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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Proceeding Fakultas Ekonomi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JDM (Jurnal Dinamika Manajemen) Jurnal Mahasiswa Pasca Sarjana Media Ekonomi dan Manajemen Students´ Journal of Economic and Management Proceeding SENDI_U Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business IKRA-ITH Informatika : Jurnal Komputer dan Informatika JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SENTRALISASI SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management MBIA Jurnal Ekonomika Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi Dan Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Jurnal Ekonomika Jurnal Ekonomi Telaah Bisnis Jurnal Locus Penelitian dan Pengabdian Journal of Accounting and Finance Management (JAFM) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Pengabdian Pada Masyarakat Media Abdimas Jurnal Informatika Ekonomi Bisnis Riwayat: Educational Journal of History and Humanities Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat IIJSE Journal of Economics and Public Health Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Pendidikan Indonesia Journal of Ekonomics, Finance, and Management Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research
Endang Tjahjaningsih
Universitas Stikubank
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PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi pada Pelanggan Alicia Skin Care Purwodadi) Diana Ari Cahyani, 12.05.51.0172; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to analyze the influence of the quality of service, product and price perception of the satisfaction and impact on customer loyalty Alicia Skin Care Purwodadi.The population in this study is the customer in Alicia Skin Care Purwodadi that uses member Alicia Skin Care. The sample in this study as many as 100 people. The sampling technique used purposive sampling. The criteria for the sample in this study is the customer must be at least 17 years of age and a minimum treatment 5 times in the last 3 months. The analysis tool used is multiple linear regression.The results of the analysis can be concluded that: Quality of service positively affects customer satisfaction. Product quality positively affects customer satisfaction. Perception prices positively affects customer satisfaction. Quality of service is a positive effect on customer loyalty. Product quality positively affects customer loyalty. Perception prices positive effect on customer loyalty. Customer satisfaction has positive effect on customer loyalty. Customer satisfaction does not mediate the effect of service quality on customer loyalty. Customer satisfaction does not mediate the effect of product quality to customer loyalty. Customer satisfaction does not mediate the effect of price perception on customer loyalty. Keywords: quality of service, product quality, perceived price, customer satisfaction and loyaltyDAFTAR PUSTAKA Aaker, David A. and Kevin L. Keller. 1990. Consumer Evaluations of BrandExtensions. Journal of Marketing. 1(54): 27-41Alma, Buchari. 2003. Manajemen Pemasaran dan Pemasaran Jasa. Edisi Revisi. CV Alfabeta. BandungBei, Lien-Ti; Chiao Yu-Ching. 2001. “An Integrated Model For The Effect OfPerceived Product, Perceived Service Quality And Perceived PriceFairness On Consumers,” Kumpulan Jurnal Terjemahan BidangPemasaran I, Magister Manajemen, Universitas Diponegoro.Dewi Kurniawati, Suharyono, dan Andriani Kusumawati. 2014. Pengaruh Citra Merek Dan Kualitas Produk TerhadapKepuasan Dan Loyalitas Pelanggan (Studi pada Pelanggan KFC Cabang Kawi Malang). Jurnal Administrasi Bisnis (JAB). Vol. 14 No. 2 September 2014Djarwanto PS dan Pangestu Subagyo. 2002. Statistik Induktif. Edisi 4. : BPFEYogyakartaFeigenbaum, A.V. 2000. Kendali Mutu Terpadu. Jilid 1. Edisi Ketiga. Erlangga. Jakarta.Ghozali, Imam. 2011. Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19.Badan Penerbit Universitas Diponegoro, Semarang.Goetsch, David L., Stanley B. Davis. 2000.The Total Quality Approach to Quality Management. 3rded.. New Jersey: Prentice HallGriffin , Jill. 2005. Customer Loyalty, Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan. Penerbit : Erlangga, JakartaHaryanto, Resty Avita. 2013. Strategi Promosi, Kualitas Produk, KualitasLayanan Terhadap Kepuasan Pelanggan Pada Restoran Mc donald’sManado. Jurnal. Manado : Fakultas Ekonomi dan Bisnis, Universitas SamRatulagiHilyatul Azizah. 2013. Pengaruh Kualitas Layanan, Citra dan KepuasanTerhadap Loyalitas Nasabah. Management Analysis Journal. UniversitasNegeri SemarangHurriyati, Ratih. 2005. Bauran Pemasaran dan Loyalitas Konsumen; Bandung: ALFABETAIndriantoro, Nur., Bambang Supomo. 2009. Metodologi Penelitian Bisnis untuk Akuntansi dan Manajemen. Edisi Pertama. Yogyakarta : BPFE Yogyakarta.Jiang, Pingjun & Rosenbloom, Bert 2005. CustomerIntention to Return Online: Price Perception,Attribute-level Performance, and SatisfactionUnfolding Over Time. European Journal of Marketing. Vol. 39. pp. 150-175Kotler, Philip. 2000.Manajemen Pemasaran. Edisi Milenium. Jakarta. PrehallindoKotler, Philip dan Gary Armstrong. 2001.Prinsip-prinsip Pemasaran. Jilid 1. Edisi Kedelapan. Jakarta. Erlangga.Kotler, Philip. 2004. Manajemen Pemasaran: Analisis, Perencanaan, implementasidan Kontrol, Edisi Sebelas. Alih Bahasa, Hendra Teguh. Jakarta: Penerbit PT.PrenhallindoKotler, Philip; Armstrong, Garry. 2008. Prinsip-prinsip Pemasaran. Jilid 1. Erlangga. JakartaKotler dan Keller. 2009. Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta:ErlanggaLeliana, Suryandari. 2004. Persepsi Harga Jual dalam Perilaku Belanja Konsumen. Jurnal Bisnis dan ManajemenMardalis, Ahmad. 2005. Meraih Loyalitas Pelanggan. Jakarta : Balai PustakaMehdi, J. S., Mojgan, K., and Masoud, J. 2013.“Investigation of the Effective Factors onBrand Loyalty and Repurchase Intention (Case study: Iranian Consumers)”. Research Journal of Recent Sciences. Vol. 2, No. 2:10-17Mowen, J.C, Minor.M. 1998. Consumer Behavior. New York : Prentice Hall IncNalau, Antonio, Syarifah Hudayah, dan Muhammad Wasil. 2012. Brand Image Terhadap Loyalitas Pelanggan J.Co Donuts dan Coffee di Plaza Mulia Samarinda. Jurnal Ekonomi. Universitas MulawarmanOliver, Riscrd L, 1997. Satisfaction A Behavioral Perspective On The Consumer.McGraw-Hill Education, SingaporeParasuraman, V., A. Zeithaml and L. L. Beny. 1988. Servqual A. Multiple item forMeasuring Customer Perception of ServiceQuality. Journal of Retailing. 64. pp.12-40Peter, J Paul dan Olson, Jerry C. 1996. Customer Behaviour and Marketing Strategy. 4th Edition. New York : McGraw Hill CoSelnes, Fred. 1993.. An Examination of the Effect of Product Performanceon Brand Reputation. Satisfaction and Loyalty.European Journal ofMarketing. Vol.27. No 9Schnaars, Steven P. 1991. Marketing Strategy : A customer DrivenApproach.2nd ed. New York: The Free PressSuki, Norazah Mohd. 2013. Students’ Demand for Smartphones: StructuralRelationships of Product Features. Brand Name. Product Price andSocial Influence. Campus-Wide Information Systems. Vol. 30 No. 4. 2013.Sunyoto, Danang. 2015. Manajemen Bisnis Ritel. Yogyakarta: CAPSSuryani, Tatik. 2008. Perilaku Konsumen: Implikasi Pada Strategi Pemasaran. Yogyakarta: Graha IlmuSyahputa, M.2010. Pengaruh Kepuasan Merekdan Kepercayaan Merek terhadap LoyalitasMerek Handphone Samsung di kota BandaAceh”. Skripsi. Universitas Syiah KualaTimm, Paul R. 2005.50 Ideas To Keep Your Customer. PT. Buana IlmuPopuler. JakartaTjiptono, Fandi dan Gregorius Candra. 2005. Service, Quality, and Satisfaction.Yogyakarta: AndiTjiptono, Fandy. 2008.Strategi Bisnis Pemasaran. Andi. YogyakartaTjiptono, Fandy. 2011, Pemasaran Jasa, Bayumedia, MalangXian, Guo li et al. 2011. Corporate, Product, andUser Image Dimensions and PurchasIntentions.Journal of Computers. 6(9):1875-1876Taylor, (1998), Bennett and Rundle (2004), dan Schultz, (2005)Darnesta (1999)Kapferer (2008),Kotler (2002)Kotler dan Amstrong, (2011)Tjiptono (2002)Tjiptono (2001)Aaker (1991)Tatiana Anatolevena Anisimova (2007),Sunyoto (2015 
PENGARUH PERSEPSI RISIKO, KEPERCAYAAN DAN KUALITAS INFORMASI TERHADAP PROSES KEPUTUSAN PEMBELIAN SECARA ONLINE (Studi pada Konsumen di Ungaran Kabupaten Semarang) Adnan Surya Azhari, 13.05.51.0223; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

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Abstract

The study of a very important purchasing decisions made by businessmen who market their products online. The purpose of the study was to analyze the influence of perception of risk, trust, information quality on purchasing decisions online. A sample of 100 respondents, using a non-probability sampling technique with the sampling method used is purposive sampling, its sampling with the criteria that the respondent is an adult and has been making purchases online. Methods of research data analysis using linear regression. The test results showed that there are negative and significant effect between the perception of risk on purchasing decisions online. there are significant positive and significant correlation between trust in purchasing decisions online, there is a positive and significant influence between information quality on purchase decisions online  Keywords: risk perception,  trust, information quality and purchasing decisions onlineDAFTAR PUSTAKAAkbar M.M. dan N. Parvez, (2009). Impact of Service Quality, Trust, and Customer Satisfaction on Customer Loyalty. ABAC Journal Vol. 29, No 1 (January-April 2009, pp.24-38).Alhasanah, Kerthadi, Riyadi. 2014. Pegaruh kegunaan, Kualitas Informasi dan Kualitas Interaksi Layanan Web E-commers terhadap Keputusan Pembelian Online (Survei Pada Konsumen www.Getscoop.com). Jurnal Administrasi Bisnis (JAB) Vol. 15 No. 2 Oktober 2014.Ardyanto, Denny; Susilo, Heru dan Riyadi, 2015. Pengaruh Kemudahan an Kepercayaan menggunakan E-Commerce terhadap Keputusan Pembelian Online (Survei Pada Konsumen www.petersaysdenim.com). Jurnal Administrasi Bisnis (JAB) Vol. 22 No. 1 Mei 2015.Basu Swastha. 2000. Pengantar Bisnis Modern, Pengantar Ekonomi Perusahaan Modern. Jakarta : Liberty.Chaffey, Dave; et al. 2007. Internet Marketing. Pearson Education limited., England.Djarwanto, PS dan Subagyo, Pangestu. 2000. Statistik Induktif. Edisi Ke-empat. Yogakarta: BPFE.Elissa, Ingge dan Mujiyana. 2013. Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Via Internet pada Toko Online. Jurnal Ekonomi Manajemen Universitas DiponegoroEngel, James F, et.al., 1995, Consumen Behavior, Alih Bahasa: Budiyanto, Jilid 1 dan 2, Bina Rupa Aksara, Jakarta.Fandy Tjiptono, 2008. Service Manajemen. Yogyakarta : Andi OffsetGefen, D., Karahanna, E., and Straub, D. W. 2004. "Trust and TAM in Online Shopping: An Integrated Model." MIS Quarterly, 27(1), 51-90.Ghozali, Imam, 2011, Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19 (Edisi Kelima), Semarang: Universitas Diponegoro.Hiam, Alexander & Charles D. Scewe. 1994. The Portable MBA Pemasaran.  Jakarta : Binarupa AksaraKharisma Rizki H, Endang S, Heru Susilo 2015, Kemudahan, Kualitas Informasi terhadap Minat dan Keputusan Pembelian Secara Online, Jurnal Administrasi Bisnis, Vol. 28 No. 1Kotler, Philip, and Gary Armstrong, 2004. Principles of Marketing, Prentice Hall Inc., Englewood Cliffs, New JerseyMorgan, R.M., & Hunt. S.D., 1994, The Commitment-Trust of The Relationship Marketing, Journal of Marketing, July, Vol. 58, No.3, pp.20-38Oglethorpe, J. E and Monroe, B. K., 1994, Determinant of Perceived Health an Safety Risk of Selected Hazardous Product and Activities, Journal of Consumer Research, No.28Park, C.H., & Kim, Y. G. (2003). Identifying Key Factors Affecting Consumer Purchase Behavior In An Online Shopping Context. International Journal of Retail & Distribution Management, Vol.31, No.1, pp.16-29.Soliha, N. F. (2017). Kualitas Produk, Citra Merek dan Presepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”. Jurnal Manajemen Teori dan Terapan , Tahun 10. No. 1.Sugiyono. 2010. Metode Penelitian Administrasi.Bandung : CV AlfabetaSuhir, Moch; Suyadi, Imam; dan Riyadi, 2014. Pengaruh Persepsi risiko, Kemudahan dan Manfaat terhadap Keputusan Pembelian Secara Online (Survei Terhadap Pengguna Situs Website www.Kaskus.co.id). Jurnal Administrasi Bisnis JAB Vol. 8 No. 1 Februari 2014Schiffman, Leon G. And Leslie L. Kanuk. 2007. Consumer Behavior. Fifth Edition, Prentice-Hall Inc. New JerseySukma, Abdurrahman Adi., 2012, Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Social Networking Websites, Jurnal Ekonomi Manajemen, Fakultas Ekonomi Universitas GunadarmaSuresh, A.M dan Shashikala R. 2011. “Identifying Factors of Consumer Perceived Risk towards Online Shopping in India”. International Conference on Information and Financial Engineering IPEDR. Vol 12 hal 346-341Ujang Suwarman, 2002, Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran, Penerbit: PT Ghalia Indonesia, Bogor.Venny Rizky, Amelia Aziz,  2015. Pengaruh Presepsi Risiko dan Gaya Hidup Terhadap Keputusan Pembelian Pakaian Secara Online melalui Blackberry Massanger (BBM). Ejournal piskologis 2015, 4(1);95-106Wolfinbarger, M.F. and Gilly, M.C. (2003). Etailq: Dimensionalizing, Measuring And Predicting Etail Quality. Journal of Retailing, Vol. 79 No. 3, pp. 183-98. www.apjii.comwww.wikipedia.comYusnidar, Samsir, dan Restuti, Sri, 2014. Pengaruh Kepercayaan Dan Persepsi Resiko terhadap Minat Beli dan Keputusan Pembelian Produk Fashion Secara Online di Kota Pekanbaru. Jurnal Sosial Ekonomi Pembangunan Tahun IV No. 12 Juli 2014 
PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP PROSES KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Semarang Roru Cake) Dewi Ayu Pratiwi, 15.05.51.0010; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This research goal to examine the effect of product quality, brand image, price perception and electronic word of mouth on the Semarang Roru Cake consumer purchasing decision process.The sampling method uses purposive sampling with certain considerations so that the samples used in this study were 97 respondents. The data used is primary data. The data is obtained directly from consumers Semarang Roru Cake who have made a purchase through a questionnaire method. The primary data was analyzed by SPSS through an instrument test in the form of validity and reliability tests, testing the research model in the form of coefficient of determination (R2) and F test, multiple linear regression and hypothesis testing in the form of t test.The results of this study indicate that partially, product quality variables have a positive and significant effect on the purchasing decision process, brand image variables have a positive and significant effect on the decision process, price perception variables have a positive and significant effect on the purchasing decision process and electronic word of mouth variables have a positive effect and significant to the process of purchasing decisions.
Co-Authors ., Nursangadah ., Nursangadah 07.35.02.0724 Andria Ferry Rosmawan 08.05.51.0078 Farid Ali Mustafa 08.05.51.0102 L. Anisia Fatsha 09.05.51.0022 Sholekatun Fadhilah 09.05.51.0055 Bonnietta Dwi Senjani 1142020130 Suyanto 12 4202 0046 Rusmani Budiharjo 12.42.02.0043 Bayu Iriyanto Hutama 13.5202.0022 HadiSubena, 13.5202.0022 1352020087 Qurotul ‘Aini, 1352020087 1352020094 Apriliyana Megawati, 1352020094 Achmad Badjuri Achmad Badjuri Achmad Nurul Huda, 13.05.51.0148 Achmad Nurul Huda, 13.05.51.0148 Adib Saeroji, Adib Adnan Surya Azhari, 13.05.51.0223 Adnan Surya Azhari, 13.05.51.0223 Afinia, Shevila Ah. Fayumi, Ah. Ahmad Sofi’i, 13.05.51.0203 Ali Maskur Alimuddin Rizal Alimuddin Rizal Rivai Amelia Firdausa Duana Anif Maharyani Ayuningtyas Anif Maharyani Ayuningtyas Anita Dyah Wulandari, Anita Dyah Anna Damayanti Aprilian, Erwan Arta, Yohanes Primada Dwi Astriana, Novika Azhari, Putri Basiya Basiya Basri Basri Bedagama, Fanny Monica H Budiharjo, Rusmani Cahyani, Alya Takwarina Cantika Cahyaning Pangastuti Cecilia Eka Erratna B Danu Prastya Darmawan, Rahmad Tirta Debby Cindy Permatasari Dewi Ayu Pratiwi, 15.05.51.0010 Dewi Handayani Untari Ningsih Dewi Setyani, 12.05.51.0010 Dewi Setyani, 12.05.51.0010 Dian Suprapti Diana Ari Cahyani, 12.05.51.0172 Diana Ari Cahyani, 12.05.51.0172 Diana Yunita Sari, 14.05.51.0264 Diana Yunita Sari, 14.05.51.0264 Dwi Budi Santoso Dwi Budi Santoso Ega Tomy Andreawan, 12.05.51.0152 Ega Tomy Andreawan, 12.05.51.0152 Elen Puspitasari Endah Sulistiani, 14.05.51.0066 Enggar Dwi Nastiti, 14.05.51.0248 Erratna B, Cecilia Eka Euis Soliha Fajar, Romi Anugerah Fajarwati, Elliza Fanny Monica H Bedagama Faradisa Agustin Mahmudi Fauziyah, Atikah Nur Febrian Murdi Nugroho Fernanda Nasrullah Firdatun Nisa Fitika Andraini Hafid Alaziz Haryono Haryono Hayuningtias, Kristina Anindita Hayuningtias, Kristina Anindita Herlangga, Fajar I Dewa Gede Alit Suwardhana Putra Irawan, Ade Candra Irwinda Amelita Rahmayani, 15.05.51.0059 Iryantini, Yeni Islakhul khoir Ita Ayu Saputri Khoirur Roziqin Kristina Anindita Hayuningtias Latif Rifai Lina Wulandari, Lina luluk tataningtyas M. Helmi Irfani, 14.05.51.0160 Maria E Deviana Marlien Marlien Marlien, RA Maurine Yuliani Meida Maulana Muhammad Ainul Huda Muhammad Azwar Anas, 12.05.51.0094 Muhammad Ikhsan Fifaldyovan Muhammad Ivan Rafly Mukti, Manggala Aji Mulyo Budi Setiawan Musthofa Musthofa Muthia Khanza Nadya Ananda Hidayat Putri Nanda, Getcha Olivira Naufal Farid Hibatullah Naura, Sofita Syahla Ndaru Wijanarko Nungki Pradita Nur Zaman Nurul Hidayah, 15.05.51.0065 Oky Sjahrul Syah Pambudi, Bima Andrianto Pambudi, Bima Andrianto Pramudoyo, Safnudi Pranoto Wahyu Wijayanto Pratiwi, Dewi Ayu Pratiwi, Nadya Risma Pribowo, Arief Pungky Sulistyo Wardani, 14.05.51.0009 Purbaningrum, Nila Widi Putra, Harmanda Berima Putri Febri Setyarini Putri Widiastuti, 14.05.51.0137 Radyanto, Mohammad Riza Rahesa Wijaya, Yoanita Reza Adi Prabowo, 15.05.51.0007 Rhameswari, Ayunda Rhameswari, Ayunda Rio Anandra Rafli Rizal Fatkhul Rafa, 14.05.51.0175 Safitri, Niken Lisna Saidatus Salamah, 14.05.51.0087 Saidatus Salamah, 14.05.51.0087 Salma Mutiara Priliandani Sam Budiono Saputra, Adrian Himawan Saraswati, Effita Dewi Sari, Diana Yunita Sari, Diana Yunita Savila, Dea Septiani Sekar Ajeng Puspitarini Setiana, Nilma Dwi Sodik Mutadun Sri Isnowati Sri Isnowati Sri Retno Hendrawati Sri Wulandari Wulandari Sugeng Dilianto Suprapti, Dian Suri Sustikawati, 15.05.51.0191 Syach, Zein Zidane Syamfaizal Akbar tataningtyas, luluk Teguh H Prayitno, Teguh Thifal Oksan Abiyyu Ticha Tiwi, 14.05.51.0146 Tristiana Rijanti Wahyu Nugroho Wahyu Teguh Prasetyo Wahyu Wirasati Wibisono, Hernowo Hardyas Wiyono, Sakti Yoanita Rahesa Wijaya Yunardi, Nafa Sabila Dwi Yusuf Bagus Prakosa Zakaria, Siti Farhana Zeni Rahmawati