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All Journal TARBIYA : Journal Education in Muslim Society Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Industri Kreatif dan Kewirausahaan Jurnal Scientia Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Multidisiplin Madani (MUDIMA) International Journal of Advanced Multidisciplinary Jurnal Multidisiplin Sahombu Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Journal of Mandalika Literature Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Applied Business and Administration Journal (ABAJ) Score: Jurnal Lentera Manajemen Pemasaran Neraca Manajemen, Akuntansi, dan Ekonomi Siber Journal of Advanced Multidisciplinary Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Jurnal Pengabdian Masyarakat dan Penelitian Terapan Prosiding SeNTIK STI&K
Abdullah, Muhamad Al Faruq
Universitas Dian Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : Siber Journal of Advanced Multidisciplinary

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The Impact of The Green Marketing Mix Strategy on Consumer Purchasing Decisions at KFC Fast Food Restaurants Abdullah, Muhamad Al Faruq; Achmad Tarmizi
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i1.131

Abstract

This study focuses on how implementing a green marketing mix strategy can influence consumer purchasing intentions. The green marketing mix strategy involves using environmentally friendly concepts in every element of the marketing mix, which includes product, price, place, and promotion. Data were analyzed using the Structural Positive and Equation Model (SEM) Partial Least Square (smartPLS 3.0) application to identify the implementation of the green marketing mix strategy and analyze the influence of the green marketing mix strategy on consumer purchasing decisions. This research uses a quantitative approach by collecting data through questionnaires distributed to KFC Tanjung Duren consumers. Based on the hypothesis testing in this research, the results show that Green Place has a positive relationship but does not have a significant effect on Purchasing Decisions, Green Price has a positive and significant relationship with Purchasing Decisions, Green Product has a negative and significant relationship with Purchasing Decisions, Green Promotion has a positive relationship and has a significant effect on purchasing decisions. Overall, the Green Marketing Mix analysis shows that environmentally friendly promotions and prices play an important role in consumer purchasing decisions.
The Role of Libraries in Increasing Early Childhood Interest in Reading in the Tangerang Regency Area Alifa Savira; Al Faruq Abdullah, Muhamad
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i1.133

Abstract

The Pembina State Kindergarten Library plays an important role in developing students' love of reading. The activity that will be developed is library science, with library science. Pembina State Kindergarten can stimulate children's interest in reading. Literacy activities developed by the library include borrowing and returning books, telling stories, and reading to children. Pembina State Kindergarten students take turns observing three activities that help Pembina State Kindergarten students develop a love of reading. Children read books, they need to read. While reading; interested in reading; I always wanted to read and monitor (read monitor).The Pembina State Kindergarten Library plays an important role in developing students' love of reading. The activity that will be developed is library science, with library science. Pembina State Kindergarten can stimulate children's interest in reading. Literacy activities developed by the library include borrowing and returning books, telling stories, and reading to children. Pembina State Kindergarten students take turns observing three activities that help Pembina State Kindergarten students develop a love of reading. Children read books, they need to read. While reading; interested in reading; I always wanted to read and monitor (read monitor).
Co-Authors Achmad Tarmizi Achmad Tarmizi Adi Prayogo, Dhani Agung Hudaya Agung Kurniawan Alifa Savira Andi Juanna Anuar Ahmad Shukor, Ahmad Shaifful Ari Apriani Ari Putri Setyoningrum Bias Yulisa Geni Cantika Putri Apriliani Dermala Sari, Susilawati Desty Febrian, Wenny Diajeng Reztrianti Didin Hikmah Perkasa Doktoralina, Caturida Meiwanto Donald, Eriklex Eriklex Donald Fathihani, Fathihani Febrian, Wenny Desty Ferry, Setyo Hasanah, Hani Hendy Tannady Indra Sani Jefriyanto Jefriyanto Khofifah Septiana Lasnida Permata Sari Intan Nainggolan Leli Deswindi Lestari Lutfi Alhazami Magito Maulana, Diky Muhamad Ekhsan Muhammad Syamsul Hidayat Nainggolan, Lasnida Permata Sari Intan Nanny Mayasari Nur Endah Retno Wuryandari Ovi Hamidah Sari Prayogo, Dhani Adi Purbaningrum, Tri Wahyu R. Madhakomala Rahmawati, Siti Irma Reza Yonatan Hanata Usep Suhud Wenny Desty Febrian Wenny Desty Febrian Febrian Wibowo Yanthy Herawaty Pangaribuan Yanthy Herawaty Purnama Yanthy Herawaty Purnama yulisa geni, bias