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All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia Prosiding Jurnal Akuntansi dan Pajak Adi Widya : Jurnal Pengabdian Masyarakat JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Bisnis Eka Prasetya International Journal of Social Science Surakarta Management Journal Jurnal Manajemen, Akuntansi, Ekonomi MIMBAR INTEGRITAS Jurnal Pengabdian Sosial SURAKARTA ABDIMAS JOURNAL Jurnal Ekonomi Bisnis dan Kewirausahaan Relevan : Jurnal Pendidikan Matematika Effect : Jurnal Kajian Konseling
Erni Widiastuti
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Sosialisasi Manfaat Inklusi Keuangan Bagi Pelaku UMK Batu Merah di Desa Sapen, Kecamatan Mojolaban, Kabupaten Sukoharjo Sarsiti, Sarsiti; Widiastuti, Erni; Savitri, Savitri; Giyono, Giyono; Hendarti, Yanita; Aji, Ambyah Atas; Ismawati, Kun; Rahayu, Erlina Sih
Jurnal Pengabdian Sosial Vol. 2 No. 7 (2025): Mei
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/9pbs7963

Abstract

Inklusi keuangan merupakan salah satu strategi penting dalam mendorong pertumbuhan ekonomi melalui pemberdayaan usaha mikro, kecil (UMK). Artikel pengabdian masyarakat ini bertujuan untuk meningkatkan literasi keuangan pelaku UMK batu merah di Desa Sapen, Kecamatan Mojolaban, Kabupaten Sukoharjo, agar mampu mengakses layanan keuangan formal secara lebih optimal. Metode kegiatan meliputi identifikasi masalah, sosialisasi, pelatihan, dan pendampingan. Hasil menunjukkan peningkatan pemahaman, kesadaran, dan minat pelaku UMK terhadap layanan keuangan formal. Artikel ini menyarankan perlunya program pendampingan berkelanjutan dan sinergi multipihak.
INFLUENCE OF PRICE AND PRODUCT QUALITY ON CONSUMER SATISFACTION WITH GINASTEL TEA WITH SERVICE QUALITY AS A MODERATION VARIABLE (Case Study of Ginastel Tea Consumers in the Jebres District Surakarta City) Olivia, Reta; Erni Widiastuti; Sukesi
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 2 (2025): Edisi September 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i2.614

Abstract

The goal of this study was to examine the effect of pricing and product quality on Ginastel Tea consumer satisfaction with service quality as moderation (Study of Ginastel Tea consumers in the Jebres District Area, Surakarta City). This research is quantitative research. The demographic in this study are consumers who have purchased Ginastel Tea at least twice directly at the Jebres District Outlet. The sample used in this research was 100 respondents. The data was gathered via a questionnaire that was handed out just in front of the Jebres District Outlet, and the sample methodology employed was the purposive sampling technique. The following tests are utilised in data analysis: determinant (R2), t-test, multiple linear regression, descriptive analysis, validity, and reliability. This study used SPSS 26 for Windows to process the data. Consumer Satisfaction (Y) is positively and significantly affected by Price (X1), Product Quality (X2), and Service Quality (Z), according to the t test results. Product quality is 4.812, service quality is 3.229, and the pricing ttable value is 4.967. When comparing the effects of pricing and product quality on customer satisfaction, the moderation test found that service quality moderated the relationship.
Location Aware Machine Learning Models for Predicting Online Sales of MSMEs: A Case Study from Indonesia Widiastuti, Erni; Kusanti, Jani; Agustiwi, Asri; Susilowardani, Susilowardani
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1556

Abstract

The rapid growth of e-commerce in emerging economies presents new opportunities for Micro, Small, and Medium Enterprises (MSMEs). However, the main problem lies in the difficulty of accurately predicting online sales across regions with heterogeneous socioeconomic and infrastructural conditions, which often leads to inefficient resource allocation and missed market potential. This study aims to develop a location-aware predictive framework that integrates spatial intelligence into machine learning models for forecasting MSME online sales in Indonesia. The proposed model adopts a two-stage approach that combines XGBoost regression with spatial lag features, allowing the model to capture both local demand drivers and inter-regional dependencies. The datasets include historical e-commerce transactions, demographic indicators, infrastructure accessibility, and socioeconomic profiles aggregated at the regional level. To ensure robustness, spatial-temporal cross-validation is applied, and model performance is evaluated using RMSE, MAE, and MAPE. The results show that the location-aware model outperforms baseline approaches, reducing forecasting errors by up to 18% and identifying high-potential sales regions more effectively. Explainability analysis further highlights population density, regional income, and proximity to logistics hubs as key predictors. Future work will focus on extending the framework with deep learning and graphbased models to capture dynamic spatio-temporal interactions, as well as integrating real-time data streams for adaptive sales forecasting.
Sustainable Marketing in the Digital Age: A Systematic Review of the Latest Strategies and Tactics Widiastuti, Erni; Sukesi, Sukesi; Sarsiti, Sarsiti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12158

Abstract

This literature review describes the latest developments in the field of Sustainable Marketing in the Digital Age, focusing on a systematic review of the latest strategies and tactics used by companies in meeting the demands of consumers who are increasingly aware of environmental and social issues. In an ever-evolving digital age, sustainable marketing has become essential in achieving sustainable business goals, while still considering the positive impact on society and the environment. This study analyzes the use of digital technology in sustainable marketing, with an emphasis on the use of social media and digital platforms to educate and interact with consumers about sustainability issues. The integration of sustainable values in marketing strategy is also in the spotlight, illustrating how companies apply sustainable principles throughout the life cycle of products and business processes. In addition, this study discusses the importance of big data analysis in sustainable marketing decision making, as well as the role of consumer engagement through interactive content and participation in sustainable initiatives. The results of this literature review provide important insights for marketing practitioners, business managers, and researchers in understanding the latest trends and leveraging them to create effective sustainable marketing practices in the ever-evolving digital age. Keywords: Sustainable Marketing, Digital Age, Big Data Analysis
PENGELOLAAN MANAJEMEN KEUANGAN BAGI UMKM DI DESA JOHO KECAMATAN MOJOLABAN KABUPATEN SUKOHARJO Erni Widiastuti; Sarsiti
Surakarta Abdimas Journal Vol 2, No 1 (2023): Juli 2023
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan pelaksanaan program penyuluhan pengelolaan Desa Joho, Kecamatan Mojolaban, Kabupaten Sukoharjo adalah memberikan wacana kepada pelaku usaha terhadap pentingnya memahami pengelolaan manajemen keuangan bagi UMKM di Desa Joho Kecamatan Mojolaban Kabupaten Sukoharjo. Metode kegiatan dilaksanakan dengan dua metode: (a) Presentasi (materi yang disampaikan pada kegiatan pengabdian pada masyarakat adalah mengenai bagaimana pelaku usaha mampu mengelola manajemen keuangan dengan baik dan bagaimana pelaku usaha mampu menyusun laporan keuangan dalam bentuk powerpoint) (b) Tanya jawab dan diskusi hasil pelaksanaan program penyuluhan adalah para pelaku yang ada di Desa Joho yang tergabung dalam UMKM mampu memahami pengertian manajamen keuangan dengan baik, pelaku usaha mampu mengelola keuangan dengan baik, dan pelaku usaha dapat menyusun laporan keuangan secara sederhana.
PENINGKATAN PENGETAHUAN PENGGUNAAN TEKNOLOGI DALAM MENGHADAPI PELUANG DAN TANTANGAN BAGI PELAKU USAHA UMKM DI DESA SELOMORO, KECAMATAN JENAWI, KABUPATEN KARANGANYAR Erni Widiastuti; Sarsiti; Asih Handayani
Surakarta Abdimas Journal Vol 3, No 1 (2024): Juli 2024
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan pelaksanaan program penyuluhan dalam rangka kegiatan pengabdian masyarakat dengan tema "Peningkatkan pengetahuan penggunaan teknologi dalam menghadapi peluang dan tantangan bagi Pelaku usaha UMKM” untuk memberdayakan UMKM di Desa Selomoro, Kecamatan Jenawi, Kabupaten Karanganyar dengan pengetahuan, keterampilan, dan dukungan yang diperlukan untuk memanfaatkan teknologi dalam pemasaran mereka, sehingga mereka dapat bersaing secara lebih efektif di pasar global yang semakin kompetitif. Metode kegiatan dilaksanakan dengan dua metode: (a) Presentasi (materi yang disampaikan pada kegiatan pengabdian pada masyarakat adalah tantangan pemasaran yang dihadapi, potensi penggunaan teknologi bagi pelaku usaha UMKM, dan peluang pasar digital bagi pelaku usaha UMKM; dalam bentuk powerpoint) (b) Tanya jawab dan diskusi hasil pelaksanaan program penyuluhan adalah memberikan kesempatan bagi peserta untuk saling bertukar informasi dan mendiskusikan tantangan serta solusi yang mereka hadapi dalam menghadapi pasar digital. Pada sesi ini diharapkan Pelaku usaha UMKM di Desa Selomoro dapat mengatasi tantangan yang mereka hadapi dan memanfaatkan peluang yang tersedia untuk meningkatkan kinerja bisnis mereka secara keseluruhan. Dengan mendukung UMKM dalam mengatasi tantangan yang terkait dengan penggunaan teknologi dalam pemasaran.
PERAN GURU BK DALAM MENINGKATKAN PRESTASI BELAJAR SISWA KELAS VIII MTS LABORATORIUM UIN SUMATERA UTARA MEDAN Sari Hasibuan, Nabila; Widiastuti, Erni; Nabilah Nisa, Awanis; Razaq, Muhammad Ainul; Prasetia, Mohamad Aji
Effect : Jurnal Kajian Konseling Vol 2 No 1 (2023): Effect : Jurnal Kajian Konseling
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/effect.v2i1.967

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui tentang peran guru bimbingan dan konseling dalam meningkatkan hasil belajar siswa kelas VIII di MTs Laboratorium UIN Sumatera Utara Medan. Peneliti menggunakan pendekatan kuantitatif dengan metode deskriptif analisis. Penelitian yang dilakukan berupa survei untuk melihat secara ringkas kondisi dan situasi sebenarnya saat melakukan penelitian. Teknik pengumpulan data yang digunakan yaitu kuesioner, di mana peneliti membagikan angket yang berisi instrumen pertanyaan seputar kepuasan layanan bimbingan dan konseling. Deskripsi data mencakup ukuran tendensi sentral, seperti mean, median, modus, ukuran tendensi penyebaran, simpangan baku, varians, range, skor terendah, skor tertinggi, distribusi frekuensi dan histogram. Simpulan dari penelitian ini bahwa peran guru bimbingan dan konseling dalam meningkatkan hasil belajar siswa kelas VIII di MTs Laboratorium UIN Sumatera Utara Medan cukup baik. Kata Kunci. Guru; Bimbingan Konseling; Prestasi Belajar; Siswa   Abstract. This study aims to find out about the role of the guidance and counseling teacher in improving the learning outcomes of class VIII students at Madrasah Tsawaniyah Laboratory of the State Islamic University of North Sumatra, Medan. Researchers used a quantitative approach with descriptive analysis method. The research was carried out in the form of a survey to briefly see the actual conditions and situation when conducting the research. The data collection technique used was a questionnaire, in which the researcher distributed questionnaires containing questions about the satisfaction of guidance and counseling services. The description of the data includes measures of central tendency, such as mean, median, mode, measure of dispersion, standard deviation, variance, range, lowest score, highest score, frequency distribution and histogram. The conclusion from this study is that the role of the guidance and counseling teacher in improving the learning outcomes of class VIII students at Madrasah Tsawaniyah Laboratory of the State Islamic University of North Sumatra Medan is quite good. Keywords: Teacher; Counseling Guidance; Learning Achievement; Student
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MENGGUNAKAN JASA APOTEK BAYA HUSADA BOYOLALI Aji, Ambyah Atas; Widiastuti, Erni
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11774

Abstract

This study aimed to see if there are service quality affects customer satisfaction in using the services of Pharmacy Baya Husada Boyolali. Subjects in this study is that consumers Pharmacy Baya Husada Boyolali aged 18-60 years; purchase drugs at private expense; able to read, write, and communicate well; and willing to fill out a questionnaire. This study uses quantitative research methods, to determine the effect of service quality on consumer satisfaction using the services of the pharmacy Baya Husada Boyolali. The samples used in this study was 116 subjects. Measurements in this study was performed using a questionnaire based on the variables used. Data were analysed using classical assumption test and multiple regression analysis. Based on the analysis and discussion of the quality of service showed that the appearance of Pharmacy, Hospitality Officer, Drug Information Service at the pharmacy, Availability of Medicines in Pharmacies, Pharmacy Services and Speed affects customer satisfaction in using Pharmacy Baya Husada Boyolali. Keyword : service quality, quality of service, consumer satisfaction
Analisis Pengaruh Inovasi Produk, Citra Merek, dan Strategi Digital Terhadap Keputusan Pembelian Konsumen Lab Milk Di Sukoharjo Widiastuti, Erni; Mardiyanto, Doni
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12453

Abstract

In this research, the author aims to determine the influence of product innovation, brand image and digital strategy on the purchasing decisions of Lab Milk consumers in Sukoharjo. The research method used is a quantitative research method using primary data and secondary data. The population used in this research is Lab Milk consumers in Sukoharjo whose number cannot be known with certainty. Because the population size is unknown, the number of respondents in this study was determined using the Paul Leedy formula and the number of respondents was 100 people. The sampling technique is using random sampling technique. The data collection method used in this research is by distributing questionnaires to respondents taken as samples. The data analysis techniques used in this research are instrument tests, multiple linear regression tests, t tests, F tests and coefficient of determination tests. The results of data analysis in this research can be concluded that product innovation, brand image and digital strategy have a significant influence on the purchasing decisions of Lab Milk consumers in Sukoharjo. Keywords : product innovation, brand image, digital strategy, and purchasing decisions
ANALISIS PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, PELATIHAN DAN PENGEMBANGAN, SERTA MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. BPR BKK JATENG (PESERODA) CABANG KARANGANYAR Rahayu, Erlina Sih; Widiastuti, Erni
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13144

Abstract

This research aims to determine the influence of transformational leadership, training and development, and work motivation on the performance of PT employees. BPR BKK Central Java (Peseroda) Karanganyar Branch. The hypotheses in the research include: (1) transformational leadership has a significant effect on the performance of PT employees. BPR BKK Jateng (Peseroda) Karanganyar Branch, (2) Training and development have a significant effect on the performance of PT employees. BPR BKK Jateng (Peseroda) Karanganyar Branch, and (3) Work motivation has a significant effect on the performance of PT employees. BPR BKK Central Java (Peseroda) Karanganyar Branch. The research method used is a quantitative research method using primary data and secondary data. The sample in this study was 48 respondents. The sampling technique uses random sampling. The data collection method used in this research was by distributing questionnaires to respondents taken as samples. Data analysis used in this research was statistical tests including instrument tests, multiple linear regression tests, t tests, F tests, and coefficient of determination tests. The results of the t test and F test show that transformational leadership, training and development, and work motivation have a significant effect on the performance of PT employees. BPR BKK Central Java (Peseroda) Karanganyar Branch. The results of the coefficient of determination test show that transformational leadership (X1), training and development (X2), and work motivation (X3) have contributed to the performance of PT employees. BPR BKK JATENG (Peseroda) Karanganyar Branch was 87.9% while the remaining 12.1% was influenced by other factors such as organizational culture, work-life balance, reward and recognition system, working conditions and facilities, etc. Keywords: Transformational Leadership, Training and Development, Work Motivation and Employee Performance
Co-Authors Afri, Lisa Dwi Aji, Ambyah Atas Ananda, Rusydi asih handayani Asih Handayani Asri Agustiwi Caery Pambudi Danarwati, Yanti Sri Dewi Pujiani Eko Surjadi Erlina Sih Rahayu Fadilah, Novi Siti Giyono Giyono Hendarti, Yanita Jani Kusanti Juni Trisnowati Juni Trisnowati Karunia Budiwati Kun Ismawati Latifah, Eva Malikun, Muflik Mardiyanto, Doni Muflik Malikun Nabilah Nisa, Awanis Olivia, Reta Praptiestrini -, Praptiestrini Prasetia, Mohamad Aji Pratiwi, Dias Bella Putri, Estinigtyas Anggiri Rahayu, Erlina Sih Razaq, Muhammad Ainul Rohwiyati, Rohwiyati Rukmini Rukmini Saputro, Endro Aryo Sari Hasibuan, Nabila Sarsiti Sarsiti Sarsiti . Sarsiti Sarsiti Savitri Savitri, Savitri Siregar, Johan Samuel Sukesi . Surendra, Arya Suryati Suryati Susilowardani Susilowardani, Susilowardani SWE Handayani Wijayaningrum, Ayudya Wijayanto, Ryan Ibnu