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All Journal Primanomics : Jurnal Ekonomi & Bisnis YUME : Journal of Management Journal of Management and Leadership Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Organizational Business Excellence (IJOBEX) Indo-MathEdu Intellectuals Journal The International Conference on Education, Social Sciences and Technology (ICESST) Return : Study of Management, Economic and Bussines Jurnal Nirta: Studi Inovasi Maneggio Green Economics: International Journal of Islamic and Economic Education Atestasi : Jurnal Ilmiah Akuntansi Proceeding of The International Conference on Management, Entrepreneurship, and Business Global Economics: International Journal of Economic, Social and Development Sciences Maneggio Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Eryco Muhdaliha
Universitas Budi Luhur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Mathematics Social Sciences Other

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Social Media as a Digital Showcase: Brand Awareness and Its Implications for the Purchasing Decisions of MSME Products in Jakarta Firdaus, Panca Maulana; Muhdaliha, Eryco
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6286

Abstract

The growth of social media has driven shifts in the marketing strategies of Micro, Small, and Medium Enterprises (MSMEs), particularly in urban areas like Jakarta. Here, social media no longer functions merely as a promotional tool but also serves as a digital showcase for displaying products and building brand perception. This research aims to analyze the influence of social media utilization on the purchasing decisions of MSME products in Jakarta, with brand awareness as the mediating variable. This study employs a quantitative approach using a survey method targeting 120 culinary-sector MSME actors who actively utilize social media in their marketing activities. The research data were analyzed using Partial Least Squares-based Structural Equation Modeling (SEM) with the assistance of the SmartPLS 3.0 software. The results indicate that social media utilization has a positive and significant influence on brand awareness and also has a direct effect on purchasing decisions. Furthermore, brand awareness is proven to act as a mediating variable in the relationship between social media utilization and purchasing decisions. These findings suggest that social media, as a digital showcase, plays a strategic role in building brand awareness and driving the purchase decisions for MSME products. This research is expected to provide a theoretical contribution to the development of digital marketing studies for MSMEs, as well as practical implications for MSME actors in designing effective social media-based marketing strategies.
Sentiment Analysis and Factors Influencing the Adoption of Islamic Digital Banking among the Millennial Generation in Indonesia Farida Ayu Avisena Nusantari; Eryco Muhdaliha; Mia Laksmiwati
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 1 No. 4 (2024): December: Global Economics - International Journal of Economic, Social and Deve
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v1i4.106

Abstract

This research explores the factors influencing the adoption of Islamic digital banking among millennials in Indonesia. Employing a qualitative approach through a comprehensive literature review, the study analyzes existing research on Islamic digital banking adoption, focusing on academic journals, conference proceedings, and industry reports. The findings reveal that perceived ease of use and usefulness of digital banking services are crucial. Additionally, social influences, such as peer and family recommendations, and personal factors, including demographics and cultural background, significantly impact adoption rates. This research provides valuable insights for Islamic banks in Indonesia to develop targeted strategies for millennial engagement. By understanding these influencing factors, Islamic banks can tailor digital banking services to meet the specific needs and preferences of this demographic, thereby enhancing market penetration and fostering growth within the evolving digital banking landscape.
Integration of Innovation in Green Human Resources Management: A Systematic Review of Compensation and Reward for Organizational Sustainability: Integration of Innovation in Green Human Resources Management: A Systematic Review of Compensation and Reward for Organizational Sustainability Agus Kusnawan; Selamet Riyadi; Eryco Muhdaliha; Adi Saputro; Jemmy Jemmy
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 3 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i3.3986

Abstract

Organizational sustainability has increasingly become a central focus in human resource management (HRM), particularly through the implementation of innovation-based green compensation and reward mechanisms. This study aims to present a systematic review of the role of green compensation and rewards in promoting employees’ pro-environmental behavior and enhancing organizational sustainability through innovative strategies. The review includes 100 articles categorized into five key themes, such as the impact on employee behavior, integration of green HRM practices, green incentives, and the effectiveness of green rewards. The findings indicate that green compensation significantly influences employees’ pro-environmental behavior by enhancing green motivation and organizational commitment (K, 2024). Furthermore, the integration of green HRM practices including green recruitment and innovation-focused training reinforces the alignment between corporate sustainability strategies and employee behavior (K, 2024). Both financial and non-financial incentives designed with a sustainability focus and innovative approaches have also been shown to increase employee engagement in environmental initiatives (Beck-Krala, 2020).  Green reward mechanisms not only raise environmental awareness but also play a crucial role in driving eco-innovation in the workplace (Performance Analysis, 2020). In addition, effective and innovation-based reward systems help organizations achieve higher levels of sustainability by improving employee retention and environmental performance. This study concludes that green compensation and reward are key strategies in green HRM to support sustainability. Further research is needed to explore the implementation of these mechanisms across different cultural and industrial contexts.
Customer Focus Strategy in the Digital Era: The Influence of AI Implementation and Competitive Advantage on Enhancing Brand Loyalty in Edutech Platforms Ravindra Safitra Hidayat; Panca Maulana; Eryco Muhdaliha; Julian Bongsoikrama; Feby Lukito Wibowo
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 3 (2025): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i3.5487

Abstract

This study investigates the role of customer focus strategy in the digital era, emphasizing how artificial intelligence (AI) implementation shapes competitive advantage and brand loyalty in Edutech platforms. As digital transformation accelerates, adopting customer-centered approaches becomes vital for delivering personalized and relevant learning experiences. Employing a mixed-methods design, this research integrates quantitative and qualitative data from Edutech users. The findings reveal that artificial intelligence (AI)-driven strategies significantly enhance personalization of learning content, improve responsiveness, and strengthen user engagement, which in turn increases brand loyalty. Moreover, organizations that strategically embed AI gain a sustainable competitive advantage by achieving higher operational efficiency and adaptive service delivery. These insights highlight the strategic importance of positioning AI as a core element of customer focus strategy in digital education. The study also provides practical implications for Edutech providers aiming to build stronger customer relationships, foster user satisfaction, and ensure long-term loyalty in a competitive marketplace.
Qualitative Empirical Analysis of IT Talent Provider Customer Satisfaction in Indonesia Ravindra Safitra Hidayat; Panca Maulana; Eryco Muhdaliha
Green Economics: International Journal of Islamic and Economic Education Vol. 2 No. 1 (2025): January: Green Economics: International Journal of Islamic and Economic Educati
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v2i1.89

Abstract

This study explores the factors influencing customer satisfaction in Indonesia's IT talent provider industry through a qualitative empirical analysis. Employing secondary data sources such as academic literature, industry reports, and customer feedback, the research identifies key drivers of satisfaction, including project-based work setups, client involvement, teamwork dynamics, the nature of work, and employee engagement. Findings suggest that customer satisfaction is a multifaceted concept influenced by effective communication, cohesive teamwork, and robust talent management strategies. The study underscores the need for IT talent providers to adopt comprehensive approaches to enhance service quality, retain skilled professionals, and meet evolving client demands, thereby strengthening their competitive position.
Co-Authors ADI SAPUTRO Adi Saputro Agus Kusnawan Ani Wijayanti Dadet Sugiarto David , David David David David David E. Susy Suhendra Euphrasia Susy Suhendra Faiqoh, Dina Nadiyah Farida Ayu Avisena Nusantari Feby Lukito Wibowo Firdaus, Pantja Maulana Heru Nugroho Heru Nugroho Hidayat, Ravindra Safitra Iswati, Heni Jemmy Jemmy Jemmy* Jemmy, Jemmy Julian Bongsoikrama Kusnawan, Agus Lestari, Setyani Dwi Mia Laksmiwati Mudjiyono Nora Andira Brabo Panca Maulana Panca Maulana Firdaus Pantja Maulana Firdaus Putri Suryandari Reza, Heru Kreshna Rinny Meidiyustiani Riyadi , Selamet Selamet Riyadi Selamet Riyadi Selamet Riyadi Setyani Dwi Lestari Setyani Dwi Lestari Soekotjo, Sundari Sugiarto, Dadet