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The Influence of Leadership, Organizational Citizenship Behavior (OCB), and Organizational Culture On Employee Performance Ani Wijayanti; Eryco Muhdaliha; Setyani Dwi Lestari
Return : Study of Management, Economic and Bussines Vol. 2 No. 4 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i04.83

Abstract

This study examines the impact of leadership, Organizational Citizenship Behavior (OCB), and organizational lifestyle on overall employee performance. The study was conducted in Bitung Metropolis at KPP Pratama Bitung, and a total of 103 employees of KPP Pratama Bitung were interviewed. Research Design, Data, and Methodology: The type of research conducted is explanatory research with a general sampling approach. Fact-gathering was done through a questionnaire using the Likert scale model processed with the Microsoft Excel 2019 software program and the SPSS 25 model. The validity test and the reliability test of the research tool used the SPSS correlation coefficient significance test and the significance test. Cronbach Alpha (A) SPSS Statistical Examination. Information analysis strategy with multiple regression evaluation. Findings: This study provides findings demonstrating that leadership, organizational citizenship behavior (OCB), and organizational lifestyle simultaneously positively impact employee performance, while leadership, organizational citizenship behavior (OCB), and organizational lifestyle partially positively impact worker performance. Conclusion: Implementation of the strategy or steps in this study is intended to guide and motivate an organization to successfully apply leadership, organizational civic behavior (OCB), and organizational culture to improve employee performance.
Social Media as a Digital Showcase: Brand Awareness and Its Implications for the Purchasing Decisions of MSME Products in Jakarta Firdaus, Panca Maulana; Muhdaliha, Eryco
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6286

Abstract

The growth of social media has driven shifts in the marketing strategies of Micro, Small, and Medium Enterprises (MSMEs), particularly in urban areas like Jakarta. Here, social media no longer functions merely as a promotional tool but also serves as a digital showcase for displaying products and building brand perception. This research aims to analyze the influence of social media utilization on the purchasing decisions of MSME products in Jakarta, with brand awareness as the mediating variable. This study employs a quantitative approach using a survey method targeting 120 culinary-sector MSME actors who actively utilize social media in their marketing activities. The research data were analyzed using Partial Least Squares-based Structural Equation Modeling (SEM) with the assistance of the SmartPLS 3.0 software. The results indicate that social media utilization has a positive and significant influence on brand awareness and also has a direct effect on purchasing decisions. Furthermore, brand awareness is proven to act as a mediating variable in the relationship between social media utilization and purchasing decisions. These findings suggest that social media, as a digital showcase, plays a strategic role in building brand awareness and driving the purchase decisions for MSME products. This research is expected to provide a theoretical contribution to the development of digital marketing studies for MSMEs, as well as practical implications for MSME actors in designing effective social media-based marketing strategies.
Sentiment Analysis and Factors Influencing the Adoption of Islamic Digital Banking among the Millennial Generation in Indonesia Farida Ayu Avisena Nusantari; Eryco Muhdaliha; Mia Laksmiwati
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 1 No. 4 (2024): December: Global Economics - International Journal of Economic, Social and Deve
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v1i4.106

Abstract

This research explores the factors influencing the adoption of Islamic digital banking among millennials in Indonesia. Employing a qualitative approach through a comprehensive literature review, the study analyzes existing research on Islamic digital banking adoption, focusing on academic journals, conference proceedings, and industry reports. The findings reveal that perceived ease of use and usefulness of digital banking services are crucial. Additionally, social influences, such as peer and family recommendations, and personal factors, including demographics and cultural background, significantly impact adoption rates. This research provides valuable insights for Islamic banks in Indonesia to develop targeted strategies for millennial engagement. By understanding these influencing factors, Islamic banks can tailor digital banking services to meet the specific needs and preferences of this demographic, thereby enhancing market penetration and fostering growth within the evolving digital banking landscape.
Integration of Innovation in Green Human Resources Management: A Systematic Review of Compensation and Reward for Organizational Sustainability: Integration of Innovation in Green Human Resources Management: A Systematic Review of Compensation and Reward for Organizational Sustainability Agus Kusnawan; Selamet Riyadi; Eryco Muhdaliha; Adi Saputro; Jemmy Jemmy
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 3 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i3.3986

Abstract

Organizational sustainability has increasingly become a central focus in human resource management (HRM), particularly through the implementation of innovation-based green compensation and reward mechanisms. This study aims to present a systematic review of the role of green compensation and rewards in promoting employees’ pro-environmental behavior and enhancing organizational sustainability through innovative strategies. The review includes 100 articles categorized into five key themes, such as the impact on employee behavior, integration of green HRM practices, green incentives, and the effectiveness of green rewards. The findings indicate that green compensation significantly influences employees’ pro-environmental behavior by enhancing green motivation and organizational commitment (K, 2024). Furthermore, the integration of green HRM practices including green recruitment and innovation-focused training reinforces the alignment between corporate sustainability strategies and employee behavior (K, 2024). Both financial and non-financial incentives designed with a sustainability focus and innovative approaches have also been shown to increase employee engagement in environmental initiatives (Beck-Krala, 2020).  Green reward mechanisms not only raise environmental awareness but also play a crucial role in driving eco-innovation in the workplace (Performance Analysis, 2020). In addition, effective and innovation-based reward systems help organizations achieve higher levels of sustainability by improving employee retention and environmental performance. This study concludes that green compensation and reward are key strategies in green HRM to support sustainability. Further research is needed to explore the implementation of these mechanisms across different cultural and industrial contexts.