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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Pariwisata Pesona Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) JURNAL ILMIAH MANAJEMEN & BISNIS Holistic Journal Of Management Research Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung Agro Ekonomi Masyarakat, Kebudayaan dan Politik IJBE (Integrated Journal of Business and Economics) AFEBI Economic and Finance Review AFEBI Management and Business Review Jurnal Samudra Ekonomi dan Bisnis PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Ilmu Manajemen dan Akuntansi Terapan EconBank : Journal Economics and Banking Jurnal Abdi Insani MANDAR: Management Development and Applied Research Journal Jurnal Darma Agung Economics and Digital Business Review Prima Abdika: Jurnal Pengabdian Masyarakat International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Manajemen DIVERSIFIKASI MOVE: Journal of Community Service and Engagement Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Dedication and Educations Tematik Society Jurnal Riset Multidisiplin Edukasi
Nanang Wahyudin
Universitas Bangka Belitung
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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SAFEGUARD : SOSIALISASI KEAMANAN TRANSAKSI ONLINE UNTUK MENANGGULANGI KEJAHATAN KEUANGAN PADA PELAKU UMKM KOTA PANGKALPINANG Zukhri, Nizwan; Anggita, Wenni; Manik, Jeanne Darc Noviayanti; Wahyudin, Nanang
Jurnal Abdi Insani Vol 12 No 11 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i11.2947

Abstract

The advancement of digital technology has brought significant transformation to the business world, including for Micro, Small, and Medium Enterprises (MSMEs). In Pangkalpinang City, MSMEs have begun utilizing digital platforms to expand their market reach and increase sales volume. However, on the other hand, the high activity of online transactions also opens opportunities for the emergence of digital financial crimes such as phishing, scams, and social engineering. According to data from the Pangkalpinang Resort Police, there has been a 25% increase in reported cases of digital fraud targeting MSME actors over the past year. The lack of understanding about digital security is a major factor making MSMEs vulnerable to becoming victims. Therefore, this community service activity is present as an effort to enhance the digital security literacy of MSME actors in Pangkalpinang City in facing the threats of online transaction crimes. This activity was designed with a participatory and collaborative approach, involving various stakeholders such as academics, local government, and digital security practitioners. The methods used include interactive outreach, simulation of digital fraud cases, technical training on platform security, and group-based mentoring. The participants consisted of 40 MSME actors from various sectors, including culinary, handicrafts, and services. Evaluation results showed a 78% improvement in participants' understanding based on pre-test and post-test assessments, with participants able to identify fraud modes such as phishing, scams, and social engineering. Furthermore, the formation of a WhatsApp group, the "Digital Safeguard MSME" application, and the Pangkalpinang MSME Digital Security Task Force serve as vehicles for program sustainability. This activity concludes that participatory and collaborative educational approaches with stakeholders are effective in enhancing the digital resilience of MSMEs. It is recommended to periodically expand training programs and integrate digital security policies into regional MSME development strategies.
Pengaruh Citra Merek, Kualitas Pelayanan dan Harga Terhadap Keputusan Pembelian Konsumen Indomaret Melalui Keunggulan Bersaing Sebagai Variabel Intervening: The Influence of Brand Image, Service Quality and Price On Indomaret Consumer Purchasing Decisions Through Competitive Advantage As An Intervening Variable Dwi Rizki Aldiesi; Nanang Wahyudin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, January 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.301

Abstract

Modern retail competition is getting tougher, making Indomaret need to pay attention to brand image, service quality and superior prices in order to attract purchasing decisions. The aim of this research is to analyze the effect of brand image, service quality and price on Indomaret consumers' purchasing decisions with competitive advantage as intervening variables. This research uses a descriptive quantitative approach. Data collection was carried out by distributing questionnaires by Accidental Sampling to 161 respondents. Data analysis used Structural Equation Modeling (SEM) with SmartPLS software. The results of this study show that partially brand image, service quality, and price have a positive and significant effect on competitive advantage. Partially brand image, service quality, price and competitive advantage have a positive and significant effect on purchasing decisions. The mediation test results show that brand image has a positive and significant effect on purchasing decisions mediated by competitive advantage. Service quality has a positive and significant effect on purchasing decisions mediated by competitive advantage. Price has a positive and significant effect on purchasing decisions mediated by competitive advantage. Keywords: brand image, competitive advantage, purchase decision, service quality
Perbandingan Pengaruh Atribut Iklan Viral yang Dipilih Terhadap Belanja Perilaku Generasi Milenial - Studi Empiris Megra Maulana; Nanang Wahyudin
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.975

Abstract

This study aims to evaluate how specific viral advertising elements affect Millennial consumers' purchasing decisions. We completed these two stages to reach our goal: The authors' initial step involved figuring out how the chosen features affected consumers' overall buying habits. Additionally, in the second phase, the effects of two research initiatives will be compared: ABSOLUT's viral campaign and 4KA's guerilla efforts. 360 respondents filled out a questionnaire about a sample of young clients, which provided the data for the analysis. The collaborative and cooperative millennial generation (1975-2000) Technology should only be used for passionate values and adventurous activities. The eight characteristics listed in the survey section of the questionnaire were innovation, relevance, aesthetics, clarity, comedy
Co-Authors Aldiesi, Dwi Rizki Aning Kesuma Putri, Aning Kesuma Ari Agung Nugroho Ari Agung Nugroho, Ari Agung Aryansyah, Ary Fakturrachman Christianingrum Darman Saputra Darman Saputra Darus Altin Dea Martha Devi Valeriani Dian Prihardini Wibawa Dini Oktariani Dini Oktariani Dony Yanuar Durotun Nasikah Dwi Haryadi Dwi Rizki Aldiesi Echo Perdana Kusumah Echo Perdana Kusumah Erita Rosalina Faisal Akbar, Muhammad Fournita Agustina Guspian, Iza Herlissha, Novita Hidayati Hidayati Hidayati Hidayati Ibrahim Ibrahim Indah Noviyanti Ineu Sulistiana, Ineu Khadijah Khadijah Khairiyansyah, Khairiyansyah Khoirun Nisa Khoirun Nisa Kusumah, Echo Perdana MANIK, JEANNE DARC NOVIAYANTI Masriyatun, Masriyatun Maya Yusnita Maya Yusnita Maya Yusnita Maya Yusnita Megra Maulana Nela Kristiana Nizwan Zukhri Novita Herlissha Noviyanti, Indah Padlun Fauzi Putri, Dhea Amanda Putri, Vheditya Qurayma, Vinki Adindani Rani Nurjanah Rati Purwasih Raya, Alia Bihrajihant Reniati Reniati Reniati Roso Witjaksono S, M Afdal Sandy Pratama Saputra, Darman Sigit Nugroho Siti Fatonah Soenarto, Akiko Salsabila Sri Handayani Sugiharti Sugiharti Sumar, Sumar Sumar, Sumar Tri Utami Wenni Anggita, Wenni YANTO YANTO Yateno Zahri, Tsulis Amiruddin