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All Journal Jurnal Sosial Budaya Jurnal Analisis Manajemen JAM : Jurnal Aplikasi Manajemen Jurnal Penelitian Pembelajaran Fisika Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) WIDYA LAKSANA PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Business Management Analysis Journal (BMAJ) Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Cita Ekonomika: Jurnal Ilmu Ekonomi ALMUJTAMAE: Jurnal Pengabdian Masyarakat Formosa Journal of Science and Technology (FJST) Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Abdi Masyarakat Multidisiplin Journal of Finance and Business Digital (JFBD) Journal of Innovation in Management, Accounting and Business MAP (Jurnal Manajemen dan Administrasi Publik) Jurnal Pengabdian Kepada Masyarakat Darma Saskara Jurnal Studi Manajemen Bisnis Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS) ijces
Joko Utomo
Universitas Muria Kudus
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Journal : Jurnal Manajemen dan Bisnis

 1 
Pengaruh Kualitas Layanan Elektronik, Harga Dan Pengalaman Pelanggan Terhadap Niat Beli Ulang Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Jati Saputro, Kevin Rangga; Supriyono, Supriyono; Utomo, Joko
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 2 (2025): Edisi September 2025- Desember 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v4i2.2152

Abstract

Objective – This study was conducted to analyze the influence of e-service quality, product price, and customer experience on repurchase intention through customer satisfaction among Tokopedia users in Kudus Regency. The research focused on digital marketing, specifically consumer behavior in the context of e-commerce. Novelty – This study's novelty lies in the use of customer satisfaction as an intervening variable. Method – A quantitative approach was employed by distributing questionnaires to 130 Tokopedia user respondents using a purposive sampling technique, namely those who had shopped on Shopee at least twice in the past three months. Data analysis was performed using the Structural Equation Modeling (SEM) method using AMOS. Finding – The results of this study indicate that e-service quality, product price, and customer experience have a positive and significant effect on customer satisfaction and repurchase intention. Furthermore, customer satisfaction has been shown to act as a mediating variable, strengthening the influence of e-service quality, product price, and customer experience on repurchase intention. Limitations and Implications– This study is limited and cannot be broadly generalized to other e-commerce platforms or different regions. Implications can be used as a basis for competitive pricing and creating a better customer experience to drive satisfaction and repurchase intention.
Co-Authors - Supriyono - Suwardi ade rahmawati Aditya, Akhmad Helmie Agung Subono Ahmad Zaini Aini, Akhmad Nur Aji Sukarno Andrias Irwanto Andryani, Dewi Aprilia Whetyningtyas Arief Adi Saputro Aris Budi Setyawan Atsnaita Yasrina Bagus Nurcahyo Budi Santosa Chusnana Insyaf Yogiyanti Ditiya Himawati Diyah Pujiati Djumadi Purwoatmodjo Edi Sukirman Endang Purwaningsih Factirohmani, Angie Safitri Fajrin, Amiya Faridhatun Faidah Hani Harlan HARYONO Hidayah, Ade Siyanti Nurul Himawati, Ditya Hutomo Rusdianto, Hutomo Isram Rasal Istriawan, Budi Jati Saputro, Kevin Rangga Julius Nursyamsi Kertati Sumekar Kholifatul Maulida Kurniawan, Bakhrul Rizky Lasminiasih Lasminiasih, Lasminiasih Makmun Mamik Indaryani Markus Diantoro Mindani Mindani Mochamad Edris Nadia, Linda Putri Nanere, Marthin Narariya, Almira Sifak Fauziah Nasikh Noor Hidayah Nurcahyo, Bagus Nurmayanti, Nadea Catur Ozara, Hana Prihandoko Rachmi Ridho Ramadha, Kartika Nur Rehulina Apriyanti Rina Noviana, Rina Rina Sugiarti Saputro, Angga Dwi Siti Helmyati Sri Nawangsari Stanty Aufia Rahmat Supriyono Supriyono Susanti, Araesta Heryani Sutono Sutono Tertio Kunto Dewo Wardoyo Winarti Winarti Yenny Verawati Yessi Affriyenni Yoga Yuniadi Yusnia Widiastuti Zainuri Zainuri, Zainuri