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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Accounting and Investment Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Inovator : Jurnal Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business Studies Jurnal Riset Bisnis dan Manajemen Jurnal Manajemen Universitas Bung Hatta Kajian Branding Indonesia Jurnal Pengabdian Teratai Journal of Islamic Education and Innovation (JIEI) International Journal of Integrative Sciences Prosiding Simposium Nasional Multidisiplin (SinaMu) Jurnal Keuangan dan Bisnis IERA, Islamic Education and Research Academy Journal of Sustainable Economic and Business
Christian Kuswibowo
Politeknik APP Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Physics Public Health Social Sciences Transportation Other

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PENINGKATAN KINERJA KARYAWAN DENGAN ORGANIZATIONAL LEARNING DAN ORGANIZATIONAL COMMITMENT SEBAGAI PEMEDIASI Wahyono, Tri; Ramadhana, Faza Arya; Karyatun, Subur; Arijanto, Agus; Kuswibowo, Christian; Soelton , Mochamad
Jurnal Keuangan dan Bisnis Vol. 22 No. 2 (2024): Jurnal Keuangan Dan Bisnis Volume 22, Number 2, October 2024
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jkb.v22i2.1188

Abstract

Performance issues are of course inseparable from the process, results and effectiveness, in this case achievement or work performance is the result of work in terms of quality and quantity achieved by an employee in carrying out his duties in accordance with the responsibilities given to him. This research aims to test and analyze the influence of job descriptions on employee performance with organizational learning and organizational commitment as intervening variables. Using quantitative methods, with saturated sampling totaling 95 employees, using Structural Equation Model (SEM) as an analysis method with Smart - PLS. In conclusion, job descriptions have a positive and significant effect on employee performance, job descriptions have a positive and significant effect on organizational learning, job descriptions have a positive and significant effect on organizational commitment, organizational learning has a positive and significant effect on employee performance, organizational commitment has a positive and significant effect on employee performance, organizational learning is able to partially mediate the influence of job descriptions on employee performance, and organizational commitment is unable to mediate the influence of job descriptions on employee performance. An interesting finding from this research, without involving organizational learning, the influence of job descriptions on employee performance is very strong. There is a high indication that the correct division of job descriptions will encourage employees to work optimally. So that the company's goal of achieving high performance from all its employees will run according to strategic targets.
CONCEPTUALIZING WORK ENGAGEMENT AND KNOWLEDGE SHARING TO INCREASE ORGANIZATIONAL CITIZENSHIP BEHAVIOR Yuliantini, Tine; Ramli, Yanto; Kuswibowo, Christian; Zulfikar, Renno Reymond Okto; Soelton, Mochamad
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.12745

Abstract

   This research aims to analyze and test the influence of Work Engagement and Knowledge Sharing on Organizational Citizenship Behavior which is mediated by job satisfaction. Quantitative research using questionnaire collection techniques and SEM Smart-PLS, with a saturated sample of 190 employees. Finding, Work Engagement has a positive and significant effect on Organizational Citizenship Behavior. Knowledge Sharing does not affect Organizational Citizenship Behavior. Work Engagement and Knowledge Sharing has a positive and significant effect on Job Satisfaction. Job Satisfaction has a positive and significant effect on Organizational Citizenship Behavior. Job Satisfaction can mediate the influence of Work Engagement on Organizational Citizenship Behavior. Job Satisfaction is unable to mediate the influence of Knowledge Sharing on Organizational Citizenship Behavior. Anomalous findings, employees' high application of work procedures, and having experience appropriate to their current job, encourage employees to respect each other among co-workers even though they are not doing work outside their scope.
From Reviews To Revenue: The Role of Product Quality, Online Customer Review and Brand Image in Samsung's Shopee Application Sales Kuswibowo, Christian; Santoso, Agus; Saberan, Fauzi; Raharjo, Tri
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.530

Abstract

Background: The growth of e-commerce had transformed consumer purchasing behavior, particularly in online marketplaces like Shopee. Samsung, a leading smartphone brand, relied on product quality and online customer reviews to influence consumer decisions. This study examined how these factors shaped purchasing decisions, with brand image serving as a mediating variable in this relationship.Purpose: This study explores how product quality and online customer reviews affect purchasing decisions, considering brand image as a mediating factor.Design/methodology/approach: A quantitative research approach was employed utilizing Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze the relationships between the studied variables. Data were gathered from 160 Shopee users through structured questionnaires, analyzing the relationships between product quality, online customer reviews, brand image, and purchasing decisions using convenience sampling.Finding/Result: Findings show that product quality and brand image strongly influenced purchase intent, while online reviews affected brand image but not purchasing decisions, underscoring the key role of brand perception in e-commerce.Conclusion: This study confirmed that product quality and brand image were key determinants of purchasing behavior, emphasizing the importance of brand perception in online consumer decision-making.Originality/value (State of the art): This study enriches the existing digital marketing literature by exploring the integrated impact of product quality and online customer reviews on consumer purchase decisions, with brand image serving as an intermediary factor. The findings provide valuable insights for e-commerce businesses, enabling them to refine branding strategies, strengthen consumer trust, and enhance overall online sales performance. Keywords: product quality, online customer reviews, brand image, purchasing decisions, consumer behavior
PURCHASING DECISION OF IPHONE: THE ROLE OF PRODUCT QUALITY, BRAND IMAGE AND E-WOM Kuswibowo, Christian; Widodo, Anung; Santoso, Agus; Pujianto, Hendri
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11423

Abstract

This study aims to analyze the impact of The Influence of Product Quality and Brand Image on Purchase Decisions for iPhone Cell Phone Products Using Word of Mouth as an Intervening Variable. Iphone users in Tangerang City are the subjects of this study. The study was conducted with 175 respondents using quantitative descriptive methods. The sample length uses a purposeful sampling method that pays special attention to finding patterns. The survey method used when collecting data using a questionnaire tool. The analytical method used in this research is the Component or Variance Based Structural Equation Model where the data processing uses the Partial Least Square (Smart-PLS) program version 3.2.8 PLS. This study proves that product quality has a positive and significant effect on electronic word of mouth, brand image has a positive and significant effect on electronic word of mouth, product quality had a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions and electronic word of mouth had a positive and significant effect on purchasing decisions.
FAMILY COMPETITIVE ECONOMIC PERFORMANCE WITH FINANCIAL LITERACY: COMMUNITY SERVICE IN PONDOK AREN Wahyono, Tri; Perkasa, Didin Hikmah; Karyatun, Subur; Supryadi, Didy Ika; Kuswibowo, Christian; Putra Saratian, Eko Tama; Soelton, Mochamad
Jurnal Pengabdian Teratai Vol. 5 No. 2 (2024): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v5i2.1354

Abstract

PKM Partners is Pondok Aren District in the Department of Cooperatives & UMKM located on Jl. Graha Raya Bintaro No.1, Parigi Baru, Tangerang, South Tangerang City, Banten 15228. Pondok Aren District is growing quite rapidly, with a population of around 294,996. This is directly proportional to the number of MSMEs reported based on the SKDU document of around 1,373. Currently, the government, through the Financial Services Authority (OJK), is calling on the public to continue to encourage the progress of the Sharia Financial Industry which has grown rapidly in the last five years both in terms of the number of players and sharia financial assets in banking, capital markets and IKNB [1]. In Indonesia, family entrepreneurship has begun to emerge and this can be seen from various franchise businesses such as fast food franchises, retail store franchises to service businesses and so on. With the problems above, the community service team held business plan outreach activities in creating family entrepreneurship. The development of family entrepreneurship can also support economic growth in countries such as the United States where 90 percent of the 15 million companies are family companies and have contributed 40% of the GNP of the United States, while with an understanding of Business Planning in developing family entrepreneurship, it can prevent disagreements and conflict occurs in the company, so that in the end it can reduce poverty levels and improve community welfare. Family economic problems can be overcome by carrying out various family-based entrepreneurial activities. Family-based entrepreneurship can be developed to reduce dependence on work from companies both government and private.
How Transformational Leadership and Job Satisfaction Can Effect on Organizational Commitment and Increase Organizational Citizenship Behavior Yuliantini, Tine; Ramli, Muhammad; Kuswibowo, Christian; Malihah, Fadhila Dhia; Ali, Anees Janee
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.007

Abstract

Objectives. Businesses are obligated to have high-quality personnel. In the face of technological advances and business competition, organizations need to raise the standard of their resources and and raising the standard of resources is shown by the commitment in the organization and organizational citizenship behavior (OCB).Methodology: This study method involved with the quantitative method and using (SEM) analysis with software (PLS). In this study, there was a population of 50 employees and the sampling technique is saturated sampling with 50 sample.Finding:. The Result are transformative leadership involves significant and positive transformational leadership has an impact on the dedication of the organizationsignificant and positive impact on OCB, job contentment has a significant and positive impact on organizational, Organizational dedication and fulfillment at work both significantly and favorably affect OCB.Conclusion:To increase OCB in an organization, supporting factors such as transformational leadership, job satisfaction and organizational commitment within the institutional environment
Co-Authors Afifah, R. Dinda Azhar Agus Santoso Agus Santoso Ahmad Cahyo Nugroho Ali, Anees Janee Andriansah, Rahmat Nofal Anung Widodo Arijanto, Agus Avia Enggar Tyasti Avia Enggar Tyasti Catur Erty Suksesty Catur Erty Suksesty Catur Erty Suksesty Citra Yuniar Darmawan Dedi Febrianto Dian Febrianingsih, Dian Didin Hikmah Perkasa Didy Ika Supryadi Eko Tama Putra Saratian Erdin Febriansyah Chaniago Fadhila Dhia Malihah Febrina Mahliza Hendri Pujianto Karyatun, Subur Mochamad Soelton Muhammad Faisal Anwar Muhammad Ramli murti, Aji kresno Nurullah, Tubagus Muhammad Fajrin Paijan Prita Prasetya Pujianto, Hendri R. Dinda Azhar Afifah Ramadhana, Faza Arya Rohmah, Nur Lailatur Saberan, Fauzi Soelton , Mochamad Sri Anah Sulaeman, Maryam Thalia Octavania Diatma Thalia Octavania Diatma Tine Yuliantini Tri Raharjo Tri Wahyono, Tri Widodo, Anung Yanto Ramli Yennida Parmariza Zainal Arifin Zulfikar, Renno Reymond Okto