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CONCEPTUALIZING WORK ENGAGEMENT AND KNOWLEDGE SHARING TO INCREASE ORGANIZATIONAL CITIZENSHIP BEHAVIOR Yuliantini, Tine; Ramli, Yanto; Kuswibowo, Christian; Zulfikar, Renno Reymond Okto; Soelton, Mochamad
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.12745

Abstract

   This research aims to analyze and test the influence of Work Engagement and Knowledge Sharing on Organizational Citizenship Behavior which is mediated by job satisfaction. Quantitative research using questionnaire collection techniques and SEM Smart-PLS, with a saturated sample of 190 employees. Finding, Work Engagement has a positive and significant effect on Organizational Citizenship Behavior. Knowledge Sharing does not affect Organizational Citizenship Behavior. Work Engagement and Knowledge Sharing has a positive and significant effect on Job Satisfaction. Job Satisfaction has a positive and significant effect on Organizational Citizenship Behavior. Job Satisfaction can mediate the influence of Work Engagement on Organizational Citizenship Behavior. Job Satisfaction is unable to mediate the influence of Knowledge Sharing on Organizational Citizenship Behavior. Anomalous findings, employees' high application of work procedures, and having experience appropriate to their current job, encourage employees to respect each other among co-workers even though they are not doing work outside their scope.
From Reviews To Revenue: The Role of Product Quality, Online Customer Review and Brand Image in Samsung's Shopee Application Sales Kuswibowo, Christian; Santoso, Agus; Saberan, Fauzi; Raharjo, Tri
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.530

Abstract

Background: The growth of e-commerce had transformed consumer purchasing behavior, particularly in online marketplaces like Shopee. Samsung, a leading smartphone brand, relied on product quality and online customer reviews to influence consumer decisions. This study examined how these factors shaped purchasing decisions, with brand image serving as a mediating variable in this relationship.Purpose: This study explores how product quality and online customer reviews affect purchasing decisions, considering brand image as a mediating factor.Design/methodology/approach: A quantitative research approach was employed utilizing Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze the relationships between the studied variables. Data were gathered from 160 Shopee users through structured questionnaires, analyzing the relationships between product quality, online customer reviews, brand image, and purchasing decisions using convenience sampling.Finding/Result: Findings show that product quality and brand image strongly influenced purchase intent, while online reviews affected brand image but not purchasing decisions, underscoring the key role of brand perception in e-commerce.Conclusion: This study confirmed that product quality and brand image were key determinants of purchasing behavior, emphasizing the importance of brand perception in online consumer decision-making.Originality/value (State of the art): This study enriches the existing digital marketing literature by exploring the integrated impact of product quality and online customer reviews on consumer purchase decisions, with brand image serving as an intermediary factor. The findings provide valuable insights for e-commerce businesses, enabling them to refine branding strategies, strengthen consumer trust, and enhance overall online sales performance. Keywords: product quality, online customer reviews, brand image, purchasing decisions, consumer behavior
PURCHASING DECISION OF IPHONE: THE ROLE OF PRODUCT QUALITY, BRAND IMAGE AND E-WOM Kuswibowo, Christian; Widodo, Anung; Santoso, Agus; Pujianto, Hendri
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11423

Abstract

This study aims to analyze the impact of The Influence of Product Quality and Brand Image on Purchase Decisions for iPhone Cell Phone Products Using Word of Mouth as an Intervening Variable. Iphone users in Tangerang City are the subjects of this study. The study was conducted with 175 respondents using quantitative descriptive methods. The sample length uses a purposeful sampling method that pays special attention to finding patterns. The survey method used when collecting data using a questionnaire tool. The analytical method used in this research is the Component or Variance Based Structural Equation Model where the data processing uses the Partial Least Square (Smart-PLS) program version 3.2.8 PLS. This study proves that product quality has a positive and significant effect on electronic word of mouth, brand image has a positive and significant effect on electronic word of mouth, product quality had a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions and electronic word of mouth had a positive and significant effect on purchasing decisions.
FAMILY COMPETITIVE ECONOMIC PERFORMANCE WITH FINANCIAL LITERACY: COMMUNITY SERVICE IN PONDOK AREN Wahyono, Tri; Perkasa, Didin Hikmah; Karyatun, Subur; Supryadi, Didy Ika; Kuswibowo, Christian; Putra Saratian, Eko Tama; Soelton, Mochamad
Jurnal Pengabdian Teratai Vol. 5 No. 2 (2024): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v5i2.1354

Abstract

PKM Partners is Pondok Aren District in the Department of Cooperatives & UMKM located on Jl. Graha Raya Bintaro No.1, Parigi Baru, Tangerang, South Tangerang City, Banten 15228. Pondok Aren District is growing quite rapidly, with a population of around 294,996. This is directly proportional to the number of MSMEs reported based on the SKDU document of around 1,373. Currently, the government, through the Financial Services Authority (OJK), is calling on the public to continue to encourage the progress of the Sharia Financial Industry which has grown rapidly in the last five years both in terms of the number of players and sharia financial assets in banking, capital markets and IKNB [1]. In Indonesia, family entrepreneurship has begun to emerge and this can be seen from various franchise businesses such as fast food franchises, retail store franchises to service businesses and so on. With the problems above, the community service team held business plan outreach activities in creating family entrepreneurship. The development of family entrepreneurship can also support economic growth in countries such as the United States where 90 percent of the 15 million companies are family companies and have contributed 40% of the GNP of the United States, while with an understanding of Business Planning in developing family entrepreneurship, it can prevent disagreements and conflict occurs in the company, so that in the end it can reduce poverty levels and improve community welfare. Family economic problems can be overcome by carrying out various family-based entrepreneurial activities. Family-based entrepreneurship can be developed to reduce dependence on work from companies both government and private.
How Transformational Leadership and Job Satisfaction Can Effect on Organizational Commitment and Increase Organizational Citizenship Behavior Yuliantini, Tine; Ramli, Muhammad; Kuswibowo, Christian; Malihah, Fadhila Dhia; Ali, Anees Janee
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.007

Abstract

Objectives. Businesses are obligated to have high-quality personnel. In the face of technological advances and business competition, organizations need to raise the standard of their resources and and raising the standard of resources is shown by the commitment in the organization and organizational citizenship behavior (OCB).Methodology: This study method involved with the quantitative method and using (SEM) analysis with software (PLS). In this study, there was a population of 50 employees and the sampling technique is saturated sampling with 50 sample.Finding:. The Result are transformative leadership involves significant and positive transformational leadership has an impact on the dedication of the organizationsignificant and positive impact on OCB, job contentment has a significant and positive impact on organizational, Organizational dedication and fulfillment at work both significantly and favorably affect OCB.Conclusion:To increase OCB in an organization, supporting factors such as transformational leadership, job satisfaction and organizational commitment within the institutional environment
Implementation of the Sahla Method in Qur’an Memorization Zainal Arifin; Nur Lailatur Rohmah; Maryam Sulaeman; Christian Kuswibowo; Dian Febrianingsih
IERA, Islamic Education and Research Academy Vol 5 No 4 (2025): January 2025
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Sahla Method, implemented since 2020, plays a crucial role in building a generation of Qur’anic memorizers who are not only strong in memorization but also excel in recitation and application, following the correct pronunciation (makharij al-huruf) and tajwid rules. The memorization process is carried out with a tahsin class system, the use of bayati tones, as well as a memorization system for page numbers and verse positions. This study aims to analyze the implementation of the Sahla Method in memorizing the Qur'an at the Al-Imam Tiru Kidul Modern Tahfidz Pond, Gurah, Kediri. The research method used is descriptive research with a qualitative approach, involving interviews, observations, and documentation. The results of the study show that the application of the Sahla Method significantly improves the quality of reading and memorization of students, with many students successfully participating in and winning various Tahfidz competitions. The method ensures high-quality memorization, including the ability to recall page numbers, verse numbers, positions, and verse comprehension, in an enjoyable manner. This research is based on the Al-Imam Modern Tahfidz Boarding School, which educates students at the elementary, middle, and high school levels. The study was conducted in response to the increasing interest of parents in enrolling their children in this boarding school.