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Journal : Students

PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN UNTUK MENINGKATKAN LOYALITAS PELANGGAN (Studi pada Pelanggan Susan Executive Club Semarang) Saidatus Salamah, 14.05.51.0087; Tjahjaningsih, Endang
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

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Abstract

The purpose of this study is describing and analyzing the effect of Service Quality, Perceptions of Price of customer satisfaction, and the effect of customer satisfaction of customer loyalty. The population of this study is the customer of Susan Executive Club Semarang. The method of taking sampling is used purposive sampling method, and got 100 respondent sampling. The analysis method is used doubled linier regression. Based on the analysis can be concluded that there is significant effect of service quality variable to customer satisfaction, and significant affect of sevice quality variable to customer loyalty. There is significant effect of perceptions of price variable of customer satisfaction and customer loyalty. Mulberry’s effect of service quality variable and perceptions of price to customer satisfaction amount 53,001%, and the effect of service quality, perceptions of price, and customer satisfaction of customer loyalty is amount of 55,433%.Key word : service quality, perceptions of price, customer satisfaction and customer loyalty
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH SERTA DAMPAKNYA TERHADAP LOYALITAS NASABAH (STUDI KASUS PADA BCA BIZZ KCU SEMARANG) Tjahjaningsih, Endang; Dewi Setyani, 12.05.51.0010
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

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The banking sector in recent years has rapid development. It is caused every kind of banking companies compete to retain customers who already owned, or add new prospective customers. Customer loyalty can be created through a strategy of improving the quality of services, products and increase customer satisfaction by companies to customers. The problem in this research is "The factors that influence loyalty of BCA Bizz KCU Semarang’s customers". This research examined two independent variables, quality service and quality products with customer mediation satisfaction as an intervening variable. The purpose of this research is to determine the influence of the quality of service and product quality to customer satisfaction and its impact on customer loyalty. This research was conducted by questionnaire to 100 customers of the total population of the BCA Bizz KCU Semarang’s customers as many as 1,316 customers using purposive sampling method. Then analysis to the obtained data using quantitative and qualitative analysis. Quantitative analysis includes the validity and reliability testing, test the coefficient of determination (R2), F test, hypothesis test (T test), and path analysis. Qualitative analysis is the interpretation of data obtained in the research and the results of data processing that has been carried out by giving a description and explanation. The results of this research indicate that all independent variables tested has significant and positive influence on customer loyalty through F test and T test, whereas the number R of 0.897 means 89.7% variation loyalty of BCA Bizz KCU Semarang’s customers which could be explained by the quality of service, product quality as well as customer satisfaction, and the remaining 10.3% is influenced by factors outside of this research. Keywords: Quality of Service, Product Quality, Customer Satisfaction, and Customer Loyalty.
PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUASAN PELANGGAN (Studi pada Toko Anugrah Ban Semarang) Achmad Nurul Huda, 13.05.51.0148; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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The purpose of this study is to examine the influence of Product Quality, Price and Location on Customer Satisfaction at Semarang Tire Anugrah Store. The dependent variable is Customer Satisfaction. Independent variable are Product Quality, Price and Location. The population in this study was all the customers at Semarang Tire Anugrah Store in 2016. The sample of this study is 100 respondents. This study used purposive sampling method.The analysis used in this reseacrh are multiple linear regression analysis.The results of the testing of hypotheses partial evaluation shows that Product Quality and Price have positive and significant effect to Customer Satisfaction, while Location has positive and insignificant effect to Customer Satisfaction.Keywords: Product Quality, Price, Location, Customer Satisfaction
PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN UNTUK MENINGKATKAN LOYALITAS PELANGGAN (Studi pada Pelanggan Susan Executive Club Semarang) Saidatus Salamah, 14.05.51.0087; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study is describing and analyzing the effect of Service Quality, Perceptions of Price of customer satisfaction, and the effect of customer satisfaction of customer loyalty. The population of this study is the customer of Susan Executive Club Semarang. The method of taking sampling is used purposive sampling method, and got 100 respondent sampling. The analysis method is used doubled linier regression. Based on the analysis can be concluded that there is significant effect of service quality variable to customer satisfaction, and significant affect of sevice quality variable to customer loyalty. There is significant effect of perceptions of price variable of customer satisfaction and customer loyalty. Mulberry’s effect of service quality variable and perceptions of price to customer satisfaction amount 53,001%, and the effect of service quality, perceptions of price, and customer satisfaction of customer loyalty is amount of 55,433%.Key word : service quality, perceptions of price, customer satisfaction and customer loyalty
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI DAN LOKASI TERHADAP PROSES KEPUTUSAN PEMBELIAN KAPUR BARUS MEREK BAGUS (Studi Pada Konsumen Giant BSB Semarang) Diana Yunita Sari, 14.05.51.0264; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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This study aims to determine the effect of product quality, price perceptions, promotion and location to the purchase decisions of the product "BAGUS" camphor (Study on the consumer Giant BSB Semarang ). The population in this study are all consumers who shop at Giant BSB Semarang. Sampling using purposive sampling technique and the number of samples processed into research data as much as 100 respondents. Data were analyzed by using multiple linear regression model. Based on the results of research that has been done shows the quality of products and locations have a significant positive effect on consumer purchasing decisions of the product "Bagus" camphor . While the perception of price and promotion has no significant effect on purchasing decision.Keywords: Product Quality, Price Perception, Promotion, Location and Purchase Decision
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN HELM MEREK INK (Studi Pemakai Helm Merek INK pada Mahasiswa Fakultas Ekonomika dan Bisnis Unisbank Semarang) Putri Widiastuti, 14.05.51.0137; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The purpose of this study is to describe and analyze the influence of brand image, product quality and price perception of purchasing decisions in the use of INK helmet. In this study the independent variables that influence purchasing decisions are limited to brand image variables, product quality and price perceptions. Population in this research is student of Faculty of Economics and Business at Unisbank Semarang. And selected as many as 100 respondents are used as a sample. Data testing techniques used include validity test with factor analysis, reliability test with cronbach alpha, multiple linear regression analysis and significance test of coefficient of determination to prove the truth of the hypothesis.Test results obtained that there is significant effect of brand image variables on purchasing decisions. There is a significant effect of product quality variables on purchasing decisions. There is significant influence of price perception variable to purchase decision. Keywords: Brand Image, Product Quality, Price Perception, And Purchasing Decisions
PENGARUH KEPERCAYAAN, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN PENUMPANG (Studi Pada Penumpang Kereta Api Kelas Ekonomi Tawang Jaya Jurusan Semarang-Jakarta di Stasiun Poncol PT. KAI DAOP IV Semarang) M. Helmi Irfani, 14.05.51.0160; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The purpose of this study was to describe and analyze the influence of trust, service quality and price perception on passenger satisfaction of the Tawang Jaya Economy Class Railway Department of Semarang-Jakarta at Poncol Station PT. KAI DAOP IV Semarang. In this study independent variables that affect passenger satisfaction are limited to the variables of trust, service quality and price perception. The population in this study were passengers of the Tawang Jaya Economy Class Railway Department of Semarang-Jakarta at Poncol Station PT. KAI DAOP IV Semarang. And selected as many as 100 respondents were used as samples. Data testing techniques used include validity test with factor analysis, reliability testing with cronbach alpha, multiple linear regression analysis, and significance test of the determination coefficient to prove the validity of the hypothesis. The test results obtained that there is a significant influence on the variable of trust in passenger satisfaction. There is a significant influence on service quality variables on passenger satisfaction. There is a significant effect of price perception variables on passenger satisfaction. Key Word : Trust, Service Quality and Perceptions of Price and Passenger Satisfaction
PENGARUH KUALITAS LAYANAN KEPERCAYAAN DAN LOKASI TERHADAP LOYALITAS ANGGOTA (Studi Pada Kantor BMT Walisongo Gajahmungkur Semarang) Rizal Fatkhul Rafa, 14.05.51.0175; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The purpose of this study is to determine the effect of Quality Service, Trust, And Location Against Member Loyalty On Office BMT Walisongo Gajah Mungkur Semarang. This study also aims to determine the influence of the three independent variables on the dependent variable and to know which variable is the most dominant influence among the three independent variables to the dependent variable, this type of research uses qualitative research, with a membership population of 100 members. Data collection using questionnaires with Likert scale. Based on the results of research shows that there is a significant influence of service quality variables on the loyalty of BMT members Walisongo Gajah Mungkur Semarang.Terdapat significant influence belief variable on the loyalty of BMT members Walisongo Gajah Mungkur Semarang.Terdapat significant influence Location variables influence the loyalty BMT members Walisongo Semarang. Keywords: Service quality, trust, location, and member loyalty
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN ( Studi pada pelanggan Wardah Beauty House Semarang) Pungky Sulistyo Wardani, 14.05.51.0009; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This purpose of this study was to analysis the effect of service product, perceived price, and service quality to customer satisfaction of Wardah Beauty House Semarang’s customers. The population in this study were customers who made for minimal twice purchase of service and product at Wardah Beauty House Semarang. The number of samples studied were as many as 100 people were selected as respondents used purposive sampling technique. Data collection methods used in this study was questionnaire filled out by respondents. The analysis technique has been done by using validity test, reliability test, multiple linear regressions test, model feasibility test and hypothesis significance test. Data processing using SPSS Version 19th. The results of this study showed that perceived price, location and service quality have positive effect and significant on customer satisfaction. Keyword: Service Product, Perceived Price, Service Quality and Customer Satisfaction
PENGARUH PERSEPSI HARGA, PROMOSI, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE (Studi Pada Konsumen Di Konter Sinarmas 1 Plasa Simpang Lima Semarang) Muhammad Azwar Anas, 12.05.51.0094; Tjahjaningsih, Endang.
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The purpose of this study was to determine and analyze the influence of perceptions of price, promotion, and service quality on the decision to purchase mobile phones in Sinarmas 1, Simpang Lima Plaza Semarang. In this study independent variables that influence purchasing decisions are limited to variable perception of price, promotion and service quality. The population in this study were consumers who had bought a cellphone at the Sinarmas 1 counter, Simpang Lima Semarang Plaza. And as many as 96 respondents were selected as samples. Data testing techniques used include validity test, reliability test, multiple linear regression test, determination coefficient and hypothesis testing which includes F test and t test. The test results obtained that partially variable price perception has a positive and significant effect on purchasing decisions. Promotion variables have a positive and significant effect on purchasing decisions. Service quality variables have a positive and significant effect on purchasing decisions. Keywords: Perception of Price, Promotion, Service Quality and Purchase Decision
Co-Authors ., Nursangadah ., Nursangadah 07.35.02.0724 Andria Ferry Rosmawan 08.05.51.0078 Farid Ali Mustafa 08.05.51.0102 L. Anisia Fatsha 09.05.51.0022 Sholekatun Fadhilah 09.05.51.0055 Bonnietta Dwi Senjani 1142020130 Suyanto 12 4202 0046 Rusmani Budiharjo 12.42.02.0043 Bayu Iriyanto Hutama 13.5202.0022 HadiSubena, 13.5202.0022 1352020087 Qurotul ‘Aini, 1352020087 1352020094 Apriliyana Megawati, 1352020094 Achmad Badjuri Achmad Badjuri Achmad Nurul Huda, 13.05.51.0148 Achmad Nurul Huda, 13.05.51.0148 Adib Saeroji, Adib Adnan Surya Azhari, 13.05.51.0223 Adnan Surya Azhari, 13.05.51.0223 Afinia, Shevila Ah. Fayumi, Ah. Ahmad Sofi’i, 13.05.51.0203 Ali Maskur Alimuddin Rizal Alimuddin Rizal Rivai Amelia Firdausa Duana Anif Maharyani Ayuningtyas Anif Maharyani Ayuningtyas Anita Dyah Wulandari, Anita Dyah Anna Damayanti Arta, Yohanes Primada Dwi Azhari, Putri Basiya, Basiya Basri Basri Bedagama, Fanny Monica H Budiharjo, Rusmani Cahyani, Alya Takwarina Cantika Cahyaning Pangastuti Cecilia Eka Erratna B Danu Prastya Darmawan, Rahmad Tirta Debby Cindy Permatasari Dewi Ayu Pratiwi, 15.05.51.0010 Dewi Handayani Untari Ningsih Dewi Setyani, 12.05.51.0010 Dewi Setyani, 12.05.51.0010 Dian Suprapti Diana Ari Cahyani, 12.05.51.0172 Diana Ari Cahyani, 12.05.51.0172 Diana Yunita Sari, 14.05.51.0264 Diana Yunita Sari, 14.05.51.0264 Dwi Budi Santoso Dwi Budi Santoso Ega Tomy Andreawan, 12.05.51.0152 Ega Tomy Andreawan, 12.05.51.0152 Elen Puspitasari Endah Sulistiani, 14.05.51.0066 Enggar Dwi Nastiti, 14.05.51.0248 Erratna B, Cecilia Eka Euis Soliha Fajar, Romi Anugerah Fajarwati, Elliza Fanny Monica H Bedagama Faradisa Agustin Mahmudi Fauziyah, Atikah Nur Febrian Murdi Nugroho Fernanda Nasrullah Firdatun Nisa Fitika Andraini Hafid Alaziz Haryono Haryono Hayuningtias, Kristina Anindita Hayuningtias, Kristina Anindita I Dewa Gede Alit Suwardhana Putra Irawan, Ade Candra Irwinda Amelita Rahmayani, 15.05.51.0059 Iryantini, Yeni Islakhul khoir Ita Ayu Saputri Khoirur Roziqin Kristina Anindita Hayuningtias Latif Rifai Lina Wulandari, Lina luluk tataningtyas M. Helmi Irfani, 14.05.51.0160 Maria E Deviana Marlien Marlien Marlien, RA Maurine Yuliani Meida Maulana Muhammad Ainul Huda Muhammad Azwar Anas, 12.05.51.0094 Muhammad Ikhsan Fifaldyovan Muhammad Ivan Rafly Mukti, Manggala Aji Mulyo Budi Setiawan Musthofa Musthofa Muthia Khanza Nanda, Getcha Olivira Naufal Farid Hibatullah Naura, Sofita Syahla Ndaru Wijanarko Nungki Pradita Nur Zaman Nurul Hidayah, 15.05.51.0065 Oky Sjahrul Syah Pambudi, Bima Andrianto Pambudi, Bima Andrianto Pramudoyo, Safnudi Pranoto Wahyu Wijayanto Pratiwi, Dewi Ayu Pratiwi, Nadya Risma Pribowo, Arief Pungky Sulistyo Wardani, 14.05.51.0009 Purbaningrum, Nila Widi Putri Febri Setyarini Putri Widiastuti, 14.05.51.0137 Putri, Nadya Ananda Hidayat Radyanto, Mohammad Riza Rahesa Wijaya, Yoanita Reza Adi Prabowo, 15.05.51.0007 Rhameswari, Ayunda Rhameswari, Ayunda Rio Anandra Rafli Rizal Fatkhul Rafa, 14.05.51.0175 Saidatus Salamah, 14.05.51.0087 Saidatus Salamah, 14.05.51.0087 Salma Mutiara Priliandani Sam Budiono Saraswati, Effita Dewi Sari, Diana Yunita Sari, Diana Yunita Savila, Dea Septiani Sekar Ajeng Puspitarini Setiana, Nilma Dwi Siti Farhana Zakaria Sodik Mutadun Sri Isnowati Sri Isnowati Sri Retno Hendrawati Sri Wulandari Wulandari Sugeng Dilianto Suprapti, Dian Suri Sustikawati, 15.05.51.0191 Syach, Zein Zidane Syamfaizal Akbar tataningtyas, luluk Teguh H Prayitno, Teguh Thifal Oksan Abiyyu Ticha Tiwi, 14.05.51.0146 Tristiana Rijanti Wahyu Nugroho Wahyu Teguh Prasetyo Wahyu Wirasati Wibisono, Hernowo Hardyas Yoanita Rahesa Wijaya Yunardi, Nafa Sabila Dwi Yusuf Bagus Prakosa Zeni Rahmawati