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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Jurnal Informatika Jurnal Informatika Jurnal Manajemen dan Keuangan Proceeding International Conference on Information Technology and Business International conference on Information Technology and Business (ICITB) Jurnal Manajemen Magister Darmajaya Jurnal Teknologi Informasi dan Bisnis Pengabdian Masyarakat Darmajaya DERIVATIF International Journal of Artificial Intelligence Research Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) DIJB (Diponegoro International Journal of Business) Jurnal Ilmiah Manajemen dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Jurnal Pengabdian kepada Masyarakat Buguh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bina Bangsa Ekonomika Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Publika Pengabdian Masyarakat Eduvest - Journal of Universal Studies
anggalia wibasuri
Institut Informatika Dan Bisnis Darmajaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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A Model of Indonesian Consumers' Online Shopping Behavior, an Extension of TAM Wibasuri, Anggalia; Pratisti, Cahyani; Nurjanah, Indah Ike
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1115

Abstract

The aim of determining the online shopping behavior of Indonesian consumers was to create a model of online shopping behavior in Indonesia. The specific goal was to examine and develop a model of online shopping behavior in Indonesia using the Technology Acceptance Model, which is integrated with e-trust, security, and perceived risk as moderators. This research used a descriptive analysis method with a quantitative approach. Primary data were obtained by distributing questionnaires with 385 respondents as samples, using an online survey. The questionnaire was analyzed to determine the effect of the Technology Acceptance Model on Purchase Intention in online marketing through the moderating role of trust, security, and risk. The object of this research was online shopping users in Indonesia. The population of this study was all consumers who used the Internet to make online purchases (Blibli.com, Tokopedia.com, Bukalapak.com, Beribenka.com, Shopee.com, or other online product marketing sites) either through smartphone media or other media (PCs, and laptops). Samples were taken using the non-probability sampling technique with the purposive sampling method and analyzed using SEM. The results showed that perceived usefulness positively affected consumer attitudes, perceived ease of use positively affected consumer attitudes, perceived ease of use positively affected purchase intentions, perceived ease of use affected purchase intentions strengthened by perceived risk, consumer attitudes positively affected purchase intentions, attitudes affected purchase intentions strengthened by security, and attitudes affected purchase intentions strengthened by e-trust.
The Mediation Role Of Attitude Applied To The TRA Model And TPB Model In Environmentally Friendly Products Of Food Industry Sector In Indonesia Smes Wibasuri, Anggalia; Fadila, Kurnia
Eduvest - Journal of Universal Studies Vol. 4 No. 7 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i7.1574

Abstract

Purpose: to the explore the Theory Reaction Action model and Theory Planned Behavior model in Environmentally Friendly Products of Food Industry Sector in Indonesia SMEs. Design/methodology/approach: This research uses a qualitative-exploratory and quantitative research, with analysis of factors affecting the purchase of environmentally friendly products by emphasizing the enrichment aspect in the field as the strength of research. As a study that not only comes to describe the problem only but this research will come to the stage of drafting the development model, and applicative by conducting observations and evaluation in the field. Findings: 1) the hypothesis that customer knowledge has a positive and significant effect on purchase intentioncan be accepted. 2) the hypothesis that customer knowledge has apositive and significant effect on Environment Friendly Products can be accepted. 3) the hypothesis that the influence of consumer attitudes on the environment has a positive and significant effect on purchase intention of environmentally friendly products can be accepted. Originality: The Mediation Role of Attitude Applied to the TRA Model and TPB Model in Environmentally Friendly Products.
MINAT INDIVIDU TERHADAP PENGGUNAAN E-WALLET SHOPEE PAYLATER BERBASIS MODIFIED TECHNOLOGY ACCEPTANCE MODEL Wibasuri, Anggalia; Rahayu, Mieke; Adi, Ni Wayan Cahaya; Yuda, I Made Yuda Suryawan
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 2 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v7i2.3950

Abstract

Minat Individu Terhadap Penggunaan E-Wallet Shopeepay Later Berbasis Modified Technology Acceptance Model (TAM). Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi minat untuk menggunakan e-wallet shopee paylater dengan menggunakan model Technology Acceptance Model (TAM) yang dikembangkan oleh Davis pada 1989. Faktor yang memengaruhi minat individu untuk menggunakan E-Wallet Shopee Paylater dalam penelitian ini adalah Perceived Ease of Use, Perceived Usefulness, Attitude, dan Intention to Use. Penelitian ini dilakukan di Bandar Lampung dengan menggunakan metode survei. Peneliti telah memperoleh respon sebanyak 120 orang pengguna yang menggunakan E-Wallet Shopee Paylater. Analisis dilakukan dengan Structural Equation Model (SEM) dengan menggunakan program Smart-PLS. Hasil analisis untuk model ini menunjukkan bahwa konstruk sikap berpengaruh terhadap minat individu untuk menggunakan E-Wallet Shopee Paylater. Hal ini berarti bahwa minat untuk menggunakan E-Wallet Shopee Paylater dipengaruhi oleh sikap, serta variabel sikap dipengaruhi oleh Perceived Ease of Use dan Perceived Usefulness. Implikasi dari penelitian ini relevan bagi pihak induk perusahaan Shopee (Seagroup) dan analisis E-Wallet Shopee Paylater agar memperhatikan kembali faktor-faktor yang memengaruhi minat individu untuk menggunakan E-Wallet Shopee Paylater.
Analysis of The Effectiveness of Gopay Advertising "100x Free Transfers per Month" on Youtube using The Aisas Method Amartiwi, Yasinta; Krisdayanti, Nyoman Anggi; Wibasuri, Anggalia; Sahondra, Vatsiniaina Tatamo
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

PT. Gojek Indonesia is an application providing company that provides transportation, payment, logistics and other services. Of the several services offered, Go-jek provides an electronic wallet (e-wallet) called Go-pay. In 2023, E-wallet platform the most widely uses Gopay, with a user proportion of 71%. PT Gojek Indonesia's achievement with the most superior users is the impact of promotions through advertising carried out by PT. Gojek Indonesia. Advertisements on Gopay use YouTube social media as promotional media. The phenomenon that occurred, based on data, was that the number of viewers on the Gopay advertisement "Free Transfer 100x" increased within two months. This research is entitled "Analysis of the Effectiveness of 100x Free Transfer Gopay Ads on YouTube using the AISAS Method" using the Quantitative Descriptive method and sampling in this research using a nonprobability sampling method with purposive sampling technique. The sampling taken was 100 respondents which was calculated using the Slovin formula. The results of the AISAS (Attention, Interest, Search, Action, Share) method analysis of the effectiveness of Gopay advertising on YouTube with an average Attention score of 68.1% which is categorized as good, Interest of 62.9% which is categorized as good, Share of 67% is categorized as good, Action is 66.7% which is categorized as good, Share is 63.4 which is categorized as good.Keywords—Social Media, Gojek, AISAS Model
Revolutionizing Banking and Finance: The Inexorable Rise of Artificial Intelligence Herdianti, Fibi Rizki; Yakijan, Deni; Wibasuri, Anggalia
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Since most banking and financial services require the use of technology, the adoption of artificial intelligence (AI) has emerged as one of the major factors influencing the success of financial organizations. In this case, the article delves into the transformative impact of Artificial Intelligence (AI) on the banking and finance sectors, exploring its myriad applications, benefits, challenges, and the future landscape. To do this, we prepared a review of the available literature. 13 journals were examined after a review of several marketing journals from two sources (Mendeley and ScienceDirect) was completed. The publications used for this study were published between 2021 and 2023. Future directions for related study were offered, as well as research implications.Keywords: Artificial Intelligence, Finance, Banking
The Influence of Virtual Try-On on Cosmetic Purchasing Decisions in the Shopee Application with Intervening Variable Purchase Interest Pratama, Rahadian Aji; Hasanah, Retno Isni; Wibasuri, Anggalia
Prosiding International conference on Information Technology and Business (ICITB) 2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9
Publisher : Proceeding International Conference on Information Technology and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The cosmetics industry is an industry that can be said to have good growth and development in Indonesia. Shopping for cosmetics online also has problems, namely consumers cannot have experience in trying colors and textures compared to shopping directly in stores. The presence of the virtual try-on feature based on Augmented Reality (AR) technology provided by Shopee is the solution to this problem. This research aims to determine the effect of virtual try-on on cosmetic purchasing decisions on the Shopee application through purchase intention. The type of research used is quantitative causality research. The population selected in this research is consumers who have purchased cosmetic products on Shopee. The sampling method used in this research was nonprobability sampling using a purposive sampling technique, so 120 research samples were obtained. The data analysis method used in this research is Structural Equation Modeling using the Partial Least Square (PLS) method. The results of the analysis show that the test results show that the purchase interest variable is proven to have a positive and significant influence on cosmetic purchase decisions in the Shopee application. The virtual try-on variable is proven to have a positive and significant effect on cosmetic purchasing decisions on the Shopee application. The virtual try-on variable is proven to have a positive and significant effect on interest in buying cosmetics on the Shopee application. The virtual try-on variable influences the decision to purchase cosmetics in the Shopee application through purchase intention.Keywords— Virtual Try-On, Purchase Decision and Purchase Intention
Optimalisasi Media Sosial Sebagai Sarana Promosi Usaha Mikro Tanaman Aglaonema Sanusi, Anuar; Wibasuri, Anggalia; Irianto, Suhendro Yusuf; Herlina, Herlina; Sumbogo, Fransiskus Dibyo
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20997

Abstract

Pendahuluan: Perkembangan teknologi informasi telah mengubah media sosial menjadi sarana promosi efektif bagi UMKM dan menggantikan metode konvensional. Bagi usaha mikro tanaman Aglaonema, pemanfaatan platform seperti Instagram, Facebook, TikTok, dan WhatsApp Business menjadi strategi penting untuk mengatasi keterbatasan sumber daya dan pengetahuan digital. Studi ini bertujuan untuk mengidentifikasi peran media sosial, menganalisis strategi optimasi, serta mengungkap kendala yang dihadapi. Metode: Observasi, pembuatan dan optimalisasi konten digital, interaksi dan layanan konsumen, serta evaluasi. Hasil: Optimalisasi media sosial TikTok dan platform Shopee berhasil meningkatkan visibilitas, interaksi, dan penjualan produk Aglaonema. Konten kreatif di TikTok menarik lebih banyak konsumen, sementara pengelolaan Shopee yang profesional memperluas jangkauan pasar. Kesimpulan: Media sosial memiliki peran strategis dan multifungsi melalui promosi media sosial bagi usaha mikro tanaman Aglaonema.
Effectiveness of E-Catalog in Procurement at Bandar Lampung Library and Archives Service Wibasuri, Anggalia; Ginting, Antonius; Asrul, Elvirayhan; Yuliyana, Yuliyana
Reviu Akuntansi, Manajemen, dan Bisnis Vol 5 No 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i2.5915

Abstract

Purpose: This study evaluated the effectiveness of E-Catalogs in increasing efficiency, transparency, and accountability, and identifying implementation barriers to formulate more appropriate policy recommendations. Methodology: This study used a descriptive qualitative approach. Data collection techniques included interviewing sources, direct observation that directs the procurement of goods and services, and collecting various documents related to the research topic. Results: This study aimed to analyze the effectiveness of the implementation of an Electronic Catalog (E-Catalog) in the government procurement process for goods/services at the library and archives service level in Bandar Lampung City. Conclusions: The results of this study show that the E-Catalog is an effective procurement instrument for improving the performance of government procurement of goods and services, especially in terms of efficiency, transparency, and accountability within the Library and Archives Service of Bandar Lampung City. Limitations: This study aims to evaluate the effectiveness of the implementation of E-Catalog in the procurement of goods and services at the Library and Archives Service of Bandar Lampung City, particularly in increasing efficiency, transparency, accountability, supervisory functions, and identifying implementation obstacles to formulate more appropriate policy recommendations. Contributions: This study uses Presidential Regulation No. 16 of 2018 and interviews with procurement officials at the Library and Archives Service.
STRATEGI TRANSFORMASI DIGITAL UNTUK PENGUATAN BRANDING DAN EKSPANSI PASAR EKSPOR PRODUK BRIKET ARANG KELAPA: STUDI KASUS PT HOJAYA GROUP INTERNATIONAL (HOOCOCO) Oktaviani, Hafina; Wibasuri, Anggalia; Agus, Isnandar
Derivatif : Jurnal Manajemen Vol 20, No 1 (2026): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v20i1.2857

Abstract

Menghadapi persaingan global yang semakin pesat di dunia digital, PT Hojaya Group International (Hoococo), produsen briket arang kelapa asal Indonesia, perlu menerapkan strategi transformasi digital untuk memperkuat citra merek dan memperluas penetrasi pasar ekspor. Penelitian ini bertujuan untuk merumuskan strategi transformasi digital yang efektif dalam meningkatkan visibilitas merek Hoococo di pasar global, serta menganalisis dampaknya terhadap perluasan jangkauan pasar ekspor produk briket arang kelapa. Penelitian ini menggunakan pendekatan studi kasus kualitatif. Sumber data utama dalam penelitian ini adalah wawancara mendalam dengan tiga informan kunci yang dipilih secara purposive. Informan tersebut terdiri dari Staf Pemasaran Digital Hoococo, pelanggan ekspor, dan pihak manajemen perusahaan. Kriteria pemilihan informan didasarkan pada peran mereka yang relevan dalam proses transformasi digital dan pengaruhnya terhadap strategi pemasaran ekspor. Data yang dikumpulkan dianalisis menggunakan pendekatan tematik untuk mengidentifikasi pola dan temuan kunci. Hoococo telah mengembangkan situs web resmi (hoococo.com) yang berfungsi sebagai etalase utama bagi produk mereka. Tim pemasaran digital secara rutin memperbarui konten blog, dengan artikel edukasi bulanan yang menunjukkan keunggulan briket arang kelapa Hoococo dibandingkan produk arang lainnya. Artikel-artikel ini terbukti efektif dalam menarik perhatian pelanggan internasional, sebagaimana tercermin dari peningkatan traffic website sebesar 30% dalam tiga bulan terakhir. Berdasarkan temuan penelitian, Hoococo disarankan untuk terus memperkaya konten digital dengan menambahkan video produk, profil perusahaan, dan testimonial pelanggan. Selain itu, untuk meningkatkan efisiensi proses pemasaran dan distribusi, Hoococo sebaiknya mengintegrasikan sistem manajemen pesanan dengan platform digital mereka. Penggunaan alat analitik web yang lebih canggih juga akan membantu dalam memahami pola perilaku pelanggan dan mengoptimalkan konversi dari prospek menjadi pembeli.Kata kunci: transformasi digital; branding; ekspansi pasar ekspor; briket arang kelapa; pemasaran digital
Co-Authors Abdi Darmawan Addriansyah - Adi, Ni Wayan Cahaya Agus, Isnandar Alpenda Yuda Utama Amartiwi, Yasinta Andi Desfiandi Anggawidia Wibaselppa Anuar Sanusi Ardila, Fidha Citra Asrul, Elvirayhan Aziz, RZ. Abdul Badri, Rico Elhando Betty Magdalena Cahyani Pratisti, Cahyani Delli Maria Devi, Kurnia Sri Dodi - Dona Yuliawati Evi Antika Fadila, Kurnia Faurani Santi Faurani Santi Singagerda FEBRIAN, ANGGA Firmansyah Firmansyah Fitria Francis Mukemba Mwau Ginting, Antonius Hasanah, Retno Isni Herdianti, Fibi Rizki Herlina Herlina Indra Jaya Irwan Adi Pribadi Ketut Sardoni Krisdayanti, Nyoman Anggi M Said Hasibuan Marhen Saputra Mieke Rahayu Mukarson Aribowo Nia Lefiani Nurjanah, Indah Ike Oci Pitriyanti Oktaviani, Hafina Ossy Dwi Endah Wulansari Parsaoran, Imron Pratama, Rahadian Aji Purnomowati, Indah Rini Nurlistiani Robi Anggara Roslina, R Sahondra, Vatsiniaina Tatamo Saputra, Muhammad Singagerda, Faurani Santi Sopia, Lena Stefanus Rumangkit Suci Mutiara Sumbogo, Fransiskus Dibyo Suwandi Suwandi Suwandi T.M. Zaini Winda Rika Lestari Wiryawan, Driya Y. Suhendro Yakijan, Deni Yopita, Y Yuda, I Made Yuda Suryawan Yuliasari Yuliasari Yuliyana, Yuliyana Yunada Arpan