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All Journal Jurnal Sistem Kesehatan Jurnal Pendidikan Dasar International Journal on Emerging Mathematics Education Manuju : Malahayati Nursing Journal Journal Of Management Science (JMAS) Jurnal Penelitian Pembelajaran Matematika Sekolah Journal Of World Science Journal of Agritechnology and Food Processing Journal of Midwifery Science and Women's Health (JMSWH) Journal of Public Health Concerns Jurnal Inovasi, Pemberdayaan dan Pengabdian Masyarakat SEGANTANG LADA : JURNAL PENGABDIAN KESEHATAN Kreano, Jurnal Matematika Kreatif Inovatif Jurnal Stunting Pesisir dan Aplikasinya Jejak digital: Jurnal Ilmiah Multidisiplin
Hesti Wulandari
Fakultas Ekonomi dan Bisnis Universitas Udayana
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal Of World Science

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Exploring The Purchase Intentions and Perceptions of Generation Z Towards Electric Vehicles in Jakarta: Insights and Recommendations Wulandari, Hesti
Journal of World Science Vol. 2 No. 4 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i4.266

Abstract

This research aimed to explore the factors contributing to purchase intent towards electric vehicles (EVs) among Generation Z in Jakarta and their perceptions of electric vehicle marketing efforts from manufacturers and government programs. The study aimed to provide recommendations for manufacturers and the government to promote EVs through open-ended qualitative questionnaires, sentiment analysis from Twitter, and quantitative structural equation modelling. The open-ended qualitative questionnaire provided insights into Generation Z's purchase intention towards EVs, their knowledge and concern for environmental issues related to EVs, and their perceptions of marketing efforts from manufacturers and government programs. The sentiment analysis from Twitter revealed ositive sentiment towards electric cars, electric motorcycles, Hyundai Ioniq 5, and Wuling Air EVs. The quantitative structural equation modelling revealed that personal norms were a significant predictor of purchase intention, with a significant relationship between personal norms and environmental concern and peer effect. However, the relationship between environmental concern and peer effect on purchase intention was insignificant. Personal norms are a crucial factor in determining Generation Z's purchase intention of electric vehicles in Jakarta, and environmental concerns and peer effects have no significant effect. While Generation Z has a positive outlook on EVs, manufacturers, governments, and society need to do more to promote their adoption. Manufacturers should focus educating consumers about the benefits of electric vehicles, and governments should provide incentives to encourage their use. Further research is needed to investigate other factors influencing purchase intent, such as consumer knowledge and attitudes towards electric vehicles.
Co-Authors Adha, Adinda Wulan Ajid Hakim Alparizi, Melki Amaliyah, Nurrohmatul Andoko Andoko, Andoko Andriyani Andriyani Aryanti Wardiyah, Aryanti Asi, Melania Askrening Asmaidar Aziz, Muhammad Fadhlan Budiarti Budiarti, Budiarti Diba, Asmara Yauma Putri Farah Dolofu, Muliaty Elyasari, Elyasari Fachry Abda El Rahman hanifah hanifah Hasanah, Nunung Uswatun Hermawan, Dessy Indradewa, Rian Joko Siswanto Juaeriah, Ryka Keswara, Umi Romayati Kustiawan, Unggul Mardiana Mardiana Marlena, Leni Mihora, Dian Putri Ekawati Muhammad Dhafi Iskandar Muliasari, Handa Nepiana, Nurul Nurcahya, Yan Nurdjaya, Malahayati Nurmiaty, Nurmiaty Nurul Apsari Palupi, Antika Permatasari, Ni Made Ayu Dinda Pratiwi, Liza Ayu Pritasari, Laili Putra, Almawardi Sahila, Dinda Salsabila, Marisa Jahra Saputra, Raihan Saraswati, Endah Sari Puspa Dewi Sari, Marlynda Happy Nurmalita Sarita, Sultina Setiawan, Wahyu Aldi Slamet Widodo Sulasman Susanti, Dyeri Syafdi Maizora Teguh Pribadi Veryliana Purnamasari, Veryliana Wahid Tri Wahyudi Yogi Kurniawan, Yogi