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Tressyalina Tressyalina
Universitas Negeri Padang
Religion Arts Humanities Chemistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : JURNAL KONFIKS

 1 
EXPRESSIVE SPEECH ACTS OF INSTAGRAM INFLUENCERS IN PROMOTING GOODS AND SERVICES AND THEIR IMPLICATIONS FOR ADVERTISEMENT TEXT MATERIALS Nurmadiah, Ira; Tressyalina, Tressyalina
JURNAL KONFIKS Vol 12 No 2 (2025): KONFIKS
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/1hyp9h43

Abstract

This research is motivated by the use of language by influencers (selebgram) in promoting products and services, which is considered to help students in writing advertisement texts. This study aims to explain the expressive speech acts of influencers in promoting products and services and their implications in advertisement text materials, focusing on: (1) the forms of expressive speech acts, (2) the strategies of speech, and (3) the implications of their use in advertisement text materials. This research uses a qualitative descriptive method, with data derived from the speech acts of influencers on the personal Instagram accounts of DA, MI, and RV from July to November 2024. Data collection was done through media review techniques by downloading promotional post recordings, which were then identified and classified according to the research objectives. Data validation used triangulation techniques, while data analysis was carried out in three stages: analysis, discussion, and conclusion. The results of the study revealed three main findings. First, four types of expressive speech acts were found: praising, thanking, apologizing, and congratulating. Second, two speech strategies were used: positive politeness and negative politeness strategies. These findings indicate that expressive speech acts of praising and the direct speech strategy with positive politeness were more dominant, creating polite and effective utterances for advertisement texts. Third, these forms and strategies of expressive speech acts can be used as teaching materials for writing advertisement texts.
Co-Authors Abdurahman Abdurrahman Ade Darma Putra Ade Darma Putra Afnita Afnita Afrino, Afrino Afriyanti, Atika Ali Djamhuri Amatul Rahmah Amir, Novira Amril Amir Andriana, Mella Anita Anggraini Aprilia Ariesti Miona Aprilia, Lara Apriyenti, Lisa Ardina Fitria Atmazaki Atmazaki Bima Mhd Ghaluh Citra Putri Amanda Dewi, Triwina Santi Diana Kusuma, Anita Ella Wulandari Ella Wulandari Elsya Rahmi Ena Noveria Erizal Gani Ermawati Arief Etri, Gia Juli Falia, Kaka Yuni Rizky Fauzi, Rian Azmul Febrianti, Mega Fitrawati Fitrawati Gusti, Nila Hafrison, Mohammad Haniya annisa Haris Effendi Thahar Harris Effendi Thahar Herlin Triana Ingvi Asri Vilayati Iqbal Jefiza Julia Putri, Vioni Khairiah, Citra Yaumil Kurniati, Wahyu Kurniati, Wahyu Leona, Nindy Lestari, Devi Eva Riana Puji Mahmudah, Salsabilla Maryunis Maryunis Marzni Mohamed Mega Sari, Putri Miftahul Putri Deya Miona, Aprilia Ariesti Mohamed Mokhtar, Marzni Musfiroh Wajeeismai Nabila Amalia Azkia Nainggolan, Lolyta Ngusman Ngusman Nila Malda Rintina Noprilia Noprilia Novela Otri Novia Juita Novia Tri Ramadani Novira Amir Nurhamida, Nurhamida Nurifa, Nurifa Nurizzati Nurizzati Nurmadiah, Ira Nurrahmah, Faiza Ogi Maya Sari Perta, Jaya Nasa Pramita, Candra Pratiwi, Ririn Putri, Sri Yola Qurrata Ayuni, Qurrata Rahmi, Ulva Ramadan, Syahrul Ramadani, Novia Tri Ratmanida, Ratmanida Rian Azmul Fauzi ridho sandra putra Ridwan, Sakura Rifa Indriani Rini Marta Zohana Sabiqah Sri Anani Sadilla, Fenny Gina Sakti, Tahta Lawna Sari, Anggun Permata Sarmis, Miftahul Jannati Sayhrul R. Setiawan, Muhammad Ichsan Simanjuntak, Nensy Megawati Sri Julma Yulita Sukma, Lidia Suryani, Tifa Syafruddin Syafruddin Syahrul R, Syahrul Syahrul Ramadhan Tiara Tri Dewi Titi Istighfara Tri Wahyuni Putri Utami, Resti Riyanda Vera Yudi Aditama Vivi Indriyani Wida Anggina Yosi Jannatul Firdaus Yulia Iska Yulia Marizal Yulianti Rasyid Yulianti Yulianti Yuridha, Merli Zainil, Yetti Zaura, Tarisa