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All Journal Jurnal Pendidikan Ekonomi (JUPE) Jurnal Promosi Pendidikan Ekonomi BISE: Jurnal Pendidikan Bisnis dan Ekonomi Jurnal Kewirausahaan dan Bisnis Jurnal Pendidikan Ekonomi (JURKAMI) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Soedirman Economics Education Journal Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Wiga : Jurnal Penelitian Ilmu Ekonomi Journal of Education Research Formosa Journal of Multidisciplinary Research (FJMR) Journal of Social And Economics Research International Journal of Research and Community Empowerment Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian Masyarakat Smart Dedication: Jurnal Pengabdian Masyarakat journal of social and economic research
Salman Alfarisy Totalia
Unknown Affiliation
Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Public Health Social Sciences Other

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Aktivitas Branding Pada Pelaku UMKM Solo Art Market Sakuntalawati, Ratna Devi; Susantiningrum, Susantiningrum; Akbarini, Nur Rahmi; Kurniawati, Dyah Yuni; Totalia, Salman Alfarisy
Jurnal Kewirausahaan dan Bisnis Vol 29, No 2 (2024): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v29i2.83400

Abstract

A brand is an essential element for marketing success, but MSMEs need to pay more attention to the quality of their brand. On average, they only pursue profits without paying attention to essential perceptions so that consumers always remember the product brand. Apart from that, implementing the branding strategy could have been more optimal, causing brand loyalty to be shallow. This branding condition is very different if you look at the branding function, which can be used for promotion, attraction, product image and market control. This gap raises questions about branding activities carried out by MSME actors. The research aims to identify branding activities carried out by MSME actors. A quantitative descriptive research method was used to achieve the research objectives, with a sample of all MSME actors taken by the census, totalling 90 respondents. The collection technique uses a questionnaire. The research location is Solo Art Market (SAM). The research results show that most MSMEs in SAM carry out branding activities. The targeted output is the identification of branding activities of SAM MSME actors. This is necessary to maximize sales.Keywords: brand; branding activities; MSMEs; Solo Art Market
Co-Authors Affandi, Lukman Aisyah, Mukaromah Siti Akbar, Andiya Fadil Akbarini, Nur Rahmi Ananda, Nesya Anggoro, Hendiwinata Septo Anggraini, Melisa Dwi Aniek Hindrayani Ariqa, Nabila Putri Arumsari, Margaretha Puspita Auliya Hakim, Muhammad Andi Baedhowi Baedhowi Baedhowi Baedhowi Bambang Wasito Adi Bidari, Rastika Erning Budi Wahyono Budi Wahyono, Budi Damayanti, Adina Wahyu Desy Wulan Ayuning Gumilar Dewi Kusuma Wardani Dini Octoria Dyah Yuni Kurniawati, Dyah Yuni Dzulrijal Fahmi Sukoco Fatmawati, Fatmawati Feri Setyowibowo Firgiyanti, Gestiyani Dewi Gumilar, Desy Wulan Ayuning Hastuti, Warih Kusuma Hery Sawiji Iga Destya Putri Ika Nurhayati Inda Fresti Puspitasari Jonet Aryanto Khresna Bayu Sangka Khresna Bayu Sangka, Khresna Bayu Lailly, Novi Nur Leny Kurnia Oktaviani Leny Noviani Lestari, Lilis Lestari, Refiana Putri Martono, Trisno Martono Mintasih Indriayu, Mintasih Muntasir, Muhammad Saifuddin Nasri, Nafia Zakiya Nugrahani, Riskha Putri Nurhayati, Rizka Putri Nurmalasari, Yani Annisa Pradianto, Mi'raj Akbar Pramusinto, Novia Dani Pranoto, Wahyu Yudha Priyanti, Novi Nur Puri, Nona Chayanie Putra, Danendra Anggara Rahmarini, Alia Ramadhani, Aldama Suci Reginasari, Fery Dwi Rico Edy Purwanto Rusydi, Duta Sabiila Sakuntalawati, Ratna Devi Sari, Wulan Merdeka Setyaningsih, Dewi Maulia Silky Roudhotus Sa’adah Sri Wahyuni Sudarno Sudarno Sunarto Sunarto Susantiningrum Susantiningrum Trisno Martono Uneputty, Bretna Shiwe Benaya Wulandari, Yun Ismi Yasyinta Intan Dewayani Yvanno, Leonard