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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Pariwisata Pesona Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) JURNAL ILMIAH MANAJEMEN & BISNIS Holistic Journal Of Management Research Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung Journal of Consumer Science Agro Ekonomi Masyarakat, Kebudayaan dan Politik IJBE (Integrated Journal of Business and Economics) Journal of Consumer Sciences AFEBI Economic and Finance Review AFEBI Management and Business Review Jurnal Samudra Ekonomi dan Bisnis PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Ilmu Manajemen dan Akuntansi Terapan EconBank : Journal Economics and Banking MANDAR: Management Development and Applied Research Journal Jurnal Darma Agung Economics and Digital Business Review Prima Abdika: Jurnal Pengabdian Masyarakat International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Manajemen DIVERSIFIKASI MOVE: Journal of Community Service and Engagement Journal of the Community Development in Asia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Dedication and Educations Tematik Society Jurnal Riset Multidisiplin Edukasi
Nanang Wahyudin
Universitas Bangka Belitung
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Perbandingan Pengaruh Atribut Iklan Viral yang Dipilih Terhadap Belanja Perilaku Generasi Milenial - Studi Empiris Maulana, Megra; Wahyudin, Nanang
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.975

Abstract

This study aims to evaluate how specific viral advertising elements affect Millennial consumers' purchasing decisions. We completed these two stages to reach our goal: The authors' initial step involved figuring out how the chosen features affected consumers' overall buying habits. Additionally, in the second phase, the effects of two research initiatives will be compared: ABSOLUT's viral campaign and 4KA's guerilla efforts. 360 respondents filled out a questionnaire about a sample of young clients, which provided the data for the analysis. The collaborative and cooperative millennial generation (1975-2000) Technology should only be used for passionate values and adventurous activities. The eight characteristics listed in the survey section of the questionnaire were innovation, relevance, aesthetics, clarity, comedy
PERSEPSI MUSLIM TRAVELER BERKUNJUNG KE NEGARA NON MUSLIM BERDASARKAN RIDA (RESPONSIBLE, IMMERSIVE, DIGITAL, ASSURED) FRAMEWORK Anggita, Wenni; Yanto, Yanto; Wahyudin, Nanang; S, M Afdal
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5358

Abstract

RIDA Framework yang dikembangkan oleh CrescentRating merupakan sebuah jawaban atas terhadap tantangan-tantangan yang berkembang tentang bagaiman muslim travel dengan mengintegrasikan prinsip-prinsip inti pariwisata yang bertanggung jawab dengan kemajuan teknologi terbaru untuk mempersiapkan Traveler di masa depan. Tren wisata halal yang berkembang menjadikan China atau Tiongkok sebagai negara tujuan wisata terutama bagi pelancong dari Malaysia dan Indonesia. Tujuan penelitian ini adalah mengidentifikasi persepsi pelancong atau muslim traveler dalam memilih China sebagai tujuan wisata dengan pendekatan RIDA Framework. Sampel penelitian menggunakan accidental sampling yaitu dengan melakukan deep interview kepada responden yang akan melakukan perjalanan ke China. Data yang didapat berasal dari agen perjalanan yang ada di Jakarta dan Bandung serta Traveler Muslim di Guangzhou dan Yunnan, China. Adapun hasil penelitian ini menunjukkan bahwa muslim traveler memilih China atau Tiongkok karena budaya yang dimiliki negara ini sangatlah kental. Kultur masyarakat yang sangat menjunjung adat, istiadat serta budaya turun temurun dari nenek moyang masih sangat terjaga dengan baik. Berdasarkan RIDA (Responsible, Immersive, Digital dan Assured) Framework, pemerintah China sangat mengedepankan wisata budaya yang akan dimiliki oleh para pelancong. Selain itu digitalisasi serta keamanan di China sangatlah baik, para pelancong disuguhi kemudahan (seperti cashless) yang memudahkan pelancong dalam bertransaksi, kemudahan transportasi serta informasi destinasi yang sangat lengkap. Selain itu juga keamanan yang dijamin oleh Pemerintah Tiongkok dengan banyaknya CCTV di setiap jalanan di China.
The Effect of Income, Savings, Education Level, Number of Household Members, and Household Criteria (Smoker and Non-Smoker) on Household Consumption Expenditure in Sungailiat District Nisa, Khoirun; Hidayati, Hidayati; Wahyudin, Nanang
AFEBI Economic and Finance Review Vol. 7 No. 1 (2022): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/aefr.v7i1.485

Abstract

The purpose of this research is to analyse and determine the effect of income, savings, education level, number of household members, and household criteria (smoker and non smoker) on household consumption expenditure in Sungailiat District. This study relied on primary data from 100 household in Sungailiat District. Data analysis was performed with multiple linier regression. The results demonstrated and partially income, number of household member, and household criteria (smoker and non-smoker) had a positive and significant effect. Savings showed a negative and significant effect. Meanwhile, education level provided a positive and insignificant effect. Simultaneously income, savings, eduation level, number of household member, and household criteria (smoker and non-smoker) affected household consumption expenditure in Sungailiat District. On average, Sungailiat District residents use nearly all of their earnings on consumption. Most consumption expenditures are made to meet food needs. Household with smoker spend more money on consumption than non-smokers.
Optimalisasi Produksi Cabai Merah di Kabupaten Bangka Tengah Agustina, Fournita; Wahyudin, Nanang; Purwasih, Rati
Society Vol 10 No 1 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i1.321

Abstract

The productivity of red chili in the Central Bangka Regency is still below its genetic potential, where the genetic potential of curly red chili per hectare is 200-220 quintals. This condition raises the assumption that the production of red chili in the Central Bangka Regency is not optimal. The purpose of farmers doing red chili production activities is to make a profit. Still, if the production of red chili is not optimal, it will affect the actual profits obtained by farmers. Therefore, it is important to research the optimization of red chili production in the Central Bangka Regency. This study aimed to analyze the effect of red chili production on the total cost of red chili farming and the optimal amount of red chili production by farmers in the Central Bangka Regency. The research method used is the survey method. The sampling method is simple random sampling with a sample of 34 people. The data analysis method used in this study uses inferential statistical methods. The formulation and objectives of the first research will be answered using the total cost function in cubic form. Furthermore, to answer the formulation and objectives of the second study, an analysis will be carried out using the abc formula (quadratic formula). The analysis results show that the amount of red chili production significantly affects production costs in red chili farming in Central Bangka Regency. Still, the amount of red chili production in Bangka Regency Middle is not optimal. So that farmers can achieve the optimal amount of red chili production, farmers should be able to use production inputs efficiently in their farming.
Kualitas Pelayanan Puskesmas Lubuk Besar Dengan Pendekatan Importance Performance Analysis (IPA) dan Customer Satisfaction Index (CSI) Wahyudin, Nanang; Masriyatun, Masriyatun; Yusnita, Maya
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.891

Abstract

This study aims to analyze the level of expectation and level of performance to determine the level of conformity and indicators that are the main priority for improvement and patient satisfaction to improve service quality and satisfy patients at the Lubuk Besar Public Health Center. This study uses a quantitative descriptive approach. Sampling was determined by the purposive sampling technique with a total of 100 respondents. Data collection techniques using questionnaires and interviews. The analysis used is Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results showed that the analysis of the IPA method at the level of conformity of the 5 dimensions of service quality at the Lubuk Besar Public Health Center had a value of 73.74% in the appropriate category only on the responsiveness dimension which was still in the quite especially on the speed and accuracy attributes of doctors treating patients, speed and friendliness of administrative staff, ability to respond and resolve patient complaints. The results of the calculation of the CSI method at the Lubuk Besar Health Center by 70% means that the patient is quite satisfied, but the puskesmas still need to make improvements to the attributes that have low values to improve service quality and satisfy patients. Keywords: service quality, puskesmas, performance, IPA, CSI
Pengaruh Citra Merek, Kualitas Pelayanan dan Harga Terhadap Keputusan Pembelian Konsumen Indomaret Melalui Keunggulan Bersaing Sebagai Variabel Intervening: The Influence of Brand Image, Service Quality and Price On Indomaret Consumer Purchasing Decisions Through Competitive Advantage As An Intervening Variable Rizki Aldiesi, Dwi; Wahyudin, Nanang
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.301

Abstract

Modern retail competition is getting tougher, making Indomaret need to pay attention to brand image, service quality and superior prices in order to attract purchasing decisions. The aim of this research is to analyze the effect of brand image, service quality and price on Indomaret consumers' purchasing decisions with competitive advantage as intervening variables. This research uses a descriptive quantitative approach. Data collection was carried out by distributing questionnaires by Accidental Sampling to 161 respondents. Data analysis used Structural Equation Modeling (SEM) with SmartPLS software. The results of this study show that partially brand image, service quality, and price have a positive and significant effect on competitive advantage. Partially brand image, service quality, price and competitive advantage have a positive and significant effect on purchasing decisions. The mediation test results show that brand image has a positive and significant effect on purchasing decisions mediated by competitive advantage. Service quality has a positive and significant effect on purchasing decisions mediated by competitive advantage. Price has a positive and significant effect on purchasing decisions mediated by competitive advantage. Keywords: brand image, competitive advantage, purchase decision, service quality
Co-Authors Agustina, Fournita Aldiesi, Dwi Rizki Aning Kesuma Putri, Aning Kesuma Ari Agung Nugroho Ari Agung Nugroho, Ari Agung Aryansyah, Ary Fakturrachman Christianingrum Darman Saputra Darman Saputra Darus Altin Dea Martha Devi Valeriani Dian Prihardini Wibawa Dini Oktariani Dini Oktariani Dony Yanuar Durotun Nasikah Dwi Haryadi Echo Perdana Kusumah Echo Perdana Kusumah Erita Rosalina Faisal Akbar, Muhammad Fournita Agustina Guspian, Iza Herlissha, Novita Hidayati Hidayati Hidayati Hidayati Ibrahim Ibrahim Indah Noviyanti Ineu Sulistiana, Ineu Khadijah Khadijah Khairiyansyah, Khairiyansyah Khoirun Nisa Khoirun Nisa Kusumah, Echo Perdana Masriyatun, Masriyatun Maulana, Megra Maya Yusnita Maya Yusnita Maya Yusnita Maya Yusnita Nela Kristiana Nizwan Zukhri Novita Herlissha Noviyanti, Indah Padlun Fauzi Purwasih, Rati Putri, Dhea Amanda Putri, Vheditya Qurayma, Vinki Adindani Rani Nurjanah Rati Purwasih Raya, Alia Bihrajihant Reniati Reniati Reniati Rizki Aldiesi, Dwi Roso Witjaksono S, M Afdal Sandy Pratama Saputra, Darman Sigit Nugroho Siti Fatonah Soenarto, Akiko Salsabila Sri Handayani Sugiharti Sugiharti Sumar, Sumar Sumar, Sumar Tri Utami Wenni Anggita Wenni Anggita, Wenni YANTO YANTO Yateno Zahri, Tsulis Amiruddin