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Open Innovation Strategy in Indonesia ICT Industries Yuana, Rivira; Prasetio, Eko Agus; Syarief, Rizal; Arkeman, Yandra; Suroso, Arif Imam
International Research Journal of Business Studies Vol. 15 No. 1 (2022): April - July 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.1.79-96

Abstract

The research objective is establishing the relationship between business model, open innovation, and a firm’s performance in context-based corporate accelerator program held by Indonesia ICT industries. The crucial relationships between startup and industry collaboration are: co-creation; IP-sharing; reducing R&D costs; the need for risk sharing; and the primary driver of companies’ sustainability growth. Co-creation becomes the most reliable driver in the issue of the importance of collaboration, and it leads to an independent factor that should be firstly developed and continuously improved. The IP-sharing and risk-sharing factors are both reliable drivers but medium dependent. The startups and industries must have a proper contractual agreement once they decide to share the IP and risk. The integrity factor will be necessary for mutual benefit. Reducing R&D costs and the main driver of the company’s sustainability growth are the dependent variables or outcomes of the collaboration between startups and leading industries.
The Predominant Elements for Strategic CSR Implementation in SMEs Gunawan, Sandy; Syarief, Rizal; Nurhayati, Popong; Asnawi, Yudha Heryawan; Joewono, Handito Hadi
International Research Journal of Business Studies Vol. 15 No. 2 (2022): August - November 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.2.191-204

Abstract

Research on strategic Corporate Social Responsibility (CSR) in small and medium-sized enterprises (SMEs) is still not many in number, particularly, in developing countries. Although SMEs play an important role in economic development, this sector has received less attention in research on its competitiveness through social responsibility. According to previous literature, SMEs have unconsciously practiced social responsibility but have not been integrated in their strategy. The same condition has also occurred to SMEs in Badung district, Bali, where they practice social responsibility in running their business as an embodiment of a philosophy based on religious teachings. However, this type of CSR has not yet made a positive contribution to their competitiveness. This study attempts to answer what elements are required to obtain CSR as strategy. Interpretive Structural Modeling methodology was implemented to the SMEs located in Badung Regency, Bali . The study finds that the integration of strategic CSR into SMEs’ strategy was focused on new paradigm improve SMEs’ competitiveness. This new way of thinking can be achieved by intensively socializing the benefits of strategic CSR through education, relevant policy and collaboration between related stakeholders.
THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION Nurhandayani, Arum; Syarief, Rizal; Najib, Mukhamad
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.09

Abstract

Recent years was a magnificent evolution of the digital world. Some phenomenon comes from social media which drive the new ways of communication between a companies with their consumers. Often, they (companies) hired an influencer on social media to advertise their product. This study was designed to analyse the impact of social media influencer and brand image on consumer's purchase intentions. Female with millennial ages (15-34 years old) and living around Jakarta city were participated in this research using structured questionnaire. Structural equation modeling (SEM) was used to analyse the data collection. The result of this study hammering the current believes that it is true the medial social influencer has a significant impact on building the brand images, and it has positive correlation. But based on the study, using social media influencers to influence consumer's purchase intention was not giving a significant impact. It will help the brand to build a perceived image on consumer's minds then the brand image was driving their consideration to purchase.
STRATEGY DEVELOPMENT OF SALES ORGANIZATION USING FUZZY AHP: DIGITAL TRANSFORMATION OF FMCG Kusuma, Adhitya Rendra; Syarief, Rizal; Ekananta, Arry; Sukmawati, Anggraini
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.16

Abstract

A clear understanding of internal strength allows the company to innovate and adapt in a highly competitive Fast-moving consumer goods market. Therefore, the company's ability to oversee risk and opportunities determines the company's resilience. By employing homogeneous purposive sampling, which focused on the member population of 11 FMCG companies, the present study processed quantitative data from a questionnaire using a Likert scale and qualitative data through in-depth interviews with stakeholders. The data was collected through one-on-one in-depth interviews with 11 respondents online and offline in 12 major cities from August to November 2022. Later, questionnaires were processed using AHP Fuzzy to explain and take into account the role of decision-makers resembling FMCG leaders by defining interactive factors, actors, objectives, and strategies. Factor-actor analysis found that the sales director was the actor with the most influential role in the leadership factor, the sales manager was influential in the Organizational Citizenship Behavior factor, and the sales director was a prominent actor in sales management control. The main goal of the president director, IT/Digital director, supply chain director, and sales director in digital transformation is increasing effectiveness/efficiency in business processes. Besides, the sales manager and sales supervisor aspire to achieve sales targets or sales growth set by the company. In increasing effectiveness/efficiency and achieving sales targets/sales growth set by the company, prioritized strategy can be done through the development of leadership, capability, and human resource capacity. Besides, customer/business partner-oriented digitalization is vital for increasing customer/business partner satisfaction with the company's services/business processes. Furthermore, the present study found leadership models as critical for digital transformation with the realistic scenario (iterative improvement) in all likelihood. Sales organizations are expected to consistently and continuously conduct experiments to find new ways of working and produce digital initiatives that companies need to answer customer/consumer demands. Those strategies can be done by clearly identifying factors, actors, objectives, and strategies for better business execution in digital transformation.
The Impact of Personal And Environmental Factors Through Experience Characteristics on Entrepreneurial Performance in Indonesian Start-Ups Danil, Lilian; Jahroh, Siti; Syarief, Rizal; Taryana, Asep
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.306

Abstract

Background: Entrepreneurial performance is essential for start-ups' development, particularly the ability to transition smoothly from experimentation to scaling. Start-ups' performance in Indonesia remains challenging in that the failure rate is up to 90% within the first five years.Purpose: This study aims to assess the direct influence of personal and environmental factors through experience characteristics on entrepreneurial performance in start-ups in Indonesia and the indirect influence of these factors through experience characteristics on entrepreneurial performance.Design/methodology/approach: This study employed a quantitative approach, applying Partial Least Squares Structural Equation Modelling to analyze data collected from questionnaires distributed to 268 start-ups in Indonesia.Finding/Results: The results indicated that personal and environmental factors significantly enhance experience characteristics and entrepreneurial performance. This study also found that personal and environmental factors through experience characteristics significantly enhance entrepreneurial performance in Indonesian start-ups.Conclusion: This study evaluated how experience characteristics as a mediator strengthen the impact of personal factors on entrepreneurial performance and weaken the impact of environmental factors on entrepreneurial performance. This research possesses academic and managerial implications, particularly for advancing scientific progress in entrepreneurial performance models in start-ups in Indonesia.Originality/value (State of the art): Start-ups must enhance their entrepreneurial performance by focusing on personal factors, including entrepreneurial education and passion, as well as environmental factors like developing a more dynamic entrepreneurial ecosystem, improving marketing techniques, and aligning with global market demand. Keywords: business, entrepreneurial ecosystem, entrepreneurial education, entrepreneurship environment, start-ups' development
Strategi Inovasi Pendanaan OSS Melalui PNBP Untuk Layanan Investasi Berkelanjutan Yulianto, Agus; Agung Nugroho, Puguh; Nurida Putri, Riska; Syarief, Rizal
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.5669

Abstract

Transformasi digital sektor publik melalui sistem Online Single Submission (OSS) telah menjadi tulang punggung reformasi perizinan usaha di Indonesia. Namun, sistem ini menghadapi tantangan besar, mulai dari literasi digital yang rendah hingga keterbatasan anggaran untuk pengelolaan dan pengembangan. Penelitian ini menganalisis inovasi strategis melalui skema Penerimaan Negara Bukan Pajak (PNBP) pada layanan pencetakan Nomor Induk Berusaha (NIB) sebagai solusi untuk meningkatkan keberlanjutan OSS dan mendukung kemudahan berusaha. Dengan pendekatan deskriptif, SWOT, dan PESTEL, studi ini mengevaluasi kendala pelaku usaha serta merumuskan strategi implementasi PNBP yang inklusif dan adil. Temuan menunjukkan bahwa PNBP berpotensi memberikan pendanaan berkelanjutan tanpa membebani pelaku usaha kecil jika diimbangi subsidi, transparansi, dan sosialisasi. Perbandingan internasional dengan praktik di Singapura dan Malaysia menunjukkan model serupa dapat mendorong efisiensi layanan publik. Rekomendasi kebijakan menekankan pentingnya penerapan tarif berjenjang, pelatihan digital, dan koordinasi lintas kementerian untuk mewujudkan OSS sebagai sistem kelas dunia.
Word Cloud Analysis and Business Model of Science Techno Park in Indonesian Universities Sasongko, Agung Hari; Syarief, Rizal; Rochman, Nurul Taufiqu; Amanah, Siti
International Journal of Business Studies Vol 9 No 2 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i2.375

Abstract

The government issued a presidential regulation on national entrepreneurship development to strengthen the economic structure, and the government will add 1 million entrepreneurs. Universities play an essential role but must involve the industry and create a conducive environment. Science Techno Park unites the sector and academia by providing an environment that fosters interaction. Presidential Regulation No. 18 of 2020 mandates the establishment of Science Techno Parks based on higher education institutions. We studied the future of science and technology parks in Indonesia by analyzing news articles from websites between 2019 and 2024. The results of the word cloud analysis showed that the word "technology" was the most frequently encountered during coding, followed by "science," "research," "zone," and "innovation," which are the main elements of the STP. From the business model canvas, the most expansive customer segments include students, alums, researchers, startups, and industry. The value proposition is oriented towards technology in line with the university's competencies. The conclusion of the business model for science technoparks in Indonesian universities is in the development stage, with a focus on strengthening the ecosystem through innovation and industry collaboration.
Strategi Peningkatan Rantai Nilai Agroindustri Daging Sapi Shabrina, Nur; Syarief, Rizal; Arkeman, Yandra
Jurnal Aplikasi Manajemen Vol. 13 No. 4 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The increasing demand of beef commodity in Indonesia must be supported by agood supply chain management to achieve self-sufficiency and food security. This study aimsto analyze consumers'expectations for commodity beef in Depok, identifying and mappingthe beef agro-industry value chain, and analyze strategic alternatives in order to enhancethe value chain agroindustry beef based on the characteristics of the livestock industry inDepok. The method used in this research is descriptive method with a case study approach.Based on analysis, 11 attributes was obtained to affect the quality of the beef ie. ratio of fat,flavor, color, marbling, juiceness, scents, halalness, freshness, price, texture, and availabilityin the market. The result of gap analysis showed that the actual conditions perceived byconsumers related quality of beef has not fulfilled consumers'expectations. In result of qualityhouse, strong relationships contained the halalness attributes. Moderate relationshipsare contained in the freshness and cutting process. Weak relationship found in all facilitiesin the technical characteristics. In the value chain analysis, identified two types of flowactivity. The results of the stakeholder analysis shows that the attributes of consumers andentrepreneurs have the same powerful and highest position compared with other stakeholders.
Performance Analysis of Premium and Medium Rice Supply Chain of Bulog in Bogor Juliawan, Dwi; Syarief, Rizal; Findi, Muhammad
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2447

Abstract

This study aims to evaluate the performance of Bulog's rice supply chain in Bogor, focusing on two product categories: premium rice and medium rice under the SPHP program. The objective is to identify strengths and gaps in operational performance across key supply chain metrics and provide actionable insights for future improvement. A mixed-methods approach was used, combining qualitative interviews with supply chain stakeholders and quantitative analysis using the SCOR-AHP (Supply Chain Operations Reference – Analytical Hierarchy Process) framework. Performance indicators, such as Perfect Order Fulfillment (POF) and Upside Supply Chain Adaptability (USCA), were analyzed using benchmark comparisons and priority weight calculations. The overall performance of Bulog's rice supply chain in 2024 was rated very good. Premium rice achieved a performance score of 95.31%, while medium rice (SPHP) scored 86.61%. However, medium rice showed notable weaknesses in POF (72.5%) and USCA (46.67%), indicating challenges in order fulfillment precision and responsiveness to sudden demand increases. In contrast, premium rice performed better in these areas, with a POF of 96.55% and a USCA rating of 71.43%. The findings highlight areas for operational refinement, particularly in improving adaptability and delivery accuracy. These insights are valuable for supply chain practitioners and policymakers seeking to enhance national food distribution systems.
Kondisi Sanitasi Lingkungan Perumahan dan Kontaminasi Escherichia coli pada Penyajian Makanan Pendamping Air Susu Ibu Lokal Kusuma, Aria; Kusnoputranto, Haryoto; Djaja, I Made; Syarief, Rizal
Kesmas Vol. 7, No. 7
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bayi sangat rentan terhadap penyakit yang disebabkan oleh Makanan Pendamping Air Susu Ibu lokal (MP-ASI lokal). Sampai saat ini belum diketahui keamanan penyajiannya dari kontaminasi mikrobiologi. Penelitian ini bertujuan mengetahui kontaminasi Escherichia coli (E. coli) pada penyajian MP-ASI lokal dan mengamati hubungan antara kondisi sanitasi rumah, seperti Sarana Air Bersih (SAB), tempat mencuci peralatan makan bayi, kondisi Saluran Pembuangan Air Limbah (S PAL), kondisi tempat sampah dan keberadaan hewan berkeliaran di dalam rumah terhadap kontaminasi E. coli pada penyajian. Desain penelitian ini adalah potong lintang yang mengamati penyajian MP-ASI lokal bagi bayi usia 6-12 bulan pada 138 rumah. Lokasi penelitian pada 21 Dusun di Kabupaten S olok. Analisis dilakukan untuk mengidentifikasi gambaran kontaminasi E. coli pada penyajian M P-ASI lokal, kondisi faktor sanitasi rumah tangga, mengetahui hubungan antara faktor sanitasi rumah dengan kontaminasi E. coli dan faktor yang paling berhubungan dengan kontaminasi tersebut . Penelitian ini menemukan lebih dari separuh (72,5%) MP-ASI lokal yang disajikan terkont aminasi E. coli. Keberadaan hewan yang berkeliaran di dalam rumah memiliki risiko dua kali lebih besar terkontaminasi E. coli pada penyajian MP-ASI lokal bagi bayi usia 6-12 bulan di rumah tangga. Infant is the most vulnerable groupof safer infectious diseases caused by complementary food. Meanwhile complementary food safety was unknown. The study aimed to know Escheriacoli (E. coli) contamination in serving complementary food and relationship of house sanitation condition as clean water facilities, places for dishes infant food utensils,domestic wastewater facilities condition, garbage facilities condition and the present of domestic animals in houseto E. coli contaminationin serving. Study design was cross sectional, object of observation were 138 household that serving complementary food for 6-12 month old infants. Location of study was in 21 subvilages at Solok District. Data analysis was used to know description of E. coli contamination, household sanitation condition, relationship between household sanitation factor with E. coli contamination and the most significant sanitation factors that have relationship with that contamination. This study found (72.5%) serving complementary food have been contaminated by E. coli. The domestic animals in the house, 2 times more risks to have E. coli contimination in complementary serving.