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Journal : Journal of Social Science

The Effect of Entrepreneurship Orientation and Market Orientation on Msmes in the Culinary Fields Through Personal Excellence Jently F. Tamailang; Allen Ch. Manongko; Lihard S. Lumapow; Edwin Wantah
Journal of Social Science Vol. 2 No. 6 (2021): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v2i6.234

Abstract

his study aims to determine the direct and indirect effects of entrepreneurial orientation, market orientation, and competitive advantage on the performance of SMEs in the culinary field. The method used in this study is a quantitative method with path analysis techniques. The results of this study are: 1), entrepreneurial orientation has a positive and significant direct effect on the competitive advantage of SMEs. That is, if the entrepreneurial orientation increases, the competitive advantage will increase. 2), market orientation has a positive and significant direct effect on the competitive advantage of SMEs. That is, if market orientation increases, then competitive advantage will increase. 3), entrepreneurial orientation has a direct and positive effect on the performance of SMEs. That is, if the entrepreneurial orientation increases for the better then the performance will increase for the better. 4), market orientation has a direct and positive effect on the performance of SMEs. That is, if the market orientation improves, the performance of MSMEs will increase. 5), competitive advantage has a positive and significant direct effect on the performance of SMEs. That is, if competitive advantage increases, the performance of SMEs will increase. 6), entrepreneurial orientation has no significant effect on the performance of SMEs through competitive advantage. That is, competitive advantage cannot be an intervening variable for the effect of entrepreneurial orientation on the performance of SMEs because the direct effect of entrepreneurial orientation on the performance of SMEs is greater than the effect of entrepreneurial orientation. SME performance through competitive advantage. 7), market orientation has no significant effect on the performance of SMEs through competitive advantage. That is, competitive advantage cannot be an intervening variable for the effect of market orientation on the performance of SMEs because the direct influence of market orientation is greater than the performance of SMEs through competitive advantage.
Co-Authors Adji, Putri Nadia Anjelia Agnes Rooroh Alen Ch Manongko Allen A. CH. Manongko Andika Putra Lapasisi Anggraeni Kindangen Arie Frits Kawulur Arie Kawulur Cecilia Kewo Cecilia Kewo Cecilia Lelly Kewo Christian D.D. Ondang Christian EM Pelealu Cleimen M. Gerungan Dolonseda, Herman Feki. F. Poluan Freddy .S Kawatu Freddy Kawatu Freddy Kawatu Freddy S. Kawatu Gaghana, Lidia Gloria Wariki Harkinal Mikly Hasan, Sri Wahyuni Herman Philips Dolonseda Iwan Kandori Jackson Joshua Bawole Jefri Tumimomor Jently F. Tamailang Jerrry Wuisang Jerry Rommy Herter Wuisang Jodi Stenly Tangkau Johny Taroreh Johny Taroreh Joubert Dame Julius Octavianus Elean Kambey, Joseph Karundeng, Feibe Langi, Jessy Lapasisi, Andika Putra Lihard S. Lumampow Lihart Lumapow Listriyanti Palangda Lombogia, Winda Makaliwe, Niny Mandang, Andreas S Meike B Mamentu Meike Mamentu Mikly, Harkinal Milka Najoan Mohammad Reza Mandagi Mona Pratiwi Silvi Movita O. Deeng Nikolas Fajar Wuryaningrat Novalyna Vera Trisnawaty Hutabarat Olivia Lalamentik Olvie Lalamentik Patricia Rakian Pietra Hadibrata Ranti, Devyano V.F. Regina Pakasi Riedel Tumilantouw Risye Pangkey Salam, Aneke Serlita Unya Sheeren.T E Tendur Siane Diana Sahari Sinoritha, Julia Sinta Kusmawati Kusnady Sjeddie Watung Steber Kantu Sualang, Nadia Susana A.P Sumuweng Synthia Lolaen Tamboto, Henry Jeheskiel Daniel Tani, Jonathan P. S. Taroreh, Johny Tesalonika Zaveria Supit Tineke M Sumual Tinneke Evie Meggy Sumual Tirtania Sasea Tiwow, Nona Valentino G. Kodoatie Winda Lombogia Windi Sompotan Wungow, Oktavia J. A. Yanny JG Wowor Yati Feisy Mogea Yossi Christian Korah