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Leadership Strategies to Achieve Organization with Superior Performance David David; Selamet Riyadi; Setyani Dwi Lestari; Adi Saputro; Eryco Muhdaliha
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xeedbh85

Abstract

Effective leadership strategies play a crucial role in achieving superior organizational performance. Leadership approaches such as transformational, visionary, and participative leadership contribute to enhancing productivity, efficiency, and overall organizational success. This study explores the relationship between leadership strategies and organizational performance, emphasizing how effective leadership can foster a positive work environment, drive employee motivation, and support strategic decision-making. Strong leadership is essential in navigating dynamic business challenges, ensuring adaptability, and promoting sustainable growth. The findings suggest that organizations should prioritize leadership development programs and adopt strategic leadership models to optimize performance. Additionally, fostering a culture of innovation, collaboration, and continuous improvement can further enhance organizational effectiveness. This study highlights the importance of leadership as a key factor in organizational success and provides insights into how leadership strategies can be effectively implemented to achieve long-term competitive advantage. Future research may explore additional factors influencing organizational performance, such as corporate culture and technological advancements.
The Influence of Leadership, Organizational Citizenship Behavior (OCB), and Organizational Culture On Employee Performance Ani Wijayanti; Eryco Muhdaliha; Setyani Dwi Lestari
Return : Study of Management, Economic and Bussines Vol. 2 No. 4 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i04.83

Abstract

This study examines the impact of leadership, Organizational Citizenship Behavior (OCB), and organizational lifestyle on overall employee performance. The study was conducted in Bitung Metropolis at KPP Pratama Bitung, and a total of 103 employees of KPP Pratama Bitung were interviewed. Research Design, Data, and Methodology: The type of research conducted is explanatory research with a general sampling approach. Fact-gathering was done through a questionnaire using the Likert scale model processed with the Microsoft Excel 2019 software program and the SPSS 25 model. The validity test and the reliability test of the research tool used the SPSS correlation coefficient significance test and the significance test. Cronbach Alpha (A) SPSS Statistical Examination. Information analysis strategy with multiple regression evaluation. Findings: This study provides findings demonstrating that leadership, organizational citizenship behavior (OCB), and organizational lifestyle simultaneously positively impact employee performance, while leadership, organizational citizenship behavior (OCB), and organizational lifestyle partially positively impact worker performance. Conclusion: Implementation of the strategy or steps in this study is intended to guide and motivate an organization to successfully apply leadership, organizational civic behavior (OCB), and organizational culture to improve employee performance.
Social Media as a Digital Showcase: Brand Awareness and Its Implications for the Purchasing Decisions of MSME Products in Jakarta Firdaus, Panca Maulana; Muhdaliha, Eryco
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6286

Abstract

The growth of social media has driven shifts in the marketing strategies of Micro, Small, and Medium Enterprises (MSMEs), particularly in urban areas like Jakarta. Here, social media no longer functions merely as a promotional tool but also serves as a digital showcase for displaying products and building brand perception. This research aims to analyze the influence of social media utilization on the purchasing decisions of MSME products in Jakarta, with brand awareness as the mediating variable. This study employs a quantitative approach using a survey method targeting 120 culinary-sector MSME actors who actively utilize social media in their marketing activities. The research data were analyzed using Partial Least Squares-based Structural Equation Modeling (SEM) with the assistance of the SmartPLS 3.0 software. The results indicate that social media utilization has a positive and significant influence on brand awareness and also has a direct effect on purchasing decisions. Furthermore, brand awareness is proven to act as a mediating variable in the relationship between social media utilization and purchasing decisions. These findings suggest that social media, as a digital showcase, plays a strategic role in building brand awareness and driving the purchase decisions for MSME products. This research is expected to provide a theoretical contribution to the development of digital marketing studies for MSMEs, as well as practical implications for MSME actors in designing effective social media-based marketing strategies.
Sentiment Analysis and Factors Influencing the Adoption of Islamic Digital Banking among the Millennial Generation in Indonesia Farida Ayu Avisena Nusantari; Eryco Muhdaliha; Mia Laksmiwati
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 1 No. 4 (2024): December: Global Economics - International Journal of Economic, Social and Deve
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v1i4.106

Abstract

This research explores the factors influencing the adoption of Islamic digital banking among millennials in Indonesia. Employing a qualitative approach through a comprehensive literature review, the study analyzes existing research on Islamic digital banking adoption, focusing on academic journals, conference proceedings, and industry reports. The findings reveal that perceived ease of use and usefulness of digital banking services are crucial. Additionally, social influences, such as peer and family recommendations, and personal factors, including demographics and cultural background, significantly impact adoption rates. This research provides valuable insights for Islamic banks in Indonesia to develop targeted strategies for millennial engagement. By understanding these influencing factors, Islamic banks can tailor digital banking services to meet the specific needs and preferences of this demographic, thereby enhancing market penetration and fostering growth within the evolving digital banking landscape.