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All Journal Jurnal Siasat Bisnis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Manajemen Teknologi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Briliant: Jurnal Riset dan Konseptual Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pendidikan Ekonomi (JURKAMI) FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Journal of Humanities and Social Studies Majalah Ilmiah Bijak Jurnal Manajerial Jurnal Ilmu Manajemen Jurnal Ilmiah Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) WIDYA MANAJEMEN JURNAL SeMaRaK Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) IGKOJEI: Jurnal Pengabdian Masyarakat Public Administration Journal of Research Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat International Journal of Economy, Education and Entrepreneurship (IJE3) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) KARYA: Jurnal Pengabdian Kepada Masyarakat Al Khidma: Jurnal Pengabdian Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Finance and Business Digital (JFBD) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) International Journal of Business and Applied Economics (IJBAE) Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Economics and Business Journal Economos : Jurnal Ekonomi dan Bisnis Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka IIJSE Jurnal Pengabdian Masyarakat Indonesia (JPMI) Musyawarah: Jurnal Pengabdian Masyarakat Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Joong-Ki Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN) Global Management: International Journal of Management Science and Entrepreneurship
Muhadjir Anwar
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : WIDYA MANAJEMEN

 1 
Analisis Keunikan Produk dan Inovasi Produk Terhadap Kinerja Pemasaran Melalui Keunggulan Bersaing pada Busana Muslim di Surabaya Sisilia Suci Yunitasari Suci Yunitasari; Muhadjir Anwar
Widya Manajemen Vol 4 No 2 (2022): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v4i2.2885

Abstract

This study aims to identify and examine product uniqueness and product innovation on marketing performance through competitive advantage in Muslim clothing in Surabaya. Structural equation modeling is used to test research hypotheses on the database of Muslim fashion brands in Surabaya. Data were taken from the responses of 65 respondents; Questionnaires were distributed to owners or business managers of Muslim fashion brands in Surabaya. The findings show that the uniqueness of the ability to create unique products for Muslim clothing products brings huge benefits in improving marketing performance. and enable the development and attraction of customers in the Muslim fashion brand business to get bigger. By reviewing various pieces of literature on views based on product uniqueness, product innovation, competitive advantage, and marketing performance, this study offers an analysis of product uniqueness and product innovation on marketing performance through competitive advantage in Muslim fashion brands which have received a lot of attention from researchers. Conceptual discussion and empirical results expand on previous research on marketing performance and competitive advantage based on product uniqueness and product innovation.
Co-Authors Adi, Faisal Rahman Adisari, Alfigo Ahnaf, Ryan Akhmad Fauzi amalutstsani, wulida yusr Amin, Maulana Ferdy Ashshobuur Anissa Hafidza Pristi Annisa Ayu Salsabillah Ardani, Fadila Naura Arief Bachtiar Arkha Kunta Wijaya Trus Hayu Ayundha Evanthi Ayundha Evanthi Budianto, Damis Veri Cahyaningtyas, Berlin My Anggelita Pramesthi Damayanti, Titik Fanani Delyma Agusti Meitasari Devinta Nur Arumsari Dhani Ichsanuddin Nur Dianita Savitri Anggraeni Dita Wahyu Permata Sari Diyanti, Normalinda Dominikus Aditya Fitriyanto Dwi Kumalasari Eko Purwanto Eko Purwanto Eko Purwanto Eko Purwanto Eko Purwanto Eko Purwanto Ervanto, Khansa Florensa Evanthi , Ayundha Fabian Farandori Faizin, Ayi Hilman Fani Khoirotunnisa Fatmala, Nur Indah Fendy Yulianto Firnanda, Ahmad Bima G. Oka Warmana G. Oka Warmana, G. Oka Gendut Sukarno Hanafi, Yogie Dwi Hardi, Ilham Herdiyanti, Azzahra Putri Heryandya, Dinandara Aliya Rahma Hesty Prima Rini Hindun, Kiftiah Ida Ayu Putu Sri Widnyani Iftikhar, Rahila Imelda Fadilah Inola Gravinova Saputri Ira Wikartika Ira Wikartika, Ira Keyko Kineta Endarwantika Khusaini, Imron Nur Kirono, Larasati Putri Laura Geovani Rumahorbo Lia Agustin Lia Agustin Lia Rizqy Wulantari LItausiil Rizqi LItausiil Rizqi Loren Surmila Br Surbakti Lutfy Ameilia Margono, Rizky Fernanda Martha Hendrati, Ignatia Maxymillianus Leo Meivira, Dira Minto Waluyo Mohhanto, Ardo Muhammad Al Hakim Danurwindo Mumtazah, Muhammad Rizqi Muti'ah, Annisaul Mutiara Cindy Ramadhani Nadila Rizkiwati Ni'mah, Nailatun Ningrum, Khotija Hadi Nio Indra Satata Nirmalasari Nirmalasari Normalinda Diyanti Nur Alifa Misbach Nurhanani, Anjar Dyah Odelia, Evi Maya Orlando, Gerry Hutama Pebriasanty, Neny Dwi Permatasari, Salsabila Ayu Pitaloka, Nabella Rosa Anggun Prasetyo Moelyadi, Iman Puspitasari, Nawar Tri Putri, Nabilah A. Rahmatullah, Rendy Adetya Ramadhan, Dea Zahwa Ramadhani, Novita Eka Aulia Ramadhani Revalasha, Niken Rezza Lutviana Suryahadi Rizkiyati, Nelista Rizkyatul Nadhifah Sabda Alam Sahda Zerlinda Sakti, Angela Tiara Salsabila Ayu Permatasari Salsabillah, Annisa Ayu Sefia Intan Permatasari Seto, Adhimas Kunto Haryo Shafiria Widyatamaka Shinta Arianti Shinta Arianti Sisilia Suci Yunitasari Suci Yunitasari Siti Aisyah Romadhoni Soetomo, Noro Garudomurti Sugeng Purwanto Tiara Indah Febiyanti Titik Fanani Damayanti Tri Kartika Pertiwi Win, Thinzar Wiwik Handayani Wulandari, Puput Yuniningsih Yustiawan, Arealdo Robiq Zeny Amanda Eman Ratu Zumrotul Fitriyah