agus; Pujianto, Hendri
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11423

Abstract

This study aims to analyze the impact of The Influence of Product Quality and Brand Image on Purchase Decisions for iPhone Cell Phone Products Using Word of Mouth as an Intervening Variable. Iphone users in Tangerang City are the subjects of this study. The study was conducted with 175 respondents using quantitative descriptive methods. The sample length uses a purposeful sampling method that pays special attention to finding patterns. The survey method used when collecting data using a questionnaire tool. The analytical method used in this research is the Component or Variance Based Structural Equation Model where the data processing uses the Partial Least Square (Smart-PLS) program version 3.2.8 PLS. This study proves that product quality has a positive and significant effect on electronic word of mouth, brand image has a positive and significant effect on electronic word of mouth, product quality had a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions and electronic word of mouth had a positive and significant effect on purchasing decisions.
FAMILY COMPETITIVE ECONOMIC PERFORMANCE WITH FINANCIAL LITERACY: COMMUNITY SERVICE IN PONDOK AREN Wahyono, Tri; Perkasa, Didin Hikmah; Karyatun, Subur; Supryadi, Didy Ika; Kuswibowo, Christian; Putra Saratian, Eko Tama; Soelton, Mochamad
Jurnal Pengabdian Teratai Vol. 5 No. 2 (2024): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v5i2.1354

Abstract

PKM Partners is Pondok Aren District in the Department of Cooperatives & UMKM located on Jl. Graha Raya Bintaro No.1, Parigi Baru, Tangerang, South Tangerang City, Banten 15228. Pondok Aren District is growing quite rapidly, with a population of around 294,996. This is directly proportional to the number of MSMEs reported based on the SKDU document of around 1,373. Currently, the government, through the Financial Services Authority (OJK), is calling on the public to continue to encourage the progress of the Sharia Financial Industry which has grown rapidly in the last five years both in terms of the number of players and sharia financial assets in banking, capital markets and IKNB [1]. In Indonesia, family entrepreneurship has begun to emerge and this can be seen from various franchise businesses such as fast food franchises, retail store franchises to service businesses and so on. With the problems above, the community service team held business plan outreach activities in creating family entrepreneurship. The development of family entrepreneurship can also support economic growth in countries such as the United States where 90 percent of the 15 million companies are family companies and have contributed 40% of the GNP of the United States, while with an understanding of Business Planning in developing family entrepreneurship, it can prevent disagreements and conflict occurs in the company, so that in the end it can reduce poverty levels and improve community welfare. Family economic problems can be overcome by carrying out various family-based entrepreneurial activities. Family-based entrepreneurship can be developed to reduce dependence on work from companies both government and private.
How Transformational Leadership and Job Satisfaction Can Effect on Organizational Commitment and Increase Organizational Citizenship Behavior Yuliantini, Tine; Ramli, Muhammad; Kuswibowo, Christian; Malihah, Fadhila Dhia; Ali, Anees Janee
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.007

Abstract

Objectives. Businesses are obligated to have high-quality personnel. In the face of technological advances and business competition, organizations need to raise the standard of their resources and and raising the standard of resources is shown by the commitment in the organization and organizational citizenship behavior (OCB).Methodology: This study method involved with the quantitative method and using (SEM) analysis with software (PLS). In this study, there was a population of 50 employees and the sampling technique is saturated sampling with 50 sample.Finding:. The Result are transformative leadership involves significant and positive transformational leadership has an impact on the dedication of the organizationsignificant and positive impact on OCB, job contentment has a significant and positive impact on organizational, Organizational dedication and fulfillment at work both significantly and favorably affect OCB.Conclusion:To increase OCB in an organization, supporting factors such as transformational leadership, job satisfaction and organizational commitment within the institutional environment
Implementation of the Sahla Method in Qur’an Memorization Zainal Arifin; Nur Lailatur Rohmah; Maryam Sulaeman; Christian Kuswibowo; Dian Febrianingsih
IERA, Islamic Education and Research Academy Vol 5 No 4 (2025): January 2025
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Sahla Method, implemented since 2020, plays a crucial role in building a generation of Qur’anic memorizers who are not only strong in memorization but also excel in recitation and application, following the correct pronunciation (makharij al-huruf) and tajwid rules. The memorization process is carried out with a tahsin class system, the use of bayati tones, as well as a memorization system for page numbers and verse positions. This study aims to analyze the implementation of the Sahla Method in memorizing the Qur'an at the Al-Imam Tiru Kidul Modern Tahfidz Pond, Gurah, Kediri. The research method used is descriptive research with a qualitative approach, involving interviews, observations, and documentation. The results of the study show that the application of the Sahla Method significantly improves the quality of reading and memorization of students, with many students successfully participating in and winning various Tahfidz competitions. The method ensures high-quality memorization, including the ability to recall page numbers, verse numbers, positions, and verse comprehension, in an enjoyable manner. This research is based on the Al-Imam Modern Tahfidz Boarding School, which educates students at the elementary, middle, and high school levels. The study was conducted in response to the increasing interest of parents in enrolling their children in this boarding school.
ANALISIS PENGARUH BRAND IMAGE, PROMOTION, DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI PADA APLIKASI ONLINE SHOP Christian Kuswibowo (Politeknik APP); Aji Kresno Murti (Politeknik APP)
Jurnal Manajemen Industri dan Logistik Vol. 5 No. 1 (2021): page 01 - 74
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i1.726

Abstract

AbstractThis research is conducted to examine the outcome of Brand Image, Promotion, and e-WOM toward Purchase Intention in the Online Shop application. The object of this research is millennial consumers who utilizes Shopee application in Jakarta area. This research was conducted on 150 respondents using a quantitative descriptive approach. Determining the sample size using purposive sampling technique due to some contemplation. Data collection method using a survey method, with the questionnaire as its research instrument. The approaches equipped in this research is the Structural Equation Model (SEM) with the Smart-Partla Least Square analysis tool. This research proves that Brand Image had a positive and significant effect on Purchase Intention in the Online Shop application, Promotion has a positive and significant effect on Purchase Intention in the Online Shop application and EWOM has a significant and fundamental outcome on Purchase Intention in the Online Shop application.AbstrakPenelitian ini ditulis oleh peneliti untuk melakukan analisis pengaruh antara Brand Image, Promotion, dan Electronic Word of Mouth (EWOM) terhadap Minat Beli pada aplikasi Online Shop. Objek riset ini merupakan para konsumen milenial yang menggunakan aplikasi Shopee di area DKI Jakarta. Pendekatan deskriptif kuantitatif digunakan dalam riset ini dengan memanfaatkan 150 responden. Teknik purposive sampling juga dimanfaatkan untuk penentuan ukuran sampling, purposive sampling technic dipilih karena pertimbangan beberapa faktor oleh peneliti dalam penerapannya. Pengumpulan data menggunakan survey method, dengan kuesioner sebagai instrument penelitiannya. Pendekatan penelitian menggunakan Structural Equation Model dengan dukungan Smart-Partial Least Square sebagai alat analisis riset.  Riset ini memperlihatkan bahwa Brand Image memberikan pengaruh positif dan signifikan terhadap Minat Beli pada aplikasi Online Shop, Promotion memberi pengaruh positif serta signifikan terhadap Minat Beli pada aplikasi Online Shop serta Electronic Word of Mouth atau e-WOM berdampak positif signifikan terhadap Minat Beli pada aplikasi Online Shop.
Pengaruh Product Quality Dan Brand Image Terhadap Customer Satisfaction (Studi Pada Pelanggan Starbucks Coffee Margonda Depok) Christian Kuswibowo; Avia Enggar Tyasti; Dedi Febrianto
Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok Vol. 1 (2020): Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok 1st, Jakarta 2020
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK  Penelitian ini bertujuan untuk menganalisis pengaruh Product Quality dan Brand Image terhadap Customer Satisfaction pada pelanggan Starbucks Coffee Margonda Depok Populasi dalam penelitian ini adalah para pelanggan Starbucks Coffee Margonda Depok. Sampel yang digunakan adalah sebanyak 70 pelanggan Starbucks Coffee Margonda Depok. Metode penarikan sample menggunakan Incidental Sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode Pendekatan yang digunakan dalam penelitian ini adalah metode kuantitatif dengan alat analisis Smart-PLS. Hasil penelitian menunjukan Product Quality berpengaruh positif dan signifikan terhadap Customer Satisfaction dan dalam hal ini Brand image juga berpengaruh positif dan signifikan terhadap Customer Satisfaction.Kata kunci: Product Quality, Brand Image, Customer SatisfactionABSTRACT This research is to analyze the effect the effect of Product Quality and Brand Image on Customer Satisfaction at Starbucks Coffee Margonda Depok customers. The population in this study were the customers of Starbucks Coffee Margonda Depok. The samples used were 70 customers of Starbucks Coffee Margonda Depok. The sampling method used was incidental sampling. Methods of data collection using survey methods, with the research instrument is a questionnaire. The approach method used in this research is a quantitative method with the Smart-PLS analysis tool. The results showed that Product Quality had a positive and significant effect on Customer Satisfaction. Brand image has a positive and significant effect on Customer Satisfaction. Keywords: Product Quality, Brand Image, Customer Satisfaction
Pengaruh Brand Image, Promotion, Dan Electronic Word Of Mouth Terhadap Minat Beli Pada Aplikasi Online Shop (PUBLISHED JOURNAL)) Christian Kuswibowo; Aji Kresno Murti
Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok Vol. 1 (2020): Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok 1st, Jakarta 2020
Publisher : Politeknik APP Jakarta

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Abstract

Article Published at Jurnal Manajemen Industri dan Logistik Vol. 5 No. 1,Mei 2021https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/726 ABSTRAK  Penelitian ini untuk menganalisis pengaruh Brand Image, Promotion, dan Electronic Word of Mouth terhadap Minat Beli pada aplikasi Online Shop. Objek penelitian ini adalah konsumen millenial yang mengetahui aplikasi Shopee di seluruh wilayah DKI Jakarta. Penelitian ini dilakukan terhadap 150 responden dengan menggunakan pendekatan deskriptif kuantitatif. Penentuan ukuran sampel menggunakan teknik purposive sampling, teknik purposive sampling merupakan teknik penentuan sampel dengan pertimbangan tertentu. Metode pengumpulan data menggunakan metode survey, dengan instrument penelitian adalah kuesioner. Pendekatan yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Smart-PLS. penelitian ini membuktikan bahwa Brand Image  berpengaruh positif dan signifikan terhadap Minat Beli pada aplikasi Online Shop, Promotion berpengaruh positif dan signifikan terhadap Minat Beli pada aplikasi Online Shop serta Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Minat Beli pada aplikasi Online Shop.Kata kunci: Brand Image, Promotion, dan Electronic Word of Mouth, Minat Beli  ABSTRACT This research is to analyze the effect of Brand Image, Promotion, and Electronic Word of Mouth on Purchase Intention in the Online Shop application. The object of this research is millennial consumers who know the Shopee application in all areas of DKI Jakarta. This research was conducted on 150 respondents using a quantitative descriptive approach. Determining the sample size using purposive sampling technique, purposive sampling technique is a technique of determining the sample with certain considerations. Methods of data collection using a survey method, with the research instrument is a questionnaire. The approach used in this research is the Structural Equation Model (SEM) with the Smart-PLS analysis tool. This research proves that Brand Image has a positive and significant effect on Purchase Intention in the Online Shop application, Promotion has a positive and significant effect on Purchase Intention in the Online Shop application and Electronic Word of Mouth has a positive and significant effect on Purchase Intention in the Online Shop application.Keywords: Brand Image, Promotion, dan Electronic Word of Mouth, Purchase Intention
Pengaruh Kualitas Pelayanan Menggunakan Mesin Edc Terhadap Kepuasan Merchant Pada Pt Bank Rakyat Indonesia Jakarta Pusat Christian Kuswibowo; Nooranisa Andhina Putri
Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok Vol. 1 (2020): Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok 1st, Jakarta 2020
Publisher : Politeknik APP Jakarta

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Abstract

ABSTRAK  Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dengan mesin EDC terhadap kepuasan merchant pada PT Bank Rakyat Indonesia Jakarta Pusat. Penelitian ini menggunakan metode deskriptif kuantitatif. Sampel yang digunakan dalam penelitian ini berjumlah 40 responden yang merupakan merchant pengguna EDC BRI kategori Eating Places & Restaurants dan berdomisili di Jakarta Pusat. Metode dalam pengambilan sampel menggunakan purposive sampling. Analisis data yang digunakan dalam penelitian ini meliputi uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, analisis regresi linear berganda, uji asumsi klasisk, Uji T dan uji F. Melalui hasil pengujian jawaban responden didapat hasil sebesar 90,1% kepuasan pelanggan dipengaruhi oleh kualitas pelayanan, sedangkan sisanya sebesar 9,9% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Melalui uji F diketahui bahwa kualitas pelayanan secara simultan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Hasil analisis regresi linear berganda menunjukan bahwa variabel bebas yakni assurance, tangible, emphaty dan responsiveness berpengaruh positif terhadap variabel terikat yakni kepuasan pelanggan. Dimana setiap kenaikan yang terjadi terhadap variabel bebas akan diikuti pula kenaikannya oleh variabel terikat. Sedangkan reliability tidak berpengaruh positif terhadap kepuasan pelanggan. Sehingga didapat persamaan regresi Y = 1,966 – 0,161 X1 + 0,533 X2 + 1,500 X3 + 1,868 X4 + 1,066 X5. Selain itu dari hasil pengujian dapat dilihat bahwa dimensi yang paling dominan mempengaruhi kepuasan pelanggan adalah emphaty dengan nilai koefisien sebesar 1,868.Kata kunci: Kualitas Pelayanan, Kepuasan Merchant, Mesin EDC  ABSTRACT This research is to determine the effect of service quality with EDC machines on merchant satisfaction at PT Bank Rakyat Indonesia, Central Jakarta. This research uses descriptive quantitative method. The sample used in this study amounted to 40 respondents who are merchants who use the EDC with category of Eating Places & Restaurants and live in Central Jakarta. The sampling method used was purposive sampling. Data analysis used in this study includes validity test, reliability test, correlation coefficient, determination coefficient, multiple linear regression analysis, classic assumption test, T test and F test. service quality, while the remaining 9.9% is influenced by other variables not examined in this study. Through the F test it is known that service quality simultaneously has a positive and significant effect on customer satisfaction. The results of multiple linear regression analysis show that the independent variables, namely assurance, tangible, empathy and responsiveness have a positive effect on the dependent variable, namely customer satisfaction. Where any increase that occurs in the independent variable will also be followed by an increase in the dependent variable. Meanwhile, reliability has no positive effect on customer satisfaction. So that the regression equation Y = 1.966 - 0.161 X1 + 0.533 X2 + 1,500 X3 + 1,868 X4 + 1,066 X5 is obtained. In addition, from the test results, it can be seen that the most dominant dimension affecting customer satisfaction is empathy with a coefficient value of 1,868.
Co-Authors Afifah, R. Dinda Azhar Agus Arijanto Agus Santoso Agus Santoso Ahmad Cahyo Nugroho Aji Kresno Murti Ali, Anees Janee Andriansah, Rahmat Nofal Anung Widodo Avia Enggar Tyasti Avia Enggar Tyasti Catur Erty Suksesty Catur Erty Suksesty Catur Erty Suksesty Citra Yuniar Darmawan Dedi Febrianto Dian Febrianingsih Didin Hikmah Perkasa Didy Ika Supryadi Eko Tama Putra Saratian Erdin Febriansyah Chaniago Fadhila Dhia Malihah Fajria Fatmasari Febrina Mahliza Hendri Pujianto irma nurul laily Karyatun, Subur Maryam Sulaeman Mochamad Soelton Muhammad Faisal Anwar Muhammad Ramli murti, Aji kresno Nooranisa Andhina Putri Nur Lailatur Rohmah Nurullah, Tubagus Muhammad Fajrin Paijan Prita Prasetya Pujianto, Hendri R. Dinda Azhar Afifah Ramadhana, Faza Arya Renno Reymond Okto Zulfikar Saberan, Fauzi Sri Anah Thalia Octavania Diatma Thalia Octavania Diatma Tine Yuliantini Tri Raharjo Tri Wahyono, Tri Widodo, Anung Yanto Ramli Yennida Parmariza Zainal Arifin