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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Bisnis Jurnal Informatika Jurnal Informatika Jurnal Manajemen dan Keuangan Proceeding International Conference on Information Technology and Business International conference on Information Technology and Business (ICITB) Jurnal Manajemen Magister Darmajaya Jurnal Teknologi Informasi dan Bisnis Pengabdian Masyarakat Darmajaya DERIVATIF International Journal of Artificial Intelligence Research Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) DIJB (Diponegoro International Journal of Business) Jurnal Ilmiah Manajemen dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Jurnal Pengabdian kepada Masyarakat Studi Ilmu Manajemen dan Organisasi Buguh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bina Bangsa Ekonomika Jurnal Publika Pengabdian Masyarakat Eduvest - Journal of Universal Studies
anggalia wibasuri
Institut Informatika Dan Bisnis Darmajaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Implementation of PR Marketing Strategy in Marketing OmJeckBelitang Evi Antika; Anggalia Wibasuri
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The OmJeckBelitang application was introduced to the East OKU community so that people can experience the benefits of technology by using a technology-based online motorcycle taxi application. In addition to providing transportation motorcycle taxi services, OmJeck is also working to develop applications with various features including JeckFood, FoodDrinks, JeckBlanja, JeckMo, Education, OmCar, and JackAgro. In this study, this application provided a system to helps in refilling regular credit, internet credit and electricity tokens. The payment system in this application was also accessed using OVO, Dana, and LinkAja. It was important to implement a public relations marketing strategy to facilitate the achievement of company goals. As for the marketing public relations strategy, there were three types of strategies, namely the Pull Marketing Public Relations Strategy, the Push Marketing Public Relations Strategy, and the Pass Marketing Public Relations Strategy.Keywords:  Marketing Public Relations, Pull Strategy, Push, Pass, OmJeckBelitang
CONSUMER ATTITUDE MEASUREMENT TOWARDS ONLINE SHOPPING Nia Lefiani; Anggalia Wibasuri; Ketut Sardoni; Yuliasari Yuliasari
Prosiding International conference on Information Technology and Business (ICITB) 2019: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 5
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The study is aimed at testing the effect of Perceived Ease Of Use (PEU), Perceived Usefulness (PU), Customer Experience (CE) and Website Image (WI) effect on the Attitude to Use (AU) on Online Shopping (OS) in Indonesia. This type of research is Causal Associative research. Sampling in this study uses a purposive sampling technique with a sample size of 100 respondents taken using the Slovin formula. The data analysis method in this study uses the Partial Least Square (PLS) method. The design of this hypothesis among others Perceived ease of use (PEU) impact positively on Attitude to Use (AU), the Perceived usefulness (PU) impact positively on the Attitude to Use (AU), Customer Experience (CE) effect positive to Attitude to Use (AU), web Image (WI) impact positively on the Attitude to Use (AU).Keywords: Perceived Ease of Use (PEU), Perceived Usefulness (PU), Customer Experience, Website Image and Attitude to Use.
PELATIHAN PENGGUNAAN TEKNOLOGI INFORMASI BAGI PERANGKAT DESA ANTAR BAWANG KABUPATEN LAMPUNG BARAT Suci Mutiara; Anggawidia Wibaselppa; Rini Nurlistiani; Anggalia Wibasuri; Alpenda Yuda Utama
Jurnal Publika Pengabdian Masyarakat Vol 4, No 02 (2022): Jurnal Publika Pengabdian Masyarakat
Publisher : Institut Informatika dan Bisnis Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jppm.v4i02.3287

Abstract

Desa Atar Bawang terletak di Kecamatan Batu Ketulis Kabupaten Lampung Barat. Pada Desa Atar Bawang proses pelayanan masyarakat masih dilakukan secara manual. Rata-rata petugas Desa Atar Bawang memberikan 20 hingga 30 layanan kependudukan setiap hari kepada masyarakat. Sebagian besar layanan yang dilakukan kepada masyarakat adalah Surat menyurat. Meskipun dalam pembuatan surat menyurat tersebut telah menggunakan komputer namun cara pengerjaannya masih diketik secara konvensional kemudian penomoran surat dicatat menggunakan buku besar dan tidak memiliki arsip. Sehingga mengakibatkan tidak terkontrolnya semua data dan arsip surat menyurat.Permasalahan tersebut dapat diminimalisir dengan mengoptimalkan pelayanan masyarakat melalui pelatihan penggunaan Teknologi informasi berupa Sistem Informasi Manajemen Desa berbasis web. Seluruh pelayanan masyarakat akan menggunakan sistem tersebut, sehingga waktu pelayanan lebih optimal dan makin singkat, format surat menyurat menjadi lebih standar, dokumentasi surat menyurat terpantau, dan arsip dapat dilacak keberadaannya
PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN KONSUMEN DI Mc DONALD’S KEDATON BANDAR LAMPUNG Marhen Saputra; Anggalia Wibasuri
Jurnal Manajemen dan Bisnis Vol 14, No 1 (2023): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmb.v14i1.3125

Abstract

McDonalds merupakan perusahaan global yang memiliki banyak pesaing baru untuk bisnis sejenisnya. Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan dan kepercayaan merek terhadap kepuasan konsumen pada produk McDonald’s. Penelitian menggunakan pendekatan kuantitatif yang dianalisis dengan menggunakan SPSS versi 20. Kualitas pelayanan dan kepercayaan merek berpengaruh positif dan signifikan terhadap kepuasan konsumen baik secara parsial maupun simultan pada McDonald’s Kedaton, Bandar Lampung.
Pandemics' Contagion And Spillover Effects On Global Financial Markets Faurani Santi Singagerda; Anggalia Wibasuri; Andi Desfiandi
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.878

Abstract

This study will examine at the relationships and influence of economy factors on another variable of the Covid-19 Pandemic effect on The Financial Market Index on The Indonesia Stock Exchange during the coronavirus pandemic. Considering daily Covid-19 confirmed cases from the United States and China, as well as the Stock Indexes of the United States, China, and Indonesia from January 1, 2020 to October 30, 2020. The results demonstrate that the total active instances of Covid-19 in the United States (USAC) have a positive impact on the Indonesian Financial Market Index (JKFINA). It is indicated by a decline in primary industry and its contribution to economic growth, which has impacted on China's raw material export to Indonesia. Many corporations have dropped, causing issues with the banking industry and, as a result, a negative influence on the Indonesian Financial Stock Index (JKFINA). Given these conditions, the Indonesian government must fully support the activities of small, medium, and large businesses in order to maintain and promote Indonesia's export activities, provide simplicity in export permits, accelerate the export licensing process, and pay more attention to the rules set by the US. Due to the restriction of raw material supply from China, Indonesia needs to be able to optimize its own resources
Increasing customer equity through customer relationships on social media Febrian, Angga; Roslina, R; Wibasuri, Anggalia; Yopita, Y
Diponegoro International Journal of Business Vol 7, No 1 (2024)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.7.1.2024.11-22

Abstract

This paper aims to propose and test a model of the influence of customer relationships on increasing customer equity, which has implications for consumer purchase intentions of retail products influenced by social media. We sent an online questionnaire to 476 respondents. Data analysis used the AMOS 24 structural equation modeling approach with the stages of measurement models and structural models of hypothesis testing. The study's results explain that the three factors forming a customer relationship can affect an increase in customer equity. Of the three dimensions, only brand equity can increase consumer purchase intentions. Meanwhile, value equity and relationship equity have negative results on purchase intention. Online sales through social media not only focus on the products offered but also require building brand equity, which determines consumer purchase intentions.
Exploring the Impact of Relevant Factors on the Acceptance of Cryptocurrency Mobile Apps: An Extended Technology Acceptance Model (TAM-3) Wibasuri, Anggalia; Purnomowati, Indah; Singagerda, Faurani Santi
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.971

Abstract

This study aimed to deepen the understanding of the decision-making process supporting the acceptance of Cryptocurrency mobile apps by integrating relevant factors into the Traditional Technology Acceptance Model (TAM). The impact of Antecedent System Characteristics (Relevance, Terminology, and Screen Design), Perceived Risk, and Trial ability on the existing TAM-3 constructs was investigated. A survey questionnaire was distributed among mobile cryptocurrency app users, resulting in 41 responses. The proposed framework was evaluated using the SEM-PLS method, including confirmatory factor analysis (CFA), and its construct validity was confirmed. Invariance tests were conducted on both the measurement and structural models. While most findings supported the suggested model, exceptions were found regarding Terminology and Perceived Risk of Cryptocurrency Mobile Application Adoption. The extended TAM factors, unlike the traditional TAM, accounted for 45% of the variance in the actual usage of cryptocurrency mobile apps. The revised model demonstrated improved predictive and explanatory power, particularly in explaining Perceived Ease of Use, which the traditional model could not. The study highlights the occurrence of inconsistencies between the original TAM model constructs and the added constructs when expanding the Technology Diffusion theory. Nonetheless, the model in this study enhances predictive capabilities and provides a comprehensive explanation of users' acceptance of mobile cryptocurrency applications.Keywords: TAM-3, Cryptocurrency, technology diffusion theory, integrating relevant factors, decision making process
DAMPAK IKLIM KERJA, SARANA PRASARANA, MOTIVASI TERHADAP KINERJA PEGAWAI: KEPUASAN KERJA SEBAGAI FAKTOR INTERVENING Oci Pitriyanti; Anuar Sanusi; Winda Rika Lestari; Anggalia Wibasuri
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 11 No. 4 (2024): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v11i4.1442

Abstract

This research aims to explore the impact of work climate, infrastructure and motivation on employee performance with the role of job satisfaction as an intervening factor at the Sekincau District Office, West Lampung. The research method used is a quantitative and explanatory approach. Data collection techniques include questionnaires, interviews and observations. This research also uses the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). The research results show that work climate and infrastructure have a significant effect on employee performance, while motivation has no significant effect. Job satisfaction has a positive and significant effect on employee performance and job satisfaction is proven to mediate the relationship between motivation and employee performance, but does not mediate the relationship between work climate and employee performance, nor does job satisfaction mediate the relationship between infrastructure and employee performance. A work environment and adequate infrastructure directly improve employee performance, while motivation does not have a significant influence. Employee job satisfaction improves performance and acts as a mediator between motivation and performance. Optimizing the work climate, infrastructure and job satisfaction is very important to improve employee performance at the Sekincau District Office.
MENGOPTIMALKAN KONEKSI: STRATEGI PEMASARAN DIGITAL YANG EFEKTIF UNTUK ERA INDUSTRI 4.0 Devi, Kurnia Sri; Wibasuri, Anggalia
Derivatif : Jurnal Manajemen Vol 18, No 2 (2024): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v18i2.2270

Abstract

Perkembangan teknologi yang pesat di era Industri 4.0 menimbulkan tantangan bagi perusahaan dalam menghadapi pola konsumsi yang sulit diprediksi. Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang adaptif dan responsif dalam menjangkau konsumen modern, terutama melalui media digital dan platform online. Metode yang digunakan adalah studi literatur dengan mengumpulkan dan menganalisis data sekunder dari berbagai sumber seperti buku, jurnal, artikel, dan situs web terkait. Hasil penelitian menunjukkan bahwa pemahaman bisnis yang mendalam, analisis kompetitor, pengenalan pelanggan, penetapan tujuan yang jelas, dan evaluasi kinerja secara kontinu menjadi komponen penting dalam mengoptimalkan strategi pemasaran digital. Pembahasan menguraikan bagaimana elemen-elemen ini membantu perusahaan meningkatkan visibilitas dan memperkuat hubungan dengan konsumen. Simpulan dari penelitian ini menegaskan pentingnya strategi pemasaran digital yang adaptif untuk mencapai keberhasilan dalam era industri yang kompetitif. Saran bagi perusahaan adalah untuk terus berinovasi dan mengikuti perkembangan teknologi agar tetap relevan dan dapat memenuhi kebutuhan konsumen secara efektif. Kata kunci: Digital Marketing, Industri, Teknologi
Pengaruh Konten Marketing dan Influencer terhadap Keputusan Pembelian Skincare Moell melalui Brand Image Parsaoran, Imron; Wibasuri, Anggalia
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.4101

Abstract

Purpose: This study aims to analyze the influence of marketing content and influencers on the purchase decision of Moell baby skincare products, with brand image as a mediating variable. Methodology: This study uses a quantitative approach with a causal research design. The sampling technique uses purposive sampling with a sample of 100 people. Data were collected via a Google Form questionnaire and analyzed using smart-PLS. Result: Based on the results of the study, it can be concluded that marketing content has no effect on  the purchase decision of Moell's baby skincare products. Influencers have no influence on Moell's decision to purchase baby skincare products. Brand image affects  the purchase decision of Moell's baby skincare products. Conclusion: Brand image weakens the influence of marketing content on the purchase decision of Moell's baby skincare products and brand image can strengthen the influence of influencers on the purchase decision of Moell's baby skincare products. Limitations: This research also has limitations in the coverage of the area focused on the city of Bandar Lampung, so that future similar research can expand the scope of the research area to get better results. Contribution: marketing content and influencers because usually consumers increasingly believe that their skin condition or type is the same as the influencer so buying the recommended product and Moell skincare should always maintain the attractiveness of the influencer so that consumers always feel that the influencer who works with Moell skincare has an interesting and convincing speaking style.
Co-Authors Abdi Darmawan Addriansyah - Adi, Ni Wayan Cahaya Agus, Isnandar Alpenda Yuda Utama Amartiwi, Yasinta Andi Desfiandi Anggawidia Wibaselppa Anuar Sanusi Ardila, Fidha Citra Aziz, RZ. Abdul Badri, Rico Elhando Betty Magdalena Cahyani Pratisti, Cahyani Delli Maria Devi, Kurnia Sri Dodi - Dona Yuliawati Evi Antika Fadila, Kurnia Faurani Santi Faurani Santi Singagerda FEBRIAN, ANGGA Firmansyah Firmansyah Fitria Francis Mukemba Mwau Hasanah, Retno Isni Herdianti, Fibi Rizki Herlina Herlina Indra Jaya Irwan Adi Pribadi Ketut Sardoni Krisdayanti, Nyoman Anggi M Said Hasibuan Marhen Saputra Mieke Rahayu Mukarson Aribowo Nia Lefiani Nurjanah, Indah Ike Oci Pitriyanti Ossy Dwi Endah Wulansari Parsaoran, Imron Pratama, Rahadian Aji Purnomowati, Indah Rini Nurlistiani Robi Anggara Roslina, R Rumangkit, Stefanus Sahondra, Vatsiniaina Tatamo Saputra, Muhammad Singagerda, Faurani Santi Sopia, Lena Suci Mutiara Sumbogo, Fransiskus Dibyo Suwandi Suwandi Suwandi T.M. Zaini Winda Rika Lestari Wiryawan, Driya Y. Suhendro Yakijan, Deni Yopita, Y Yuda, I Made Yuda Suryawan Yuliasari Yuliasari Yunada Arpan