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Development Model for Increasing Community Participation in Tourism Management of Open Pit Nam Salu Geosite in East Belitung Regency Qurayma, Vinki Adindani; Raya, Alia Bihrajihant; Fatonah, Siti; Witjaksono, Roso; Wahyudin, Nanang
Agro Ekonomi Vol 35, No 1 (2024): JUNE 2024
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.93205

Abstract

Tourism sector plays an important role in increasing the country's foreign exchange and promoting the creation of jobs to improve the economy. In this context, community organizations manage tourism sites, and the leaders are tasked with directing members to achieve common objectives. An important tourist site is Open Pit Nam Salu Geosite and participation is relatively low since people depend on illegal tin mining. Village government and community organizations are less assertive in overcoming the problems. Therefore, this research aims to analyze development model for increasing participation in tourism management of Open Pit Nam Salu Geosite in Senyubuk Village, Kelapa Kampit District. The location determination was carried out purposively, with 87 respondents selected by cluster sampling method through the PLS test. The results showed an indirect effect of community capital and leadership on participation through group roles. Meanwhile, leadership promoted participation since community capital and group roles served as mediator variables. Pokdarwis and village government were also strengthened in organizing community to maximize the potential of capital in the region and mobilize BAPOPNAS group to manage tourism daily. 
The Effect of Change Management, Training and Work Life Balance on Employee Performance at the Regional Personnel and Human Resources Development Agency of Pangkalpinang City Putri, Vheditya; Reniati, Reniati; Wahyudin, Nanang
International Journal of Economics, Business, and Entrepreneurship Vol 6 No 2 (2023): IJEBE July - December 2023
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v6i2.226

Abstract

This study aims to determine whether there is an effect of change management, training and work life balance on employee performance. The population inthis study were all employees at the Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Daerah Kota Pangkalpinang by sampling with the saturated sample method. The data analysis techniques used were validity and reliability tests, classical assumption tests, multiple linear regression analysis tests, t tests, f tests, and R2 tests using the Statistical Package for Social Science (SPSS) version 24. Based on descriptive analysis on the variables of change management and work life balance are in the very high category, and training is in the high category. Based on multiple linear regression analysis shows that Change Management, Training, Work Life Balance partially and simultaneously have a positive and significant effect on employee performance. The results of the analysis of the coefficient of determination (R2) with Adjusted R Square of 0.74 or 74%. It states that the variable of employee performance is influenced by the variables of management, training, and work-life balance by 74%, the remaining 26% is influenced by other variables from the research variables.
The Influence of Internship Experience, Self-Efficacy, and Work Motivation on Work Readiness of Bangka Belitung University Students Putri, Dhea Amanda; Reniati; Wahyudin, Nanang
International Journal of Economics, Business, and Entrepreneurship Vol 7 No 2 (2024): IJEBE July - December 2024
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v7i2.287

Abstract

As communications and technology advance, preparing students for a competitive job market is critical. This research analyzes three key factors that influence students' work readiness: internship experience, self-confidence, and work motivation. The research uses a quantitative approach with descriptive statistics. A sample of 193 participants was selected through cluster sampling from Bangka Belitung University students class of 2020. The independent variables were internship experience, self-ability, and work motivation, while the dependent variable was work readiness. Multiple linear regression analysis was used to test the data. The results show that internship experience and self-efficacy have a positive and significant influence on students' work readiness. Work motivation shows a positive but not significant influence. Taken together, these three factors show a positive and significant combined influence on the work readiness of students class of 2020 at Bangka Belitung University.
Optimalisasi Produksi Cabai Merah di Kabupaten Bangka Tengah: Optimization of Red Chili Production in Central Bangka Regency Fournita Agustina; Nanang Wahyudin; Rati Purwasih
Society Vol 10 No 1 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i1.321

Abstract

The productivity of red chili in the Central Bangka Regency is still below its genetic potential, where the genetic potential of curly red chili per hectare is 200-220 quintals. This condition raises the assumption that the production of red chili in the Central Bangka Regency is not optimal. The purpose of farmers doing red chili production activities is to make a profit. Still, if the production of red chili is not optimal, it will affect the actual profits obtained by farmers. Therefore, it is important to research the optimization of red chili production in the Central Bangka Regency. This study aimed to analyze the effect of red chili production on the total cost of red chili farming and the optimal amount of red chili production by farmers in the Central Bangka Regency. The research method used is the survey method. The sampling method is simple random sampling with a sample of 34 people. The data analysis method used in this study uses inferential statistical methods. The formulation and objectives of the first research will be answered using the total cost function in cubic form. Furthermore, to answer the formulation and objectives of the second study, an analysis will be carried out using the abc formula (quadratic formula). The analysis results show that the amount of red chili production significantly affects production costs in red chili farming in Central Bangka Regency. Still, the amount of red chili production in Bangka Regency Middle is not optimal. So that farmers can achieve the optimal amount of red chili production, farmers should be able to use production inputs efficiently in their farming.
Pengaruh Brand Image, Iklan dan Harga Terhadap Keputusan Pembelian Produk Telkomsel di Pangkalpinang Rani Nurjanah; Nanang Wahyudin; Darus Altin
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 5 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Mei 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i5.308

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis kajian tentang Brand Image, Iklan dan Harga. Metode penelitian ini menggunakan penelitian deskriptif. Metode yang digunakan yaitu metode kuantitatif. Jumlah sampel dalam penelitian ini adalah 100 responden dengan menggunakan nonprobability sampling dengan teknik purposive sampling. Model analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa pada Produk Telkomsel di Pangkalpinang berada pada kategori baik. Hasil pengujian analisis regresi berganda menunjukkan hasil positif dari seluruh variabel yang ada. Sedangkan pada uji t dan uji f menunjukkan bahwa Brand image tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian produk Telkomsel di Pangkalpinang, Iklan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk Telkomsel di Pangkalpinang, Harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk Telkomsel di Pangkalpinang sedangkan Brand image, iklan dan harga berpengaruh terhadap keputusan pembelian produk Telkomsel di Pangkalpinang.
ANALISIS EXPERIENTAL MARKETING TERHADAP MINAT BELI ULANG PADA TOKOPEDIA DI PANGKALPINANG Dea Martha; Nanang Wahyudin; Dian Prihardini Wibawa
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.712

Abstract

The growing competition in the e-commerce industry demands digital platforms to offer not only transactional convenience but also meaningful and enjoyable shopping experiences. As one of Indonesia’s largest e-commerce platforms, Tokopedia needs to implement marketing strategies that foster customer loyalty, particularly through Experiential Marketing. This study aims to analyze the influence of five dimensions of Experiential Marketing (Sense, Feel, Think, Act, and Relate) on the Repurchase Intention of Tokopedia users in Pangkalpinang City. A quantitative approach was adopted using descriptive and verificative methods. Data were collected through questionnaires distributed to 100 active Tokopedia users and analyzed using multiple linear regression. The results show that all five dimensions of Experiential Marketing have a positive and significant influence on Repurchase Intention. Feel and Relate dimensions contributed most dominantly, followed by Think and Sense. The Adjusted R Square value of 0.772 indicates that 77.2% of the variation in Repurchase Intention is explained by these variables, supported by a strong correlation (R = 0.885). These findings affirm that positive customer experience through Experiential Marketing plays a vital role in strengthening loyalty and encouraging repeat purchases on digital commerce platforms.
Community-Based Tourism in the Sustainability Tourism of Open Pit Nam Salu in East Belitung Regency Raya, Alia Bihrajihant; Fatonah, Siti; Qurayma, Vinki Adindani; Wahyudin, Nanang; Witjaksono, Roso
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4107

Abstract

Community-based tourism (CBT) provides a framework for sustainable tourism by ensuring that development benefits the community while preserving cultural and natural resources. This study aimed to analyze the sustainability of the Open Pit Nam Salu Geosite in East Belitung by applying a CBT framework and examining the direct and indirect effects of group roles, natural capital, and community motivation. The research was conducted in Senyubuk Village using a quantitative approach with 87 respondents selected through cluster sampling. Data were analyzed using SEM-PLS. Results show that group roles had the strongest direct effect on tourism sustainability (? = 0.306, p = 0.009), followed by community motivation (? = 0.269, p = 0.014). Natural capital did not significantly influence sustainability directly, but exerted an indirect effect through community motivation (? = 0.141, p = 0.053). Group roles also contributed indirectly through natural capital and community motivation (? = 0.098, p = 0.060). These findings indicate that CBT at Open Pit Nam Salu has not yet been implemented optimally, as participation remains limited. Strengthening BAPOPNAS’s task roles, enhancing community involvement, and transforming natural capital into motivational drivers are key strategies to ensure sustainable post-mining tourism development
PENGARUH PERSEPSI ATRIBUT PRODUK TERHADAP MINAT BELI KONSUMEN MOBIL MEREK ISUZU ELF STUDI PADA PT. KARYA ZIRANG UTAMA ISUZUSEMARANG Kristiana, Nela; Wahyudin, Nanang
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 3 No. 1 (2012): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.369 KB) | DOI: 10.36694/jimat.v3i1.32

Abstract

This research aims to find out that do price, brand, and product quality influence consumer’spurchase interest of Isuzu Elf car brand, and also to analyze the most dominant factor in influencingconsumer’s purchase interest of Isuzu Elf car brand in PT. Karya Zirang Utama Semarang. In theresearch, research population refers to all consumers in PT. Karya Zirang Utama Isuzu Semarang.The samples of the research are 44 respondents by using purposive sampling technique.Based on the research’s result, concluded that regression equality is as follow: Y = 0,130 + 0,249 X1+ 0,279 X2 + 0,359 X3 + e. According to statistic data analysis, the indicators in the research arevalid and the variables are reliable. On classic assumption test, free multikolonieritas regressionmodel, heteroskedastisitas is not happened, and it is distributed normally.The sequence is individually from each variable, and the most influential variable is product qualityvariable with regression coefficient 0,359, then brand variable with regression coefficient 0, 279,whereas the lowest influential variable is price with regression coefficient 0,249. The model equalityhas value as F counts 31,348 and with significance level 0,000, where F counts bigger than F table(2, 85) and with smaller significance level than α (0, 05), while value of T table 1,685 because Tcounts > T table then Ho is rejected and Ha is accepted. It shows that variable independent in theresearch influential partially of dependent variable that is purchase interest.Karya Zirang needs to maintain the product quality and able to create new products with betterquality, in order to can compete with another brand of diesel car.
The Utilization of E-Commerce and QRIS as Digital Payment Tools to Improve Sales Performance through Competitive Advantage in MSME Wahyudin, Nanang; Herlissha, Novita; Christianingrum, Christianingrum; Aldiesi, Dwi Rizki
Journal of Consumer Sciences Vol. 7 No. 2 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.2.135-148

Abstract

The national contribution of MSMEs in supporting economic growth did not only occur during the 1998 monetary crisis but also during the COVID-19 pandemic in Indonesia. The pandemic also impacts economic activity, which causes every business actor to be able to create a competitive advantage in his business. In 2020 the President of Indonesia assigned his cabinet to prioritize the potential of the digital economy to drive economic growth. With competitive digitalization, MSMEs utilize information technology through e-commerce and support Bank Indonesia in accelerating the digitization of the payment system as the implementation of the Indonesian Payment System Blueprint (BSPI) 2025 through the Quick Response Code Indonesia Standard (QRIS). This study aims to determine whether using e-commerce and QRIS as digital payment tools can affect or improve the sales performance of MSMEs in Belitung through competitive advantage. This research used quantitative with a survey approach of 150 respondents. The study's results partially show that e-commerce and QRIS positively and significantly affect sales performance and competitive advantage. The results of the study simultaneously showed that the F-value was greater than F-table (52.220 > 3.02), and the probability was significant (p< 0.05). The simultaneous usage of e-commerce and QRIS significantly affects the sales performance of MSMEs in Belitung through competitive advantage.
Pemberdayaan Masyarakat Ekonomi Lokal melalui Strategi Manajemen Usaha Ternak Sapi di Desa Padang Baru: Empowerment of Local Economic Community through Cattle Farming Business Management Strategy in Padang Baru Village Guspian, Iza; Wahyudin, Nanang; Wibawa, Dian Prihardini; Noviyanti, Indah; Saputra, Darman; Aryansyah, Ary Fakturrachman; Kusumah, Echo Perdana; Sumar, Sumar
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 10 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i10.7540

Abstract

Cattle farming in Padang Baru Village plays a vital role in empowering the local economy, especially in the livestock sector which is one of the sectors with the largest population on Bangka Island. However, the limitations of the local community in being able to utilize the potential of resources have caused the progress of cattle sales to be less than optimal. The purpose of this Community Service is to improve the knowledge and skills of cattle farming entrepreneurs through business management strategies, namely marketing strategies and digital content design. The implementation of activities uses the method of socialization and direct practice to cattle technology actors, cattle businesses, related stakeholders, and local community leaders. The results of the community service showed that participants were enthusiastic about asking questions and gaining new knowledge on how to implement programs to market cattle and provide a touch of digital product content that attracts consumer interest. It is hoped that the community empowerment approach in the cattle business management strategy, will create a multiplication effect in the local economy and maximum economic growth.