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All Journal Jurnal Teknologi Reaktor Nuklir Tri Dasa Mega JFA (Jurnal Fisika dan Aplikasinya) Briliant: Jurnal Riset dan Konseptual Jurnal Pendidikan Bahasa HIGIENE: Jurnal Kesehatan Lingkungan INDONESIAN JOURNAL OF APPLIED PHYSICS Jurnal Pengabdian Pada Masyarakat Indonesian Journal of Chemistry Journal of Physics and Its Applications Jurnal Ilmiah Kesehatan Ar-Rum Salatiga Journal of Computer System and Informatics (JoSYC) SEMAR Eduproxima : Jurnal Ilmiah Pendidikan IPA Psikoborneo : Jurnal Ilmiah Psikologi Journal of Informatics Management and Information Technology Education Achievement: Journal of Science and Research Indonesian Journal of Nursing and Health Sciences (IJNHS) Counseling and Humanities Review Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Sahabat Sosial: Jurnal Pengabdian Masyarakat International Journal of Health Sciences Jurnal Ilmu Pendidikan dan Humaniora Lunggi Journal Bulletin of Chemical Reaction Engineering & Catalysis Physio Move Journal (PMJ) Jurnal Pendidikan Vokasi Indonesia Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik
Utari Utari
Physics Department, Faculty Of Mathematics And Natural Sciences, Universitas Sebelas Maret, Jl. Ir. Sutami 36A, Kentingan, Jebres, Surakarta 57126
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Journal : journal of computer system and informatics josyc

 1 
Implementation of Apriori Algorithms to Analyze and Determine Consumer Purchase Patterns in Gadget Stores as Sales Increase Strategy Simanullang, Rahma Yuni; ', Khairunnisa; Wanny, Puspita; Utari, Utari; Novelan, Muhammad Syahputra
Journal of Computer System and Informatics (JoSYC) Vol 6 No 3 (2025): May 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/josyc.v6i3.7355

Abstract

This study aims to identify the pattern of product purchases that often occur simultaneously at a gadget store in order to develop a more effective sales strategy. The research problem focuses on how to find associations between products based on sales transaction data. The proposed solution is to apply data mining techniques, specifically a priori algorithms, to analyze transaction data and find significant association rules. The A priori algorithm is used through several stages, including the calculation of support for each item, the elimination of items with support below the minimum threshold, the formation of itemset combinations, and the calculation of confidence to generate association rules. The results showed two association rules that met the minimum confidence threshold (60%), namely: (1) If customers buy USB-C, they tend to buy Powerbank (confidence: 67%), and (2) If customers buy Smartwatches, they tend to buy Screen Protectors (confidence: 67%), and (3) If customers buy Screen Protectors, they tend to buy Smartwatches (confidence: 100%). These patterns can be used by the store for strategic product placement and bundling promotions.
Co-Authors ', Khairunnisa Ahmad Saifudin, Ahmad Anggreni, Milka Arini Vika Sari Artono Dwijo Sutomo Artono Dwijo Sutomo Astuti, Retno Puji Azizul Khakim Azizul Khakim, Azizul Bahrun, Suriani Belangi, Siska Putri Bibit Cahyani Budi Legowo Budi Purnama Candra Tirta Putra Dian Afif Rusydan Dina Sukma Dwi Teguh Rahardjo Eko Prastyo Ellanda Purwawijaya Elly Fatmawati Fajar Arianto Fatmawati, Elly Fonita, Elvira Freditia Fuad Anwar, Fuad Hanafi Eko Prasetyo Hasmar, Wanti Hayati, Widia Ismail Ismail Kamsul Abraha Kamsul Abraha Khairunnisa Khairunnisa Kristina Maharani Kusumandari, Kusumandari Listina, Osie Lizawati Lizawati Lonik, Lorensius Luqman Satria Pradana Mohtar Yunianto Mohtar Yunianto, Mohtar Mudasir Mudasir Muhammad Amin Muhammad Asyura Muhammad Iqbal Muhammad Syahputra Novelan Muhtarom Muhtarom Mujahidin Mujahidin Mukriani, Mukriani Musadewi, Adiana Musilawati, Fida Ayu nafisatuzzahro' nafisatuzzahro' nafisatuzzahro' Nainggolan, Nurcahaya Nining Hargiani Novianty, Natasha Nur Wahyuni Nuryani Nuryani Oki Dewi Pamungkas Oktavianto, Eka Prasetya, Nurdiyantoro Putra PUTU LUSITA NATI INDRIANI Rahmawati, Ramadona Rambe, Siska Mayasari Ricda Nurhikmayanti Hamzah Riyatun Riyatun Riyatun Riyatun Riyatun, Riyatun Rizki Yulia Purwitaningtyas, Rizki Yulia Sahalessy, Yona C. Saputra Junaidi, Adi SARI, DIAN NUR ADKHANA Sihotang, Minora Sihotang, Togarman Simanullang, Rahma Yuni Siti Juwariyah Soraya, Syazarah Sri Budiawanti Sudirman Suharno Suharno Suharno Suharno Suharyana Suharyana Suharyana Suharyana Sulistiyana, Defi Suryati Suryati SyahPutri, Chairani Syahri, Rahma Tambunan, Maha Valne Datin Mahfujah Timiyatun, Endar Ula, Zumrotul Vina Oktaria Wanny, Puspita Wati Wati Widiarini, Widiarini Wiji Lestari Yeni Herlina K. Dasi Yermi, Yermi Yofentina Iriani Yuni Wulandari Yunita Suriani Suardi