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All Journal Excellent Pendas : Jurnah Ilmiah Pendidikan Dasar Gema Wiralodra International Journal of Social and Management Studies (IJOSMAS) Jurnal Ilmiah Wahana Pendidikan Jurnal Investasi Islam Metta : Jurnal Ilmu Multidisiplin International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Masyarakat Bestari (JPMB) Formosa Journal of Applied Sciences (FJAS) Journal of Innovation Research and Knowledge Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Intelek Dan Cendikiawan Nusantara PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Bisnis Digital Terkini Jurnal Cakrawala Akademika JMAEKA: Jurnal Manajemen Ekonomi Akuntansi Jurnal Pengabdian Kepada Masyarakat Indonesia MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Rohani Lestari Napitupulu
Universitas Bina Sarana Informatika
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Pengaruh Digital Marketing dan Brand Awareness terhadap Purchase Intention pada Produk Fashion Eco-Friendly Brand Sejauh Mata Memandang di Bekasi Shella Alvita; Alifia Syahwa; Naufal Aditiya; Arief Fajar Madani; Tio Septian; Rohani Lestari Napitupulu
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 9.B (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Perkembangan industri fesyen yang pesat turut menyumbang permasalahan lingkungan akibat limbah tekstil, yang kemudian memicu lahirnya konsep fesyen ramah lingkungan (eco-friendly fashion) seperti yang diusung oleh merek lokal Sejauh Mata Memandang. Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing dan Brand Awareness terhadap Purchase Intention (minat beli) konsumen pada produk pakaian ramah lingkungan tersebut, khususnya di wilayah Bekasi. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif. Data primer dikumpulkan melalui penyebaran kuesioner daring kepada 100 responden yang dipilih menggunakan teknik random sampling berdasarkan perhitungan rumus Slovin. Teknik analisis data yang digunakan adalah Analisis Regresi Linear Berganda berbantuan perangkat lunak SPSS, yang didahului dengan pengujian kualitas data dan uji asumsi klasik. Hasil pengujian secara parsial (Uji t) membuktikan bahwa Digital Marketing memiliki pengaruh positif dan signifikan terhadap Purchase Intention (t-hitung 7,285 > t-tabel 1,290; Sig. < 0,10), sedangkan Brand Awareness tidak memiliki pengaruh yang signifikan (t-hitung 0,396 < t-tabel 1,290; Sig. > 0,10). Namun demikian, hasil pengujian simultan (Uji F) menunjukkan bahwa Digital Marketing dan Brand Awareness secara bersama-sama berpengaruh signifikan terhadap Purchase Intention, dengan kontribusi pengaruh (R Square) sebesar 35,5%. Kajian ini menyimpulkan bahwa untuk memasarkan produk fesyen ramah lingkungan, strategi penetrasi digital yang bersifat edukatif jauh lebih krusial dan efektif dalam mendorong niat beli dibandingkan sekadar tingginya tingkat pengenalan merek di masyarakat.
Pengaruh Kualitas Ulasan Produk Ramah Lingkungan dan Kepercayaan Konsumen Terhadap Minat Beli Pada Platform Shopee Rohani Lestari Napitupulu; Clara Tesalonika Sigalingging; Denansa Masya Jona; Keyza Dania Azzahra; Nadhirah Preski; Rahma Dinda Syahira
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 9.C (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas ulasan produk serta kepercayaan konsumen terhadap minat beli produk ramah lingkungan di platform e-commerce Shopee. Mengingat maraknya klaim ekologis yang berpotensi menyesatkan, penelitian ini berupaya memetakan bagaimana validasi sosial dan integritas penjual memengaruhi keputusan berbelanja. Pendekatan kuantitatif diterapkan melalui desain survei potong lintang terhadap 100 responden masyarakat Kota Bekasi, yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan uji regresi linear berganda yang didahului oleh uji kualitas instrumen dan prasyarat asumsi klasik. Hasil penelitian membuktikan bahwa kualitas ulasan produk dan kepercayaan konsumen, baik secara parsial maupun simultan, berpengaruh positif dan signifikan terhadap minat beli. Variabel kepercayaan konsumen teridentifikasi sebagai determinan yang paling dominan dalam mendorong niat transaksi. Secara keseluruhan, kedua variabel mampu menjelaskan 61,1% variasi pada minat beli produk berkelanjutan. Selain itu, temuan demografis riset ini turut mematahkan stigma klasik dengan mengungkap fakta empiris bahwa adopsi konsumsi hijau di kawasan urban kini didominasi oleh generasi muda dari kelas ekonomi menengah ke bawah. Kesimpulan dari penelitian ini menegaskan bahwa untuk memenangkan kompetisi di pasar hijau, pelaku usaha diwajibkan untuk mengedepankan transparansi informasi, memfasilitasi ulasan pelanggan yang objektif dan visual, serta menjaga reputasi guna membangun ekosistem perdagangan digital yang tepercaya.
Pengaruh Environmental Attitude Dan Perceived Behavioral Control Terhadap Green Purchase Behavior Pada Pelanggan Indomaret Mutiara Gading City Reva Nabila Syahwa Cantika; Via Indrayani; Aqila Fadya Hayah; Hilda Destia Ulfaturahma; Fathya Noor Avya; Rohani Lestari Napitupulu
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 9.C (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Environmental Attitude dan Perceived Behavioral Control terhadap Green Purchase Behavior Indomaret Mutiara Gading City. Untuk penelitian ini, teknik accidental sampling digunakan untuk mengumpulkan sampel sebanyak seratus responden. Uji regresi linear berganda digunakan untuk menganalisis data yang diperoleh melalui penyebaran kuesioner. Hasil penelitian menunjukkan bahwa Environmental Attitude dan Perceived Behavioral Control berdampak positif dan signifikan pada Green Purchase Behavior. Dengan nilai koefisien determinasi sebesar 56,7%, kedua variabel juga memiliki pengaruh signifikan pada Green Purchase Behavior. Hal ini menunjukkan bahwa Environmental Attitude dan Perceived Behavioral Control dapat meningkatkan Green Purchase Behavior.
Pengaruh Green Perceived Value dan Persepsi Kualitas terhadap Minat Beli Alat Makan Berbahan Bambu pada Konsumen Restoran Mie Gacoan (PT Pesta Pora Abadi) di JABODETABEK Muhammad Nur Sai Rafif; Rohani Lestari Napitupulu; Shafira Nur Olivia; Abang Noval Zulkarnain; Muhammad Rayhan; Ahmad Syazili Al Mukasyafah
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 9.C (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green perceived value dan persepsi kualitas terhadap minat beli alat makan berbahan bambu pada konsumen Restoran Mie Gacoan di wilayah Jabodetabek. Latar belakang penelitian didasarkan pada meningkatnya kesadaran masyarakat terhadap penggunaan produk ramah lingkungan serta pentingnya kualitas produk dalam membentuk keputusan pembelian konsumen. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner berbasis skala Likert kepada 100 responden yang pernah menggunakan alat makan berbahan bambu di restoran tersebut. Teknik pengambilan sampel dilakukan menggunakan metode purposive sampling. Data penelitian dianalisis menggunakan aplikasi IBM SPSS Statistics 25 melalui uji validitas, uji reliabilitas, uji asumsi klasik, serta analisis regresi linear berganda. Variabel penelitian terdiri atas green perceived value sebagai variabel independen pertama, persepsi kualitas sebagai variabel independen kedua, dan minat beli sebagai variabel dependen. Hasil penelitian menunjukkan bahwa green perceived value dan persepsi kualitas berpengaruh positif terhadap minat beli konsumen terhadap alat makan berbahan bambu. Konsumen cenderung memiliki minat beli lebih tinggi ketika produk dinilai memiliki manfaat lingkungan, nilai emosional, kualitas yang baik, daya tahan, serta kenyamanan penggunaan. Penelitian ini diharapkan dapat menjadi referensi bagi perusahaan dalam mengembangkan strategi pemasaran produk ramah lingkungan sekaligus meningkatkan kualitas produk guna mendorong minat beli konsumen.
Pengaruh Upah dan Beban Kerja terhadap Turnover Intention Pekerja Harian Lepas pada PT Serasi Manunggal Sejahtera ICE BSD Elisa Kurnia Maulida; Furi Indriyani; Rohani Lestari Napitupulu
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 4 (2025): Oktober : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i4.2192

Abstract

Turnover intention is a critical issue that companies must address, particularly in service sectors such as cleaning services, which often experience high employee turnover rates. This study is motivated by the observation that low wages and high workloads are the main factors contributing to turnover intention among workers. The primary objective of this research is to analyze the effect of wages and workload on the turnover intention of daily workers at PT Serasi Manunggal Sejahtera ICE BSD. The study employed a quantitative approach using survey methods for data collection, which included observation, questionnaires, and documentation. The population of this study consisted of 105 workers, from which a sample of 84 respondents was selected using the Yamane formula. The sampling technique applied was Simple Random Sampling to ensure unbiased representation. Data analysis was carried out using SPSS version 30, which involved data quality tests, classical assumption tests, hypothesis testing, and the determination coefficient test. The findings of this research indicate that wages have a negative and significant effect on turnover intention, implying that higher wages tend to reduce employees’ desire to leave their jobs. Conversely, workload has a positive and significant effect on turnover intention, indicating that greater workload increases employees’ likelihood of resigning. These results highlight the importance for company management to review wage policies and manage workloads effectively. By addressing these factors, companies can reduce turnover intention, maintain employee stability, and improve organizational performance.
Pengaruh Program On The Job Training dan Motivasi terhadap Kesiapan Kerja Peserta Pelatihan di Perusahaan Digital Creative Center Jakarta Salsabila Qibtia; Furi Indriyani; Rohani Lestari Napitupulu
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 4 No. 4 (2026): Oktober: Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v4i4.3513

Abstract

Job readiness is one of the key factors that trainees must possess to enter the workforce. However, the suboptimal implementation of on-the-job training programs and varying levels of trainee motivation are believed to influence trainees' job readiness. This study aims to determine the effect of on-the-job training programs and motivation on the job readiness of trainees at the Digital Creative Center Jakarta. This study employed a quantitative research method. Data were collected through observation, questionnaires, and documentation. The sample consisted of 68 respondents selected from a population of 215 trainees using the Slovin formula. The sampling technique employed was purposive sampling. Data were analyzed using IBM SPSS Statistics Version 27 through data quality tests, classical assumption tests, hypothesis testing, coefficient of determination analysis, and multiple linear regression analysis. The results indicate that the on-the-job training program has a positive and significant effect on job readiness, motivation has a positive and significant effect on job readiness, and the on-the-job training program and motivation simultaneously have a positive and significant effect on the job readiness of trainees at the Digital Creative Center Jakarta.
Pengaruh Komunikasi dan Koordinasi terhadap Kinerja Karyawan pada PT Buana Arta Toolindo di Tangerang dan Bekasi : The Influence of Communication and Coordination on Employee Performance at PT Buana Arta Toolindo in Tangerang and Bekasi Shifa Fitria Azzahra; Furi Indriyani; Rohani Lestari Napitupulu
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.624

Abstract

Employee performance is an important aspect in supporting a company’s success in achieving its organizational goals. Effective communication and coordination are needed to ensure that work activities run smoothly and contribute to improved employee performance. This study aims to analyze the effect of communication and coordination on employee performance at PT Buana Arta Toolindo in Tangerang and Bekasi. A quantitative method was employed, with data collected through questionnaires distributed to 33 employees. A saturated sampling technique was used, meaning that the entire population was included as the research sample. Data were analyzed using SPSS version 25 through data quality tests, classical assumption tests, hypothesis testing, coefficient of determination, and multiple linear regression analysis. The results show that communication has no significant partial effect on employee performance, with a t-value of 0.535 and a significance value of 0.596, while coordination has a significant effect, with a t-value of 2.282 and a significance value of 0.030. Simultaneously, communication and coordination have a significant effect on employee performance, with an F-value of 11.034 and a significance value of 0.000. The R² value of 0.424 indicates that both variables xexplain 42.4% of the xvariation in employee performance.
Pengaruh Kompensasi dan Lingkungan Kerja terhadap Kepuasan Kerja Pegawai pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Bekasi: The Effect of Compensation and Work Environment on Employee Job Satisfaction at the Population and Civil Registration Office of Bekasi Regency Anggi Setiyowati; Furi Indriyani; Rohani Lestari Napitupulu
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.635

Abstract

Job satisfaction is a key factor influencing employee performance and productivity, shaped partly by compensation and the work environment. This study examines the effect of compensation and work environment on employee job satisfaction at the Population and Civil Registration Office of Bekasi Regency. A quantitative statistical method was used, with data collected through questionnaires, observation, and documentation study. The population comprised 78 employees in the service division, and the entire population was used as the sample (saturated sampling). Data were analyzed using SPSS version 25 through data quality tests, classical assumption tests, multiple linear regression, hypothesis testing, and the coefficient of determination test. The results show that compensation partially has a positive and significant effect on job satisfaction (t = 5.255 > t-table 1.992; sig. = 0.000 < 0.05), and work environment partially has a positive and significant effect on job satisfaction (t = 3.078 > t-table 1.992; sig. = 0.003 < 0.05). Simultaneously, compensation and work environment have a positive and significant effect on job satisfaction (F = 47.478 > F-table 3.12; sig. = 0.000 < 0.05), explaining 55.9% of the variance in job satisfaction.
Pengaruh Motivasi dan Stres Kerja terhadap Kinerja Pegawai pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Bekasi: The Effect of Motivation and Work Stress on Employee Performance at the Population and Civil Registration Office of Bekasi Regency Rachmawati Mulia; Furi Indriyani; Rohani Lestari Napitupulu
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.653

Abstract

Employee performance is essential to organizational goal achievement. This study analyzes the effects of work motivation and work stress on employee performance at the Population and Civil Registration Office of Bekasi Regency. A quantitative approach was used by distributing questionnaires to 78 employees. The data were analyzed using SPSS version 25 through validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, an F-test, and the coefficient of determination. The results show that work motivation has a positive and significant partial effect on employee performance, whereas work stress has a positive coefficient but no statistically significant partial effect. Simultaneously, work motivation and work stress significantly affect employee performance. The coefficient of determination of 50.8% indicates that the model explains 50.8% of the variation in employee performance, while factors outside the study explain the remaining 49.2%. These results identify work motivation as the stronger explanatory factor for employee performance in the study setting.
Pengaruh Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PT UAM Supplies Indonesia Cikarang Pusat Ramadan Ramadan; Furi Indriyani; Rohani Lestari Napitupulu
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 2 (2026): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to find out and analyze the Influence of Leadership and Work Motivation on Employee Performance of PT UAM Supplies Indonesia Cikarang Pusat. This study uses a descriptive quantitative method with SPSS 22 analysis tools. The population and sample of this study are employees of PT UAM Supplies Indonesia. The results of the study show that partially, leadership has an effect on improving employee performance, as well as high work motivation. When these two factors are combined (simultaneously), the influence is stronger in encouraging the improvement of employee performance. These findings confirm that good leadership and high work motivation can be one of the strategies in improving employee performance factors at PT UAM Supplies Indonesia Cikarang Pusat.
Co-Authors Abang Noval Zulkarnain Abdul Jabar Nurcholis Abid Rosul Adella Nurhasanah Adil Setia Laksana Aditya Saputra Afifah Eka Eka Alamsyah Ahmad Syazili Al Mukasyafah Aisyah Nureva Rahmasari Aldinda Aldinda Alifia Syahwa Amalia Nur Cahyaningsih Andini Rosadi Putri, Reva Anggi Reviyani Anggi Setiyowati Anisah Aqila Fadya Hayah Arief Fajar Madani Atun Yulianto Avian, Zakhi Bailatul Nur Cahyaningsih, Amalia Nur Charlito Dwi Prasetyo Clara Tesalonika Sigalingging Dea Zaskia Meiharani Dede Suleman Delisa Puspitasari Denansa Masya Jona Devi Setyaningsih Devina Devina Devy Putri Kussanti Dhuha Safria Dini Apriani Dwi Nuraini, Shofiyah Dyah Mustika Wardani Dyah Mustika Wardhani Eka Ulviana Zannuba Elisa Kurnia Maulida Erika Aulia Calista Etik Dwi Styaningrum Fahimah Fauziyah Fathya Noor Avya Fatimah Alya Az-Zahra Fauziah Fauziah Fazha Azhahara Junaidi Fitria Salsabila, Najwa Furi Handayani Furi Indriyani Gilang Fahreza Hasibuan, Reza Rahmadi Helmy Ivan Taruna Hilda Destia Ulfaturahma Intania Deshella Eka Putri Jesika Silaen Jhenita Sofyana Ramadhani Kasmin Kasmin Kasmin, Kasmin Keysha Azzahra Alhumaira Keyza Dania Azzahra Marsha Mutiara Atmaja Melani Quintania Mety Titin Herawaty Mezi Julian Michis Putri Khasanah Miranda Oktaviyani Mochammad Syarif Nuur Rohid Moh. Akbar Maulana Muhammad Kalam Akbar Muhammad Nur Sai Rafif Muhammad Rayhan Mutiara Adinda Paramesti Nabila Ramadhani Putri Nadhirah Preski Natasya Yulfani Naufal Aditiya Nazwa Husnaa Rahmadani Nugroho, Cahyo Adi Nur Diva Lestari Nur Widya Mulyati Putri Pamuji , Slamet Pamuji, Slamet Peni Gestia Puspa Indah Trimita Puspita Dewi, Olga puspita, dela Putrima Wulandari Qoriah Belia Rachmat Fadly Rachmawati Mulia Rahma Dinda Syahira Ramadan Ramadan Ramadhani Nur Ichsan Reggy Artika Dwi Nandasari Reva Nabila Syahwa Cantika Rika Aprilia Rizqa Aprilia Susanti Roydawaty Bunga Sihol Salsabila Qibtia Santy Flodina Nadeak Savera Maharani Shabrina Amelia Putri Shafira Nur Olivia Shella Alvita Shifa Fitria Azzahra Sirait, Hermin Suhardoyo SUPRIATIN Syafira Maharani Azzahra Tio Septian Tuti Kristiani Laoli Umi Riska Rahmawati Universitas Bina Sarana Informatika, Zahra Via Indrayani Vina Ariyanti Vivih Priyanti Wiwin Wianti, Wiwin Yessi Erika Simbolon Yohanes Totok Suyoto Yulieta Nurul Qolbu Qurani Zahra Zakira Naura Azmi Zannuba, Eka Ulviana