Article Per Year (5 Year)
p-Index From 2021 - 2026
5.052
P-Index
This Author published in this journals
All Journal JURNAL BISNIS STRATEGI JMARS: Jurnal Mosaik Arsitektur Journal of the Medical Sciences (Berkala Ilmu Kedokteran) Pendidikan Matematika Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Journal of Indonesian Economy and Business Jurnal Surya Medika JRMSI - Jurnal Riset Manajemen Sains Indonesia Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Journal of Midwifery and Nursing Aptisi Transactions on Technopreneurship (ATT) Jurnal Sehat Mandiri Serambi Saintia : Jurnal Sains dan Aplikasi JPP Jurnal Kesehatan Poltekkes Palembang NURSING UPDATE JURNAL ILMIAH ILMU KEPERAWATAN Majalah Kesehatan Masyarakat Aceh (MaKMA) MAHESA : Malahayati Health Student Journal Jurnal Riset dan Inovasi Pembelajaran JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Widyagama National Conference on Economics and Business (WNCEB) ASEAN Marketing Journal Jurnal Pengabdian kepada Masyarakat (ABDIKEMAS) Eduvest - Journal of Universal Studies Amkop Management Accounting Review (AMAR) Journal of Maternal and Child Health Science e-Jurnal Apresiasi Ekonomi Jurnal Keamanan Nasional International Journal of Community Service Implementation International Research Journal of Business Studies Jurnal Lanskap dan Lingkungan (JULIA)
Sari Wahyuni
Indonesia University (UI)
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 46 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : ASEAN Marketing Journal

 1 
Offensive and Defensive Competitive Marketing Strategy: The Development of Construct & Measurements Heriyati, Pantri; Heruwasto, Ign; Wahyuni, Sari
ASEAN Marketing Journal Vol. 2, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Malaysia is opening parts of its services to greater foreign participation due to globalisation. Local banks have since consolidated a decade ago and foreign banks expanding their businesses in local markets have intensified the competition. As a result, credit card adoption is getting more challenging to marketers. Hence effective marketing strategies are important. The theoretical model of the paper is based on the buyer behaviour model by Kotler and Armstrong (1999). The model identifies the major factors which influence consumer buyer behaviour and how buyer decision process affects the buyer behaviour. The paper aims to examine the effectiveness of marketing strategies in enhancing credit card adoption. A survey was conducted on 251 respondents using a survey instrument. The data collected was analyzed using a series of statistical techniques. The results of the analysis are discussed and the findings revealed that social status is an important factor associated with customers’ behaviour. This factor is also associated with sales promotions. Findings also revealed that credits cards that create social admiration are preferred
Co-Authors ., Rohaya Agustina Ida Pratiwi Alfi Yunita Ana Persari, Devy Anita Carolina Aprilina, Aprilina Arief Purwanto Arruan, Fransisca Chaniago, Herio Ramadhona Dahliana Dahliana DIAN LESTARI Dwi Setyorini Efrila, Efrila Emilia, Okta Eprila, Eprila Esther Sri Astuti Halisa, Halisa Harsyid, Muhammad Hemawati, Hemawati Herawati Jaya Heruwasto, Ign Hindun, Siti Hutauruk, Fania Naomi Indawati, Eli Intan Fatriana, Yulia Ismalayani, Ismalayani Iswati, Retno Setyo jamila Jamila Jawas Dwijo Putro Kamalia, Rita Karina Miaprajna Utari KOMARIAH, NURUL Kurniawati, Sinta Ayu M Ridha Alhamdani, M Ridha Maharani, Tarisa Mardani, Elga Marizi, Lelita Martono, Aniek Mawaddah, Sofia Muhammad Syah, Bakharuddin Murdiningsih Murdiningsih, Murdiningsih Nandini, Widya Ningsih, Ratna Novita, Nesi Noviyanti, Asri Noviyanti, Lily Nurayuda, Nurayuda Nurlinda Nurlinda, Nurlinda Nurrohman, Andi Nursanti, Rina Nurul Komariah Nurwani Nurwani, Nurwani Panjaitan, Esther Elisabeth Pantri Heriyati Pastuty, Rosyati Permatasari, Anggun Pratiwi, Meilicha Anggraini Putri Kartika Sari Putri, Nia Clarasari Mahalia Putri, Salsabillah Rachmanantya, Anggita Raden Mohamad Herdian Bhakti Rahayu Puji Suci Ralia, Anansya Riani Rachmawati Rohaya, Rohaya Rosnani Rosnani Sari Wahyuni, Lily Sudhartio, Setiawati, Desy Simamora, Siti Fatimah Suciati, Indah Sukardi, Samudra Sumastri, Heni Sunandi, Muhamad Falah Dias Suzanni, Suzanni Taufik Hidayat Theo J.B.M. Postma Tri Wulandari Trisnaningsih Trisnaningsih Virgian, Kharisma Vista, Nabila Vista, Nabilah Wati, Wahida Rahma Wilma Wilma, Wilma YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Yoong Hon Lee Yuka, Aprillia Ayu Shinta Zulfaneti Zulfaneti Zulkarnain Zulkarnain