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Endang Tjahjaningsih
Universitas Stikubank
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PENGARUH PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Toko Bangunan Sumber Manis Kaliwungu Kendal) Farid Ali Mustafa, 08.05.51.0078; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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The purpose of this study was to analyze the Effect of variable Product, Price and Promotion on purchase decisions" to the purpose of analyzing purchasing decisions on Building Shop Sumber Manis Kaliwungu Kendal. The population in this study is consumers TB. Sumber Manis Kaliwungu Kendal. Sampling was done by using "purposive sampling" technique of determining if the information for the data samples taken from specific targets, by taking samples with specific criteria. The criterion is consumer TB. Sumber Manis who purchase two or more than two times and the number of samples taken as many as 100 people. The results of this research are: (1) The results of the statistical linear regression analysis can be shown by the regression equation Y = 0.201 X1 + 0.437 X2 + 0.278 X3. From the regression equation it is known that the product, price and promotion has a positive and significant impact on purchasing decisions. (2) The calculation of the coefficient of determination 0.544 magnitude. This means that the effect of the variable product (X1), price (X2) and Promotion (X3), jointly influence the purchase decision variable (Y) equal to 54.4% while the remaining 45.6% is influenced by other variables not included in this study. (3) The hypothesis that has been done in this study are: a) There is a positive and significant relationship between product purchase decisions on TB. Sumber Manis. b) There is a positive and significant correlation between the price of the purchase decisions on TB. Sumber Manis. c) There is a positive and significant relationship between promotion against purchasing decisions on TB. Sumber Manis.Keywords: Product, Price, Promotion and Purchasing Decisions.
PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN INDOVISION DI SEMARANG Sholekatun Fadhilah, 09.05.51.0022; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Indovision is a company engaged in television service in Indonesia, which has been trying to provide good service to its customers so that customers feel satisfied, but there are indications of a decline in customer satisfaction can be seen from the falling percentage of the number of customers. Matters relating to customer satisfaction such as brand image and service quality. This study aimed to determine the effect of brand image and service quality on customer satisfaction Indovision Semarang branch, either partially or simultaneously.  The population in this study were all customers Indovision Branch Semarang, the sampling technique used is accidental sampling. Data collection is done through a questionnaire. Data analysis was performed by multiple regression but first tested the validity and reliability data analysis of the data using a parcial hypothesis test (ttest), simultaneous testing (Test f) and the coefficient of determination (R2). Based on the analysis conducted showed that brand image has a positive and significant effect on customer satisfaction with a significancevalue of 0.011 which is smaller than 0.05, the quality of service also has a positive and significant effect on customer satisfaction with a significant value of 0.000 which is smaller than 0.05 . While simultaneously brand image and service quality has positive and significant impact on customer satisfaction with a significance value of 0.000 is smaller than 0.05. Brand image and service quality affects customer satisfaction Indovision Semarang branch of 85%. The quality of service has a greater influence than the brandi mageto customer satisfaction. The conclusion of this research is that the brand image and service quality has a positive and significant impact on customer satisfaction either partially or simultaneously. Suggestions can be submitted Indovision management should create a program that can create a positive image to the community. Maintain and enhance the quality ofservice that customers feel more comfortable and loyal to Indovision.Key words : brand image,service qualitv and customer satisfaction
PENGARUH KUALITAS LAYANAN TERHADAPKEPUASAN NASABAH L. Anisia Fatsha, 08.05.51.0102; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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The purpose of this study was to analyze the influence of variable tangible, reliability, responsiveness, insurance, and empathy to the credit customer satisfaction BPR Arto Moro Semarang. Samples used in this study of 100 respondents with a sampling technique is purposive sampling. The collected data were analyzed using factor analysis, the formula Cronobachs Alpha, multiple regression analysis, t test. The research results can be concluded that: (1) The results of statistical calculations with multiple linear regression analysis can be shown by the regression equation Y = 0,197 X1 + 0,630 X2 + 0,177 X3 + 0,147 X4 + 0,182 X5. The most dominant factor in influencing customer satisfaction is a variable reliability backed by the highest reliability of regression coefficient (0.630) followed by tangible variables (0.197), empathy (0.182), responsiveness (0.177) and assurance(0.147). (2) Adjusted R Square by 71,2%. While the remaining 28.8% is influenced by variables other than this research model, for example image. (3) The hypothesis that has been done in this study can be concluded that : There are positive and significant between the tangible, reliability responsiveness, insurance, and empathy to the credit customer satisfaction BPR Arto Moro Semarang.Key words: Service Quality, Customer Satisfaction
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN CITRA TERHADAP TINGKAT KEPUASAN PASIEN RAWAT INAP Bonnietta Dwi Senjani, 09.05.51.0055; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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This research is a study that tested the effect of price perceptions, quality of service and image. The purpose of this study were: 1) examine the effect of price perception on the level of patient satisfaction in hospitals Dr. Soewondo Kendal. 2) test the effect of Service Quality on the level of satisfaction of hospitalized patients. 3) test the effect of imagery on the level satisfaction hospital inpatients Dr. Soewondo Kendal. Factor Price Perception, Image Quality and service are some of the factors that influence patient satisfaction. The study was conducted on patients hospitalized at the Hospital Dr. Soewondo Kendal. Respondents are being sampled in this study were 95 respondents with sampling methods using purposive sampling. The results showed that, The first hypothesis accepted, meaning that the more positive perception of the price received by patients will increase patient satisfaction. The second hypothesis is accepted it means the better the quality of service will further enhance the satisfaction. The third hypothesis is accepted it means that the better the image will further enhance the satisfaction. So it can be concluded to build the necessary patient satisfaction among perceptions of price, quality of service and a good image.Key words: Price Perception, Service Quality, Image and Patient Satisfaction
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Pengguna Jasa Penginapan Hotel Pandanaran Semarang) Andria Ferry Rosmawan, 07.35.02.0724; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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One of [the] action to satisfy consumer by give service to consumer with as well possible. this fact can be seen, that there is several things that can give customer satisfactions that is customer total value yag consist of product value, service value, value personal, image value or image, and customer total cost that consist of monetary cost, time cost, energy cost, and idea cost (kotler, 2000: 50). with service quality existence either in in a company, will creat satisfaction to all the consumer. after consumer felts satisfied with product or service that accepted it, consumer will compare service that given. when does consumer felt genuinely satisfied, they will buy to repeat with give recommendation to another person to buy in place same. This watchfulness population entire entire hotel visitors pandanaran semarang. watchfulness sample election technique is done according to non probability sampling. steps that sample taking technique do distribution kuesioner by visit one who is spending at hotal pandanaran and ever spend the night at hotel pandanaran more than 1 time. to test researcher data quality does validity testing and reliabilitas. while to answer watchfulness hypothesis is used doubled regression analyzer, after previous done test normalitas data. besides, this watchfulness also test fit from model. test tool that with test f and determination coefficient. This watchfulness result shows that reliability, assurance, and emphaty positive influential and significant towards consumer satisfaction. While watchfulness result for another free variable, that is tangible, and responsive negative influential and significant towards consumer satisfaction. Key words: tangible, reliability, responsive assurance, emphaty,  consumer satisfaction.  
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI DAN LOKASI TERHADAP PROSES KEPUTUSAN PEMBELIAN KAPUR BARUS MEREK BAGUS (Studi Pada Konsumen Giant BSB Semarang) Diana Yunita Sari, 14.05.51.0264; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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This study aims to determine the effect of product quality, price perceptions, promotion and location to the purchase decisions of the product "BAGUS" camphor (Study on the consumer Giant BSB Semarang ). The population in this study are all consumers who shop at Giant BSB Semarang. Sampling using purposive sampling technique and the number of samples processed into research data as much as 100 respondents. Data were analyzed by using multiple linear regression model. Based on the results of research that has been done shows the quality of products and locations have a significant positive effect on consumer purchasing decisions of the product "Bagus" camphor . While the perception of price and promotion has no significant effect on purchasing decision.Keywords: Product Quality, Price Perception, Promotion, Location and Purchase Decision
PENGARUH PERSEPSI RISIKO, KEPERCAYAAN DAN KUALITAS INFORMASI TERHADAP PROSES KEPUTUSAN PEMBELIAN SECARA ONLINE (Studi pada Konsumen di Ungaran Kabupaten Semarang) Adnan Surya Azhari, 13.05.51.0223; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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The study of a very important purchasing decisions made by businessmen who market their products online. The purpose of the study was to analyze the influence of perception of risk, trust, information quality on purchasing decisions online. A sample of 100 respondents, using a non-probability sampling technique with the sampling method used is purposive sampling, its sampling with the criteria that the respondent is an adult and has been making purchases online. Methods of research data analysis using linear regression. The test results showed that there are negative and significant effect between the perception of risk on purchasing decisions online. there are significant positive and significant correlation between trust in purchasing decisions online, there is a positive and significant influence between information quality on purchase decisions online  Keywords: risk perception,  trust, information quality and purchasing decisions onlineDAFTAR PUSTAKAAkbar M.M. dan N. Parvez, (2009). Impact of Service Quality, Trust, and Customer Satisfaction on Customer Loyalty. ABAC Journal Vol. 29, No 1 (January-April 2009, pp.24-38).Alhasanah, Kerthadi, Riyadi. 2014. Pegaruh kegunaan, Kualitas Informasi dan Kualitas Interaksi Layanan Web E-commers terhadap Keputusan Pembelian Online (Survei Pada Konsumen www.Getscoop.com). Jurnal Administrasi Bisnis (JAB) Vol. 15 No. 2 Oktober 2014.Ardyanto, Denny; Susilo, Heru dan Riyadi, 2015. Pengaruh Kemudahan an Kepercayaan menggunakan E-Commerce terhadap Keputusan Pembelian Online (Survei Pada Konsumen www.petersaysdenim.com). Jurnal Administrasi Bisnis (JAB) Vol. 22 No. 1 Mei 2015.Basu Swastha. 2000. Pengantar Bisnis Modern, Pengantar Ekonomi Perusahaan Modern. Jakarta : Liberty.Chaffey, Dave; et al. 2007. Internet Marketing. Pearson Education limited., England.Djarwanto, PS dan Subagyo, Pangestu. 2000. Statistik Induktif. Edisi Ke-empat. Yogakarta: BPFE.Elissa, Ingge dan Mujiyana. 2013. Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Via Internet pada Toko Online. Jurnal Ekonomi Manajemen Universitas DiponegoroEngel, James F, et.al., 1995, Consumen Behavior, Alih Bahasa: Budiyanto, Jilid 1 dan 2, Bina Rupa Aksara, Jakarta.Fandy Tjiptono, 2008. Service Manajemen. Yogyakarta : Andi OffsetGefen, D., Karahanna, E., and Straub, D. W. 2004. "Trust and TAM in Online Shopping: An Integrated Model." MIS Quarterly, 27(1), 51-90.Ghozali, Imam, 2011, Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (Edisi Kelima), Semarang: Universitas Diponegoro.Hiam, Alexander & Charles D. Scewe. 1994. The Portable MBA Pemasaran.  Jakarta : Binarupa AksaraKharisma Rizki H, Endang S, Heru Susilo 2015, Kemudahan, Kualitas Informasi terhadap Minat dan Keputusan Pembelian Secara Online, Jurnal Administrasi Bisnis, Vol. 28 No. 1Kotler, Philip, and Gary Armstrong, 2004. Principles of Marketing, Prentice Hall Inc., Englewood Cliffs, New JerseyMorgan, R.M., & Hunt. S.D., 1994, The Commitment-Trust of The Relationship Marketing, Journal of Marketing, July, Vol. 58, No.3, pp.20-38Oglethorpe, J. E and Monroe, B. K., 1994, Determinant of Perceived Health an Safety Risk of Selected Hazardous Product and Activities, Journal of Consumer Research, No.28Park, C.H., & Kim, Y. G. (2003). Identifying Key Factors Affecting Consumer Purchase Behavior In An Online Shopping Context. International Journal of Retail & Distribution Management, Vol.31, No.1, pp.16-29.Soliha, N. F. (2017). Kualitas Produk, Citra Merek dan Presepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”. Jurnal Manajemen Teori dan Terapan , Tahun 10. No. 1.Sugiyono. 2010. Metode Penelitian Administrasi.Bandung : CV AlfabetaSuhir, Moch; Suyadi, Imam; dan Riyadi, 2014. Pengaruh Persepsi risiko, Kemudahan dan Manfaat terhadap Keputusan Pembelian Secara Online (Survei Terhadap Pengguna Situs Website www.Kaskus.co.id). Jurnal Administrasi Bisnis JAB Vol. 8 No. 1 Februari 2014Schiffman, Leon G. And Leslie L. Kanuk. 2007. Consumer Behavior. Fifth Edition, Prentice-Hall Inc. New JerseySukma, Abdurrahman Adi., 2012, Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Social Networking Websites, Jurnal Ekonomi Manajemen, Fakultas Ekonomi Universitas GunadarmaSuresh, A.M dan Shashikala R. 2011. “Identifying Factors of Consumer Perceived Risk towards Online Shopping in India”. International Conference on Information and Financial Engineering IPEDR. Vol 12 hal 346-341Ujang Suwarman, 2002, Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran, Penerbit: PT Ghalia Indonesia, Bogor.Venny Rizky, Amelia Aziz,  2015. Pengaruh Presepsi Risiko dan Gaya Hidup Terhadap Keputusan Pembelian Pakaian Secara Online melalui Blackberry Massanger (BBM). Ejournal piskologis 2015, 4(1);95-106Wolfinbarger, M.F. and Gilly, M.C. (2003). Etailq: Dimensionalizing, Measuring And Predicting Etail Quality. Journal of Retailing, Vol. 79 No. 3, pp. 183-98. www.apjii.comwww.wikipedia.comYusnidar, Samsir, dan Restuti, Sri, 2014. Pengaruh Kepercayaan Dan Persepsi Resiko terhadap Minat Beli dan Keputusan Pembelian Produk Fashion Secara Online di Kota Pekanbaru. Jurnal Sosial Ekonomi Pembangunan Tahun IV No. 12 Juli 2014 
PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi pada Pelanggan Alicia Skin Care Purwodadi) Diana Ari Cahyani, 12.05.51.0172; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
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The purpose of this study was to analyze the influence of the quality of service, product and price perception of the satisfaction and impact on customer loyalty Alicia Skin Care Purwodadi.The population in this study is the customer in Alicia Skin Care Purwodadi that uses member Alicia Skin Care. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the sample in this study is the customer must be at least 17 years of age and a minimum treatment 5 times in the last 3 months. The analysis tool used is multiple linear regression.The results of the analysis can be concluded that: Quality of service positively affects customer satisfaction. Product quality positively affects customer satisfaction. Perception prices positively affects customer satisfaction. Quality of service is a positive effect on customer loyalty. Product quality positively affects customer loyalty. Perception prices positive effect on customer loyalty. Customer satisfaction has positive effect on customer loyalty. Customer satisfaction does not mediate the effect of service quality on customer loyalty. Customer satisfaction does not mediate the effect of product quality to customer loyalty. Customer satisfaction does not mediate the effect of price perception on customer loyalty. Keywords: quality of service, product quality, perceived price, customer satisfaction and loyaltyDAFTAR PUSTAKA Aaker, David A. and Kevin L. Keller. 1990. Consumer Evaluations of BrandExtensions. Journal of Marketing. 1(54): 27-41Alma, Buchari. 2003. Manajemen Pemasaran dan Pemasaran Jasa. Edisi Revisi. CV Alfabeta. BandungBei, Lien-Ti; Chiao Yu-Ching. 2001. “An Integrated Model For The Effect OfPerceived Product, Perceived Service Quality And Perceived PriceFairness On Consumers,” Kumpulan Jurnal Terjemahan BidangPemasaran I, Magister Manajemen, Universitas Diponegoro.Dewi Kurniawati, Suharyono, dan Andriani Kusumawati. 2014. Pengaruh Citra Merek Dan Kualitas Produk TerhadapKepuasan Dan Loyalitas Pelanggan (Studi pada Pelanggan KFC Cabang Kawi Malang). Jurnal Administrasi Bisnis (JAB). Vol. 14 No. 2 September 2014Djarwanto PS dan Pangestu Subagyo. 2002. Statistik Induktif. Edisi 4. : BPFEYogyakartaFeigenbaum, A.V. 2000. Kendali Mutu Terpadu. Jilid 1. Edisi Ketiga. Erlangga. Jakarta.Ghozali, Imam. 2011. Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19.Badan Penerbit Universitas Diponegoro, Semarang.Goetsch, David L., Stanley B. Davis. 2000.The Total Quality Approach to Quality Management. 3rded.. New Jersey: Prentice HallGriffin , Jill. 2005. Customer Loyalty, Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan. Penerbit : Erlangga, JakartaHaryanto, Resty Avita. 2013. Strategi Promosi, Kualitas Produk, KualitasLayanan Terhadap Kepuasan Pelanggan Pada Restoran Mc donald’sManado. Jurnal. Manado : Fakultas Ekonomi dan Bisnis, Universitas SamRatulagiHilyatul Azizah. 2013. Pengaruh Kualitas Layanan, Citra dan KepuasanTerhadap Loyalitas Nasabah. Management Analysis Journal. UniversitasNegeri SemarangHurriyati, Ratih. 2005. Bauran Pemasaran dan Loyalitas Konsumen; Bandung: ALFABETAIndriantoro, Nur., Bambang Supomo. 2009. Metodologi Penelitian Bisnis untuk Akuntansi dan Manajemen. Edisi Pertama. Yogyakarta : BPFE Yogyakarta.Jiang, Pingjun & Rosenbloom, Bert 2005. CustomerIntention to Return Online: Price Perception,Attribute-level Performance, and SatisfactionUnfolding Over Time. European Journal of Marketing. Vol. 39. pp. 150-175Kotler, Philip. 2000.Manajemen Pemasaran. Edisi Milenium. Jakarta. PrehallindoKotler, Philip dan Gary Armstrong. 2001.Prinsip-prinsip Pemasaran. Jilid 1. Edisi Kedelapan. Jakarta. Erlangga.Kotler, Philip. 2004. Manajemen Pemasaran: Analisis, Perencanaan, implementasidan Kontrol, Edisi Sebelas. Alih Bahasa, Hendra Teguh. Jakarta: Penerbit PT.PrenhallindoKotler, Philip; Armstrong, Garry. 2008. Prinsip-prinsip Pemasaran. Jilid 1. Erlangga. JakartaKotler dan Keller. 2009. Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta:ErlanggaLeliana, Suryandari. 2004. Persepsi Harga Jual dalam Perilaku Belanja Konsumen. Jurnal Bisnis dan ManajemenMardalis, Ahmad. 2005. Meraih Loyalitas Pelanggan. Jakarta : Balai PustakaMehdi, J. S., Mojgan, K., and Masoud, J. 2013.“Investigation of the Effective Factors onBrand Loyalty and Repurchase Intention (Case study: Iranian Consumers)”. Research Journal of Recent Sciences. Vol. 2, No. 2:10-17Mowen, J.C, Minor.M. 1998. Consumer Behavior. New York : Prentice Hall IncNalau, Antonio, Syarifah Hudayah, dan Muhammad Wasil. 2012. Brand Image Terhadap Loyalitas Pelanggan J.Co Donuts dan Coffee di Plaza Mulia Samarinda. Jurnal Ekonomi. Universitas MulawarmanOliver, Riscrd L, 1997. Satisfaction A Behavioral Perspective On The Consumer.McGraw-Hill Education, SingaporeParasuraman, V., A. Zeithaml and L. L. Beny. 1988. Servqual A. Multiple item forMeasuring Customer Perception of ServiceQuality. Journal of Retailing. 64. pp.12-40Peter, J Paul dan Olson, Jerry C. 1996. Customer Behaviour and Marketing Strategy. 4th Edition. New York : McGraw Hill CoSelnes, Fred. 1993.. An Examination of the Effect of Product Performanceon Brand Reputation. Satisfaction and Loyalty.European Journal ofMarketing. Vol.27. No 9Schnaars, Steven P. 1991. Marketing Strategy : A customer DrivenApproach.2nd ed. New York: The Free PressSuki, Norazah Mohd. 2013. Students’ Demand for Smartphones: StructuralRelationships of Product Features. Brand Name. Product Price andSocial Influence. Campus-Wide Information Systems. Vol. 30 No. 4. 2013.Sunyoto, Danang. 2015. Manajemen Bisnis Ritel. Yogyakarta: CAPSSuryani, Tatik. 2008. Perilaku Konsumen: Implikasi Pada Strategi Pemasaran. Yogyakarta: Graha IlmuSyahputa, M.2010. Pengaruh Kepuasan Merekdan Kepercayaan Merek terhadap LoyalitasMerek Handphone Samsung di kota BandaAceh”. Skripsi. Universitas Syiah KualaTimm, Paul R. 2005.50 Ideas To Keep Your Customer. PT. 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PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUASAN PELANGGAN (Studi pada Toko Anugrah Ban Semarang) Achmad Nurul Huda, 13.05.51.0148; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
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The purpose of this study is to examine the influence of Product Quality, Price and Location on Customer Satisfaction at Semarang Tire Anugrah Store. The dependent variable is Customer Satisfaction. Independent variable are Product Quality, Price and Location. The population in this study was all the customers at Semarang Tire Anugrah Store in 2016. The sample of this study is 100 respondents. This study used purposive sampling method.The analysis used in this reseacrh are multiple linear regression analysis.The results of the testing of hypotheses partial evaluation shows that Product Quality and Price have positive and significant effect to Customer Satisfaction, while Location has positive and insignificant effect to Customer Satisfaction.Keywords: Product Quality, Price, Location, Customer Satisfaction
PENGARUH ATRIBUT PRODUK, HARGA DAN CITRA MEREK TERHADAP NIAT BELI MELALUI SIKAP PELANGGAN PENGGUNA SMARTPHONE SAMSUNG DI UNIVERSITAS STIKUBANK PERIODE TAHUN 2017 Ega Tomy Andreawan, 12.05.51.0152; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
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Abstract

The purpose of this study was to analyze the effect of variable product attributes, price, and brand image to re-purchase intentions through customer attitudes Samsung smartphone users. Respondents are students of the Faculty of Economics and Business who want and never buy a Samsung smarpthone as many as 140 people. The sampling technique used purposive sampling, and then analyzed using multiple linear regression. Data from the questionnaire were then tested by validity, reliability, hypothesis, and regression. Analysis using SPSS version 19.0. The result variable product attributes, price, and brand image influence on customer behavior and product attributes, price, brand image and customer attitudes influence on purchase intentions reset on Samsung smartphones. The final conclusion of this study can be recommended as an input for the management. Researchers believe that the approach through product attributes, price, brand image will affect the confidence and the evaluation of the customers attitude so as to create repeat purchase intention on Samsung smartphone products. This study has limitations of the sampling period is relatively short, and the population is limited to the scope of the Faculty of Economics and Business, University of Sikubank. Therefore, in future studies suggested considering the time in the sampling period and extend the range of the sample population data and information in order to obtain a more complete. Keywords: product attributes, price, brand image, customer attitudes and purchase intentions
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